Text denken

2019 ◽  
Vol 23 (1) ◽  
pp. 274-291
Author(s):  
Andrea Polaschegg

Abstract Tracing the transformations phenomenological thought underwent in the sphere of literary studies after the 1930s, the paper outlines the epistemological potential of this tradition in regards to a proper understanding of the phenomenon ›text‹. Proceeding from reflections on the agonal relation between structuralistic and phenomenological traditions within contemporary literary theory, the article focuses on Husserl’s apprehension of texts as being »objects in procedure« by exploring the impact of this idea on the literary theories of Ingarden, Wellek, and Iser. In light of the - largely forgotten - fact that Karl Bühler’s pioneering Language Theory (1934) is mainly based on phenomenological thinking, the paper finally discusses to what extend Bühler’s idea of verbal expressions figuring as effective events could open a new space for the development of a literary theory of texts within recent debates on the »media of literature«.

2019 ◽  
Vol 54 (1) ◽  
pp. 21-41
Author(s):  
Khaled Besbes

AbstractThe present article is written almost a decade and a half after the reticent announcement of the death of literary theory by a number of scholars around the world. But during all these years, the humanities have not managed to drive Theory out of the seminar rooms of English departments, nor have the anti-theory proponents managed to remove it from the syllabi of English studies or even from the shelves of specialized libraries. After all these years, English studies academicians find themselves still doing Theory: holding conferences on how to conduct literary studies, organizing debates on how to launch new approaches that could possibly replace critical theories, and encouraging research into less-theorized methods of literary interpretation that could respond to the ineluctable need for a method in studying literature. For good or ill, whether we admit it or not, the echoes of literary theories continue to linger behind the scenes of all debates about literature and literary studies. The question is therefore not how to bring those echoes to silence, but rather how to find a way out of the post-theory deadlock by proposing what I have chosen to name the semeiocritical method as a theory-inspired, rather than theory-based approach to literature. The present article seeks to answer two questions: (1) how can we benefit from the lessons of literary theory without systematically doing theory or being methodically loyal to theories? and (2) how can we maximize the effects of literary interpretation in such a way as to cover as many aspects as possible of the signifying processes in the literary text while maintaining interpretive consistency?


PMLA ◽  
1997 ◽  
Vol 112 (1) ◽  
pp. 85-100 ◽  
Author(s):  
David R. Shumway

A new form of intellectual authority and professional status has emerged in literary studies since the 1970s. Although some scholars have always been more influential and famous than others, only recently have such scholars been constructed as stars in the media and in the profession. This star system, similar to the one that flourished in studio-era Hollywood, makes leading scholars into personalities. It is related to the growth of the conference and lecture circuit and to the rise of literary theory. Although this system does not necessarily reward the wrong people, it does contribute to the public delegitimation of the discipline.


Author(s):  
عبد الفتاح محمد عادل

Literary studies, in its two sides: teaching literature and studying literature, have suffered from a split in the profession between literary pedagogy and literary theories. A survey of the experience of some famous scholars who have tackled this issue in their writings is conducted to pinpoint the neglect in the part of people specialized in literary studies of the practical side of their work. Two points of convergence between literary pedagogy and literary theory are discussed. The first one presented two cases in which literary pedagogy was highly influenced by the ideas of two major shifts in critical theory: the formalist tendency of New Criticism and the reader-oriented tendency of the reader response approach. The second one discussed the efforts of the American educationalist and theorist Louise Rosenblatt in providing a theory of reading literary works in the light of what takes place in literature classrooms. The conclusions derived from this discussion lead to recommendations concerning the importance of making teaching of literature one of the academic interests and student preparation in departments of literature.


2020 ◽  
Vol 25 (1) ◽  
pp. 41-51
Author(s):  
Aušra Jurgutienė

The paper presents a brief history of literary theories that have been used in Lithuania for the last century (1918–2018). Certain general patterns of development are visible in Lithuanian literary studies: movements from positivist (M. Biržiška) to anti-positivist (V. Mykolaitis-Putinas) history and from Marxist history (K. Korsakas) to postmodern New Historicism. The mid-20th century marked the first applications of modern literary theories (first in exile, later among those who stayed in occupied Lithuania). A. J. Greimas became an eminent theoretician in exile, having established a world-famous school of semiotics in Paris. A large number of Lithuanian scholars worked in this field in Lithuania and abroad (J. Ambrazevičius-Brazaitis, Rimvydas Šilbajoris, Vytautas Kavolis, Bronius Vaškelis, Violeta Kelertienė, Ilona Gražytė-Maziliauskienė, Viktorija Skrupskelytė, Tomas Venclova, Vanda Zaborskaitė, Kęstutis Nastopka, Albertas Zalatorius, Vytautas Kubilius, Viktorija Daujotytė, Irena Kostkevičiūtė), but except for the Greimas Paris School of Semiotics, which created its own field, literary theories had mostly a practical and educational impact on interpretations of Lithuanian disciplines. After the restoration of Lithuanian independence in 1990, the renewal of literary theory reached its peak that lasted for about two decades. The J. Greimas Semiotics Studies and Research Centre (now the A. J. Greimas Centre for Semiotics and Literary Theory) was established at Vilnius University in 1992, books written by A. J. Greimas were translated into Lithuanian and the publishing of academic journals “Semiotika” and “Baltos lankos” started. The so-called second wave of postmodern theories (intertextuality, narratology, feminism, postcolonialism, sociology, anthropology, new historicism deconstruc tion, reader response) has attracted the attention of literary scholars, bringing discussions about literature back to the fields of history, culture and politics (Nijolė Keršytė, Paulius Subačius, Irina Melnikova, Marijus Šidlauskas, Birutė Meržvinskaitė, Eugenijus Ališanka). Theories have updated the concepts and vocabulary of literary studies and reading strategies and helped literary scholars integrate themselves into international research more successfully. Along with the hermeneutics of trust, the hermeneutics of suspicion – questioning and complicating interpretations and identities of all texts, was taking an increasingly important place in Lithuanian literary research. Nevertheless, at this time the strengthened position of post-theoretical criticism cannot be anti-theoretical, ignoring the entire heritage of the 20th century.


Author(s):  
Jeeyun Oh ◽  
Mun-Young Chung ◽  
Sangyong Han

Despite of the popularity of interactive movie trailers, rigorous research on one of the most apparent features of these interfaces – the level of user control – has been scarce. This study explored the effects of user control on users’ immersion and enjoyment of the movie trailers, moderated by the content type. We conducted a 2 (high user control versus low user control) × 2 (drama film trailer versus documentary film trailer) mixed-design factorial experiment. The results showed that the level of user control over movie trailer interfaces decreased users’ immersion when the trailer had an element of traditional story structure, such as a drama film trailer. Participants in the high user control condition answered that they were less fascinated with, absorbed in, focused on, mentally involved with, and emotionally affected by the movie trailer than participants in the low user control condition only with the drama movie trailer. The negative effects of user control on the level of immersion for the drama trailer translated into users’ enjoyment. The impact of user control over interfaces on immersion and enjoyment varies depending on the nature of the media content, which suggests a possible trade-off between the level of user control and entertainment outcomes.


2019 ◽  
pp. 30-44
Author(s):  
Elena A. Fedorovau ◽  
Svetlana O. Musienko ◽  
Igor S. Demin ◽  
Fedor Yu. Fedorov ◽  
Dmitriy O. Afanasyev
Keyword(s):  

Author(s):  
O. Bondar

<p><em>In this study, I have collected and summarized the functional aspects of a literary prize, contest, and rating, which indicate their affiliation with the marketing complex of the publishing house for the first time. For this purpose, I have analyzed and summarized the common concepts of the functioning of literary prizes and contests as advertising tools for publishing activity. Because the previous studies are only focused on the fact of the impact of the prize on the promotion of editions but do not explain it, these aspects have been considered and introduced by me from the book production’s point of view. I investigated that the prizes and the contests in the literary field are effective marketing tools, which meet many publisher’s needs at the same time and can be considered a non-profit form of capital. I have reviewed the works of other authors, who accept that the economic success of the book is rising if the author is a winner of the literary prize or contest. I have found out that the book prize activates the demand for the book, and the literary contest is a tool to track the reader’s reaction to a future publication. In this way, literary prizes and contests can be considered as a way of conducting a marketing dialogue with the target audience. I have focused on the information support of literary national and international prizes and contests by the media, which attracts attention to the book and forms the reader’s interest. The literary prizes and contests are also considered as a way of exploring trends and their changes, familiarization the popular genres among the target audience and fixation the current choice of modern readers. Literary prizes and contests motivate the authors to improve their literary excellence, are the source of new authors and works, and assist in increasing sales of books. However, further research is recommended.</em></p><strong><em>Key words:</em></strong><em> book prize, book rating, literary contest, literary prize, functions of the literary prizes.</em>


2016 ◽  
Vol 1 (4) ◽  
pp. 150
Author(s):  
Veton Zejnullahi

The process of globalization, which many times is considered as new world order is affecting all spheres of modern society but also the media. In this paper specifically we will see the impact of globalization because we see changing the media access to global problems in general being listed on these processes. We will see that the greatest difficulties will have small media as such because the process is moving in the direction of creating mega media which thanks to new technology are reaching to deliver news and information at the time of their occurrence through choked the small media. So it is fair to conclude that the rapid economic development and especially the technology have made the world seem "too small" to the human eyes, because for real-time we will communicate with the world with the only one Internet connection, and also all the information are take for the development of events in the four corners of the world and direct from the places when the events happen. Even Albanian space has not left out of this process because the media in the Republic of Albania and the Republic of Kosovo are adapted to the new conditions under the influence of the globalization process. This fact is proven powerful through creating new television packages, written the websites and newspapers in their possession.


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