scholarly journals Impact of student exclusion (including from the SPE) on their digitisation behaviour in social media

2020 ◽  
Vol 11 (1) ◽  
pp. 203-224
Author(s):  
Marcin Prościak ◽  
Beata Prościak
Keyword(s):  
Social Media ◽  
Social Networking Sites ◽  
Global Scale ◽  
Special Educational Needs ◽  
The Social ◽  
The Family ◽  
The World ◽  
Digital Exclusion ◽  
The Impact ◽  
The Relationship

Aim. The aim of this thesis is to present the impact of students exclusion (including SPEs) on their virtual behaviour in social media. Students with no special educational needs and those with SEN were taken into account. The relationship between exclusion of SPE and digitisation exclusion will be indicated . In addition, social exclusion in the family area was included. Methods: The analysis was based on statistical methods, such as: range, standard deviation, variance. Surveys were used. They were conducted on the Internet through the Facebook social portal on a national and global scale. Results: Respondents from around the world feel more excluded by the SPE than respondents in Poland. In contrast, respondents from the SPE use fewer social networking sites than in groups of computer players, both in Poland and worldwide. Conclusions: In Poland, SPE is not a barrier to communication with peers for most respondents, unlike global respondents. Respondents from the SPE spend less time on social portals because it absorbs their time devoted to learning, which can be an indicator of digital exclusion. Cognitive value: The originality of the research is to focus on introducing the global and Polish scale of the problem excluding students from SPE from the social media, which was calculated by the author’s method based on the indicator digital exclusion.

scholarly journals Social Media and the Quality of Subjective Well-Being; Counseling Perspective in Digital Era

2018 ◽  
Author(s):  
Zadrian Ardi ◽  
Indah Sukmawati
Keyword(s):  
Social Media ◽  
Well Being ◽  
Subjective Well Being ◽  
Social Community ◽  
Digital Era ◽  
Internet Users ◽  
The Social ◽  
The World ◽  
The Impact

Various studies in the information technology revealed that there has been a change in the trend of internet use in recent years. Internet users in the world prefer to spend time accessing the internet through the social media. Social media with a variety of platforms provides special communities with their own uniqueness and allows users to share lots of content. The members involves creates a new social community with various phenomena, both positive and negative. Counselors in the millennium era are required to have the insight andknowledge that is qualified to deal with the well being conditions of individuals from activities in social media. Counselors are also required to have specific skills in providing handling with the condition of well being individuals related to the impact of activities on social media.

The Impact of Social Media on Children

2019 ◽  
pp. 1-10
Author(s):  
Tuncay Dilci ◽  
Anıl Kadir Eranıl
Keyword(s):  
Social Media ◽  
Cognitive Skills ◽  
Thinking Skills ◽  
Great Power ◽  
Negative Effects ◽  
Advantages And Disadvantages ◽  
The Social ◽  
The World ◽  
The Impact ◽  
And Training

This chapter examines the impacts of social media on children. Advantages and disadvantages of social media are always available. Positive aspects of social media include allowing children to be brought up as multicultural individuals, enabling education and training environments to design for purposes, using as the main or supplementary source of education, a great power in creating and sharing information. Its negative aspects include leading to a reduction of their academic, social, and cognitive skills in the early periods when children were exposed to the social media, causing the children to develop obesity, mostly bringing up as consumption-centered individuals, perceive the world as a screenshot, and have low critical, creative, and reflective thinking skills. Therefore, one of the most important tasks undertaken to reduce or eliminate the negative effects is to raise and educate media-literate individuals.

Perceived Personalization, Privacy Concern, e-WOM and Consumers' Click Through Intention in Social Advertising

2019 ◽  
Vol 11 (4) ◽  
pp. 39-55
Author(s):  
Debora Dhanya A ◽  
Uma Pricilda Jaidev
Keyword(s):  
Social Media ◽  
Social Networking Sites ◽  
Psychological Reactance ◽  
Privacy Concern ◽  
The Social ◽  
Social Media Platforms ◽  
Social Advertising ◽  
Target Consumer ◽  
Personalized Advertising ◽  
The Impact

Social advertising, ads in social media platforms, have become popular in recent years because of the evolution of internet technologies such as web analytics and big data mining. The content of the social advertisement is tailored in order to personalize the message to the target consumer groups. In an effort to reach the prospects, marketers should focus on the social leads on social networking sites (SNS) to promote and to sell their brands/products. Drawing on, online personalized advertising literature, e-WOM recommendations and increasing privacy concerns and perceived ad personalization (conceptualized as functions of psychological reactance) on SNS leads to avoid such advertisements. The goal of the study is to investigate the impact of perceived personalization, privacy concern, and e-WOM to consumers' behavioral click through intentions towards social ads. This study contributed to the theory of psychological reactance by indicating that the individuals with less privacy concern and personalized recommendations from their contacts on SNS have a smaller amount of reactance towards social advertisements than commercial advertisements by marketers. Suggestions for advertisers, social media marketing practitioners conclude the paper.

scholarly journals THE IMPACT OF INSTAGRAM MARKETING ADOPTION TOWARDS CONSUMER PURCHASE DECISION ON FASHION

2020 ◽  
Vol 8 (2) ◽  
pp. 1
Author(s):  
Daniel Augustinus ◽  
Agnes Agnes
Keyword(s):  
Social Media ◽  
Social Networking ◽  
Social Networking Sites ◽  
Virtual Communities ◽  
Positive Impact ◽  
Strong Relationship ◽  
Purchase Decision ◽  
Fashion Industry ◽  
The World ◽  
The Impact

Social networking sites have been emerged and transformed the world, bringing the world and its people closer. Social media which are part of social networking sites have become more effective in marketing tools; it helps in creating opportunities and awareness to consumers. Social media platform such as Instagram has recently become the most popular social networking sites among the young people. In addition, selling and market the products in the virtual store on Instagram represents a new shopping mode for most consumers, especially youngsters both men and women, and they represent an important role in influencing fashion consumer purchase decision through social networking sites. This study attempted to investigate impact of social networking sites towards consumer purchase decision on fashion industry. Therefore, questionnaires are spreaded out to 110 respondents who are social media users in Medan in order to gather the necessary information and data. The results of this research, it is concluded that social networking sites (the usability of Instagram) influences and give impact towards consumer purchase decision on fashion. Moreover, both of the variables have a strong relationship on each other and considered to be linear. The results also demonstrate that Instagram influences fashion consumer purchase decision through its usability such as good metrics, eye catching content, and recommendations from others. Furthermore, Instagram is also proved to have a positive impact towards consumer purchase decision by creating awareness, provide satisfaction feeling and creating virtual communities which may motivates consumer to do an online purchase.  

scholarly journals The Relationship Between Social Media Digitalization and Coronavirus Disease 2019 Fear Among Service Sector Employees

2021 ◽  
Vol 12 ◽  
Author(s):  
Kai Wang ◽  
Kejun Lin ◽  
Shixin Yang ◽  
Sang-Gyun Na
Keyword(s):  
Social Media ◽  
Service Sector ◽  
Negative Impact ◽  
Employee Performance ◽  
Telecommunication Sector ◽  
Current Affairs ◽  
The Social ◽  
The Impact ◽  
Sensitive Issues ◽  
The Relationship

In the age of digitalization, social media has played a significant role in quickly spreading the news about current affairs. From December 2019 to now, coronavirus disease 2019 (COVID-19), with its several mutated shapes, has more transmissible potential catastrophe and has become a severe phenomenon issue worldwide. The international spread of the epidemic has created fear among people, especially employees working physically in different organizations. The present research aimed to measure the impact of social media on its users in the China. The social media users more often were influenced by shocking news instructively and destructively. The research analysis was based on service sector employees and data collected from 630 respondents via a structured questionnaire. This research was confirmed the negative impact of fear on social media on the performance of employees. This research was also confirmed the moderation impact of the COVID-19 vaccine on the relationship between social media fear and employee performance. This research recommends that the China Censor Board checked the news and its validity to reduce the fear of COVID-19 among employees. This research will become a roadmap for organizations and media controllers to understand the impact of social media during an intense situation. The telecommunication sector will reduce psychological disease and enhance the work capability of employees by controlling unnecessary and unapproved material about sensitive issues.

Social networking sites and customers’ attitude towards advertisements

2019 ◽  
Vol 13 (4) ◽  
pp. 477-491 ◽  
Author(s):  
Kaustav Mukherjee ◽  
Neelotpaul Banerjee
Keyword(s):  
Social Media ◽  
Social Networking ◽  
Social Networking Sites ◽  
Purchase Intention ◽  
Positive Attitude ◽  
Social Networking Site ◽  
Customer Engagement ◽  
Content Type ◽  
The Social ◽  
The Impact

Purpose The study aims to demonstrate the impact of social media users’ positive attitude towards the social networking sites (SNS) on the generation of a positive attitude towards social networking advertisements (SNA). A favourable attitude towards the SNA thus generated can positively influence brand attitude and purchase intention. Design/methodology/approach An online survey was conducted to collect relevant data using a structured questionnaire. Structural equation modelling was conducted using the statistical software AMOS 18. Findings Empirical analysis revealed the importance of brand advertisements on the social networks in inciting a positive attitude as well as a purchase intention for the brand in the SNS users’ minds. Research limitations/implications The study has been conducted in the Indian context using Facebook as a model social networking site. Practical implications Social media being one of the most popular and user-friendly platforms for regular communications, marketers are suggested to allocate a sizeable share of the advertising budget for social media advertisements and customer engagement so as to help build a positive attitude towards the advertised brand in the SNS users’ minds. Originality/value To the best of the authors’ knowledge, the impact of users’ positive evaluation of SNS as an effective communication medium, on the generation of a positive attitude towards the SNA, has been dealt for the first time here.

The Impact of Social Media Branding on Developing Brand Advocates for Start-Ups

2019 ◽  
pp. 1245-1268
Author(s):  
Tamer Abbas Awad ◽  
Shereen Mohamed Abdel Fatah
Keyword(s):  
Social Media ◽  
Brand Loyalty ◽  
Social Networking Sites ◽  
Word Of Mouth ◽  
Second Phase ◽  
Electronic Word Of Mouth ◽  
Brand Advocacy ◽  
Start Ups ◽  
The Impact ◽  
The Relationship

Organizations are realizing the importance of social media and social networking sites as a communication channel for their brands. Startups, which are new small ventures, face many challenges to prosper in today's fast-paced economy. This research focuses on the challenge of building brand advocacy against the start-ups' low brand awareness and limited financing capabilities. Brand advocacy is defined as the extent to which consumers recommend the brand to their community. It is mainly characterized by high brand loyalty and strong positive electronic word of mouth. This research aims to explore the drivers of brand advocacy on social media in case of startups. The results of the will serve as the input for the second phase which follows a quantitative approach in which a survey will be undertaken to determine first, the relationship between the variables validated in the first phase and brand advocacy mediated by brand loyalty and electronic word of mouth, and second, test for demographics differences in this relationship.

scholarly journals The impact of social networking sites on the lives of individuals within Palestinian society during the period 2015-2020 "Afield study applied to the residents of Bethlehem – Palestine": أثر مواقع التواصل الاجتماعي الإلكترونية على حياة الأفراد داخل المجتمع الفلسطيني خلال الفترة ما بين 2015 – 2020 " دراسة ميدانية مطبقة على سكان مدينة بيت لحم – فلسطين"

2020 ◽  
Vol 4 (4) ◽  
Author(s):  
Abdelmajid Nayif Alawneh
Keyword(s):  
Social Media ◽  
Social Networking ◽  
Social Networking Sites ◽  
Research Community ◽  
Negative Consequences ◽  
A Value ◽  
Impact Rate ◽  
The Social ◽  
Palestinian Society ◽  
The Impact

The aim of this research is to determine the extent of the impact resulting from electronic social networking sites with their various indicators on the lives of members of the Palestinian society in all aspects of living. The researcher has used the descriptive analytical method and the questionnaire tool in collecting field data, as the research community was a resident of the Palestinian city of Bethlehem located south The West Bank from all aspects of life and living for them, and the sample taken from the research community reached (888) individuals, with a percentage (3%) of the entire research community, and this research has reached a set of important results on this topic, one of the most important being that most users The reality of social media are from the young category, and that the most used website is Facebook compared to jealousy, as it turns out that the most affected aspects of life from electronic social networking sites are the social aspect, whose impact ratio has reached a value (1.90%) followed by the religious side, which came The percentage of being affected by social media has reached a value of (3.87%), then came the educational aspect, which has reached an impact rate of (4. 83%), then the behavioral aspect came with an impact rate of (3. 81%) then, culturally, at a value of (78%), as for the psychological aspect, which reached a value of 2.63%), another and the lowest of these values ​​came to the economic aspect, which reached a value (9.58%), thus forming the least effects resulting from the existence and use of sites. Electronic social networking within the Palestinian society. As for the nature of the relationship between social media and the aspects of life for members of Palestinian society, a strong and statistically significant relationship has emerged, and the nature of this relationship came in a direct way between each of the subscription period, the number of hours of daily use, the number of added friends, the goal of the subscription, and the number of sites The electronic system used and between the various aspects related to the life of the members of the Palestinian society represented in the social, religious, educational, behavioral, cultural, psychological and economic fields. At the end of the research, the researcher made a number of recommendations at the public and private levels that came from the most important of them. The time for awareness-raising by educational institutions represented in schools and universities to warn against the increase in the use of such sites and warn of the negative consequences resulting from them, and to identify the main issues in which the use of electronic social networking sites that are beneficial to the user are required, especially in social, behavioral, and other aspects.  

scholarly journals The Online Looking Glass: The Study of Self Esteem and Narcissism on Instagram within a Patriarchal and Collectivist Society

2022 ◽  
Vol 9 (3) ◽  
pp. 273-296
Author(s):  
Juliet Dinkha ◽  
Charles Mitchell ◽  
Bashar Zogheib ◽  
Aya Abdulhadi
Keyword(s):  
Social Media ◽  
Social Networking ◽  
Impression Management ◽  
Social Networking Sites ◽  
Self Esteem ◽  
Narcissistic Personality ◽  
The Social ◽  
Media Platform ◽  
Mediated Messages ◽  
The Relationship

Online social networking sites have revealed an entirely new method of impression management and self-expression. These user-generated social tools present a new and evolving medium of investigation to study personality and identity. The current study examines how narcissism and self-esteem are demonstrated on the social networking application Instagram. To frame our research, we utilized the Uses and Gratifications Theory, which explains why audiences consume mediated messages and how and why authors create user-generated media (UGM). In this research our objective was to understand how and why users of Instagram in Kuwait were using the social media platform and how it related and impacted their self-esteem and how it revealed, if any, narcissistic personality traits. To do so, self-esteem and narcissistic personality self-reports were collected from 79 Instagram users in Kuwait and we also followed and analyzed their Instagram accounts. In our analysis, these participants’ profiles were coded on self-promotional content features based on their Instagram photos and captions posted on their Instagram accounts. By probing the relationship between this new medium, we can begin to understand the relationship amongst technology, culture, and the self. Keywords: social media, Kuwait, Instagram, self-esteem, narcissism, social networking

scholarly journals Machine Learning Methods for Analysing the Impact of Social Media on Students Academic Performance

2020 ◽  
Vol 1 (1) ◽  
pp. 13-22
Author(s):  
Kiran Shahzadi ◽  
Muhammad Shahzad Sarfraz ◽  
Mazhra Saqib ◽  
Hamza Mansoor Shah
Keyword(s):  
Social Media ◽  
Academic Performance ◽  
Social Networking ◽  
Social Networking Sites ◽  
Research Question ◽  
Support Vector ◽  
K Nearest Neighbor ◽  
Media Impact ◽  
The Social ◽  
The Impact

Today Social networking is a common apporch, mostly along with youngster. The social media impact on the academic performance of students become fundamental part to determine. Social Networking Sites (SNS) for example, twitter facebook are presently an vital medium that are used to connect peoples and different  associations approximately the world  Technology is thriving quick with the passage of time, and the youngsters are trapped in this swift revolutionize. In this paper we find out in which ways social sites affects student’s academic performance and recognize the impact of social sites on our educational system. The reason at the back huge use of social networking sites. Social sites networking (SNS) have grow from being merely libertine stages for personl  use to awesome progressive structure that utilized both blend and inside and remotely for relationship and joined exertion with shafts separated stakeholders. Generally among youthful understudies, Social sites networks is an unmistakable example today In this paper by using student-por.csv and student-mat.csv dataset, we work on the classifier on  the social media impact on students academic performances. For this purposes we choose K nearest-neighbor (KNN), support vector machine (SVM) and Linear regression algorithm using python that predict slightly better and give right prediction about the student’s academic performance.  In social networking model our work has enhanced our imminent.  The results reveal that there is strong relationship between social media and student’s academic performance. This paper shows that mostly students have cell phones and also have internet availability so they use 40 mints form 4 hours daily and not give attentions to their studies, all these activities on internet effect the student’s academic performance. This study will commence with introduction and background of existing studies. After that on the basis of background there will be a research question.

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