scholarly journals Pricing Strategies and Implementation Promotion Strategies to Improve Customer Loyalty

2018 ◽  
Vol 9 (1) ◽  
pp. 89-99
Author(s):  
Amin Kuncoro ◽  
Y. Sutomo
Keyword(s):  
Customer Loyalty ◽  
Structural Equation ◽  
Time Series Data ◽  
Descriptive Analysis ◽  
Sampling Technique ◽  
Series Data ◽  
Equation Modeling ◽  
Pricing Strategies ◽  
Central Java

This study aims to analyze pricing and promote strategies to increase customer loyalty of sharia banks in Kudus, Central Java, Indonesia. This research method using qualitative and quantitative approach. The data used is time series data. The population of this study are customers who actively transact in Islamic banks in Kudus. Sampling technique using non probability sampling with accidental type of sampling. So the number of respondents needed in this research is a number of 100 active bank customers. The analytical method uses correlational descriptive analysis using Structural Equation Modeling (SEM), correlational assumption test and classical assumption test using AMOS 20 software. The result of this research explains that price and promotion contribute to increase customer and product loyalty which can become empirical variable. This proves that Sharia Bank is expected to have a special strategy to increase customer loyalty. How to increase loyalty in addition to improving the quality of Islamic banking products such as murobahah, musyarokah and mudharobah is to improve the characteristics of macro and Sharia micro finance institutions. This is because the excess of syariah bank products has never been found in conventional financial institutions in Indonesia.

scholarly journals Inovasi Produk terhadap Keputusan Pembelian dan dampaknya terhadap loyalitas pelanggan : Studi Pengguna Mobil Toyota Calya di Kota Bogor dan Bekasi

2020 ◽  
Vol 4 (2) ◽  
Author(s):  
Anugerah Dachi
Keyword(s):  
Structural Equation Modeling ◽  
Customer Loyalty ◽  
Product Innovation ◽  
Structural Equation ◽  
Sampling Technique ◽  
Research Problem ◽  
Equation Modeling ◽  
Purchase Decisions ◽  
Purchasing Decisions ◽  
Made In

Abstract The formulation of the research problem is whether product innovation effects purchase decisions, whether product innovation and purchase decisions affect customer loyalty. This study aims to examine the effect of product innovation on the purchase decision of Toyota Calya, and examines the effect of product innovation and purchasing decisions on customer loyalty. The population is the Toyota Calya’s customers in Bogor and Bekasi. The population is not known with certainty, therefore the sampling technique is done by accidental sampling technique in determining the number of samples. A total of 203 questionnaires were collected. Therefore, the sample in this study was 203 respondents. The data analysis method is Structural Equation Modeling. The results showed a significant influence on product innovation on purchasing decisions. Product innovation and purchasing decision also significantly influence customer loyalty. Purchasing decisions significantly mediate the effect of product innovation on customer loyalty. Innovations must still be made in order to maintain the loyalty of Toyota Calya car users in Bogor and Bekasi. Keywords: Product innovation, purchasing decisions, and loyalty AbstrakRumusan masalah penelitian ini adalah apakah inovasi produk mempengaruhi keputusan pembelian,  dan apakah inovasi produk dan keputusan pembelian mempengaruhi loyalitas pelanggan. Penelitian ini bertujuan untuk menguji dan mengetahui pengaruh inovasi produk terhadap keputusan pembelian toyota Calya, dan menguji pengaruh inovasi produk dan keputusan pembelian terhadap loyalitas pelanggan. Populasi penelitian adalah pengguna mobil merek Toyota Calya di Kota Bogor dan Bekasi. Populasi tidak diketahui secara pasti,oleh karena itu teknik pengambilan sampel dilakukan dengan teknik accidental sampling dalam menentukan jumlah sampel. Kuisioner yang berhasil dikumpulkan sebanyak 203 kuisioner. Oleh karena itu, sampel dalam penelitian ini adalah berjumlah sebanyak 203 responden. Metode analisis data yang dipergunakan adalah Structural Equation Modeling.  Hasil penelitian menunjukkan adanya pengaruh secara signfikan inovasi produk dengan keputusan pembelian. Variabel Inovasi produk dan keputusan pembelian juga secara signifikan mempengaruhi  loyalitas pelanggan. Keputusan pembelian secara signifikan memediasi pengaruh inovasi produk terhadap loyalitas pelanggan. Inovasi harus tetap dilakukan demi untuk mempertahankan loyalitas pengguna mobil Toyota Calya di Kota Bogor dan Bekasi.

scholarly journals Organizational Commitment Can Improve Compliance of Blood Transfusion Procedure

2016 ◽  
Vol 5 (2) ◽  
pp. 183
Author(s):  
Edi Murwani ◽  
Stefanus Supriyanto ◽  
Suharto Suharto
Keyword(s):  
Organizational Commitment ◽  
Blood Transfusion ◽  
Structural Equation ◽  
Descriptive Analysis ◽  
Sampling Technique ◽  
Simple Random Sampling ◽  
Equation Modeling ◽  
Cross Sectional ◽  
Improve Compliance ◽  
Nurses And Midwives

The purpose of this research was to improve compliance of nurses and midwives on blood transfusion procedures through increased organizational commitment. The study used observational analytic with cross sectional approach. 156 nurses and midwives who meet the inclusion and exclusion criteria agreed to participates respondents and 46 observers agrees involved in the collection of data through informed consent. The sampling technique was simple random sampling. Data instrument collectors in the form of checklists and questionnaires. Analysis of the data used in the form of descriptive analysis, correlation, and Structural Equation Modeling (SEM). Based on the findings of a new model, a model compliance nurses and midwives on blood transfusion procedures, organizational commitment can improve compliance procedure of blood transfusion if affective commitment and normative commitment improved.

scholarly journals Dynamics of sleep, sedentary behavior, and moderate-to-vigorous physical activity on school versus nonschool days

SLEEP ◽  
2020 ◽  
Author(s):  
Bridget Armstrong ◽  
Michael W Beets ◽  
Angela Starrett ◽  
Keith Brazendale ◽  
Gabrielle Turner-McGrievy ◽  
...  
Keyword(s):  
Physical Activity ◽  
Sedentary Behavior ◽  
Time Use ◽  
Structural Equation ◽  
Time Series Data ◽  
Vigorous Physical Activity ◽  
Series Data ◽  
Equation Modeling ◽  
Specific Behavior ◽  
School Day

Abstract Study Objectives Studies examining time-use activity behaviors (sleep, sedentary behavior, and physical activity) on school days compared with nonschool days have examined these behaviors independently, ignoring their interrelated nature, limiting our ability to optimize the health benefits of these behaviors. This study examines the associations of school-day (vs. nonschool day) with time-use activity behaviors. Methods Time series data (6,642 days) from Fitbits (Charge-2) were collected (n = 196, 53% female, 5–10 years). We used a variable-centered dynamic structural equation modeling approach to estimate day-to-day associations of time-use activity behaviors on school days for each child. We then used person-centered cluster analyses to group individuals based on these estimates. Results Within-participant analysis showed that on school days (vs. nonschool days), children (1) slept less (β = −0.17, 95% CI = −0.21, −0.13), (2) were less sedentary (β = −0.05, 95% CI = −0.09, −0.02), and (3) had comparable moderate-to-vigorous physical activity (MVPA; β = −0.05, 95% CI = −0.11, 0.00). Between-participant analysis showed that, on school days, children with higher sleep carryover experienced greater decreases in sleep (β = 0.44, 95% CI = 0.08, 0.71), children with higher body mass index z-score decreased sedentary behavior more (β = −0.41, 95% CI = −0.64, −0.13), and children with lower MVPA increased MVPA more (β = −0.41, 95% CI −0.64, −0.13). Cluster analysis demonstrated four distinct patterns of connections between time-use activity behaviors and school (High Activity, Sleep Resilient, High Sedentary, and Dysregulated Sleep). Conclusions Using a combination of person-centered and more traditional variable-centered approaches, we identified patterns of interrelated behaviors that differed on school, and nonschool days. Findings can inform targeted intervention strategies tailored to children’s specific behavior patterns.

scholarly journals The Importance of Service Experience, Trust, and Satisfaction on Banking Customer Loyalty

2021 ◽  
Vol 6 (3) ◽  
pp. 92-98
Author(s):  
Desia Indriastuti ◽  
Anas Hidayat
Keyword(s):  
Customer Loyalty ◽  
Significant Influence ◽  
Structural Equation ◽  
Sampling Technique ◽  
Equation Modeling ◽  
Direct Effects ◽  
Service Experience ◽  
Calculation Technique ◽  
Big City ◽  
Service Experiences

This research aims to analyze service experience and trust on satisfaction, analyze service experience and trust on loyalty as well as to analyze the effect of satisfaction on loyalty. This research was conducted by taking credit customers from Bank Rakyat Indonesia in Yogyakarta, a special big city in Indonesia. This research has utilized a purposive sampling technique. The number of samples as respondents in the study were 250 people. The calculation technique used in this study is the AMOS Structural Equation Modeling. The results showed that there are significant influence of Service Experience and Trust on Satisfaction; and also, there are significant influence of Service Experience, Trust and Satisfaction on Loyalty. Based on direct and direct effects analysis among independent variables, Customer Satisfaction is found as a significant role of mediating, since total effects of Service Experiences and Trust toward Customer loyalty are bigger results than their direct effects.

scholarly journals KEPUASAN PELANGGAN MEMEDIASI PENGARUH KUALITAS PROSES, KUALITAS INFRASTRUKTUR, DAN KUALITAS INTERAKSI TERHADAP LOYALITAS PELANGGAN

2019 ◽  
Vol 9 (1) ◽  
pp. 36
Author(s):  
Bidari Andria Devi ◽  
Wisnu Untoro
Keyword(s):  
Customer Satisfaction ◽  
Customer Loyalty ◽  
Structural Equation ◽  
Sampling Technique ◽  
Process Quality ◽  
Equation Modeling ◽  
Validity And Reliability ◽  
Interaction Quality ◽  
Type D ◽  
Quality Infrastructure

This research was conducted for analyze the influence of process quality , infrastructure quality and interaction quality on customer loyalty with customer satisfaction as mediating variable. This study employed quantitative method, and questionnaire for collecting data. The sampling technique employed was accidental sampling one. The sample of research consisted of 170 respondents in inpatient units of type-D hospitals in Sukoharjo divided into PKU Muhammadiyah and Nirmala Suri Hospitals. The analysis method employed in this research was Structural Equation Modeling (SEM) with SmartPLS 2.0 program help. Validity and reliability tests were analyzed using outer model, while inner model was used to test hypotheses. Result of research showed that process quality ,infrastructure quality, and interaction quality affected customer loyalty positively and significantly and customer satisfaction , customer satisfaction mediates relationship  between process quality,infrastructure quality,and interaction quality to customer loyalty . So that the better the process  quality, infrastructure quality,and interaction   quality  the higher is the customer satisfaction and customer lotalty  of type-D hospitals in Sukoharjo

scholarly journals PENGARUH KINERJA KELEMBAGAAN TANI TERHADAP EKSISTENSI MODAL SOSIAL PETANI KEDELAI DALAM MENDUKUNG KEBERHASILAN PROGRAM UPSUS PAJALE DI KABUPATEN LAMPUNG TIMUR

2019 ◽  
Vol 8 (1) ◽  
Author(s):  
SEPTIANA, YOSINI DELIANA, LUCYANA TRIMO
Keyword(s):  
Social Capital ◽  
Structural Equation ◽  
Descriptive Analysis ◽  
Secondary Data ◽  
Sampling Technique ◽  
Total Sample ◽  
Equation Modeling ◽  
Farmer Groups ◽  
The Government

The role of agriculture in the economic development of this country is still very important, besides being a fuel provider, this sector also contributes significantly to the development of workforce which is expected to have an increase in the change in the level of poverty. The Ministry of Agriculture has a vision and mission in alleviating poverty by rolling out various forms of programs to increase capital for farmers. Farmers who have developed their level of education, improved changes in the economic and political structure, began to understand to form a farmer group that had the goal of obtaining and obtaining mutual assistance included in the agricultural program of the government, such as the UPSUS Pajale Program. Farmers who are members of farmer groups will strengthen the ability of their groups to manage and channel the Pajale UPSUS Program assistance that requires improving farm safety consisting of indicators; the role of members of farmer groups, suitability of group services, collectivity, and resolution of local wisdom that still requires in its farming activities. The success of farmer groups can not be separated from social capital which is the main foundation that must be owned by farmers as group members. Mangkuprawira (2010) describes the support of social capital in farmers such as social norms, mutual trust, networking, cooperation, mutual relations, participation, and commitment that will be directly connected to the success of the UPSUS Pajale (soybean) program being rolled out by the government, and seen from three indicators namely; successful output, successful results, and successful benefits. The UPSB Pajale Program in East Lampung Regency is held from February to March 2019. The data used are primary and secondary data with the Mix-method research method. The sampling technique used was the Proportional Stratified Random Sampling with a total sample of 140 farmers who were members of a farmer group receiving the 2017 UPSUS Pajale Kedelai Program in East Lampung Regency. Data processing is done qualitatively and quantitatively. Data is arranged qualitatively using descriptive analysis, while quantitative data is processed using Structural Equation Modeling (SEM) analysis, which uses the LISREL 8.80 program. The results showed the value of R2 = 0.71, which means that the second variable namely Farmer Institutional Performance and the Existence of Farmer Social Capital contributed 71 percent and was significant to the Success of the UPSUS Pajale Program in East Lampung Regency.Keywords: Farming Institution, Existence of Social Capital, and UPSUS Pajale Program

scholarly journals EFFECT OF SERVICE QUALITY AND RELATIONSHIP MARKETING ON CUSTOMER SATISFACTION AND ITS IMPACT ON LOYALTY SERVICE ON WISMA SOEWARNA BRACH OFFICE (KCP) OF BNI OF TANGERANG

2020 ◽  
Vol 1 (2) ◽  
pp. 154-164
Author(s):  
Ela Ratna Yuwita ◽  
Arissetyanto Nugroho
Keyword(s):  
Customer Satisfaction ◽  
Service Quality ◽  
Relationship Marketing ◽  
Customer Loyalty ◽  
Structural Equation ◽  
Survey Methods ◽  
Sampling Technique ◽  
Equation Modeling ◽  
Descriptive Research ◽  
Marketing Variables

The purpose of this study is to determine the Effect of Service Quality and Relationship Marketing on Customer Satisfaction and Its Impact on Loyalty by measuring indicators that affect the variable Service Quality and Relationship Marketing on customer satisfaction variables and their implications on customer loyalty variables. This research applies a descriptive research design using survey methods. Sampling uses convinient sampling as a sampling technique. This study was tested using the structural equation modeling (Lisrel) approach to test the significance of the significance of the overall model and predetermined pathway. The findings show that Service Quality and Relationship Marketing variables significantly influence customer satisfaction variables. Further findings indicate that Service Quality and Relationship Marketing variables directly have a significant effect on customer loyalty variables. This study also shows that customer satisfaction has an influence on customer loyalty variables. It is recommended to companies to improve the excellence of Service Quality and Relationship Marketing.

scholarly journals PENGARUH SERVICESCAPE DAN KUALITAS KOMUNIKASI KARYAWAN TERHADAP LOYALITAS NASABAH MELALUI KEPUASAN NASABAH BANK MANDIRI DI SURABAYA

2018 ◽  
Vol 15 (2) ◽  
pp. 247-268
Author(s):  
Musriha Musriha
Keyword(s):  
Customer Satisfaction ◽  
Customer Loyalty ◽  
Structural Equation ◽  
Sampling Technique ◽  
Personal Communication ◽  
Primary Data ◽  
Equation Modeling ◽  
Communication Quality ◽  
Modeling Analysis ◽  
Analysis Technique

The purpose of this study was to examine direct and indirect effects of an integrated model of servicescape and personal communication quality upon customer loyalty, and considered customer satisfaction as intervening variable. This study used a causal design. The main data used in this study are primary data collected through the circulation of questionnaires to the respondents Mandiri bank customers in Surabaya. The sampling technique using purposive sampling method to determine the sample based on the consideration of researchers. Data Analysis used SEM (Structural Equation Modeling) analysis technique by program package AMOS 16. Based on the analysis it can be concluded that: the result of study supports the influence of servicescape to customer satisfaction, supports the influence of servicescape to customer loyalty, supports the influence of personal communication quality to customer satisfaction, supports the influence of personal communication quality to customer loyalty, supports the influence of customer satisfaction to customer loyalty, supports the influence of servicescape and personal communication quality to customer loyalty through customer satisfaction.

scholarly journals Persepsi Kualitas Mahasiswa Program Studi DIII Akuntansi Polines Selama Praktek Kerja Lapangan (PKL) di Industri

2018 ◽  
Vol 1 (1) ◽  
Author(s):  
Moh.Hasanudin Marliyati ◽  
Sri Murtini ◽  
Resi Yudhaningsih ◽  
Retno Retno
Keyword(s):  
Information Technology ◽  
Time Series ◽  
Communication Skills ◽  
Time Series Data ◽  
Soft Skills ◽  
Series Data ◽  
Central Java ◽  
Hard Skills ◽  
Main Components

<p>This research aimed at exploring the quality of accounting diploma <br />students during their internship program in industries. The term of student’s <br />quality described in this research isexplained using 5 main components as follows: (1) communication skills (2) teamwork (3) independence (4) creativity (5) accounting and information technology (IT)-related skills. The research’s sample is industries where students of Diploma in Accounting of State Polytechnic of Semarang (SPS) took their intership and the students themselves whom have completed their internship program for three months in various institutions such as private enterprises, state owned enterprises, local government offices spread out around Central Java. The data on this research is time series data taken from 2015 to 2016 and was collected using questionnaires from the corresponding industries about the students competencies both hard skills and soft skills. <br />Data was scored using Likert scale, ranges from Poor (1) to Excellent (5) and <br />analyzed using statistic descriptive. The result showed that average students’ <br />quality during their internship was good. Among the 5 skills observed, the <br />corresponding industries ranked teamwork skills as the highest, followed by <br />independence, creativity, communication skills and the accounting and IT -related skills. It is expected that the result can be used for future development of Accounting Program Study of SPS.</p>

scholarly journals Building Customer Loyalty through Strategy Experiential Marketing, Service Quality, and Customer Satisfaction

2020 ◽  
Vol 9 (2) ◽  
pp. 122-131
Author(s):  
Wahyono Wahyono ◽  
Ulfa Nurjanah
Keyword(s):  
Structural Equation Modeling ◽  
Data Analysis ◽  
Customer Satisfaction ◽  
Customer Loyalty ◽  
Structural Equation ◽  
Equation Modeling ◽  
Research Model ◽  
Experiential Marketing ◽  
Marketing Service

The study aims to determine the influence of Experiential Marketing, quality of service, and customer satisfaction towards customer loyalty by developing a research model and 6 hypotheses filed in this study. The number of samples was 160 respondents, namely the customer of PT POS Indonesia (Persero) Semarang with incidental sampling through questionnaires. Data analysis using Structural Equation Modeling (SEM) of Software AMOS 21.0 based on data analysis results, it can be concluded that the model received good/fit and subsequent research results showed there were 3 hypotheses received and 3 hypotheses were rejected.

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