Exploring the attitude formation process of individuals towards new technologies: the case of augmented reality

2020 ◽  
Vol 14 (2) ◽  
pp. 125
Author(s):  
David Harborth ◽  
Heiko Kreuz
Keyword(s):  
Augmented Reality ◽  
Formation Process ◽  
New Technologies ◽  
Attitude Formation

scholarly journals Naming is framing: the effects of a technological name on the interpretation of a technology

2019 ◽  
Vol 18 (06) ◽  
pp. A04 ◽  
Author(s):  
Reginald Boersma ◽  
P. Marijn Poortvliet ◽  
Bart Gremmen
Keyword(s):  
Formation Process ◽  
New Technologies ◽  
New Technology ◽  
Attitude Formation ◽  
Categorization Theory

In this article, we follow up on food scientists' findings that people judge new food technologies and related products (un)favourably immediately after just hearing the name of the technology. From the reactions, it appears that people use their attitudes to technologies they know to evaluate new technologies. Using categorization theory, in this study we have found that, by triggering associations with a familiar technology, a name of the new technology can be enough to determine emerging attitudes. Comparison between the technology used for categorization and another familiar technology had a slight influence on the attitude formation process.

scholarly journals UX in AR-Supported Industrial Human–Robot Collaborative Tasks: A Systematic Review

2021 ◽  
Vol 11 (21) ◽  
pp. 10448
Author(s):  
Riccardo Karim Khamaisi ◽  
Elisa Prati ◽  
Margherita Peruzzini ◽  
Roberto Raffaeli ◽  
Marcello Pellicciari
Keyword(s):  
Augmented Reality ◽  
Industrial Revolution ◽  
New Technologies ◽  
Recent Literature ◽  
Modern Human ◽  
Assessment Procedure ◽  
Functional Requirements ◽  
Collaborative Robotics ◽  
Fourth Industrial Revolution ◽  
Standardization Process

The fourth industrial revolution is promoting the Operator 4.0 paradigm, originating from a renovated attention towards human factors, growingly involved in the design of modern, human-centered processes. New technologies, such as augmented reality or collaborative robotics are thus increasingly studied and progressively applied to solve the modern operators’ needs. Human-centered design approaches can help to identify user’s needs and functional requirements, solving usability issues, or reducing cognitive or physical stress. The paper reviews the recent literature on augmented reality-supported collaborative robotics from a human-centered perspective. To this end, the study analyzed 21 papers selected after a quality assessment procedure and remarks the poor adoption of user-centered approaches and methodologies to drive the development of human-centered augmented reality applications to promote an efficient collaboration between humans and robots. To remedy this deficiency, the paper ultimately proposes a structured framework driven by User eXperience approaches to design augmented reality interfaces by encompassing previous research works. Future developments are discussed, stimulating fruitful reflections and a decisive standardization process.

scholarly journals Use of Augmented Reality to Create an iOS App with Watson Studio

2021 ◽  
Vol 4 ◽  
pp. 98-100
Author(s):  
Semen Gorokhovskyi ◽  
Yelyzaveta Pyrohova
Keyword(s):  
Higher Education ◽  
Machine Learning ◽  
Augmented Reality ◽  
New Technologies ◽  
Higher Education Institutions ◽  
Rapid Development ◽  
Easy Access ◽  
Smart Devices ◽  
The Real ◽  
The World

With the rapid development of applications for mobile platforms, developers from around the world already understand the need to impress with new technologies and the creation of such applications, with which the consumer will plunge into the world of virtual or augmented reality. Some of the world’s most popular mobile operating systems, Android and iOS, already have some well-known tools to make it easier to work with the machine learning industry and augmented reality technology. However, it cannot be said that their use has already reached its peak, as these technologies are at the stage of active study and development. Every year the demand for mobile application developers increases, and therefore more questions arise as to how and from which side it is better to approach immersion in augmented reality and machine learning. From a tourist point of view, there are already many applications that, with the help of these technologies, will provide more information simply by pointing the camera at a specific object.Augmented Reality (AR) is a technology that allows you to see the real environment right in front of us with a digital complement superimposed on it. Thanks to Ivan Sutherland’s first display, created in 1968 under the name «Sword of Damocles», paved the way for the development of AR, which is still used today.Augmented reality can be divided into two forms: based on location and based on vision. Location-based reality provides a digital picture to the user when moving through a physical area thanks to a GPS-enabled device. With a story or information, you can learn more details about a particular location. If you use AR based on vision, certain user actions will only be performed when the camera is aimed at the target object.Thanks to advances in technology that are happening every day, easy access to smart devices can be seen as the main engine of AR technology. As the smartphone market continues to grow, consumers have the opportunity to use their devices to interact with all types of digital information. The experience of using a smartphone to combine the real and digital world is becoming more common. The success of AR applications in the last decade has been due to the proliferation and use of smartphones that have the capabilities needed to work with the application itself. If companies want to remain competitive in their field, it is advisable to consider work that will be related to AR.However, analyzing the market, one can see that there are no such applications for future entrants to higher education institutions. This means that anyone can bring a camera to the university building and learn important information. The UniApp application based on the existing Swift and Watson Studio technologies was developed to simplify obtaining information on higher education institutions.

scholarly journals INITIAL EVALUATION OF THE POTENTIAL OF SMARTPHONE STEREO-VISION IN MUSEUM VISITS

2019 ◽  
Vol XLII-2/W11 ◽  
pp. 837-842
Author(s):  
A. Masiero ◽  
G. Tucci ◽  
A. Conti ◽  
L. Fiorini ◽  
A. Vettore
Keyword(s):  
Augmented Reality ◽  
Stereo Vision ◽  
3D Model ◽  
New Technologies ◽  
Recognition System ◽  
Neural Network Classifier ◽  
Visual Effects ◽  
Geometric Information ◽  
Traditional Use ◽  
Museum Visit

<p><strong>Abstract.</strong> The recent introduction of new technologies such as augmented reality, machine learning and the worldwide spread of mobile devices provided with imaging, navigation sensors and high computational power can be exploited in order to drammatically change the museum visit experience. Differently from the traditional use of museum docents or audio guides, the introduction of digital technologies already proved to be useful in order to improve the interest of the visitor thanks to the increased interaction and involvement, reached also by means of visual effects and animations. Actually, the availability of 3D representations, augmented reality and navigation abilities directly on the visitor’s device can lead to a personalized visit, enabling the visitor to have an experience tailored on his/her needs. In this framework, this paper aims at investigating the potentialities of smartphone stereo-vision to improve the geometric information about the artworks available on the visitor’s device. More specifically, in this work smartphone stereo-vision will used as a 3D model generation tool in a 3D artwork recognition system based on a neural network classifier.</p>

scholarly journals Uma Lide de Cartazes

2020 ◽  
Author(s):  
José Miguel Dos Santos Silva ◽  
Vítor Quelhas
Keyword(s):  
Augmented Reality ◽  
New Technologies ◽  
Master's Degree ◽  
The Internet ◽  
Master’S Degree ◽  
The Creation ◽  
Static Nature

Emerging from a partnership between the Master’s Degree in Design from ESMAD (Escola Superior de Media Artes e Design, Instituto Politécnico do Porto) and Arquivo Municipal da Póvoa de Varzim, the project Uma Lide de Cartazes, consist in the creation of animated posters as an improved form of advertising, inspired by the materials gathered from the archive.This study is centered around the concept of new technologies and media to enhance the static nature of traditional bullfight posters. Handles technologies as augmented reality, animations and the internet to achieve new interactive and dynamic ways to engage aesthetics and convey information. The results indicate that the use of animation dynamically changes the poster layout elements and informations captivating the viewer as well as changing the poster message. The changes can be viewed by anyone using a smartphone and with the help of augmented reality app, such as Artivive.

Augmented Reality

2018 ◽  
pp. 54-71
Author(s):  
Erkan Özdemir ◽  
Serkan Kılıç
Keyword(s):  
Augmented Reality ◽  
Real World ◽  
New Technologies ◽  
Real Life ◽  
Tourism Industry ◽  
Daily Lives ◽  
Heritage Sites ◽  
Technological Advances ◽  
Wear And Tear ◽  
Application Fields

Technological advances have had an impact on many industries as well as the tourism industry. Augmented reality applications, one of the emerging new technologies in recent years, have also started to be used in our daily lives. Augmented Reality (AR) is a technology that allows its users to see the real world together with an additional virtual world that is added in real time to the same field of view. The augmented reality applications contribute to the enrichment of tourists' tourism experiences, especially during their visit and result in augmented satisfaction levels. Furthermore, it is one of the effective tools that can be used against the wear and tear of cultural heritage sites caused by overcrowding. In this chapter, the application fields of the augmented reality in the field of tourism have been discussed under the subtitles. As a result of our study, recommendations for the development of AR applications both for the literature and real-life application have been presented.

Private Label Sales through Catalogs with Augmented Reality

2016 ◽  
pp. 275-305
Author(s):  
Gerardo Reyes Ruiz ◽  
Samuel Olmos Peña ◽  
Marisol Hernández Hernández
Keyword(s):  
Virtual Reality ◽  
Augmented Reality ◽  
High Speed ◽  
Information Technologies ◽  
New Technologies ◽  
New Technology ◽  
Private Label ◽  
The Internet ◽  
Technological Advances ◽  
New Information

New technologies have changed the way today's own label products are being offered. Today the Internet and even more the so-called social networks have played key roles in dispersing any particular product in a more efficient and dynamic sense. Also, having a smartphone and a wireless high-speed network are no longer a luxury or a temporary fad, but rather a necessity for the new generations. These technological advances and new marketing trends have not gone unnoticed by the medium and large stores. The augmented reality applied to interactive catalogs is a new technology that supports the adding of virtual reality to a real environment which in turn makes it a tool for discovering new uses, forms, and in this case, spending habits. The challenge for companies with their private labels in achieving their business objectives, is providing customers with products and services of the highest quality, thus promoting the efficient and streamlined use of all resources that are accounted for and at the same time promoting the use of new information technologies as a strategic competitive.

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