scholarly journals Wywiad prasowy w polskiej prasie dla kobiet (w latach 1989–1992) – źródło wiedzy o życiu kobiet w czasie transformacji systemowej

2021 ◽  
pp. 213-243
Author(s):  
Anna Szwed-Walczak ◽  
Keyword(s):  
Qualitative Analysis ◽  
Historical Period ◽  
Media Image ◽  
Best Friend ◽  
Women's Press ◽  
The Press ◽  
Systemic Transformation ◽  
Research Procedure ◽  
The Media ◽  
Selection Of

The press interview is one of more important journalistic genres and a source of knowledge about life in a given historical period. Research on press interviews makes it possible to determine matters relevant to the magazine’s addressees at a given time. The aim of the research was to reconstruct the media image of women’s life in 1989–1992 in the Polish women’s press. During the research procedure, attention was paid to: the dominant topics covered in the interviews, the picture of systemic transformation, the gender of interlocutors and their professional competences. The research covered 208 issues of the weekly Kobieta i Życie [Woman and Life] and 208 issues of the weekly Przyjaciółka [Best Friend]. The selection of magazines was dictated by their high circulation (over 500,000 copies). The interviews published in weekly magazines was categorized into the broadly understood social, political and economic sphere. In Kobietai Życie it was 42 interviews, in Przyjaciółka – 77. The qualitative analysis of the content allowed to group the topics of interviews into six categories: economy, politics, social assistance, education, healthcare and law.

scholarly journals Innovativeness of Senior Consumers’ Attitudes – An Attempt to Conduct Segmentation

2021 ◽  
Vol 21 (1) ◽  
pp. 76-91
Author(s):  
Tomasz Olejniczak
Keyword(s):  
Clustering Algorithm ◽  
The Elderly ◽  
Social Variables ◽  
Consumer Market ◽  
Product Innovations ◽  
The Press ◽  
Research Procedure ◽  
The Media ◽  
High Degree ◽  
Selection Of

Abstract Research background: Ageing societies is a global phenomenon. In the media and the press, there strongly exists a stereotype of elderly people being poorly adjusted to social change, lonely, poor and not open to market novelties. However, an in-depth description of the senior consumer market segment shows their high degree of variety and differentiation in their approach to purchasing product innovations. Purpose: The aim of the article is to present a model of segmentation of older people according to the criterion of their attitudes towards innovation on the FMCG market. Research methodology: The source of information for building the typology was personal interviews conducted in 2018 with people aged over 60 in Greater Poland (the Wielkopolska region). The selection of respondents (the sample consisted of 1,451 people) was carried out using the quota selection method. The K-means clustering algorithm was applied to classify the respondents into clusters. Results: The research procedure allowed for the identification of different segments of senior consumers: reluctant conservatives, knowledgeable traditionalists, aspiring withdrawn/passive, unaware practical and rational innovators. Novelty: The results of the analysis of the segmentation of senior consumers confirm that people actively interested in product innovations on the FMCG market constitute a relatively small part of the elderly population (18.0%) and that there is a clear relationship between the attitude towards innovation and the characteristics of consumers in terms of economic, demographic and social variables.

scholarly journals Dyskurs diet odchudzających we współczesnej włoskiej prasie kobiecej. Analiza jakościowa

2021 ◽  
Vol 21 ◽  
pp. 187-209
Author(s):  
Joanna Ozimska
Keyword(s):  
Weight Loss ◽  
Qualitative Analysis ◽  
Women's Magazines ◽  
Modern Concept ◽  
Women's Press ◽  
The Press ◽  
Theoretical Issues ◽  
Rhetorical Tools

The discourse of slimming diets in contemporary Italian women's press. Qualitative analysis. Based on a corpus of articles extracted from contemporary Italian female magazines (2021) Donna Moderna and Grazia, this paper examines the nature of discourse of slimming diet. It is shown that the discourse has changed compared to the study conducted on the material from 2005-2008. Altogether 29 monthly issues have been analyzed. Currently emerging corpus does not contain many persuasive techniques related to emotions (Aristotle's pathos), the credibility of provided advice is enhanced mostly by arguments from authority (ethos). The innovation thus lies in the references to currently important societal topics, such as ecology (a manifestation of linguistic fashion). The research based on a rhetorical tools and analysis of press discourse shows that the topic of weight loss is treated nowadays with greater awareness and is being transferred to the pages of the men's press, in women's magazines its place is taken by e.g., cosmetic-surgical, or ecologic discourse. The conclusions from own research have been preceded by a review of theoretical issues in the field of a modern concept of a slimming diet, myth of beauty, development of the press in Italy, the role of cuisine and food in the Italian women's press.

scholarly journals Soviet Domestic Loans 1946–1957 in Political Discourse and the Press

2021 ◽  
Vol 17 (3) ◽  
pp. 263-275
Author(s):  
Marina А. Klinova
Keyword(s):  
Economic Policy ◽  
Quantitative Method ◽  
Historical Period ◽  
Information Campaigns ◽  
Qualitative And Quantitative ◽  
Quantitative Expression ◽  
The Press ◽  
The Media ◽  
The Subject ◽  
Post War

Introduction. For a significant historical period, an integral part of the Soviet social realities was the state internal loans, so the problems of studying the ideological and propaganda tools of their implementation is an actual area of research. Materials and Methods. The methodological basis of the research is the modernization historical paradigm. The source basis of the research was the texts of government resolutions concerning the subject of loans, statistical materials, publications of the Soviet press of various levels (magazines, central, regional, factory newspapers). To achieve the objectives of the study, a qualitative and quantitative method (content analysis) was used, which allows us to identify the quantitative expression of individual lexical units in the texts of government resolutions and press materials. Results and Discussion. The paper analyzes the texts of government resolutions concerning post-war government loans (winning and subscription-based), analyzes the information campaigns in the print media that accompany the issuance of loans. It was revealed that the declared winnings of citizens on loans (the amount, the number of winners) it decreased during the study period. The intensity of propaganda campaigns in the press concerning mass loans, as well as the intensity of advertising support for winning loans by the media, decreased. Conclusion. The revealed tendency to weaken the material incentives for subscribing to loans (winnings), as well as the intensity of the propaganda campaigns, indicates the gradual abandonment of the authorities in the mid-1950s of mobilization tools in the implementation of socio-economic policy.

scholarly journals Methods of Forming a Media Image of Russia in Contemporary Spanish Newspapers 'El Pais' and 'El Mundo'

2019 ◽  
Vol 8 (1) ◽  
pp. 195-205
Author(s):  
Alexander Oleynikov
Keyword(s):  
Media Image ◽  
The Public ◽  
Cultural Life ◽  
The Press ◽  
Current Events ◽  
Public Consciousness ◽  
The Media ◽  
Spanish Press ◽  
Political Economic ◽  
World Image

The article reviews the materials of the electronic editions of the largest Spanish newspapers El Pais, El Mundo, containing publications about Russia. These periodicals relate to quality press and have the greatest influence on the public opinion of the Spanish population. The scope of the study includes the period from 2014 to 2018 and covers all major topics related to the political, economic and cultural life of Russia. As a fragment of the world image in the media space there is an image of the country, which is largely formed by the presentation of the media, is created on the basis of current events of the surrounding reality, includes their dynamics, is an expression of public consciousness and its influence on it. The article aims to determine whether the image of modern Russia in the Spanish press is predominantly positive or negative, and also to analyze the specifics of the Russian political media's formation in the Spanish print media by using stylistic, semantic and syntactic techniques. In the press, journalists often use such methods as metaphor, hyperbole, irony, comparison, and others to create a media image of a country. The article presents examples of translation into Russian from the newspapers El Pais and El Mundo, showing the use of these techniques. Thus, editorial teams of newspapers can act as manipulators who are directly involved in shaping a certain view of Russia from the Spanish public.

scholarly journals „Królowa chaosu, niezrównoważona emocjonalnie, histeryczka trzaskająca drzwiami” – leksykalne sposoby wartościowania w tekstach prasowych poświęconych Ewie Kopacz (na materiale wybranych tygodników opinii z września 2014 roku)

2016 ◽  
Vol 23 (2) ◽  
pp. 201-224
Author(s):  
Magdalena Budzyńska-Łazarewicz
Keyword(s):  
Public Opinion ◽  
Prime Minister ◽  
Negative Evaluation ◽  
Media Image ◽  
Study Material ◽  
The Press ◽  
The Media

Is to present lexical ways of evaluation, which are present in press articles dedicated to the election of E. Kopacz for prime minister. The study material consists of articles published in eight public opinion weeklies, which were published in Poland in September of 2014. They are journals with different ideological profiles. Among the noted lexical terms, there are primarily-evaluative as well as descriptively-evaluative expressions. These are adjectives, adverbs, participles, pronouns and modality indicators. Numerously represented are statements in which the authors report affirmations that evaluate other people. The analysed terms invoke, most of all, the utilitarian, perfectionist, cognitive, socially-custom criterion. Among the noted terms, the majority consists of those with a negative value mark. As it turned out, the ideological engagement of periodicals had a slight impact on the media image of E. Kopacz. An almost solely negative evaluation was present in conservative press. However, the press, which can be described as liberal, also pointed the weaknesses of the new prime minister, recalling negative opinions about her. It did it, however, in a more veiled manner.

The Literary Reputation of the Cubo-Futurists in the 1910s

2021 ◽  
pp. 273-281
Author(s):  
Svetlana A. Kazakova ◽  
Keyword(s):  
Media Image ◽  
Creative Behavior ◽  
Creative Strategy ◽  
Literary Reputation ◽  
The Press ◽  
The Media

The paper analyzes the creative strategy of cubo-futurists for self-promotion in the 1910s. The author’s goal was to investigate the methods used to form the literary reputation of the “Gilea” group, based on published reviews of the performances of cubo-futurists known for aestheticizing creative behavior. It is important to study the media image of cubo-futurists in the press and the conflicts that arise between them and the media. The author comes to the conclusion that cubo-futurists deliberately formed the literary reputation of hooligans, their creative behavior was characterized by an attitude towards scandal. This image was replicated by the press, conflict relations with which were part of the Cubo-Futurists’ strategy of selfpromotion.

scholarly journals Toxic Toxteth: Understanding press stigmatization of Toxteth during the 1981 uprising

Journalism ◽  
2019 ◽  
Vol 21 (4) ◽  
pp. 541-556 ◽  
Author(s):  
Alice Butler
Keyword(s):  
Qualitative Analysis ◽  
Press Coverage ◽  
The Press ◽  
The Media ◽  
The Way ◽  
Newspaper Articles

This article investigates how the press stigmatized Toxteth during, and immediately following, the disturbances in 1981. It builds upon a body of literature on territorial stigmatization where there is a gap in understanding surrounding the production and formation of stigma. Drawing on the acceptance in literature that the media is a key contributor to territorial stigma, I delve further to understand some of the techniques that the media uses to stigmatize place. I engage in a combined quantitative and qualitative analysis of 496 newspaper articles from five British newspapers to examine how the press reports on Toxteth, and who constructs Toxteth’s identity. I show that the name of ‘Toxteth’ was largely defined by the media and that the residents of Toxteth were denied a voice in the press coverage in 1981 with fewer than 10 per cent of all articles quoting a resident. I refer to this process as ‘stranger-making’, and it underscores the way that the media denied residents an ability to construct their own identity and the identity of their area. While stranger-making involves obfuscating the unique contours of Toxteth and silencing voices, the press simultaneously impose aspects of identity from a position of power through the techniques of naming, negativity, and oppositionality.

scholarly journals Medialny obraz terroryzmu — projekt badania i  wyniki badań pilotażowych

2018 ◽  
Vol 8 ◽  
pp. 213-242
Author(s):  
Karolina Lachowska
Keyword(s):  
Mass Media ◽  
Key Words ◽  
Study Design ◽  
Media Image ◽  
The World ◽  
Basic Source ◽  
The Media ◽  
Source Of Information ◽  
Selection Of

The media image of terrorism — a study design and results of pilot studiesThe article presents a concept of a study focusing on the mediatisation of terrorism. The author seeks to capture how the media construct define terrorism; she looks the selection of events which the media consider to be acts of terror as well as ways of hierarchising them. On this basis she attempts to reconstruct the media image of terrorism and terrorists. Her analysis begins with Niklas Luhmann’s concept of mass media, according to which in contemporary mediatised societies the media are the basic source of information about the world. They represent and construct particularly those areas of life we cannot reach directly. In the study the author used techniques and methods applied in corpus research and making it possible to analyse key words appearing in media materials concerning terrorism as well as lexemes used to describe the notions of “terrorist” and “terrorism”.

scholarly journals Siberia as a Trigger of Geopolitical Conflictogenic Media Discourse

2021 ◽  
Vol 14 (10) ◽  
pp. 1436-1454
Author(s):  
Margarita D. Lagutkina ◽  
◽  
Irina S. Karabulatova ◽  
Irina P. Savchuk ◽  
Sofia V. Onina ◽  
...  
Keyword(s):  
Media Discourse ◽  
Journalism History ◽  
Cultural Interpretation ◽  
Media Image ◽  
The Public ◽  
Informational Model ◽  
The Matrix ◽  
Public Consciousness ◽  
The Media ◽  
Selection Of

The article reveals the influence of manipulative tactics in the media discourse on the public consciousness of the peoples of different countries regarding such a huge territory as Siberia. The authors analyze the historical, sociological, and psycholinguistic aspects of the functioning of the geopolitonym Siberia in the geopolitical conflictogenic media discourse within the framework of the linguistic-informational model of Siberia in the modern media discourse on the material of different structural languages. The selection of sources was based on the method of contextual analysis with an emphasis on the implicit content of the media image of the region, the descriptive method, the method of cultural interpretation, content analysis. Information wars use the image of Siberia as the center of the matrix of conflict-prone media discourse to increase attention to events in Russia and accentuate geopolitical manipulations in the public consciousness. The authors give the concept of a media matrix for understanding the cognitive side of media images of a geopolitical topoobject, such as Siberia. The media matrix of geopolitonyms consists of linguoinfornems, being implemented in linguoinformational steps in the media discourse. The media image of Siberia is diverse, being realized in evaluative linguistic systems of different languages, based on scalable sociostereotypes about Siberia. The authors show what the mythologized and realistic perception of the image of Siberia is based on, how it is interconnected with the tasks of geopolitics, influencing success in intercultural communication. The research is aimed at understanding linguistic universals in the perception of geopolitonyms. The article is of interest to specialists in the field of linguistics, psychology, journalism, history, cultural studies, sociology, and political science

scholarly journals Is COVID-19 on the Covers of Socio-Political Magazines an Example of Media Polarisation? Case Study from Poland

2020 ◽  
Vol 8 (1) ◽  
pp. 36-53
Author(s):  
Anna Jupowicz-Ginalska
Keyword(s):  
Qualitative Analysis ◽  
Social Economic ◽  
Media Content ◽  
Right Wing ◽  
Left Wing ◽  
Media Image ◽  
Ideological Bias ◽  
Religious Perspectives ◽  
The Media

AbstractThe main purpose of this paper was to explore the media image of the COVID-19 pandemic through the perspective of Polish media polarisation. In order to achieve this, a quantitative and qualitative analysis of the content of covers from 10 socio-political magazines, representing different ideological inclinations [left-wing, liberal, conservative, right-wing and Catholic] was conducted between January and June 2020. The study focused not only on the scale to which the coronavirus appeared on the covers, but also on the textual and visual representation of it. Additionally, the contexts in which COVID-19 appeared were analysed. As it turned out, apart from the medical context, the pandemic was mostly presented through political, social, economic and religious perspectives, of which the first was the most visibly connected with polarising media content, indicating clear links between the ideological bias of the magazines and the ways they described reality.

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