scholarly journals Innovativeness of Senior Consumers’ Attitudes – An Attempt to Conduct Segmentation

2021 ◽  
Vol 21 (1) ◽  
pp. 76-91
Author(s):  
Tomasz Olejniczak
Keyword(s):  
Clustering Algorithm ◽  
The Elderly ◽  
Social Variables ◽  
Consumer Market ◽  
Product Innovations ◽  
The Press ◽  
Research Procedure ◽  
The Media ◽  
High Degree ◽  
Selection Of

Abstract Research background: Ageing societies is a global phenomenon. In the media and the press, there strongly exists a stereotype of elderly people being poorly adjusted to social change, lonely, poor and not open to market novelties. However, an in-depth description of the senior consumer market segment shows their high degree of variety and differentiation in their approach to purchasing product innovations. Purpose: The aim of the article is to present a model of segmentation of older people according to the criterion of their attitudes towards innovation on the FMCG market. Research methodology: The source of information for building the typology was personal interviews conducted in 2018 with people aged over 60 in Greater Poland (the Wielkopolska region). The selection of respondents (the sample consisted of 1,451 people) was carried out using the quota selection method. The K-means clustering algorithm was applied to classify the respondents into clusters. Results: The research procedure allowed for the identification of different segments of senior consumers: reluctant conservatives, knowledgeable traditionalists, aspiring withdrawn/passive, unaware practical and rational innovators. Novelty: The results of the analysis of the segmentation of senior consumers confirm that people actively interested in product innovations on the FMCG market constitute a relatively small part of the elderly population (18.0%) and that there is a clear relationship between the attitude towards innovation and the characteristics of consumers in terms of economic, demographic and social variables.

scholarly journals Wywiad prasowy w polskiej prasie dla kobiet (w latach 1989–1992) – źródło wiedzy o życiu kobiet w czasie transformacji systemowej

2021 ◽  
pp. 213-243
Author(s):  
Anna Szwed-Walczak ◽  
Keyword(s):  
Qualitative Analysis ◽  
Historical Period ◽  
Media Image ◽  
Best Friend ◽  
Women's Press ◽  
The Press ◽  
Systemic Transformation ◽  
Research Procedure ◽  
The Media ◽  
Selection Of

The press interview is one of more important journalistic genres and a source of knowledge about life in a given historical period. Research on press interviews makes it possible to determine matters relevant to the magazine’s addressees at a given time. The aim of the research was to reconstruct the media image of women’s life in 1989–1992 in the Polish women’s press. During the research procedure, attention was paid to: the dominant topics covered in the interviews, the picture of systemic transformation, the gender of interlocutors and their professional competences. The research covered 208 issues of the weekly Kobieta i Życie [Woman and Life] and 208 issues of the weekly Przyjaciółka [Best Friend]. The selection of magazines was dictated by their high circulation (over 500,000 copies). The interviews published in weekly magazines was categorized into the broadly understood social, political and economic sphere. In Kobietai Życie it was 42 interviews, in Przyjaciółka – 77. The qualitative analysis of the content allowed to group the topics of interviews into six categories: economy, politics, social assistance, education, healthcare and law.

scholarly journals Selecting and sharing news in an “infodemic”: The influence of ideological, trust- and science-related beliefs on (fake) news usage in the COVID-19 crisis

2021 ◽  
Author(s):  
Lea-Johanna Klebba ◽  
Stephan Winter
Keyword(s):  
Social Dominance Orientation ◽  
Right Wing ◽  
Fake News ◽  
Information Selection ◽  
Right Wing Authoritarianism ◽  
Conflicting Information ◽  
Internet Users ◽  
The Media ◽  
High Degree ◽  
Selection Of

Societal crises such as the COVID-19 pandemic are characterized by a high degree of threat and uncertainty, and people are confronted with partly conflicting information in the media, including a substantial share of fake news. Given that individuals often base their news choice on pre-existing attitudes, the present study aims to identify ideological, trust-, and science-related beliefs that might influence citizens’ information selection and sharing in response to a threat. A representative survey of German Internet users (N = 1101) identified right-wing authoritarianism (RWA) and mistrust in politics as significant predictors of selection of fake news, while the influence of social dominance orientation (SDO), mistrust in politics, and perceived certainty of knowledge were significant for sharing news. The present findings extend previous knowledge on people's information behavior in response to a threat and provide insights into groups that are particularly susceptible to misinformation.

A Study of Different Methodologies Helpful in the Identification of Offline Handwritten Script

2018 ◽  
Vol 6 (6) ◽  
pp. 307
Author(s):  
Manish M. Kayasth ◽  
Bharat C. Patel
Keyword(s):  
Feature Extraction ◽  
Character Recognition ◽  
Recognition Rate ◽  
Recognition System ◽  
Post Processing ◽  
Classification Technique ◽  
Scanned Image ◽  
Gujarati Language ◽  
High Degree ◽  
Selection Of

The entire character recognition system is logically characterized into different sections like Scanning, Pre-processing, Classification, Processing, and Post-processing. In the targeted system, the scanned image is first passed through pre-processing modules then feature extraction, classification in order to achieve a high recognition rate. This paper describes mainly on Feature extraction and Classification technique. These are the methodologies which play an important role to identify offline handwritten characters specifically in Gujarati language. Feature extraction provides methods with the help of which characters can identify uniquely and with high degree of accuracy. Feature extraction helps to find the shape contained in the pattern. Several techniques are available for feature extraction and classification, however the selection of an appropriate technique based on its input decides the degree of accuracy of recognition. 

How to Tell the Truth without Outraging the Press?

MedienJournal ◽  
2017 ◽  
Vol 30 (2-3) ◽  
pp. 37
Author(s):  
Li Xiguang
Keyword(s):  
News Media ◽  
Public Affairs ◽  
Chinese Government ◽  
Government Officials ◽  
The Public ◽  
News Stories ◽  
The Press ◽  
The Media ◽  
The Government ◽  
Chinese News Media

The commercialization of meclia in China has cultivated a new journalism business model characterized with scandalization, sensationalization, exaggeration, oversimplification, highly opinionated news stories, one-sidedly reporting, fabrication and hate reporting, which have clone more harm than good to the public affairs. Today the Chinese journalists are more prey to the manipu/ation of the emotions of the audiences than being a faithful messenger for the public. Une/er such a media environment, in case of news events, particularly, during crisis, it is not the media being scared by the government. but the media itself is scaring the government into silence. The Chinese news media have grown so negative and so cynica/ that it has produced growing popular clistrust of the government and the government officials. Entering a freer but fearful commercially mediated society, the Chinese government is totally tmprepared in engaging the Chinese press effectively and has lost its ability for setting public agenda and shaping public opinions. 

Optimasi Blog Dengan Meta Tag Untuk Seo Dan Monitoringnya

2017 ◽  
Vol 15 (1) ◽  
pp. 45
Author(s):  
Valian Yoga Pudya Ardhana ◽  
Ahmad Wilda Yulianto
Keyword(s):  
Search Engines ◽  
The Elderly ◽  
Monitoring Process ◽  
Main Target ◽  
The Media

Blog as one of the media applicationson the Internethas been used all aroundIndonesia. The user wasnot limited  by age,ranging from children to the elderly. A lot of people notrealize that blogs can beoptimizedso thatthe bloggettingtoppositionsin search engines. Metatagwasone ofoptimization techniquesinSearch Engine Optimization (SEO).The main target washow to increaseblogtraffi requests. Afteroptimization, the next stepwasmonitoring, whichaims to determinethe extent to whichthe success ofoptimizationhas been done onSEO.The resultwas ablog sitegettingtoppositionsinthe search enginesandthe monitoring process resultsindicatethat thetitleand content was veryappropriatethat was 100%, description and contentwere alsoappropriatethat was 91%.

K-MEANS CLUSTERING ALGORITHM FOR SERVICE DATA ANALYSIS BASED ON CUSTOMERS COMBINATION

2018 ◽  
Vol 3 (1) ◽  
pp. 001
Author(s):  
Zulhendra Zulhendra ◽  
Gunadi Widi Nurcahyo ◽  
Julius Santony
Keyword(s):  
Data Mining ◽  
Data Analysis ◽  
Clustering Algorithm ◽  
Customer Complaints ◽  
Using Data ◽  
Clustering Data ◽  
Service Data ◽  
Selection Of

In this study using Data Mining, namely K-Means Clustering. Data Mining can be used in searching for a large enough data analysis that aims to enable Indocomputer to know and classify service data based on customer complaints using Weka Software. In this study using the algorithm K-Means Clustering to predict or classify complaints about hardware damage on Payakumbuh Indocomputer. And can find out the data of Laptop brands most do service on Indocomputer Payakumbuh as one of the recommendations to consumers for the selection of Laptops.

Development of a Performance-Related Framework for Asphalt Mixture Design for the Illinois Tollway

2021 ◽  
pp. 036119812110148
Author(s):  
Behnam Jahangiri ◽  
Punyaslok Rath ◽  
Hamed Majidifard ◽  
William G. Buttlar
Keyword(s):  
Asphalt Mixture ◽  
Field Performance ◽  
Compact Tension ◽  
T Test ◽  
Novel Approach ◽  
Final Adjustment ◽  
Development And Validation ◽  
High Degree ◽  
Selection Of

Various agencies have begun to research and introduce performance-related specifications (PRS) for the design of modern asphalt paving mixtures. The focus of most recent studies has been directed toward simplified cracking test development and evaluation. In some cases, development and validation of PRS has been performed, building on these new tests, often by comparison of test values to accelerated pavement test studies and/or to limited field data. This study describes the findings of a comprehensive research project conducted at Illinois Tollway, leading to a PRS for the design of mainline and shoulder asphalt mixtures. A novel approach was developed, involving the systematic establishment of specification requirements based on: 1) selection of baseline values based on minimally acceptable field performance thresholds; 2) elevation of thresholds to account for differences between short-term lab aging and expected long-term field aging; 3) further elevation of thresholds to account for variability in lab testing, plus variability in the testing of field cores; and 4) final adjustment and rounding of thresholds based on a consensus process. After a thorough evaluation of different candidate cracking tests in the course of the project, the Disk-shaped Compact Tension—DC(T)—test was chosen to be retained in the Illinois Tollway PRS and to be presented in this study for the design of crack-resistant mixtures. The DC(T) test was selected because of its high degree of correlation with field results and its excellent repeatability. Tailored Hamburg rut depth and stripping inflection point thresholds were also established for mainline and shoulder mixes.

Cybersecurity Standards in the Context of Operating System

2021 ◽  
Vol 54 (3) ◽  
pp. 1-36
Author(s):  
Syed Wasif Abbas Hamdani ◽  
Haider Abbas ◽  
Abdul Rehman Janjua ◽  
Waleed Bin Shahid ◽  
Muhammad Faisal Amjad ◽  
...  
Keyword(s):  
Organizational Context ◽  
Cyber Attacks ◽  
Fine Tuning ◽  
Security Vulnerabilities ◽  
Compliance Testing ◽  
Depth Analysis ◽  
Minimum Requirements ◽  
Security Standards ◽  
High Degree ◽  
Selection Of

Cyber threats have been growing tremendously in recent years. There are significant advancements in the threat space that have led towards an essential need for the strengthening of digital infrastructure security. Better security can be achieved by fine-tuning system parameters to the best and optimized security levels. For the protection of infrastructure and information systems, several guidelines have been provided by well-known organizations in the form of cybersecurity standards. Since security vulnerabilities incur a very high degree of financial, reputational, informational, and organizational security compromise, it is imperative that a baseline for standard compliance be established. The selection of security standards and extracting requirements from those standards in an organizational context is a tedious task. This article presents a detailed literature review, a comprehensive analysis of various cybersecurity standards, and statistics of cyber-attacks related to operating systems (OS). In addition to that, an explicit comparison between the frameworks, tools, and software available for OS compliance testing is provided. An in-depth analysis of the most common software solutions ensuring compliance with certain cybersecurity standards is also presented. Finally, based on the cybersecurity standards under consideration, a comprehensive set of minimum requirements is proposed for OS hardening and a few open research challenges are discussed.

Using Cluster Analysis to Improve Marketing Experiments

1971 ◽  
Vol 8 (3) ◽  
pp. 340-347 ◽  
Author(s):  
George S. Day ◽  
Roger M. Heeler
Keyword(s):  
Cluster Analysis ◽  
Space Representation ◽  
Reduced Space ◽  
High Degree ◽  
Degree Of Similarity ◽  
Sensitive Experiment ◽  
Selection Of

When the selection of a sample of stores or cities requires a high degree of similarity among the test units in order to ensure a sensitive experiment, the sample may no longer represent the market. These conflicting requirements can be satisfied by choosing the sample from clusters displayed in a reduced space representation of the market.

Constructing Public Opinion and Manipulating Symbols: China's Press Cover-age of the Student Movement in 1989

1995 ◽  
Vol 72 (2) ◽  
pp. 412-425 ◽  
Author(s):  
Guo-Qiang Zhang ◽  
Sidney Kraus
Keyword(s):  
Content Analysis ◽  
Public Opinion ◽  
Chinese Communist Party ◽  
Student Movement ◽  
Dominant Ideology ◽  
Tiananmen Square ◽  
The Press ◽  
Before And After ◽  
The Media ◽  
The Military

This content analysis of Chinese newspapers before and after the Tiananmen Square protest examines the symbolic representation of the Student Movement of 1989 in China. The study reveals that top leaders manipulated symbols given to the media and that these symbols rigorously highlighted the dominant ideology of the Chinese Communist Party and isolated the movement participants. Officials attempted to legitimize the military suppression of the movement. The press construction of public opinion echoed the hegemonic process created and maintained by the party structure.

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