Methods of Communicative Intention Explication of the Phraseological Unit with Biblical Expression «Forbidden Fruit» (Diachronic Section)

Author(s):  
Olga Lomakina ◽  
Oksana Shkuran

The article analyzes methods of explication of the traditional and widely used stable biblical expression «forbidden fruit». The study is based on a diachronic section – from the interpretation of the biblical text to the communicative intention of dialogue participants in the media space illustrating nuclear and peripheral meanings. The analysis includes biblical texts that realize the archetypal meaning of the biblical expression «forbidden fruit» in which it is called the tree of knowledge of good and evil. The secularized interest in the kind of tree, on which forbidden fruits grew, is motivated by a realistic presentation of a sad history of the first people’s fall in the Book of Genesis. Scientific hypotheses have their origins since the Middle Ages, when artists recreated the author’s story of eating the forbidden fruit. For religion, the variety of the fruit is not of fundamental importance, however, visualization in the works of art has become an incentive for the further use of the biblical expression with a new semantic segment. Modern media texts actively represent the transformation of the biblical expression«forbidden fruit» for different purposes: in advertising texts for pragmatic one, in informative, educational, ideological texts for cognitive one, in entertaining textsfor communicative one, lowering the spiritual and semantic value register of the modern language. Therefore, the process of desemantization and profanization of the biblical expression results in the destruction of national stereotypes in Russian people’s worldview.

1875 ◽  
Vol 8 ◽  
pp. 31-31
Author(s):  
Blackie

The Author showed by a historical review of the fortunes of Greece, through the Middle Ages, and under the successive influences of Turkish conquest and Turkish oppression, how the Greek language had escaped corruption to the degree that would have caused the birth of a new language in the way that Italian and the other Roman languages grew out of Latin. He then analysed the modern language, as it existed in current popular literature before the time of Coraes, that is, from the time of Theodore Ptochoprodromus to nearly the end of the last century, and showed that the losses and curtailments which it had unquestionably suffered in the course of so many centuries, were not such as materially to impair the strength and beauty of the language, which in its present state was partly to be regarded as a living bridge betwixt the present and the past, and as an altogether unique phenomenon in the history of human speech.


Author(s):  
Amanda Wasielewski

This chapter explores the earliest artist-led pirate TV project, PKP-TV, as an example of how squatter tactics were applied to the media. The illegal channel, which was created by the artists Maarten Ploeg (né van der Ploeg), Peter Klashorst, and Rogier van der Ploeg, made it its mission to crack open the closed medium of television. PKP and pirate cable TV in the Netherlands are situated within a longer history of both alternative TV projects internationally—such as the Videofreex and TVTV—as well as video and film-based artworks shown on television both in the Netherlands and abroad. Artist-led pirate television in the Netherlands, like squatters in urban space, cracked open the media space of television and created temporary autonomous platforms.


2020 ◽  
Vol 2 (6) ◽  
pp. 194-204
Author(s):  
Marina L. Novikova ◽  
◽  
Philipp N. Novikov

Axiological markers are manifested in values, words have a significant influence on a modern person, on their verbal acts and mindsets. Reflection of various concepts and ideas is an objective phenomenon of the modern axiological and audiovisual media space. Name-dropping as an intentional or a random mention of well-known names, nominations of various phenomena of real and imaginary world let people actualize various properties and qualities. Research on name-dropping in the language as a communicative system is important for the analysis of the modern language processes. Name-dropping is also viewed as a lexical unit that exists in the media space, which allows us to study its etymology, mark the beginning of the process of the popularization of this word in various languages as well as to analyze its role in the formation of axiological linguistic space.The observation of this phenomenon allows us to analyze social preferences, pragmatic presets and specifics of national mentality that are defined by the universal and specific characteristics through the lens of the corpus analysis of English, French and Russian language environments. The authors analyze the traditional types of namedropping as well as the new ones and state that name-dropping is an important phenomenon of the modern linguistic and cultural space as well as an expressive feature that forms its axiological realization; its multivector axiological features are determined by cumulative linguistic effects.


Author(s):  
Г.В. Романова

Статья посвящена особенностям функционирования в русском языке корпуса устойчивых выражений (УВ) в условиях новой реальности пандемии и специфике её отражения в языке с помощью использования УВ. Цель работы - изучить и установить особенности использования устойчивых выражений периода пандемии в СМИ: выявить их содержательные и структурные черты, а также с помощью лингвистического и текстового анализа определить функции их употребления. В процессе исследования установлена связь содержательных и структурных параметров УВ с особенностями отражения с их помощью новых пандемических реалий. Сделан вывод о специфическом отборе и структурировании УВ этого периода, которые соотнесены с целями их использования. Описаны четыре основные группы УВ, на которые распадаются отмеченные примеры: УВ книжного происхождения, крылатые слова (апелляция к литературному авторитету); пословицы и поговорки (обращение к народной мудрости); фразы из песен (апелляция к экспрессивным образным средствам, культурному авторитету); терминологические УВ (обращение к актуальным реалиям). Наиболее часто используемые способы структурной трансформации устойчивых выражений (замена слов и образование по модели УВ) предложено рассматривать как виды актуализации языкового материала, выдвинуто предположение, что трансформация является основной и постоянно действующей тенденцией «омолаживания» устойчивых выражений. Выявленные принципы отбора УВ и модели их модификаций, использованные для отражения новых реалий, могут быть ценными для теоретического изучения и прогнозирования дальнейшего пути развития современных языковых процессов, окажутся полезными и в практическом применении при формировании таких языковых контентов, как язык журналистики и язык рекламы. The article is devoted to the peculiarities of functioning in Russian of the corps of stable expressions (SE) in the conditions of the new reality of the pandemic, and the specifics of its reflection in the language using SE. The purpose of the work is to study and establish the features of the use of sustainable expressions of the pandemic period in the media: to identify their substantive and structural features, as well as using linguistic and textual analysis to determine the functions of their use. During the study, a link was established between the content and structural parameters in the media language with the features of reflecting new pandemic realities using SE. The conclusion is made about specific selection and structuring of SE of this period. The selection of the most used SE is made from the following sources: SE of book origin, winged words (appeal to literary authority); proverbs and sayings (appeal to folk wisdom); phrases from songs (appeal to expressive figurative means, cultural authority); terminological SE (addressing current realities). The most frequent methods of structural transformation of stable expressions (word replacement and formation according to the SE model) are proposed to be considered as types of actualization of language material, it is suggested that this transformation is the main and constant trend of "rejuvenation" of stable expressions. The identified principles of SE selection and models of their modifications used to reflect new realities can be valuable for theoretical study and prediction of the further development of modern language processes and will be useful in practical application in the formation of language content such as the language of journalism and the language of advertising.


2019 ◽  
Vol 3 (8) ◽  
pp. 198
Author(s):  
Robson Fonseca Simões

Numa tentativa de trazer para o debate as postagens dos estudantes que também transitam na web, este estudo traz para a discussão os posts que circulam no Facebook, mais especificamente na Página da Escola Duque de Caxias, Página do Colégio Carmela Dutra e Página do Colégio Barão de Solimões de Porto Velho, estado de Rondônia, procurando destacar que os registros compartilhados, possíveis fontes para a historiografia da educação, mantêm acesas a memória e as vivências compartilhadas de participação dos usuários junto à vida escolar. Quais as histórias escolares mais lembradas? Conhecer sobre as histórias dessas escolas pode ser um caminho para tentar compreender os sentidos atribuídos à memória das experiências manifestadas através dos relatos dos sujeitos. Os usuários desempenham papéis indicadores de parâmetros culturais que condicionam as ações cotidianas, as representações e lugares. Cabe à tela, a capacidade de conceder um brilho à vida recriada no espaço midiático, no qual produtores e receptores manejam a linguagem, com vistas à produção de sentidos, demandando novas interpretações. Valho-me dos estudiosos Certeau (1982), Chartier (2002), Lèvy (1999) e Sibilia (2008) instigando-me a pensar que essas postagens representam valores culturais, criatividades cotidianas, práticas sociais para a produção e significação das histórias escolares, ampliando, os repertórios de fontes para a História da Educação rondoniense.* * *In an attempt to bring to the debate the postings of students who also travel on the web, this study brings to the discussion the posts circulating on Facebook, more specifically the Page of the Duque de Caxias School, Page of the College Carmela Dutra and Page of the College Barão de Solimões of Porto Velho, state of Rondônia, seeking to emphasize that shared records, possible sources for the historiography of education, keep alive the memory and the shared experiences of users' participation in school life. Which school stories are most remembered? Knowing about the stories of these schools can be a way to try to understand the senses attributed to the memory of the experiences manifested through the subjects' reports. Users play the role of indicators of cultural parameters that condition daily actions, representations and places. It is the capacity to give a brightness to the life recreated in the media space, in which producers and receivers manage the language, with a view to the production of senses, demanding new interpretations. I think the researchers Certeau (1982), Chartier (2002), Lèvy (1999) and Sibilia (2008) help me to that these postings represent cultural values, everyday creations, social practices for the production and signification of school histories, amplifying, the repertoires of sources for the History of the rondonian Education.


The Agonist ◽  
2021 ◽  
Vol 15 (2) ◽  
pp. 61-74
Author(s):  
Bradley Kaye

When Nietzsche writes in Ecce Homo: “Theologically speaking - listen closely, for I rarely speak as a theologian - it was God himself who at the end of his days work lay down as a serpent under the tree of knowledge: thus he recuperated from being God. - He had made everything too beautiful. - The devil is merely the leisure of God on that seventh day.”  (Ecce Homo, “Beyond Good and Evil,” §2) He is insinuating an alliance with an uncited source - Pelagianus Hereticus who believed there was no ‘original sin’ but that the will power of human beings could bring humanity to salvation.  A method that bears stark affinities with Nietzsche’s writings on will to power in the sense that human will power wills a transcendence to what is, rather than the metaphysics of a transcendent God providing grace to those in need of salvation from above. This marks an interesting detour in church orthodoxy, a path not taken and one has to wonder that given Nietzsche’s reputation as a well read historian of ideas and theology whether he was writing a sort of theological exegesis through ressentiment.  A history of ideas for the future through the eyes of those who lost as a kind of error, a kind of pathos. In this paper, I try to explore this treatment of Nietzsche’s work to bring a new interpretation onto his work, one that is hidden in plain sight in lieu of his work on pushing ethics beyond good and evil, his views on phantasmagoria, and the penultimate writings at the end of his productive years where he describes his writings as “Dionysus versus the Crucified.”


2012 ◽  
Vol 58 ◽  
pp. 23-57
Author(s):  
Andrew Collins

Before the modern Restored pronunciation of Latin, the English language had an Anglicised system for pronouncing Latin, whose legacy is still quite clear in the modern language. This paper examines the English system of pronouncing Latin, and the collapse of that system in the nineteenth and early twentieth centuries. This includes a short review of the history of the pronunciation of Latin in Britain from the Middle Ages until the nineteenth century; a review of the rules and historical development of the English system, in the form it reached by the mid-nineteenth century; the reform of that system in the late Victorian era; and its erosion from the late nineteenth century and replacement with the Reformed pronunciation of Latin.


Author(s):  
Elena Kara-Murza

The article is devoted to linguoconflictology – a branch of Russian linguistics, which reveals the causes and consequences of confrontational interaction. The article describes the history of its formation in the framework of legal linguistics as one of the linguophilosophical foundations of judicial linguistic expertise. Linguoconflictology is addressed, first of all, to future and current linguists-experts and is intended to make them aware of the regularities of conflict communication, which is subject to judicial linguistic examination, and the conflict nature of the expert activity itself; and secondly, future and current employees of mass media – for the prevention of speech torts in them. The author's version of this science is described. The author reveals its basic concepts and shows the gradation from communicative failure to communicative conflict, which is characterized as normative-axiological and occurs when the norms of communication (naive-ethical, professional-ethical and legal) are violated. According to the author, it should be distinguished from speech conflict as a form of activity. Specific to this variant of linguoconflictology is the linguo-legal conflict. Its occurrence is caused by violation of legal requirements and prohibitions.The analysis algorithm developed by the author is demonstrated by the example of a double case – a conflict that began in the sports sphere as an injury in a stage football match, and continued in the media space of sports journalism as a communicative conflict and it almost escalated into a conflict linguolegal.


Author(s):  
I.V. Nadolinskaya ◽  
S.M. Petkova

The authors analyse in the article the phenomenon of “bored person”, show that for the first time a person finds himself in a state when his being in the modern world changes dramatically, and this entails changes in a person’s self-identification. A brief historical and philosophical excursion is given to the change in the place and role of the man from the ancient picture of the world, where man is all outward, to the commoner in the Middle Ages, a crowd man in the 20th century to the appearance of a “bored man” in the 21th century. “Bored person” is defined through the identification of such basic characteristics as the loss of inner meanings and values, the inability to go beyond the crowd, to be different. The constant state of immersion in the media space changes not only the nature of a person’s communication with other people, but also with himself.


2021 ◽  
Vol 23 ◽  
pp. 76-80
Author(s):  
José María Pérez Fernández

Invented in China and brought to Europe by Muslim merchants across the Silk Road, the use of paper in the West took off in the Mediterranean towards the end of the Middle Ages. Overshadowed in cultural and media history by the invention of print, paper has played a fundamental role as the media infrastructure for innumerable processes involving the registration and communication of knowledge and value in communities and institutions, from religious orders, mercantile societies, to global empires. This thematic section of Cromohs features four essays. Three essays examine particular cases of paper as a medium for the codification and exchange of knowledge, information and value, whereas the fourth outlines the state of the art on the history of the so-called paper revolution and methodological issues illustrated with relevant case studies. These essays exemplify the research conducted by the Paper in Motion workgroup within the People in Motion COST action.


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