Bibliometric Analysis of Public Relations Axis Postgraduate Theses Related to Social Media or New Media Concepts

2021 ◽  
Author(s):  
Hicran Özlem Ilgın ◽  
Miglena Kazashka
Keyword(s):  
Social Media ◽  
Data Collection ◽  
New Media ◽  
Public Relations ◽  
Bibliometric Analysis ◽  
New Technologies ◽  
Research Field ◽  
Point Of View ◽  
Analysis Method ◽  
Data Collection Technique

Public relations and social media are basically based on communication. Changing the order of communication along with the development of new technologies affected all fields of work as well as the field of public relations with the implementation of new practices and tools. Social media applications, which are included in public relations studies, have entered the research field of academic studies on this occasion. In this manner, the subject of this study has been carried out in Turkey and named "public relations" with the concept of "new media" or "social media" concept constitutes the graduate theses. The aim of this research in public relations axis graduate of surveys conducted in Turkey in social media and taking in conjunction with new media concepts to what extent to put forth that takes place in the general population and post is to establish a general map of this thesis. The bibliometric analysis method was used in this study. From this point of view, the year of the thesis, the title and thesis advisor, university and department, the research method, the data collection method of this research, the number of pages and keywords categories were created and the data of the theses were recorded. In the first stage of the analysis, 41 theses containing the words public relations and social media were reached, and 13 theses containing the words public relations and new media in the second stage. It was determined that 54 theses obtained as a result of these scans were carried out between the years 2006-2020. It has been determined that there are 11% of 577 graduate theses, which are in the general universe between these years and have the concept of public relations in their names. As a result of the analysis made, it was determined that the graduate theses with the words social media or new media in their names together with the words of public relations are highly postgraduate thesis. It has been revealed that these theses were published by 31% of Marmara University and 67% were studied in the Public Relations and Publicity Department. In addition, it was determined that the content analysis method was preferred as the data collection technique in these theses with a rate of 63%. In addition, 214 keywords were reached in theses, and it was recorded that ring relationships came in the top rank with 53 frequencies and 25% of these keywords.

BIBLIOMETRIC ANALYSIS OF PUBLIC RELATIONS AXIS POSTGRADUATE THESES RELATED TO SOCIAL MEDIA OR NEW MEDIA CONCEPTS

2021 ◽  
Author(s):  
Hicran Özlem ILGIN ◽  
Miglena Kazashka
Keyword(s):  
Social Media ◽  
Data Collection ◽  
New Media ◽  
Public Relations ◽  
Bibliometric Analysis ◽  
New Technologies ◽  
Research Field ◽  
Point Of View ◽  
Analysis Method ◽  
Data Collection Technique

Public relations and social media are basically based on communication. Changing the order of communication along with the development of new technologies affected all fields of work as well as the field of public relations with the implementation of new practices and tools. Social media applications, which are included in public relations studies, have entered the research field of academic studies on this occasion. In this manner, the subject of this study has been carried out in Turkey and named “public relations” with the concept of “new media” or “social media” concept constitutes the graduate theses. The aim of this research in public relations axis graduate of surveys conducted in Turkey in social media and taking in conjunction with new media concepts to what extent to put forth that takes place in the general population and post is to establish a general map of this thesis. The bibliometric analysis method was used in this study. From this point of view, the year of the thesis, the title and thesis advisor, university and department, the research method, the data collection method of this research, the number of pages and keywords categories were created and the data of the theses were recorded. In the first stage of the analysis, 41 theses containing the words public relations and social media were reached, and 13 theses containing the words public relations and new media in the second stage. It was determined that 54 theses obtained as a result of these scans were carried out between the years 2006-2020. It has been determined that there are 11% of 577 graduate theses, which are in the general universe between these years and have the concept of public relations in their names. As a result of the analysis made, it was determined that the graduate theses with the words social media or new media in their names together with the words of public relations are highly postgraduate thesis. It has been revealed that these theses were published by 31% of Marmara University and 67% were studied in the Public Relations and Publicity Department. In addition, it was determined that the content analysis method was preferred as the data collection technique in these theses with a rate of 63%. In addition, 214 keywords were reached in theses, and it was recorded that ring relationships came in the top rank with 53 frequencies and 25% of these keywords.

scholarly journals Perhubungan Awam, Media Sosial, Etika Kerja Islam Serta Trend Penggunaan Media Sosial di Sektor Awam Kementerian di Malaysia

2020 ◽  
Vol 22 (2) ◽  
pp. 47-66
Author(s):  
Muhamad Zaki Mustafa ◽  
Mohd Faizal Kasmani ◽  
Mohd Yahya Mohamed Ariffin ◽  
Khairunneezam Mohd Noor
Keyword(s):  
Social Media ◽  
Content Analysis ◽  
New Media ◽  
Public Relations ◽  
Ministry Of Education ◽  
Analysis Method ◽  
Health Ministry ◽  
Media Usage ◽  
Content Analysis Method ◽  
Domestic Affair

Media baharu memainkan peranan penting di dalam pembangunan sesebuah negara. Kajian ini menerangkan mengenai perhubungan awam, media sosial, etika kerja Islam serta trend penggunaan media baharu dalam kalangan unit perhubungan awam kementerian-kementerian di Malaysia. Hasil kajian yang menggunakan kaedah analisis kandungan keatas jumlah pengikut Facebook, Twitter dan Instagram Kementerian di Malaysia pada bulan Oktober tahun 2019. Hasil kajian menunjukkan tiga Kementerian yang mempunyai paling ramai pengikut adalah Kementerian Kesihatan, Kementerian Pendidikan, Kementerian Dalam Negeri serta Kementerian Belia dan Sukan. New media plays an important role in the development of a country. This study explores public relations, social media, Islamic work ethics and new media usage trends among public relations units of ministries in Malaysia. The results of the study use content analysis method on the Ministry of Malaysia's Followers Facebook, Twitter and Instagram accounts in October 2019. The results show three Ministries with the most followers are the Ministry of Health, Ministry of Education, Ministry of Domestic Affair and Ministry of Youth and Sports.

scholarly journals Pembentukan Kosakata Baru Sebagai Bentuk Coinage dalam Media Sosial Instagram

2018 ◽  
Vol 2 (1) ◽  
pp. 68-86
Author(s):  
Kartika Tiara Syarifuddin ◽  
Abdul Hafid
Keyword(s):  
Social Media ◽  
Data Analysis ◽  
Data Collection ◽  
Word Formation ◽  
Point Of View ◽  
Adoption Process ◽  
Adaptation Process ◽  
Data Analysis Technique ◽  
Analysis Technique ◽  
Data Collection Technique

This study aimed  to describe the process of forming a new vocabulary as a form of coinage in the hashtag from the point of view of the adoption process and adaptation processes that existed  on social media, especially Instagram, which currently became one of the most active social media used by Indonesian teens. The method used in this study was a qualitative descriptive method. The data collection technique used was the note taking technique, while the data analysis technique used was the data analysis technique by Miles and Huberman (interactive models) which was started from the data collection stage, data reduction, data presentation (data display), and verification or conclusion (conclusion drawing). Determination of the process of forming a new vocabulary was  based on the word formation process. Based on the results of the study, it was found that 14 data experienced the adoption process, and 6 data that experienced an adaptation process. Conclusion, on Social media Instagram which was focused on the hashtag used as a coinage form showed that the number of new vocabulary formation from the adoption process was divided into seven types of adoption forms, meanings and purposes of use, (1) single + two double vowels, (2) double vowels+ two words, (3) double vowels + three words, (4) two words, (5) three words, (6) acronyms, (7) whole words + word loss, while the adaptation process was divided into two types of meaning adaptations, words and class words namely, (1) KVK and KVKV, (2) KKVK + word dissolution.  Keywords: Coinage, social media, Instagram.

scholarly journals Digital Religion in China: A Comparative Perspective on Buddhism and Christianity's Online Publics in Sina Weibo

2017 ◽  
Vol 6 (1) ◽  
pp. 44-67 ◽  
Author(s):  
Yanshuang Zhang
Keyword(s):  
Social Media ◽  
New Media ◽  
Public Discourse ◽  
New Technologies ◽  
Negotiation Process ◽  
Research Field ◽  
Religious Groups ◽  
Charitable Organizations ◽  
Sina Weibo ◽  
Politics Of Religion

The proliferation of social media in China has provided traditional religious authorities with multifarious digital features to revitalise and reinforce their practices and beliefs. However, under the authoritative political system different religions pick up the new media to varying degrees, thereby showing different characteristic and style in their social media use. This paper examines the public discourse about Buddhism and Christianity (two of the great official religions in China) on China’s largest microblogging platform-Sina Weibo, and seeks to reveal a distinct landscape of religious online public in China. Through a close look at the social media posts aided by a text analytics software, Leximancer, this paper comparatively investigates several issues related to the Buddhism and Christianity online publics, such as religious networks, interactions between involved actors, the economics and politics of religion, and the role of religious charitable organizations. The result supports Campbell’s proposition on digital religion that religious groups typically do not reject new technologies, but rather undergo a sophisticated negotiation process in accord with their communal norms and beliefs. It also reveals that in China a secular Buddhism directly contributes to a prosperous ‘temple economy’ while tension still exists between Christianity and the Chinese state due to ideological discrepancy. The paper further points out the possible direction for this nascent research field.

scholarly journals EKSISTENSI TARI BATIN KEMUNING DI KECAMATAN TEMBILAHAN

2020 ◽  
Vol 10 (1) ◽  
pp. 202
Author(s):  
Zulmi Irvanda ◽  
Susmiarti Susmiarti
Keyword(s):  
Qualitative Research ◽  
Social Media ◽  
Data Collection ◽  
Descriptive Analysis ◽  
Youth Sports ◽  
Analysis Method ◽  
Literature Study ◽  
Foreign Countries ◽  
Data Collection Technique ◽  
Main Instrument

This study aims to describe and analyze the existence of the Batin Kemuning Dance in Tembilahan District. This type of research is a qualitative research with a descriptive analysis method. The main instrument in this study is the researcher himself and is assisted by supporting instruments such as writing instruments and cameras. The data collection technique is done by means of literature study, observation, interview and documentation. The steps in analyzing data are collecting data, presenting data, drawing conclusions. The results showed that the Batin Kemuning Dance is a Malay creation dance created to participate in the 2007 Nusantara Dance Parade at Sanggar Sri Gemilang, Tembilahan District. In 2008-2010, Batin Kemuning Dance was always used at events organized by the Tourism, Youth, Sports and Culture Office (DISPARPORABUD) of Indragiri Hilir Regency to perform inside, outside the region to foreign countries. In 2011-2013, Batin Kemuning Dance experienced a decline because Sanggar Sri Gemilang tried to perform another dance, but in this span of this year, the Batin Kemuning Dance actually developed on social media (Youtube). In 2014-2019, Batin Kemuning Dance was always used again at government events managed by DISPARPORABUD. In 2020 the Batin Kemuning Dance was not performed due to the Covid-19 virus outbreak where all events were canceled.Keywords : existence, Batin Kemuning Dance

Marketing Public Relations Melalui Instagram Screamous

2020 ◽  
Vol 2 (4) ◽  
pp. 361-380
Author(s):  
Nathasya Wiguna Wiguna ◽  
Nathasya Wiguna Dang Eif Dono Darsono
Keyword(s):  
Social Media ◽  
Data Collection ◽  
Public Relations ◽  
Descriptive Analysis ◽  
Active Role ◽  
Online Media ◽  
Good Citizen ◽  
Special Events ◽  
Pull Strategy ◽  
The Times

ABSTRAK Nathasya Wiguna, Marketing Public Relations Melalui Instagram Screamous (Analisis Deskriptif pada Instagram @Screamous_55) Media sosial Instagram media dan seiring dengan berkembangnya zaman, Instagram menjadi salah satu media sosial yang cukup diminati untuk kepentingan komunikasi pemasaran, dengan ciri khasnya mengedepankan pesan visual dan audio visual dengan interaktivitas yang tinggi. Marketing Public Relations Instagram Screamous menjadikan instagram sebagai media atau saluran dalam berbisnis salah satunya di bidang fashion. Screamous dalam hal ini memiliki peran aktif dalam mengelola dan menginformasikan sebuah produk melalui media online.  Penelitian ini bertujuan untuk meraih penyampaian informasi, mengenalkan brand dan produk serta menerapkan bangga akan produk lokal dengan menciptakan opini yang menguntungkan dan berhasilnya pemasaran. Selain itu bertujuan untuk mengetahui pull strategi dalam menarik minat konsumen terhadap konsumen, dengan push strategi yang mendorong berhasilnya pemasaran dan menggunakan pass strategi dalam memberikan opini yang menguntungkan. Metode yang digunakan dalam penelitian ini adalah Kualitatif dengan pendekatan analisis desktiptif dan menerapkan paradigma konstruktivisme, kemudian teknik yang di gunakan pada penelitian ini adalah teknik pengumpulan data, observasi partisipatori pasif, wawancara mendalam dan studi dokumen. Penelitian ini dilakukan melalui langkah-langkah : menentukan lokasi penelitian, menentukan metode penelitian, menentukan pemilihan informan, menentukan sumber dan jenis data, menentukan teknik pengumpulan data serta mengolah dan menganalisis data. Hasil penelitian ini menunjukan bahwa dalam mengenalkan dan mempertahankan brand lokal, dalam menunjang berhasilnya pemasaran. Screamous mengajak kepada para konsumen menyatukan suatu pemahaman bahwa sebagai warga negara yang baik, harus bangga akan produk lokal atau produk  dalam negeri. Marketing Public Relations Melalui Instagram Screamous dalam mempromosikan suatu produk terdiri dari Pull Strategy dalam menarik minat melalui campaign di produk atau barang Screamous dan melakukan kegiatan promosi melalui media online, dan media sosial. Push Strategy Screamous melalui spesial event, seperti kickfest, expo dalam mendorong berhasilnya pemasaran. Pass Strategy Screamous dalam menciptakan opini yang menguntungkan melalui kegiatan sponsorship seperti acara seminar, edukasi, acara musik dalam menjalin kerjasama dan membantu generasi bangsa dalam berkarya. Kata Kunci :Pemasaran, Instagram, dan Screamous ABSTRACT Nathasya Wiguna, Marketing Public Relations Through Instagram Screamous (Deskriptive analysis on Instagram @Screamous_55) Instagram media social media and along with the times, Instagram has become one of the social media that is in great demand for marketing communication purposes, with its trademark promoting visual and audio visual messages with high interactivity. Marketing Public Relations Instagram Screamous makes Instagram as a media or channel in doing business, one of them is in the fashion sector. Screamous in this case has an active role in managing and informing a product through online media. This study aims to achieve information delivery, introduce brands and products and apply pride in local products by creating favorable opinions and marketing success. In addition, it aims to find out the pull strategies in attracting consumer interest to consumers, with push strategies that encourage successful marketing and use pass strategies in providing favorable opinions. The method used in this study is qualitative with descriptive analysis approach and applying the constructivism paradigm, then the techniques used in this study are data collection techniques, passive participatory observation, in-depth interviews and document studies. This research was carried out through steps: determining the location of the study, determining the research method, determining the selection of informants, determining the source and type of data, determining the data collection techniques and processing and analyzing data. The results of this study indicate that in introducing and maintaining a local brand, in supporting the success of marketing. Screamous invites consumers to unite an understanding that as a good citizen, they must be proud of local products or domestic products. Marketing Public Relations Through Instagram Screamous in promoting a product consists of Pull Strategy in attracting interest through campaigns on Screamous products or goods and conducting promotional activities through online media, and social media. Push Strategy Screamous through special events, such as kickfest, expo in encouraging marketing success. Strategy Screamous Pass in creating favorable opinions through sponsorship activities such as seminars, education, music events in collaborating and helping the nation's generation in work.   Keywords: Marketing, Instagram, and Screamous  

scholarly journals TRADISI PEMBACAAN SURAH AL-MULK DI MAJELIS TA’LIM RAUDHOTUL ILMI PALEMBANG:

2021 ◽  
Vol 7 (2) ◽  
pp. 157
Author(s):  
Muhammad Ali . ◽  
Uswatun Hasanah ◽  
Beko Hendro
Keyword(s):  
Data Analysis ◽  
Data Collection ◽  
Social Action ◽  
Max Weber ◽  
Field Research ◽  
Research Field ◽  
Value Rationality ◽  
Action Value ◽  
Data Collection Technique ◽  
Theory Of Social Action

This article discusses the implementation of the reading of Surah al-Mulk at the Raudhotul Ilmi Palembang Ta'lim Assembly and the views of the Raudhotul Ilmi Palembang Ta'lim congregation on the reading of Surah al-Mulk as well as an analysis of Max Weber on the recitation of surah al-Mulk at the Raudhotul Ilmi Palembang Ta'lim Assembly. This type of research is a field research (Field Research), the type of data used is qualitative with the study of living hadith. This study uses Max Weber's theory of social action related to four actions, namely, traditional action, affective action, value rationality action and instrumental rationality action. The subjects of this research are caregivers, administrators, ustaz and Jama'ah Majelis Ta'lim Raudhotul Ilmi Palembang. The data collection technique used observation by observing and paying attention to the implementation of the tradition of reading surah al-Mulk at the Raudhotul Ilmi Palembang Ta'lim Assembly. While the interview data, the researchers interviewed twelve Jama'ah as respondents, while the documentation was equipped with books, photos and books related to the research. Meanwhile, data analysis uses descriptions and explanations. This study found that the Jama'ah of the Raudhotul Ilmi Palembang Ta'lim Assembly was enthusiastic about the tradition of reciting surah al-Mulk in the Assembly. The congregation of the assembly is of the view that having the reading of Surah al-Mulk before starting the assembly is a good and good thing as a form of imitating the Prophet Muhammad. The congregation of the assembly supported this activity because of the benefits of reading it as a barrier from the torment of the grave and there were some congregations who routinely read Surah al-Mulk. It can be said that the response of the congregation of the assembly tends to know the values ​​contained in the hadith of reading surah al-Mulk. This shows that the living hadith in the congregation of the assembly was carried out and the Raudhotul Ilmi Palembang Ta'lim Assembly fulfilled Max Weber's theory of social action.

scholarly journals Strategi Pengarang Ghosty’s Menghadapi Persaingan Komik Digital (Studi pada Komik Ghosty’s)

Prologia ◽  
2021 ◽  
Vol 5 (1) ◽  
pp. 21
Author(s):  
Elias Benny Alricoh ◽  
Sinta Paramita ◽  
Nigar Pandrianto
Keyword(s):  
Social Media ◽  
New Media ◽  
Qualitative Analysis ◽  
Digital Media ◽  
Print Media ◽  
Analysis Method ◽  
Technology Products ◽  
Descriptive Qualitative

Technology is developing rapidly, technology products are created to provide convenience to the community, which is new media. When through the development of technology, the spread of comics is also widely spread, comics that were originally using print media are now developing using digital media. To disseminate comic content, digital comic authors now using social media to promote their comics to a large extent. So digital comic authors need a strategy to disseminate digital comic content, attract readers, and get collaborative offers to raise their name. In this research the authors used a descriptive qualitative analysis method, to find out the strategies used by Ghosty's comic authors in spreading, and raising their names. The author collected data by interviewing the author of Ghosty's Comic, and his friends at once readers to get the data needed in this research. The results of this reserach illustrate that it is important to use strategies to create interesting digital comic content so that the Ghosty's comics can get collaborations such as Tokopedia, Orang Tua Group, Line Webtoon.Teknologi berkembang dengan pesat, banyak produk teknologi diciptakan untuk memberikan kemudahan pada masyarakat, salah satunya adalah media baru. Saat melalui perkembangan teknologi medium penyebaran komik juga meluas, komik yang semula menggunakan media cetak kini berkembang menggunakan media digital. Untuk menyebarkan konten komik, pengarang komik digital kini menggunakan media sosial untuk mempromosikan komiknya ke kalangan yang luas. Maka pengarang komik digital memerlukan sebuah strategi untuk melakukan penyebaran konten komik digital, menarik pembaca, dan mendapatkan tawaran kolaborasi untuk membesarkan namanya. Pada penelitian ini penulis menggunakan metode kualitatif deskriptif analisis,  untuk mengetahui strategi yang digunakan pengarang komik Ghosty’s dalam menyebarkan, dan membesarkan namanya. Penulis mengumpulkan data dengan melakukan wawancara dengan pengarang komik Ghosty’s, dan teman sekaligus pembacanya untuk mendapatkan data yang diperlukan dalam penelitian ini. Hasil dari penelitian ini menggambarkan bahwa pentingnya menggunakan strategi untuk membuat konten komik digital yang menarik sehingga dengan besarnya nama komik Ghosty’s bisa mendapatkan kolaborasi seperti Tokopedia, Orang Tua Group, Line Webtoon.

scholarly journals Penyisipan Kata Berbahasa Indonesia dalam Drama “Pak Bhabin” (Indonesian Word Inserting in the Drama “Pak Bhabin”)

JALABAHASA ◽  
2021 ◽  
Vol 17 (1) ◽  
pp. 87-100
Author(s):  
Herlina Setyowati ◽  
Zuly Qurniawati ◽  
Dwi Anjani W.
Keyword(s):  
Data Analysis ◽  
Data Collection ◽  
Note Taking ◽  
Analysis Method ◽  
Code Mixing ◽  
Data Analysis Method ◽  
Data Collection Technique

Fenomena kedwibahasaan dapat ditemukan dalam drama “Pak Bhabin” produksi Polisi Motret. Drama “Pak Bhabin” tersebut merupakan drama berbahasa Jawa, tetapi terkadang terdapat sisipan kata berbahasa Indonesia. Hal ini merupakan gejala campur kode. Tujuan penelitian ini untuk mengkaji wujud campur kode kata berbahasa Indonesia dalam drama “Pak Bhabin”. Teknik pengumpulan data menggunakan teknik simak dan catat. Adapun metode analisis data menggunakan metode agih dengan teknik lesap dan teknik ganti. Peneliti menyimak tayangan drama “Pak Bhabin” di kanal YouTube Polisi Motret yang tayang pada tahun 2019. Berdasarkan hasil penelitian, peneliti menemukan penyisipan kata berbahasa Indonesia dengan jenis 1) kata benda yang utuh, misalnya: jalan, pakaian, dan sangkar; serta penyisipan campuran, misalnya: uange, cita-citane, dan cobaane; 2) kata kerja yang utuh, misalnya: ulangi, mengkhianati, dan percaya; serta penyisipan campuran, misalnya: nglempar-lempar; 3) kata keadaan, antara lain: bawel, rajin, dan cengeng. Bilingual phenomenon can be found in the drama "Pak Bhabin" produced by the Motret Police. Pak Bhabin is a drama spoken in Javanese, but sometimes inserted by Indonesian words. This is a symptom of code mixing. The purpose of this research is to examine the code mixing used in Pak Bhabin drama. The data collection technique used was the observation and note-taking technique. The data analysis method used was the agih method with delesion techniques and substitution techniques. The researcher watched the "Pak Bhabin" program on the Motret Police YouTube channel which aired in 2019. Based on the results of the study, there are insertion of Indonesian words with type 1) complete nouns, for example: jalan, pakaian, and sangkar; as well as the insertion of mixtures, for example: uange, cita-citane, and cobaane; 2) complete verbs, for example: ulangi, mengkhianati, and percaya; as well as the insertion of mixtures, for example: nglempar-lempar; 3) adjective, among others: bawel, rajin, and cengeng.

scholarly journals DEVIATION IN POETRY GUILLAUME APOLLINAIRE'S POETRY COLLECTION

2019 ◽  
Vol 5 (2) ◽  
pp. 173-179
Author(s):  
Fitra Maulidya ◽  
Ninuk Lustyantie
Keyword(s):  
Content Analysis ◽  
Data Analysis ◽  
Data Collection ◽  
Qualitative Approach ◽  
Historical Period ◽  
Analysis Method ◽  
Guillaume Apollinaire ◽  
Content Analysis Method ◽  
Data Collection Technique ◽  
Deviation Theory

This research intends to describe the types of deviations contained in the collection of poems Calligrammes by Guillaume Apollinaire. The approach used is a qualitative approach with content analysis method. The data collection technique used is Miles and Huberman. The theory used as the main reference is the deviation theory according to Geoffrey N. Leech which divides the deviation into eight types, namely lexical deviation, phonological deviation, grammatical deviation which includes morphological and syntactic, graphological deviation, semantic deviation, dialectal deviation, deviation of register, and deviation of historical period. The result of data analysis from 7 poems found 5 out of 8 types of deviation which are diffused in each poem, including 24 semantic deviations, 18 graphological deviations, 4 deviations of register, 3 syntactic deviations and 2 lexical deviations. While the types of phonological deviation, morphological deviation, dialectal deviation, and deviation of historical period are not found in any of the data in this collection of poems Calligrammes.

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