OPTIMALISASI PENJUALAN KRIPIK PISANG DAN GEBLEK DI MASA PANDEMI  COVID-19, PEDUKUHAN TURUSAN, GIRIMULYO, KULON PROGO

ABSTRAKPendapatan pengusaha UMKM (Usaha Mikro Kecil Menengah) Kripik Pisang Ibu Siti dan Geblek Buk Tuminem mengalami penurunan semenjak pandemi covid-19. Selain itu juga adanya beberapa keterbatasan pada kedua UMKM tersebut pada proses penjualan antara lain, packaging produk masih sederhana dengan cara manual sehingga produk yang akan dipasarkan tidak tahan lama, belum memiliki label kemasan, dan pemasaran produk masih belum luas. Dari permasalahan mitra tersebut UMY melalui program pengabdian kepada masyarakat yang disinergikan melalui Kuliah Kerja Nyata (KKN) memiliki beberapa program kegiatan untuk mengatasi permasalahan mitra. Program ini ditujukan untuk meningkatkan kualitas penjualan serta pemasaran Kripik Pisang Ibu Siti dan Geblek Ibu Tuminem ditengah pandemi covid-19. Kedua UMKM telah diberikan sosialisasi serta pelatihan menggunakan media sosial di era digitalisasi dan untuk membantu pemilik UMKM dalam mengatasi penurunan penjualan di masa pandemi Covid-19. Tim pengabdi telah membuatkan akun media sosial, dan juga telah membuatkan logo dan pamflet yang nantinya akan disebarkan melalui media sosial agar dapat meningkatkan hasil penjualan. Serta menciptakan packaging product yang menarik sehingga menambahkan daya tarik konsumen. Kata_kunci : optimalisasi; UMKM “Kripik Pisang” “Geblek”; media sosial; manajemen pemasaran. ABSTRACTEntrepreneurs of "kripik pisang" led by Mrs. Siti and "geblek" led by Mrs. Tuminem are facing big problems, especially in the era of the covid-19 pandemic. First, these Micro, Small and Medium Enterprises (“MSMEs”) do not utilize the internet and social media networks to market their products. Second, they haven't packaging products that attract consumers' attention. Third, they do not manage their finances well. Therefore, they get a small income and even tend to decline. The UMY Community Service Team and KKN students have implemented programs and activities to empower these entrepreneurs. First, this team has socialized and taught how to create attractive accounts on the internet and social media to expand product marketing. Second, this team has helped the small entrepreneur to package and label innovative products. Third, this team helps the entrepreneur to properly manage the company's finances. This team hopes to realize the goal, namely that small entrepreneurs can expand product marketing and increase consumers. That way, they can get a significant increase in income. Keywords: "UMKM"; "kripik pisang" "geblek"; financial management; social media; marketing management

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Pengembangan UMKM Dupa Melalui Strategi Marketing Berbasis Kemitraan

PATRIA ◽

10.24167/patria.v1i2.2306 ◽

2019 ◽

Vol 1 (2) ◽

pp. 125

Author(s):

Endi Sarwoko ◽

Iva Nurdiana Nurfarida ◽

Ninik Indawati ◽

Moh. Ahsan

Keyword(s):

Marketing Strategy ◽

Community Service ◽

Small And Medium Enterprises ◽

Product Diversification ◽

Service Activities ◽

Business Income ◽

Product Marketing ◽

Medium Enterprises ◽

Marketing Cooperation

Abstrak — Kegiatan pengabdian pada masyarakat dilaksanakan di Desa Petungsewu Kecamatan Wagir Kabupaten Malang sebagai Desa Mitra, dengan fokus pada pemberdayaan usaha mikro kecil dan menengah (UMKM) dupa. Masalah yang dihadapi pengrajin dupa di desa Mitra adalah masih menghasilkan dupa mentah, kesulitan pemasaran sehingga pendapatan usaha masih rendah. Tujuan program adalah untuk meningkatkan pendapatan masyarakat pengrajin dupa melalui diversifikasi produk yaitu menghasilkan produk dupa wangi kemasan, dan penerapan strategi pemasaran produk dengan pola kemitraan. Metode yang diterapkan adalah pelatihan dan pendampingan produksi dupa wangi kemasan, penciptaan merek dagang, dan merintis kemitraan dengan pelaku usaha dupa yang sudah berhasil. Pelatihan dan pendampingan dilaksanakan sebagai bagian dari pengembangan hasil produksi atau diversifikasi produk, sehingga tidak hanya memproduksi dupa setengah jadi, tetapi mampu menghasilkan produk jadi dikemas dan siap dijual. Pola kemitraan yang dilakukan dengan cara perdagangan umum dalam bentuk kerjasama pemasaran, produk dari pengrajin dupa dari desa mitra disetorkan kepada pelaku usaha mitra untuk dijual. Hasil kegiatan pengrajin dupa sudah mampu menghasilkan dupa wangi kemasan dengan merk Gunung Katu sebagai produk unggulan, produk dupa wangi Gunung Katu mulai dikenal pasar, dan memperoleh nilai tambah usaha berupa peningkatan pendapatan.Abstract — Community service activities are carried out in Petungsewu Village, Wagir District, Malang Regency as Mitra Village, with a focus on empowering incense micro, small and medium enterprises (MSMEs). The problem faced by incense craftsmen in Mitra village is that it still produces raw incense, marketing difficulties so that business income is still low. The aim of the program is to increase the income of the community of incense craftsmen through product diversification, namely producing fragrant incense packaging products, and implementing a product marketing strategy with a partnership pattern. The method applied is training and mentoring the production of fragrant incense packaging, creating trademarks, and initiating partnerships with successful incense businesses. Training and assistance are carried out as part of the development of production or product diversification, so that not only producing semi-finished incense, but able to produce finished products that are packaged and ready for sale. The partnership pattern is carried out by means of general trading in the form of marketing cooperation, products from incense craftsmen from partner villages are deposited to partner business actors for sale. The results of the incense craftsman activity has been able to produce incense fragrance packaging with the Gunung Katu brand as a superior product, Gunung

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SOSIALISASI PEMANFAATAN CORPORATE SOCIAL RESPONSIBILITY (CSR) DALAM MENORMALISASI KEMBALI IKLIM USAHA BAGI UMKM DI KARAWANG

Al-Khidmat ◽

10.15575/jak.v4i1.10370 ◽

2021 ◽

Vol 4 (1) ◽

pp. 16-21

Author(s):

Rani Apriani ◽

Evi Selvi ◽

Pamungkas Satya Putra

Keyword(s):

Social Media ◽

Community Service ◽

Daily Living ◽

Small And Medium Enterprises ◽

Business Climate ◽

Working Capital ◽

Economic Shocks ◽

Business Income ◽

Medium Enterprises ◽

Corporate Social

AbstrakPendapatan para UMKM saat pandemic ini menurun drastis, bahkan sejumlah UMKM kehabisan modal usaha sebab tidak sebanding antara modal usaha, pendapatan usaha dan kebutuhan hidup sehari-hari. UMKM saat ini harus berusaha agar usahanya tidak terkena dampak yang berat akibat covid-19. Usaha Mikro Kecil dan Menengah (UMKM) berada di garis depan guncangan ekonomi yang disebabkan oleh pandemi COVID-19. Dengan adanya CSR maka diharapkan UMKM dapat menormalkan kembali iklim usahanya. Salah satu cara edukasi kepada UMKM yaitu dengan media webinar. Tujuan pengabdian masyarakat ini dilakukan agar UMKM yang ada di Karawang dapat memanfaatkan program CSR. Metode pelaksanaan pengabdian ini dilakukan dengan sarana media sosial, ini digunakan untuk pencarian data, sosialisasi, penyuluhan kepada mitra yaitu UMKM yang ada di Karawang diantaranya dengan membuat grup whatsapp dan Instagram. Pengabdian masyarakat yang difokuskan kepada UMKM dilakukan dengan cara sosialisasi melalui webinar. Secara umum pelaksanaan pengabdian masyarakat ini dikategorikan sukses dan berjalan dengan baik, hal ini dapat dilihat dari kemampuan peserta dalam memahami materi pemaparan. Persentase keikutsertaan UMKM saat webinar berlangsung yaitu 100 % mengikuti webinar dari awal hingga akhir sesi. AbstractThe income of MSMEs during this pandemic has decreased drastically, even a number of MSMEs have run out of business capital because they are not comparable between working capital, business income, and daily living needs. MSMEs must currently make efforts so that their businesses are not severely affected by covid-19. Small and medium enterprises (MSMEs) are at the forefront of the economic shocks caused by the COVID-19 pandemic. With the existence of CSR, it is hoped that MSMEs can normalize their business climate again. One way to educate MSMEs is by means of webinars. The purpose of this community service is done so that MSMEs in Karawang can take advantage of CSR. The method of implementing this service is carried out by means of social media, this is used for data search, socialization, outreach to partners, namely MSMEs in Karawang, including by creating WhatsApp and Instagram groups. Community service that is focused on MSMEs is carried out by means of socialization through webinars. In general, the implementation of this community service is categorized as successful and running well, this can be seen from the ability of the participants to understand the presentation material. The percentage of MSME participation during the webinar was 100% following the webinar from the beginning to the end of the session.

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Keefektifan Peran Digital Marketing Melalui Media Sosial Dalam Proses Pemasaran Produk Galeri UMKM Ekawira, Kare Madiun

Indonesia Berdaya ◽

10.47679/ib.202176 ◽

2021 ◽

Vol 2 (1) ◽

pp. 21-30

Author(s):

Rizal Ula Ananta Fauzi ◽

Dian Citaningtyas Ari Kadi ◽

Galuh Kristyangga Setyo Ernanda ◽

Permai Triwidya ◽

Silvy Adhelia

Keyword(s):

Social Media ◽

Community Service ◽

Small And Medium Enterprises ◽

Sales Promotion ◽

Digital Marketing ◽

Service Activities ◽

Medium Enterprises

Abstract This study aims to fulfill duties in community service activities in order to help the community in solving problems related to MSMEs (Micro, Small and Medium Enterprises). The place for community service activities is in the Ekawira UMKM Gallery which provides various regional souvenirs from Kare Village, Kare District, Madiun Regency, East Java. Ekawira UMKM Gallery is chaired by Mrs. Hesti Purwanti. One of the products produced at the Ekawira UMKM Gallery is typical curry pia. This product is neatly packaged and already has a brand, but the marketing is only sold in the area around the Kare area, not yet out of town or through existing social media. This is a problem faced by these MSMEs. Therefore, the purpose of holding this community service is to help the Ekawira UMKM Gallery in marketing its products, by providing several sales/promotion media solutions to make it easier in terms of marketing. The marketing solution provided is by doing digital marketing, how to promote it through social media such as Instagram, creating a page on Facebook and creating a product website for the Ekawira UMKM Gallery which aims to make this product known by many people and more consumers who buy it.Abstrak: Penelitian ini bertujuan untuk memenuhi tugas dalam kegiatan pengabdian kepada masyarakat agar bisa membantu masyarakat dalam memecahkan masalah-masalah yang berkaitan dengan UMKM (Usaha Mikro, Kecil dan Menengah). Tempat kegiatan pengabdian masyarakat ini berada di Galeri UMKM Ekawira yang menyediakan aneka oleh-oleh daerah khas Desa Kare, Kecamatan Kare, Kabupaten Madiun, Jawa Timur. Galeri UMKM Ekawira diketuai oleh ibu Hesti Purwanti. Salah satu produk yang di hasilkan di Galeri UMKM Ekawira adalah pia khas Kare. Produk ini sudah di kemas dengan rapi dan sudah memiliki merek, namun pemasarannya hanya dijual di daerah sekitar daerah Kare saja, belum sampai keluar kota maupun melalui media sosial yang ada. Hal ini menjadi masalah yang dihadapi oleh UMKM tersebut. Karena itu, tujuan diadakan pengabdian masyarakat ini untuk membantu Galeri UMKM Ekawira dalam memasarkan produknya, dengan memberikan beberapa solusi media penjualan/promosi untuk mempermudah dalam hal pemasaran. Solusi pemasaran yang diberikan yaitu,dengan melakukan digital marketing caranya mempromosikan melalui media sosial seperti instagram, pembuatan laman pada facebook dan pembuatan laman web produk Galeri UMKM Ekawira yang bertujuan agar produk ini di ketahui oleh banyak orang dan lebih banyak lagi konsumen yang membelinya.

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PENDAMPINGAN UMKM KWT SUKA MAJU UNTUK MENINGKATKAN PRODUKSI DAN PEREKONOMIAN MASYARAKAT DUSUN PALIHAN

Dharma LPPM ◽

10.31315/dlppm.v1i2.4043 ◽

2020 ◽

Vol 1 (2) ◽

Author(s):

Heriyanto Heriyanto ◽

Yuli Fauziah ◽

Dyah Ayu Irawati

Keyword(s):

Social Media ◽

Community Service ◽

Food Processing ◽

Production Equipment ◽

Online Marketing ◽

The Internet ◽

Average Increase ◽

Banana Tree ◽

Sales And Marketing ◽

Internet And Social Media

The SUKAMAJU Women's Farmer Group (KWT) is a group of women craftsmen of banana tree processing. During the Covid-19 pandemic, sales and marketing of processed banana food were very limited. Online marketing in times of the Covid-19 pandemic is urgently needed and requires support. Community service from UPN Veteran Yogyakarta, in this case, is programmed to help solve problems during the pandemic. Marketing through the internet and social media is very much needed, while the ability of mothers to master social media and the internet is very limited. The service team from UPN Veteran Yogyakarta is trying to help with solutions going into the field to help provide full assistance and also assistance for production equipment so that food processing craftsmen maintain production in KWT. The hope of the community service team is that there will be an increase in sales results by providing full assistance in both marketing media and increasing production equipment with an average increase of 8-9 pieces per day.

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IbM Pelatihan Tata Kelola Keuangan bagi UMKM Anggota Kelompok Usaha untuk Meningkatkan Kinerja Keuangan

AJAD : Jurnal Pengabdian kepada Masyarakat ◽

10.35870/ajad.v1i1.6 ◽

2021 ◽

Vol 1 (1) ◽

pp. 38-44

Author(s):

Eliana ◽

Rusman

Keyword(s):

Financial Performance ◽

Community Service ◽

Economic Crisis ◽

Financial Management ◽

Small And Medium Enterprises ◽

Business Group ◽

Service Program ◽

Standards And Regulations ◽

Medium Enterprises ◽

Financial Aspect

In the Indonesian economy, Micro, Small, and Medium Enterprises (MSMEs) are the business groups that have the largest number. In addition, this group is proven to be resistant to various shocks of economic crisis. So it is imperative to strengthen groups of micro, small and medium enterprises that involve many groups. The criteria for businesses that are included in Micro, Small, and Medium Enterprises have been regulated in a legal umbrella based on law. The development of the number of MSMEs from year to year is increasing. The development of MSMEs can only be seen in terms of numbers. In general, especially in the financial aspect, only a few MSMEs have experienced developments in terms of their financial performance. This is inseparable from the unconsciousness of MSME players of the importance of corporate financial management. The training program offered is in the form of simple accounting training for MSMEs. The accounting taught is simple accounting that is adjusted to the conditions in MSMEs but does not deviate from existing standards and regulations. This training is intended for MSME players who are members of the Delima District Business Group. With this training, it is hoped that MSME players will be able to know the development of the company and be able to take advantage of accounting to support the progress of their MSMEs. Based on the description above, basically, the community service program through service activities is divided into three activities, namely by using the lecture, tutorial, and discussion method and followed by the Delima District Business Group of 10 people.

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THE STRATEGY OF SMALL AND MEDIUM ENTERPRISES (SMEs) IN UPGRADING SOCIAL MEDIA MARKETING TO CONTENT MARKETING

JURISMA : Jurnal Riset Bisnis & Manajemen ◽

10.34010/jurisma.v10i1.2339 ◽

2020 ◽

Vol 10 (1) ◽

pp. 15-34

Author(s):

Gunardi Gunardi ◽

Ratih Hurriyati ◽

Puspo Dewi Dirgantari

Keyword(s):

Social Media ◽

Small And Medium Enterprises ◽

Social Media Marketing ◽

The Internet ◽

Marketing Campaign ◽

Use Of The Internet ◽

Use Of Social Media ◽

Medium Businesses ◽

Medium Enterprises ◽

Content Marketing

The era of the internet is moving and developing very fast. The use of social media that had only been used to communicate and socialize turned into a marketing campaign tool. On the other hand, the use of the internet to develop content can also be used as a marketing campaign tool and is known as content marketing. It will be seen how social media marketing is also related to content marketing. The resulting conclusions show how content marketing will complement social media marketing so that it can be used for the development of small and medium businesses.

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PELATIHAN MANAJEMEN KEUANGAN BAGI PELAKU UKM DI TENGAH PANDEMIK COVID-19

SELAPARANG Jurnal Pengabdian Masyarakat Berkemajuan ◽

10.31764/jpmb.v4i1.3199 ◽

2020 ◽

Vol 4 (1) ◽

pp. 391

Author(s):

Baiq Reinelda Tri Yunarni ◽

Nurul Hidayati Indra Ningsih ◽

Dedy Iswanto

Keyword(s):

Venture Capital ◽

Community Service ◽

Financial Management ◽

Small And Medium Enterprises ◽

Service Program ◽

Financial Reports ◽

Limited Ability ◽

Service Activities ◽

Personal Needs ◽

Medium Enterprises

ABSTRAK Terbatasnya kemampuan kebanyakan pelaku UKM dalam mengatur keuangan usahanya, menyebabkan terbengkalainya keuangan usaha mereka, hal inilah kemudian menyebabkan banyak pelaku UKM yang gagal untuk bisa tetap eksis dan berkembang. Berdasarkan hasil wawancara dengan para peserta sebelum kegiatan program pengabdian kepada masyarakat (PPKM), mereka tidak pernah melakukan pencatatan keuangan usaha mereka. Mereka hanya mencatat jumlah hutang pelanggan saja, tidak mencatat jumlah uang masuk maupun uang keluar, dan mereka tidak memisahkan uang pribadi dengan uang usaha. Inilah yang menjadi pemicu kegagalan kebanyakan para pelaku UKM sering terlibat masalah modal usaha, karena modal usaha sering digunakan juga untuk keperluan pribadi. Pengabdian Kepada Masyarakat ini bertujuan untuk memberikan pengetahuan kepada para peserta pentingnya membuat laoran keuangan atau pencatatan keuangan usaha. Pelaksanaan kegiatan pengabdian kepada masyarakat sudah berjalan dengan baik dan lancar. Hasil dari pelaksanaan kegiatan tersebut semua tahapan pelaksanaan kegiatan berjalan sesuai dengan yang direncanakan. Kata kunci: manajemen keuangan; usaha kecil dan menengah (UKM); covid-19. ABSTRACTThe limited ability of most SMEs to manage their business finances, has led to the neglect of their business finances, and this has led to many SMEs who have failed to continue to exist and develop. Based on the results of our interviews with the participants before the activities of the community service program (PPKM), they never did financial records of their friends. They only record the amount of customer debt, do not record the amount of money in and out, and they do not separate personal money from business money. This is what triggers the failure of most SMEs are often involved in business capital problems. Because venture capital is often used also for personal needs. Community Service aims to provide knowledge to the participants the importance of making financial reports or recording financial business. The implementation of community service activities has been going well and smoothly. The results of the implementation of these activities all stages of the implementation of activities run as planned. Keywords: financial management; small and medium enterprises (SMES); covid-19.

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Pemberdayaan Kelompok Masyarakat Desa Karang Anyar untuk Meningkatkan Pendapatan dalam Produksi Usaha Rengginang

Pelita Masyarakat ◽

10.31289/pelitamasyarakat.v1i2.3220 ◽

2020 ◽

Vol 1 (2) ◽

pp. 76-82

Author(s):

Ramsul Nababan ◽

Jufri Darma ◽

Kaerul Saleh ◽

Ali Nurman

Keyword(s):

Community Service ◽

Financial Management ◽

Small And Medium Enterprises ◽

Appropriate Technology ◽

Comprehensive Approach ◽

Service Program ◽

Communication Tools ◽

Direct Communication ◽

Medium Enterprises

Community Service Activities aims to improve the quality of financial bookkeeping management, the quality of packaging and trademarks for Small and Medium Enterprises (SMEs) in Karang Anyar Village. The problems faced by Partners here are; (1) financial management has not been recorded continuously and is manual without having a record between capital and profits, (2) rengginang packaging using kiloan plastic so that the packaging is easily torn, and the packaging is not attractive and does not yet have a trademark. The solution offered here, Partners are given training, education, assistance, socialization, and the delivery of Appropriate Technology (TTG) regarding the problems faced by Partners. The method of implementing the service program will be carried out in a gradual, sustainable and comprehensive approach through direct communication or through intensive communication tools with partners, so that the implementation of activities can be carried out in a guided manner, with the primary aim of improving the community's economy in managing Small and Medium Enterprises (SMEs) ) with Rengginang food business.

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Optimalisasi Sosial Media Sebagai Media Pemasaran Usaha Kecil Menengah

Liquidity ◽

10.32546/lq.v2i1.134 ◽

2018 ◽

Vol 2 (1) ◽

pp. 80-86 ◽

Cited By ~ 3

Author(s):

Tito Siswanto

Keyword(s):

Social Media ◽

Small And Medium Enterprises ◽

Low Cost ◽

Marketing Communications ◽

The Internet ◽

Online System ◽

Online Social Media ◽

Ease Of Access ◽

Medium Enterprises ◽

Advanced Development

Communication is a very important element in marketing, because marketing is essentially the communication between producers and consumers. The more advanced development of technology and information, it encourages the changes of conventional communications to modern communication which is digital life style. To support the realization of such communication, the internet became an important element in the creation of modern marketing communications. Until finally, comes the online social media that offers ease of marketing communications with the online system. Because of their low cost and ease of access, it is not un-common these media are conducted by the company in marketing their products. This article will explore the importance of social media for small and medium enterprises as an effort to improve the company's competitive.

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COMMUNITY SERVICE AT CEMARA LAUNDRY ON ENHANCING THE SME THROUGH MANAGEMENT THEORY AND INFORMATION TECHNOLOGY

PUAN INDONESIA ◽

10.37296/jpi.v3i1.49 ◽

2021 ◽

Vol 3 (1) ◽

pp. 1-6

Author(s):

Daris Purba ◽

Evan Rosiska ◽

Nanda Harry Mardika

Keyword(s):

Community Service ◽

Small And Medium Enterprises ◽

Business Management ◽

Management Program ◽

Technical Problems ◽

Cost Constraints ◽

Innovative Products ◽

Service Activity ◽

Medium Enterprises ◽

The University

The Covid-19 pandemic has decreased the revenue of Small and Medium Enterprises (SMEs), including the laundry business. Marketing efforts to increase revenue have also encountered obstacles, ranging from technical problems to cost constraints. This Community Service is aimed at a laundry in Cipta Asri Batam housing. The purpose of this Community Service activity is to foster laundry SMEs so that they can continue to exist by creating various marketing techniques and innovative products. The creation of superior and innovative products is expected to increase turnover. These superior products will be marketed using social media, given the government's health protocol. This service was organized by a team of lecturers and students from the Management and Information System Programs at the University of Putera Batam. The team from the management program coaches management and marketing, while the team from the information systems guides the field of using informatics systems in improving SME marketing and productivity. The involvement of students in this service activity is educational where students can learn directly from the field but also could provide guidance according to the knowledge that has been obtained. Coaching materials focus on marketing, business management, and the use of informatics systems. The activity was carried out in two meetings attended by the object of the event and the surrounding community. It is hoped that this service activity would be able to add insight for partners and be able to help empower partners in a better direction.

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