scholarly journals Young Adults’ Views on Digital Storytelling Campaigns

Innovar ◽  
2021 ◽  
Vol 32 (83) ◽  
Author(s):  
Belem Barbosa ◽  
Dora Simões ◽  
Fabiana Leal
Keyword(s):  
Young Adults ◽  
Social Network ◽  
Consumer Behavior ◽  
Focus Groups ◽  
Digital Storytelling ◽  
Qualitative Approach ◽  
Customer Engagement ◽  
Brand Awareness ◽  
Positive Outcomes ◽  
Network Site

Storytelling is gaining popularity due to its expected ability to earn consumers’ attention and generate positive outcomes such as brand awareness, trust, and customer engagement. However, the effects of digital storytelling campaigns on brands are still insufficiently researched, especially among certain segments such as young adults. Therefore, the main aim of this article is to explore young adults’ views on digital storytelling campaigns, focusing on the determinants of interaction, the impacts on consumer behavior, and the outcomes for brands. By adopting a qualitative approach, eight focus groups were conducted. Participants were 40 Portuguese consumers and social network site users, aged 19 to 37. The study demonstrates that being posted by a friend makes the content more attractive to one’s attention and increase its chances of further interaction (i.e., liking, sharing and commenting). The study also demonstrates that despite the expected positive emotional impacts of digital storytelling campaigns highlighted in the literature, they can also generate mistrust whenever it is not clear for the consumer how the topic chosen for the story relates to the brand and its products. Moreover, these campaigns may also fail to improve brand’s image if the brand is not conveniently featured in the campaign.

scholarly journals Shaping the ‘me’ in MySpace: The framing of profiles on a social network site

2016 ◽  
Author(s):  
David R Brake
Keyword(s):  
Social Media ◽  
Social Network ◽  
Young People ◽  
Digital Storytelling ◽  
Social Network Site ◽  
Network Site ◽  
The Social

This paper analyses the social and technical context in which young people create and maintain social media profiles. The analysis was based primarily on ten semi-structured hour-long interviews conducted with MySpace users—all young people between 16 and 19 years of age from two UK schools, supplemented by a questionnaire and examination of the texts they produced. An overview is given of the nature of the profiles created by the interviewees. The process of profile creation and maintenance is then placed in the wider context of the uses of MySpace as described by those interviewed, and some of the influences which appear to have shapedwhat was produced are outlined. In the conclusion, the implications of the manner in which these practices are shaped for institutions involved in digital storytelling are explored.

The Impact of Social Network Site Use on Young Adult Development: Extending the Research Beyond Time Use and Considering the Role of Self-Disclosure Motivations

2021 ◽  
pp. 003329412110547
Author(s):  
Karlee J. O’Donnell ◽  
Jaimee Stuart ◽  
Bonnie L. Barber
Keyword(s):  
Young Adults ◽  
Social Network ◽  
Young Adult ◽  
Time Use ◽  
Self Concept ◽  
Social Network Site ◽  
Self Disclosure ◽  
Network Site ◽  
The Impact ◽  
The Relationship

Young adults spend a good deal of time using social network sites (SNSs), and the consequences of this activity have come under considerable scrutiny in research. There is some evidence that SNSs offer a context for young adults to engage in self-disclosure, and that such behavior may contribute to their development. In the current study, self-disclosure motivations were explored as a moderator of the relationship between SNS time use and indicators of adjustment. It was hypothesized that the relationships between SNS time use and three indicators of young adult adjustment (belonging, self-concept clarity, and flourishing) would be moderated by self-disclosure motivations. Data were collected using a cross-sectional survey of 524 young adults aged 17–25 years (Mean age = 19.75; SD = 2.16) who used at least one social network site daily (Mean hours of daily use = 3.25; SD = 1.67). The relationships between SNS time use and both belonging and flourishing were moderated by self-disclosure motivations. Specifically, when participants were low or moderately motivated to self-disclose (for relationship maintenance or self-presentation purposes) SNS time use was negatively related to belonging and flourishing. Whereas when participants were highly motivated to self-disclose there was no significant relationship between SNS time use and belonging and SNS time use and flourishing. Additionally, there was no significant moderation of the relationship between SNS time use and self-concept clarity. Based on these findings, we recommend that in order for young adults to reap potential benefits of spending time online they should endeavor to use SNSs for purposes that promote positive self and relational development.

Does Ego-Resilience Impact Friendship Outcomes?

2016 ◽  
Vol 37 (2) ◽  
pp. 128-134 ◽  
Author(s):  
Elizabeth B. Lozano ◽  
Mahzad Hojjat ◽  
Judith Sims-Knight
Keyword(s):  
Social Support ◽  
Young Adults ◽  
Indirect Effects ◽  
Positive Emotions ◽  
Positive Outcomes ◽  
Ego Resilience ◽  
Maintenance Behaviors ◽  
Received Social Support ◽  
Trait Resilience ◽  
The Relationship

Abstract. The present study examined the relationship between resilience and positive outcomes in friendships of young adults. SEM and bootstrapping analyses were performed to test whether positive emotions mediate the relationship between ego-resilience and enhanced friendship outcomes. Findings revealed indirect effects for friendship closeness, maintenance behaviors, and received social support. Our findings demonstrate the importance of positive emotions and its connection with trait resilience in the realm of friendships.

PERILAKU KONSUMEN VEGETARIAN DI SAMARINDA DAN STRATEGI PENGEMBANGAN

2017 ◽  
Vol 21 (2) ◽  
pp. 49-58
Author(s):  
Willyamto Sutardjo Liu
Keyword(s):  
Consumer Behavior ◽  
Customer Satisfaction ◽  
Swot Analysis ◽  
Home Delivery ◽  
Development Strategies ◽  
Qualitative Approach ◽  
Literature Study ◽  
Good Service ◽  
Internet Media ◽  
Swot Matrix

This study aims to examine consumer behavior, customer satisfaction and development strategies that can support or hinder the development of vegetarian restaurants Fortunate Coffee using SWOT analysis. Research with qualitative approach using an analytical process begins with a browse through all the data available from the following sources using literature study, internet media, interviews, and questionnaires.Findings from this study showed that a vegetarian restaurant Fortunate Coffee has many advantages that can support the development of, among other strategic place and cozy, reasonable prices, good service, taste the food was pretty good, and have the product in Samarinda recently sold in Fortunate Coffee vegetarian restaurant that is Bread Vegan. Through of the findingsstrength, weakness, opportunity, threats, then difomulasikan into the SWOT matrix and eventually found a few strategies, namely strategies SO (strength-opportunity) flavorenhancing its menu. ST Strategy (strength-threats) maintain selling prices to remain stable. WO Strategy (weakness-opportunity) held activities such as seminars vegetarian and exciting events. WT Strategy (Weakness-threats), an improvement in consumer promotions, the need for special training to waiters in service procedures, innovations in the form of home delivery.

Smart Education Using the Social network Site Facebook a solution for Interactions

2020 ◽  
Author(s):  
shariq aziz butt
Keyword(s):  
Social Network ◽  
Research Work ◽  
Original Research ◽  
Social Network Site ◽  
Network Site ◽  
The Social ◽  
Smart Education

The paper is Original Research work and done by mentioned author in the article.

Facebooking Alone? Millennials’ Use of Social Network Sites and Volunteering

2019 ◽  
Vol 49 (1) ◽  
pp. 203-217 ◽  
Author(s):  
Young-joo Lee
Keyword(s):  
Cohort Study ◽  
Social Network ◽  
Civic Engagement ◽  
Online Social Network ◽  
Social Network Sites ◽  
Positive Association ◽  
Prosocial Behaviors ◽  
Network Site ◽  
Facebook Use ◽  
Mixed Messages

The younger generation’s widespread use of online social network sites has raised concerns and debates about social network sites’ influence on this generation’s civic engagement, whether these sites undermine or promote prosocial behaviors. This study empirically examines how millennials’ social network site usage relates to volunteering, using the 2013 data of the Minnesota Adolescent Community Cohort Study. The findings reveal a positive association between a moderate level of Facebook use and volunteering, although heavy users are not more likely to volunteer than nonusers. This bell-shaped relationship between Facebook use and volunteering contrasts with the direct correlation between participation in off-line associational activities and volunteering. Overall, the findings suggest that it is natural to get mixed messages about social network sites’ impacts on civic engagement, and these platforms can be useful tools for getting the word out and recruiting episodic volunteers.

scholarly journals Conducting Web-Based Focus Groups With Adolescents and Young Adults

2021 ◽  
Vol 20 ◽  
pp. 160940692199687
Author(s):  
Courtney A. Brown ◽  
Anna C. Revette ◽  
Sarah D. de Ferranti ◽  
Holly B. Fontenot ◽  
Holly C. Gooding
Keyword(s):  
Qualitative Research ◽  
Young Adults ◽  
Focus Groups ◽  
Clinical Sample ◽  
Adolescents And Young Adults ◽  
Web Based ◽  
Disease Awareness ◽  
Sex With Men ◽  
Technical Platform

This methodologic paper aims to update researchers working with adolescents and young adults on the potentials and pitfalls associated with web-based qualitative research. We present a case study of synchronous web-based focus groups with 35 adolescents and young women ages 15–24 years old recruited from a clinical sample for a mixed methods study of heart disease awareness. We contrast this with two other studies, one using asynchronous web-based focus groups with 30 transgender youth ages 13 to 24 years old and another using synchronous web-based focus groups with 48 young men who have sex with men ages 18 to 26 years old, both recruited via social media. We describe general and logistical considerations, technical platform considerations, and ethical, regulatory, and research considerations associated with web-based qualitative research. In an era of technology ubiquity and dependence, researchers should consider web-based focus groups a potential qualitative research tool, especially when working with youth.

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