scholarly journals Methodical recommendations for creating video content in the digital environment on the example of developing a promotional video for universities

2021 ◽  
Vol 5 (2) ◽  
pp. 27-35
Author(s):  
Oleksandr Pushkar ◽  
◽  
Yuliia Tararyntseva ◽  
Keyword(s):  
Education Institution ◽  
Digital Marketing ◽  
Digital Content ◽  
Practical Implementation ◽  
Video Content ◽  
Digital Environment ◽  
Digital Format ◽  
Promotional Video ◽  
The University ◽  
Practical Recommendations

The aim of the article.Impression management is especially relevant in digital marketing. This is due to the fact that more and more communication in today's audience takes place in the digital environment in mobile phones and other gadgets. The problem is the lack of systematic information on the practical implementation of the concept of the economy of impressions in the digital environment. The purpose of the article is to form practical recommendations for creating video content in the digital environment on the example of developing a promotional video of the university. Analyses results.The article presents methodological recommendations for the practical application of the concept of the economy of impressions in the digital environment on the example of the development of a promotional video of the university. The significance of impressions in the process of information processing as a factor that holds the user's attention is specified. Successfully designed digital content will enable the user's imagination, transfer him to the situation presented and make it part of the action that takes place. Thanks to the proposed recommendations, the developer will be able to offer content that will be a sensory user experience. Conclusions and directions for further research. The stages of planning and implementation of the show in the digital environment in accordance with the laws of drama are substantiated. The action should take place in the user's imagination, under the influence of emotions that arise under the impressions of what is seen or heard. Summarized elements of storytelling and digital marketing, which are recommended in the development of emotional digital content. The components of the show in digital format are given. Motives for creating stories for a promotional video of a higher education institution are proposed.

scholarly journals Digital university as an integrative methodological construct

2021 ◽  
Vol 9 (3) ◽  
Author(s):  
Egor Neborsky
Keyword(s):  
Virtual World ◽  
Digital Technologies ◽  
Practical Implementation ◽  
Digital Environment ◽  
Digital Resources ◽  
The Real ◽  
Digital Platform ◽  
Teaching Format ◽  
Digital Format ◽  
Whole Space

The coronavirus pandemic has actualized the digital transition of universities. At the same time, it introduced an element of chaos. Educational policy also played a role here. At this stage, there is a contradiction that has arisen between the fragmentation of interpretations and the need to develop a digital university model. This determines the need for structuring the methodological construct of a digital university, which will allow developing not only a theoretical methodology that allows more focused theoretical and applied research, but also a practical methodology that makes it possible to more rationally structure a set of techniques and tools to achieve the goal of practical implementation of the digital transformation of universities and higher education. The author of the article formulated the methodological construct of a digital university as an integrative phenomenon. A digital university is a combination of four interdependent elements: a teaching format; digital environment; digital resources; digital platform. The digital format is a form of combining digital technologies (in what form the interaction takes place) and at the same time content (which is an act of interaction, the content itself). The digital environment is a space, a place (where interaction takes place). Digital resources are tools for activating the idea of a digital university (what the participants use). A digital platform is an algorithm, a way to implement the idea of a digital university (how interaction is embodied) and, at the same time, a platform for interaction (within which structure the interaction takes place). The article shows that a digital university cannot be interpreted solely as a twin of a "physical" university, since digital technologies allow creating new conditions, making changes in the real environment, organizing processes, both teaching and management. At the same time, the "physical" university, existing in the real, not the virtual world, is a whole space in which technical and human resources are placed. In other words, it is impossible to talk about the concept of a digital university only from the standpoint of the digital (virtual) world, or from the standpoint of only the technical infrastructure.

scholarly journals CONCEPTUAL MODEL OF THE HACKATHON ECOSYSTEM OF TECHNOLOGY TRANSFER IN AN INSTITUTION OF HIGHER EDUCATION

Management ◽  
2021 ◽  
Vol 33 (1) ◽  
pp. 74-84
Author(s):  
Iryna Goncharenko
Keyword(s):  
Higher Education ◽  
Technology Transfer ◽  
Conceptual Model ◽  
Block Diagram ◽  
Higher Education Institutions ◽  
Education Institution ◽  
Practical Implementation ◽  
Higher Education Institution ◽  
The Creation ◽  
The University

BACKGROUND AND OBJECTIVES. The strategy of innovation development in Ukraine envisages the creation of innovative ecosystem of higher education institutions. Analysis of the current state of interaction between science, business and the state in Ukraine shows that most of the technologies and developments created as a result of scientific and technical activities of higher education institutions have not yet been implemented in the real economy. Communication interaction between representatives of higher school and enterprises involves the initiation of the innovation ecosystem. Practical implementation of conceptual model of Hackathon-ecosystem of technology transfer in higher education institution will allow to move to a new level of innovative development of higher education institution.METHODS. The study used: the DFD method for constructing a context diagram and diagram 1 level of functioning of the Hackathon ecosystem of technology transfer in higher education institution; information and technological approaches to the project management of HETT creation in the university to ensure effective management of project data flow; qualitative and operational communication between the project stakeholders.FINDINGS. The developed conceptual model of Hackathon-ecosystem of technology transfer in higher education institutions allows to take into account the specifics of functioning of higher education. The proposed block diagram of the initialization project of the creation of the Hackathon-ecosystem of technology transfer consists of 7 stages, which allows to take into account the specifics of the university. The optimal composition of stakeholders of the Hackathon-ecosystem of technology transfer in higher education institutions is defined: initiator, manager, team, customer, curator, owner, competitors, sponsor, authorities, community groups, consumers, organizations, suppliers and contractors.CONCLUSION. Practical implementation of the developed conceptual model of Hackathon-ecosystem of technology transfer in higher education institutions allows to generate ideas in accordance with market requirements and implement the most effective; to determine the needs and interests in establishing cooperation between representatives of higher education and business; to determine the compliance of the prototypes created with the needs of stakeholders and will provide feedback regarding the functioning of Hackathon-ecosystem of technology transfer.

Can-Do descriptors – Realigning English Language Curriculum at Higher Education Institution to CEFR

2020 ◽  
Vol 4 (2) ◽  
pp. 84
Author(s):  
Erda Wati Bakar
Keyword(s):  
Higher Education ◽  
Foreign Language ◽  
Language Proficiency ◽  
English Language ◽  
Education Institution ◽  
Ministry Of Education ◽  
Language Curriculum ◽  
English Curriculum ◽  
The Common ◽  
The University

The Common European Framework of Reference for Language (CEFR) has become the standard used to describe and evaluate students’ command of a second or foreign language. It is an internationally acknowledged standard language proficiency framework which many countries have adopted such as China, Thailand, Japan and Taiwan. Malaysia Ministry of Education is aware and realise the need for the current English language curriculum to be validated as to reach the international standard as prescribed by the CEFR. The implementation of CEFR has begun at primary and secondary level since 2017 and now higher education institutions are urged to align their English Language Curriculum to CEFR as part of preparation in receiving students who have been taught using CEFR-aligned curriculum at schools by year 2022. This critical reflection article elucidates the meticulous processes that we have embarked on in re-aligning our English Language Curriculum to the standard and requirements of CEFR. The paper concludes with a remark that the alignment of the English curriculum at the university needs full support from the management in ensuring that all the stakeholders are fully prepared, informed and familiar with the framework.

THE INFLUENCE OF WORK LIFE BALANCE TOWARDS JOB PERFORMANCE IN PRIVATE HIGHER EDUCATION INSTITUTION (PHEI)

2017 ◽  
Vol 3 (1) ◽  
pp. 18
Author(s):  
Noorlaila Hj. Yunus ◽  
Siti Musalmah Ahmad Fuad
Keyword(s):  
Higher Education ◽  
Social Support ◽  
Job Performance ◽  
Human Resource ◽  
Education Institution ◽  
Work Life ◽  
Private Higher Education ◽  
Work Life Balance ◽  
Life Balance ◽  
The University

Work-Life Balance (WLB) is an important factor that the Human Resource Management of private higher education Institution (PHEI) should concern about in order to gain high Job Performance in theinstitution. If there are WLB practices implemented by the university, the Human Resource Department (HRD) must always get feedback from the employees to continuously improve the WLB policy. This will benefit not just the employees but the most important to the PHEI by having a good productivities and high job performance employees. The result shows that most of the employees in the university have good social support from their colleagues at work place, friends and their families. This support have given them inspiration and motivation in doing their job properly and finally they might achieved high job performance. Eventhough the result were positive about the social support the employees receives, the top management including the HRD need to revise their policy of WLBespecially other factors that can influenced the employees to optimized their efforts in doing their job.

Training managers of professional educational programs for work in the digital environment of the university

2020 ◽  
Vol 8 (2) ◽  
pp. 4 ◽  
Author(s):  
E. K. Samerhanova ◽  
M. A. Balakin
Keyword(s):  
Educational Program ◽  
Educational Programs ◽  
Educational Process ◽  
Digital Environment ◽  
Digital Competence ◽  
Education Management ◽  
Program Managers ◽  
Digital Environments ◽  
Digital Competencies ◽  
The University

Introduction. The article deals with the training of professional educational program managers for work in the digital environment of a university. The digital environment of the university is considered from the perspective of managing professional educational programs and is a complex open system that integrates system components for managing content, process, resources, contingent, finance and quality of programs that ensure the integrity and continuity of the educational process at all levels and in all respects. The implementation of a digital model for managing educational programs at a university on the basis of a single digital ring of services for an electronic platform for managing educational programs at a university dictates the need for digital competencies of managers of major professional educational programs (OPOP).By digital competence of the leaders of professional educational programs we mean the ability and willingness to perform labor functions in the design, implementation and replication of an educational program using digital technologies that ensure the effectiveness of activitiesThe way to identify professional deficiencies in the field of digital competencies of the leaders of professional educational programs was the personalized design of educational internship trajectories with tutorial support for the internship. The internship trajectory of the heads of OPOP has a modular structure and is aimed at eliminating professional deficits in the field of information, methodological, communication, technological and organizational component of digital competencies. The internship site (virtual laboratory) is a virtual educational space that provides training for educational program managers and online events: hackaths, quests, webinars, etc.Materials and methods. When writing an article, the following methods were used - theoretical and methodological analysis and synthesis of available special domestic and foreign scientific and methodological literature, conceptual analysis of scientific articles and publications on the topic; study and generalization of both domestic and foreign developments and implementation of projects to create digital environments in education management; application of generalization, comparison, forecasting methods, online surveys.Results. The structure of the digital environment for managing professional educational programs at the university is presented. Functionally described is the ring of digital services for the management of OPOP. The analysis of different approaches to assessing the digital competencies of educators is presented. The concept of digital competencies has been clarified in relation to the head of a professional educational program. The content of the components of digital competency is described: informational, methodological, communication, technological, organizational.Discussions and Conclusions. The developed modular program for eliminating professional deficits of heads of professional educational programs in the field of digital competencies, based on the personalized design of educational internship trajectories with tutorial support for internships, will allow you to effectively administer and manage BEP in the digital environment of the university.

Shared strategic reflection process by a higher education institution: A case study

2021 ◽  
pp. 089202062110309
Author(s):  
María García-Feijoo ◽  
Leire Alcaniz ◽  
Almudena Eizaguirre
Keyword(s):  
Teaching And Learning ◽  
Business Schools ◽  
Education Institution ◽  
Theory U ◽  
Case Study Methodology ◽  
Process Implementation ◽  
Planning Models ◽  
Challenging Environment ◽  
The University

Business schools face social, economic, cultural, and technological changes that require constant rethinking not only of teaching and learning, but also of leadership and management. In contrast to traditional strategic planning models, this article proposes a new participatory approach for the university community, arriving at a common story and visualizing an exciting future for the school. Applying case study methodology, the paper describes a process of shared strategic reflection at a century-old European business school by following Otto Scharmer's Theory U. The process enabled achievement of shared definitions of vision, values, lines of progress, and strategic projects, and the study itself improved the participants’ perception of the process and its impact on a shared vision's generation. After process implementation, and as a general conclusion, Theory U contributed to promoting shared strategic reflection, with results that are very valuable in the highly uncertain, challenging environment in which business schools are immersed.

scholarly journals Putting the ‘e’ in portfolio design: an intervention research project investigating how design students and faculty might jointly reimagine the design portfolio activity

2021 ◽  
Author(s):  
Geraldine McDermott-Dalton
Keyword(s):  
Design Education ◽  
Education Institution ◽  
Research Approach ◽  
Work Practices ◽  
Student Work ◽  
Digital Format ◽  
Design Students ◽  
Cultural Historical Activity ◽  
Portfolio Design ◽  
Design Portfolio

AbstractThe use of portfolios is deeply embedded in practice within Design education. However, as trends change and technology improves, tensions often arise in the interpretation and presentation of the portfolio activity. Additionally, as more and more digital artefacts are produced by design students, the question arises as to whether the traditional portfolio could be accompanied or replaced by an eportfolio, which could present students’ digital artefacts in a structured fashion. This research investigates how students and faculty in the Design Department of one higher education institution might come together to examine and re-model practices in the context of the design portfolio activity. The study uses Cultural Historical Activity Theory with a Change Laboratory methodology and expansive learning to build transformative agency amongst those involved in the design portfolio activity, with a view to reaching consensus of what a future model of the design eportfolio might look like. Findings indicate that the methodology was successful in collaboratively examining work practices and exposing tensions relating to the current portfolio activity. A tentative future model of a design eportfolio was presented to the group, using institute graduate attributes to provide structure. While the lack of a designer’s ‘personality’ when using a generic eportfolio tool was pointed out, it was agreed that having student work available and accessible in a structured digital format was a requirement for today’s design graduate. Finally, this research approach is considered useful for educational research projects that require collaborative input from various stakeholders into changes in work practices.

Making the point? The audiovisual/digital media dissertation

2014 ◽  
Vol 6 (1) ◽  
pp. 98-118
Author(s):  
Coral Houtman ◽  
Maureen Thomas ◽  
Jennifer Barrett
Keyword(s):  
Digital Media ◽  
Film Theory ◽  
Education And Training ◽  
Content Type ◽  
Hands On ◽  
Practice Based Research ◽  
The University ◽  
Depth Interviews ◽  
And Training ◽  
Practical Recommendations

Purpose – The purpose of this paper is to address the advantages of education and training in creating the “Audiovisual/Digital Media Essay” (AV/DME), starting from visual and cinematic thinking as a way of setting up, developing and concluding an argument. Design/methodology/approach – Recognising the advantages to education and training of the “AV/DME” this paper explores ways of enabling visually disciplined students to work on film theory within their chosen medium, and to develop arguments incorporating audiovisual sources, using appropriate academic skills. It describes a hands-on BA/MA workshop held at Newport Film School (May 2011) and subsequent initial implementation of an examinable DME. The paper contextualises the issue in the light of practice-led and practice-based research and of parity with written dissertations. Drawing on analysis of in-depth interviews with students and tutors, it makes practical recommendations for how to resource, staff and support the implementation and continuation of the AV/DME and/or dissertation. Findings – The paper feeds back from both students and staff on the running of an initial AV/DME workshop and finds that the Film School Newport is suited to running the AV/DME and suggests a framework for its support. Research limitations/implications – The study needs to be followed up when the students complete their full dissertations. Practical implications – The AV/DME needs sufficient technical and human resources to support student learning. Originality/value – The paper provides a clear and original framework for teaching, supporting and assessing the AV/DME. This framework can be disseminated beyond the University of Wales Newport, and can be used to teach the AV/DME in further contexts and to wider groups of students.

Internet marketing tool – SEO-optimization of the enterprise site

2021 ◽  
pp. 84-89
Author(s):  
Ihor Ponomarenko ◽  
Alina Sapian
Keyword(s):  
Search Engine ◽  
Research Methodology ◽  
Internet Marketing ◽  
Target Audience ◽  
Digital Marketing ◽  
The Internet ◽  
Digital Environment ◽  
Important Place ◽  
Search Engine Optimization ◽  
Web Resource

The purpose of this article is to consider issues related to the peculiarities of the use of search engine optimization in the implementation of a comprehensive marketing strategy in the digital environment. Research methodology. The research methodology is system-structural and comparative analyzes (to study the application of search engine optimization in the process of improving the efficiency of the company on the Internet); monograph (the study of various software solutions in the field of digital marketing); eco- nomic analysis (when assessing the effectiveness of the use of SEO in the process of attracting the target audience and its impact on the growth of conversions). The scientific novelty – features of using search engine optimization as an effective tool of digital marketing in modern conditions are revealed. The expediency of using SEO to increase the level of competitiveness of the company on the Internet is proved. A set of Internet marketing measures to strengthen the company’s communications with the target audience in the digital environment is revealed, as well as the role in this structure of search engine optimization is outlined. The expediency of building a semantic core as a basic element of search engine optimization of a company’s web resource and creating preconditions for long-term provision of high positions of the site in search services is proved. The subject of the research is the approach to the possibility of using search engine optimization methods in modern conditions to ensure a highly competitive position of the company and its web resources in the digital space in the long period. Conclusions. The digitalization of business leads to the intensification of the use of various digital marketing tools, among which search engine optimization occupies an important place. SEO-optimization of the company’s website involves the implementation of a set of measures aimed at increasing the place of the re- source in search results. Innovative approaches make it possible to integrate an up-to-date keyword list into important elements of a company’s web resource and to constantly update libraries in order to ensure high search engine rankings. Keywords: audience, Internet marketing, search engine optimization, site, targeted traffic.

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