The main objective is to make presentations less painful and more presentable. Presentations are made in order to provide information to an audience in such a way as to achieve a desired objective, whatever that may be. The objective is unlikely to be achieved unless the audience • wants to listen; • remains interested; • understands; • is convinced. A natural talent for presenting material effortlessly in an informative, entertaining, and engrossing way is shared by few, so most of us put disproportionate reliance on props. The most commonly used props are slides and pointers. Unfortunately, the use of slides and pointers has almost become an end in itself, often obscuring the message. As with all the processes described in this book, the aim here is to apply a core of common sense. This will not address every aspect of the use of slides and pointers or result in the perfect presentation every time (something even the most comprehensive manuals and training courses rarely achieve). What should result with consistency is more clarity and comprehensibility, and less frustration and confusion, all of which should serve to keep an audience from losing interest and fiddling with their cell phones after five minutes. Why use slides? After all, the greatest orators of all time managed to keep audiences spellbound with long recitations (just think of Homer and the Iliad) without using any props or prompts. Okay, so their audiences didn’t have TV or many other alternatives for entertainment, but that does not detract from the underlying principle, namely that audiences are generally primarily interested in what the speaker has to say, not in the props. After all, why else go to a presentation when information is so widely available today in many forms, especially electronically? The question may be answered by thinking about the good reasons for using slides. This is a common reason for most presenters, especially in situations when there is new, lengthy, detailed, or complicated information. Just as presenters have difficulty remembering detailed information, so audiences need time and different types of input (visual, as well as auditory) in order to assimilate new details.