SOSIALISASI PEMANFAATAN CORPORATE SOCIAL RESPONSIBILITY (CSR) DALAM MENORMALISASI KEMBALI IKLIM USAHA BAGI UMKM DI KARAWANG

Al-Khidmat ◽  
2021 ◽  
Vol 4 (1) ◽  
pp. 16-21
Author(s):  
Rani Apriani ◽  
Evi Selvi ◽  
Pamungkas Satya Putra
Keyword(s):  
Social Media ◽  
Community Service ◽  
Daily Living ◽  
Small And Medium Enterprises ◽  
Business Climate ◽  
Working Capital ◽  
Economic Shocks ◽  
Business Income ◽  
Medium Enterprises ◽  
Corporate Social

AbstrakPendapatan para UMKM saat pandemic ini menurun drastis, bahkan sejumlah UMKM kehabisan modal usaha sebab tidak sebanding antara modal usaha, pendapatan usaha dan kebutuhan hidup sehari-hari. UMKM saat ini harus berusaha agar usahanya tidak terkena dampak yang berat akibat covid-19. Usaha Mikro Kecil dan Menengah (UMKM) berada di garis depan guncangan ekonomi yang disebabkan oleh pandemi COVID-19. Dengan adanya CSR maka diharapkan UMKM dapat menormalkan kembali iklim usahanya. Salah satu cara edukasi kepada UMKM yaitu dengan media webinar. Tujuan pengabdian masyarakat ini dilakukan agar UMKM yang ada di Karawang  dapat memanfaatkan program CSR. Metode pelaksanaan pengabdian ini dilakukan dengan sarana media sosial, ini digunakan untuk pencarian data, sosialisasi, penyuluhan kepada mitra yaitu UMKM yang ada di Karawang diantaranya dengan membuat grup whatsapp dan Instagram. Pengabdian masyarakat yang difokuskan kepada UMKM dilakukan dengan cara sosialisasi melalui webinar. Secara umum pelaksanaan pengabdian masyarakat ini dikategorikan sukses dan berjalan dengan baik, hal ini dapat dilihat dari kemampuan peserta dalam memahami materi pemaparan. Persentase keikutsertaan UMKM saat webinar berlangsung yaitu 100 % mengikuti webinar dari awal hingga akhir sesi.  AbstractThe income of MSMEs during this pandemic has decreased drastically, even a number of MSMEs have run out of business capital because they are not comparable between working capital, business income, and daily living needs. MSMEs must currently make efforts so that their businesses are not severely affected by covid-19. Small and medium enterprises (MSMEs) are at the forefront of the economic shocks caused by the COVID-19 pandemic. With the existence of CSR, it is hoped that MSMEs can normalize their business climate again. One way to educate MSMEs is by means of webinars. The purpose of this community service is done so that MSMEs in Karawang can take advantage of CSR. The method of implementing this service is carried out by means of social media, this is used for data search, socialization, outreach to partners, namely MSMEs in Karawang, including by creating WhatsApp and Instagram groups. Community service that is focused on MSMEs is carried out by means of socialization through webinars. In general, the implementation of this community service is categorized as successful and running well, this can be seen from the ability of the participants to understand the presentation material. The percentage of MSME participation during the webinar was 100% following the webinar from the beginning to the end of the session. 

Pengembangan UMKM Dupa Melalui Strategi Marketing Berbasis Kemitraan

PATRIA ◽  
2019 ◽  
Vol 1 (2) ◽  
pp. 125
Author(s):  
Endi Sarwoko ◽  
Iva Nurdiana Nurfarida ◽  
Ninik Indawati ◽  
Moh. Ahsan
Keyword(s):  
Marketing Strategy ◽  
Community Service ◽  
Small And Medium Enterprises ◽  
Product Diversification ◽  
Service Activities ◽  
Business Income ◽  
Product Marketing ◽  
Medium Enterprises ◽  
Marketing Cooperation

Abstrak — Kegiatan pengabdian pada masyarakat dilaksanakan di Desa Petungsewu Kecamatan Wagir Kabupaten Malang sebagai Desa Mitra, dengan fokus pada pemberdayaan usaha mikro kecil dan menengah (UMKM) dupa. Masalah yang dihadapi pengrajin dupa di desa Mitra adalah masih menghasilkan dupa mentah, kesulitan pemasaran sehingga pendapatan usaha masih rendah. Tujuan program adalah untuk meningkatkan pendapatan masyarakat pengrajin dupa melalui diversifikasi produk yaitu menghasilkan produk dupa wangi kemasan, dan penerapan strategi pemasaran produk dengan pola kemitraan. Metode yang diterapkan adalah pelatihan dan pendampingan produksi dupa wangi kemasan, penciptaan merek dagang, dan merintis kemitraan dengan pelaku usaha dupa yang sudah berhasil. Pelatihan dan pendampingan dilaksanakan sebagai bagian dari pengembangan hasil produksi atau diversifikasi produk, sehingga tidak hanya memproduksi dupa setengah jadi, tetapi mampu menghasilkan produk jadi dikemas dan siap dijual. Pola kemitraan yang dilakukan dengan cara perdagangan umum dalam bentuk kerjasama pemasaran, produk dari pengrajin dupa dari desa mitra disetorkan kepada pelaku usaha mitra untuk dijual. Hasil kegiatan pengrajin dupa sudah mampu menghasilkan dupa wangi kemasan dengan merk Gunung Katu sebagai produk unggulan, produk dupa wangi Gunung Katu mulai dikenal pasar, dan memperoleh nilai tambah usaha berupa peningkatan pendapatan.Abstract — Community service activities are carried out in Petungsewu Village, Wagir District, Malang Regency as Mitra Village, with a focus on empowering incense micro, small and medium enterprises (MSMEs). The problem faced by incense craftsmen in Mitra village is that it still produces raw incense, marketing difficulties so that business income is still low. The aim of the program is to increase the income of the community of incense craftsmen through product diversification, namely producing fragrant incense packaging products, and implementing a product marketing strategy with a partnership pattern. The method applied is training and mentoring the production of fragrant incense packaging, creating trademarks, and initiating partnerships with successful incense businesses. Training and assistance are carried out as part of the development of production or product diversification, so that not only producing semi-finished incense, but able to produce finished products that are packaged and ready for sale. The partnership pattern is carried out by means of general trading in the form of marketing cooperation, products from incense craftsmen from partner villages are deposited to partner business actors for sale. The results of the incense craftsman activity has been able to produce incense fragrance packaging with the Gunung Katu brand as a superior product, Gunung

Keefektifan Peran Digital Marketing Melalui Media Sosial Dalam Proses Pemasaran Produk Galeri UMKM Ekawira, Kare Madiun

2021 ◽  
Vol 2 (1) ◽  
pp. 21-30
Author(s):  
Rizal Ula Ananta Fauzi ◽  
Dian Citaningtyas Ari Kadi ◽  
Galuh Kristyangga Setyo Ernanda ◽  
Permai Triwidya ◽  
Silvy Adhelia
Keyword(s):  
Social Media ◽  
Community Service ◽  
Small And Medium Enterprises ◽  
Sales Promotion ◽  
Digital Marketing ◽  
Service Activities ◽  
Medium Enterprises

Abstract This study aims to fulfill duties in community service activities in order to help the community in solving problems related to MSMEs (Micro, Small and Medium Enterprises). The place for community service activities is in the Ekawira UMKM Gallery which provides various regional souvenirs from Kare Village, Kare District, Madiun Regency, East Java. Ekawira UMKM Gallery is chaired by Mrs. Hesti Purwanti. One of the products produced at the Ekawira UMKM Gallery is typical curry pia. This product is neatly packaged and already has a brand, but the marketing is only sold in the area around the Kare area, not yet out of town or through existing social media. This is a problem faced by these MSMEs. Therefore, the purpose of holding this community service is to help the Ekawira UMKM Gallery in marketing its products, by providing several sales/promotion media solutions to make it easier in terms of marketing. The marketing solution provided is by doing digital marketing, how to promote it through social media such as Instagram, creating a page on Facebook and creating a product website for the Ekawira UMKM Gallery which aims to make this product known by many people and more consumers who buy it.Abstrak: Penelitian ini bertujuan untuk memenuhi tugas dalam kegiatan pengabdian kepada masyarakat agar bisa membantu masyarakat dalam memecahkan masalah-masalah yang berkaitan dengan UMKM (Usaha Mikro, Kecil dan Menengah). Tempat kegiatan pengabdian masyarakat ini berada di Galeri UMKM Ekawira yang menyediakan aneka oleh-oleh daerah khas Desa Kare, Kecamatan Kare, Kabupaten Madiun, Jawa Timur. Galeri UMKM Ekawira diketuai oleh ibu Hesti Purwanti. Salah satu produk yang di hasilkan di Galeri UMKM Ekawira adalah pia khas Kare. Produk ini sudah di kemas dengan rapi dan sudah memiliki merek, namun  pemasarannya hanya dijual di daerah sekitar daerah Kare saja, belum sampai keluar kota maupun melalui media sosial yang ada. Hal ini menjadi masalah yang dihadapi oleh UMKM tersebut. Karena itu, tujuan diadakan pengabdian masyarakat ini untuk membantu Galeri UMKM Ekawira dalam memasarkan produknya, dengan memberikan beberapa solusi media penjualan/promosi untuk mempermudah dalam hal pemasaran. Solusi pemasaran yang diberikan yaitu,dengan melakukan digital marketing caranya mempromosikan melalui media sosial seperti instagram, pembuatan laman pada facebook dan pembuatan laman web produk Galeri UMKM Ekawira yang bertujuan agar produk ini di ketahui oleh banyak orang  dan lebih banyak lagi konsumen yang membelinya.

scholarly journals OPTIMALISASI PENJUALAN KRIPIK PISANG DAN GEBLEK DI MASA PANDEMI COVID-19, PEDUKUHAN TURUSAN, GIRIMULYO, KULON PROGO

2021 ◽  
Vol 5 (1) ◽  
pp. 896
Author(s):  
Ulung Pribadi ◽  
Juhari Juhari ◽  
Rossi Maunofa Widayat
Keyword(s):  
Social Media ◽  
Community Service ◽  
Financial Management ◽  
Small And Medium Enterprises ◽  
The Internet ◽  
Social Media Networks ◽  
Innovative Products ◽  
Product Marketing ◽  
Medium Enterprises ◽  
Internet And Social Media

ABSTRAKPendapatan pengusaha UMKM (Usaha Mikro Kecil Menengah) Kripik Pisang Ibu Siti dan Geblek Buk Tuminem mengalami penurunan semenjak pandemi covid-19. Selain itu juga adanya beberapa keterbatasan pada kedua UMKM tersebut pada proses penjualan antara lain, packaging produk masih sederhana dengan cara manual sehingga produk yang akan dipasarkan tidak tahan lama, belum memiliki label kemasan, dan pemasaran produk masih belum luas. Dari permasalahan mitra tersebut UMY melalui program pengabdian kepada masyarakat yang disinergikan melalui Kuliah Kerja Nyata (KKN) memiliki beberapa program kegiatan untuk mengatasi permasalahan mitra. Program ini ditujukan untuk meningkatkan kualitas penjualan serta pemasaran Kripik Pisang Ibu Siti dan Geblek Ibu Tuminem ditengah pandemi covid-19. Kedua UMKM telah diberikan sosialisasi serta pelatihan menggunakan media sosial di era digitalisasi dan untuk membantu pemilik UMKM dalam mengatasi penurunan penjualan di masa pandemi Covid-19. Tim pengabdi telah membuatkan akun media sosial, dan juga telah membuatkan logo dan pamflet yang nantinya akan disebarkan melalui media sosial agar dapat meningkatkan hasil penjualan. Serta menciptakan packaging product yang menarik sehingga menambahkan daya tarik konsumen. Kata_kunci : optimalisasi; UMKM “Kripik Pisang” “Geblek”;  media  sosial; manajemen pemasaran. ABSTRACTEntrepreneurs of "kripik pisang" led by Mrs. Siti and "geblek" led by Mrs. Tuminem are facing big problems, especially in the era of the covid-19 pandemic. First, these Micro, Small and Medium Enterprises (“MSMEs”) do not utilize the internet and social media networks to market their products. Second, they haven't packaging products that attract consumers' attention. Third, they do not manage their finances well. Therefore, they get a small income and even tend to decline. The UMY Community Service Team and KKN students have implemented programs and activities to empower these entrepreneurs. First, this team has socialized and taught how to create attractive accounts on the internet and social media to expand product marketing. Second, this team has helped the small entrepreneur to package and label innovative products. Third, this team helps the entrepreneur to properly manage the company's finances. This team hopes to realize the goal, namely that small entrepreneurs can expand product marketing and increase consumers. That way, they can get a significant increase in income. Keywords: "UMKM"; "kripik pisang" "geblek"; financial management; social media; marketing management

scholarly journals Strategi Pemasaran dan Pengelolaan Keuangan bagi Usaha Mikro, Kecil dan Menengah di Masa Pandemi Covid-19

2021 ◽  
Vol 1 (1) ◽  
pp. 1-10
Author(s):  
Ayu Ekasari ◽  
◽  
Victor Siagian ◽  
Anita Roosmalina Matusin ◽  
Yuana Jatu Nilawati ◽  
...  
Keyword(s):  
Community Service ◽  
Online Community ◽  
Small And Medium Enterprises ◽  
Online Marketing ◽  
Working Capital ◽  
Training Materials ◽  
Service Activity ◽  
Asking Questions ◽  
Medium Enterprises ◽  
The Cost

Abstract Purpose: This activity aims to provide counselling for micro, small, and medium enterprises affected by the Covid-19 pandemic because they cannot open their stores at Blu Plaza in Bekasi, West Java. The Covid-19 pandemic has affected this community greatly since 2020, and the members of UMKM Blu Plaza asked for advice regarding marketing and financial aspects to survive. Research Methodology: There were seventeen participants counselling was conducted online using Zoom application by giving training materials and asked the participants to be proactive by asking questions and doing some real exercises. Results: The counselling results show that participants are able to do some exercises about working capital and the cost of goods sold. Also, their understanding of selling products via online marketing has improved. The post counselling questionnaire shows that the participants are very interested in the topics and asked for more time to participate in the following community service activity. However, the participant-trainer interaction was not optimal due to the pandemic situation. Future activities can use additional features with the help of information technology to attract more participants. Conclusions: By implementing online community service, counsellors can interact with the participants and ask them to do some exercises. This is a way to increase people’s participation, and results showed that their understanding of the topics increased.

Opportunities for accelerating labor productivity growth: The role of small and medium enterprises

2020 ◽  
pp. 98-114
Author(s):  
Evguenia V. Bessonova ◽  
Alexander G. Morozov ◽  
Natalia A. Turdyeva ◽  
Anna N. Tsvetkova
Keyword(s):  
Labor Productivity ◽  
Productivity Growth ◽  
Small And Medium Enterprises ◽  
Growth Potential ◽  
Business Climate ◽  
Labor Productivity Growth ◽  
Positive Effects ◽  
Low Efficiency ◽  
Medium Enterprises ◽  
Medium Firms

The paper considers necessary conditions for acceleration of labor productivity growth in Russia. Based on micro data, as well as aggregate data, the paper quantifies the contribution of small and medium firms to labor productivity growth. It shows that mere increase of the number of small and medium enterprises is not as important for positive effects of these programs, as qualitative improvements: development of favorable environment for growth, which is largely determined by business climate. Accelerating productivity growth involves redistribution of labor and capital from inefficient to efficient enterprises. In particular, it is necessary to create conditions, which allow a firm to grow after it enters the market instead of stagnating as a small firm with low efficiency. At the same time, it is necessary for ineffective firms, which exhausted their growth potential, to have an opportunity to exit the market easily leaving resources including labor to fast-growing companies.

Incidence of Stakeholders in the corporate social responsibility of micro, small and medium-sized enterprises of Santa Marta

2018 ◽  
Vol 34 (62) ◽  
pp. 3-19
Author(s):  
Guillen León ◽  
Sergio Afcha
Keyword(s):  
Factor Analysis ◽  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Value Chain ◽  
Training Programs ◽  
Small And Medium Enterprises ◽  
Corporate Management ◽  
Medium Enterprises ◽  
Corporate Social ◽  
The City

This article analyses the perception and application of corporate social responsibility (CSR) practices in a sample of 499 micro, small and medium enterprises (MSMEs) in the city of Santa Marta (Colombia) following the theory of Stakeholders. Specifically, the interdependence technique of exploratory factor analysis was used to determine the most influential Stakeholders in the execution of CSR practices. It was found that Stakeholders related to the value chain, the environment and corporate management favour social responsibility actions in local MSMEs. In contrast, community and government have less influence on the development of social responsibility practices in MSMEs. Additionally, it was found that the size of the business acts as an important moderator of the development of the CSR. Given that there is a distinctive influence of Stakeholders in the development of responsible practices in the MSMEs of Santa Marta, it is suggested that comprehensive training programs on social responsibility be promoted in smaller companies.

scholarly journals What Prompts Small and Medium Enterprises to Implement CSR? A Qualitative Insight from an Emerging Economy

2021 ◽  
Vol 13 (2) ◽  
pp. 952 ◽  
Author(s):  
Zengming Zou ◽  
Yu Liu ◽  
Naveed Ahmad ◽  
Muhammad Safdar Sial ◽  
Alina Badulescu ◽  
...  
Keyword(s):  
Emerging Economies ◽  
Developing Economies ◽  
Small And Medium Enterprises ◽  
Customer Behavior ◽  
Policy Makers ◽  
Management Commitment ◽  
Top Management Commitment ◽  
Medium Enterprises ◽  
Corporate Social ◽  
Depth Interviews

The topic of corporate social responsibility (henceforth referred to as CSR) has been a central topic during the last decade, but the majority of the existing literature discusses CSR relationship with large organizations. Whereas, its contribution in small and medium enterprises (henceforth referred to as SME) sector has received little attention. There have been some studies that focused on CSR activities in SME sector quantitatively in the context of developing economies like Pakistan, but the fact is, to date, SME sector of Pakistan is not participating actively in CSR-related activities due to some constraints. The present study is a pioneer attempt, to explore CSR barriers that restrict SME sector of Pakistan from practicing CSR initiatives. For this reason, the present study explores these barriers qualitatively in order to gain in-depth knowledge of different CSR barriers. In doing so, we conducted semi-structured in-depth interviews from 9 SMEs in Lahore city of Pakistan. We performed thematic analysis, which produced five relevant themes of CSR barriers, including: Lack of resources, lack of regulations, lack of top management commitment, lack of CSR knowledge, and passive customer behavior. Our analysis further showed that lack of resources is the most related barrier that hinder SMEs to be engaged in CSR activities. This paper contributes to CSR literature in emerging economies’ context. Through an increased awareness of barriers, policy makers and practitioners may take necessary steps to improve CSR practices in SMEs.

scholarly journals A Systematic Literature Review on Sustainability in Family Firms

2021 ◽  
Vol 13 (7) ◽  
pp. 3824
Author(s):  
Carla Curado ◽  
António Mota
Keyword(s):  
Construction Industry ◽  
Social Inclusion ◽  
Family Firms ◽  
Small And Medium Enterprises ◽  
Futures Studies ◽  
Sustainable Business ◽  
Bottom Line ◽  
Medium Enterprises ◽  
Corporate Social ◽  
Market Pressures

In this study, we explore the research published from 2015 to 2020 on the importance of family firms (FFs) to sustainability. Our results come from a content analysis of 28 studies on this topic. Further, they deal with small and medium enterprises (SMEs) in the construction industry in Italy and Spain. These studies mainly follow a quantitative approach with data from a survey. This study’s main contribution regards the identification of three sorts of aspects associated to sustainability in FFs which match the three pillars of the triple bottom line approach that supports sustainable business development: social inclusion, economic development, and environmental protection. Our findings show that the family’s religiosity, reputation, and image play relevant roles in the FFs’ adoption of sustainable practices. Moreover, the CEO and their successor’s choices also have consequences for sustainability. These studies demonstrate how the family’s control, its values, and the industry influence the adoption of corporate social responsibility (CSR) practices. FFs go green by adopting eco-innovation to adapt to the constantly changing environment and market pressures. We acknowledge the limitations of the study. We offer advice to colleagues when developing future futures studies to address the influence of cultural differences between FFs and non-FFs and suggest they perform comparative analyses. This research could lead to further investigation of the effects of other variables that may influence sustainability in the context of FFs.

SOSIALISASI PENDAFTARAN NPWP BAGI PRIBADI DAN PEMILIK UMKM DI DESA KANGKUNG, KECAMATAN MRANGGEN KABUPATEN DEMAK

2020 ◽  
Vol 3 (2) ◽  
Author(s):  
Maya Aresteria ◽  
Apip Apip ◽  
Deddy Sulestiyono ◽  
Rosdayah Fairuz Hitsotsu
Keyword(s):  
Community Service ◽  
Small And Medium Enterprises ◽  
Small And Medium Enterprise ◽  
Medium Enterprise ◽  
Training Activities ◽  
Medium Enterprises ◽  
Service Location ◽  
And Training

ABSTRACT -  Small and Medium Enterprise (SME) also known as UMKM is growing rapidly and has become one of many sectors to support the Indonesian Economy. The lack of ability to have NPWP has been a problem for UMKM and also people. The same problem also found at UMKM in Kangkung Village. The purpose of this community service is to train the entrepreneurs about preparing and register oneself to get a NPWP. This community service is consist of four steps which started by survey of service location then collecting data on village potentials and the role of the community , Preparation for the implementation of assistance and training and training activities. After participating in the training, the entrepreneurs become more understanding and can register NPWP. This community service is expected to be held continuously for the UMKM in Kangkung village Keywords: Small and Medium Enterprises, UMKM, NPWP

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