Food packaging design with different elements of the country of origin identification

Focusing on how children make food choices, this article presents research to support efforts to meet children’s information needs when it comes to food packaging. Using focus groups, the authors examine children’s perspectives on ‘most healthy’ and ‘least healthy’ packaged food. Findings reveal that children understand whole foods as ‘healthy’ foods, use the Nutrition Facts label to guide their decisions, and interpret package visuals as literal descriptions of what a food contains. These findings provide evidence-based support to improve food packaging design regulations. Finally, the authors call for transparent visual communication strategies, which aim to improve the critical thinking skills of children, and provide a foundation for informed decision-making across a lifetime.

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Cues Speak Louder Than Words: Empirical Evidence from Consumer Market of Pakistan

10.31124/advance.11354120.v1 ◽

2019 ◽

Author(s):

Anam Javeed ◽

Muhammad Yar Khan ◽

Asif Khurshid ◽

Uzma Noor

Keyword(s):

Product Quality ◽

Food Packaging ◽

Country Of Origin ◽

Consumer Knowledge ◽

Brand Name ◽

Consumer Market ◽

Quality Perceptions ◽

Extrinsic Cues ◽

Perceived Product Quality ◽

The Impact

The aim of this study is to probe into the impact of extrinsic packaging cues (brand name, price, country of origin and precautionary label) on the quality perceptions of the consumers when the intrinsic qualities are not experienced yet. Consumer knowledge is used a moderator in the study. The study also aims to investigate the influence of the consumer knowledge as a moderator on the relationship between food packaging cues and perceived product quality. Survey was conducted using mall intercept method (n= 478) with a self- administered five point Likert scale questionnaire in Rawalpindi and Islamabad. SPSS and PLS were used for analyzing the data. In order to ensure the internal consistency of the variables Cronbach’s alpha was used. Among all the variables which were studied in theoretical framework, precautionary label came out to a strong extrinsic in contributing to the formation of product quality perceptions. Additionally, brand name and Price are also considered as important quality determining extrinsic cues. On the other hand, Country of origin as an extrinsic cue turned out to cast no impact on the quality perceptions in Pakistani consumer market. Among the interaction paths, consumer knowledge held a significant role for brand name and country of origin with perceived product quality. This study comprises of number of research limitations. The mall intercept method was utilized in which sample control is difficult. The data was collected from Rawalpindi and Islamabad which might pose a problem for generalizability. Along with the limitations, this study presents horizon for the future researchers by presenting a model of research which could be extended to other marketing contexts. The research revealed that, the schema of extrinsic packaging cues cast a deep impact on the product quality perceptions. The results imply that practitioners need to embed the extrinsic cues much intelligently as they tend to produce prior to the usage quality perceptions regarding the product. This study puts forth a significant understanding regarding the utility of extrinsic packaging cues in the determination of product quality perceptions. The paper provides insights from Pakistani market.

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EVALUASI EYE TRACKING TERHADAP PERSEPSI WARNA DAN GAMBAR PADA PRIMARY DISPLAY PANEL KEMASAN

Jurnal Sosioteknologi ◽

10.5614/sostek.itbj.2021.20.1.9 ◽

2021 ◽

Vol 20 (1) ◽

pp. 91-103

Author(s):

Wirania Swasty ◽

Arry Mustikawan ◽

Moh. Isa Pramana Koesoemadinata

Keyword(s):

Eye Tracking ◽

Food Packaging ◽

Decision Making Process ◽

Data Recording ◽

Literature Study ◽

Packaging Design ◽

Recording Process ◽

Teenagers And Young Adults ◽

Primary Display ◽

Snack Products

Home industry food packaging displayed on shelves in stores will compete with products from other brands that areplaced close together. In order to attract consumers’ attention and assist them in the purchasing decision-making process, packaging that has a competitive advantage is needed. This research is limited to the Primary Display Panel (PDP) packaging of home industry banana chips. In previous studies, the research used was quantitative, but this does not reveal the whole story. The data recording process can support “what” the participant looks at but does not reveal “why” they look at it. For this reason, this research is aimed to establish a broader understanding of what participants perceive of the packaging design seen using eye tracking methods and why it happened. This study uses qualitative approach. Thestudy consists of three phases: literature study, eye tracking data recording, and data processing and interviews analyzedusing content analysis. The result is colors and images are perceived to be the same by teenagers and young adults. There is no connection between likes and dislikes for colors/images with colors preference in choosing snack products. The results can be used by producers and packaging designers to create packages that generate consumer purchase interest.

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Application of Shannon’s entropy-analytic hierarchy process (AHP) for the selection of the most suitable starch as matrix in green biocomposites for takeout food packaging design

BioResources ◽

10.15376/biores.15.2.4065-4088 ◽

2020 ◽

Vol 15 (2) ◽

pp. 4065-4088

Author(s):

H. N. Salwa ◽

S. M. Sapuan ◽

M. T. Mastura ◽

M. Y. M. Zuhri

Keyword(s):

Analytic Hierarchy Process ◽

Food Packaging ◽

Shannon’S Entropy ◽

Rice Starch ◽

Sago Starch ◽

Analytic Hierarchy ◽

Design Elements ◽

Packaging Design ◽

Shannon's Entropy ◽

Hierarchy Process

Starch is a natural polymer and eligible for short-term, single-use food packaging applications. Nevertheless, different starches have different features and properties determined by their botanical plant origins. This paper presents an approach that combines Shannon’s entropy and the Analytic Hierarchy Process method to aid the selection process of starch as matrix in green biocomposites for takeout food packaging design. The proposed selection system ranks alternative starches in terms of the key design elements, i.e. strength, barrier property, weight, and cost. Shannon’s entropy established corresponding weight values for the indicators selected. Six starches: wheat, maize, potato, cassava, sago, and rice were appraised using gathered data from the literature to determine their suitability as a more sustainable option. This study found that sago starch obtained the highest priority score of 26.8%, followed by rice starch (20.2%). Sensitivity analysis was then carried out to further verify the results; sago starch was at the top rank for five of six different scenarios tested. The results showed that sago starch is the starch that can best satisfy the design requirements. Despite the results attained, the selection framework used could be enhanced with a more comprehensive attributes assessment and extensive dataset.

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Decisions on Recycling or Waste: How Packaging Functions Affect the Fate of Used Packaging in Selected Swedish Households

Sustainability ◽

10.3390/su10124794 ◽

2018 ◽

Vol 10 (12) ◽

pp. 4794 ◽

Cited By ~ 8

Author(s):

Helén Williams ◽

Fredrik Wikström ◽

Katarina Wetter-Edman ◽

Per Kristensson

Keyword(s):

Food Packaging ◽

Consumer Behaviour ◽

Decision Making Process ◽

Life Cycle Assessments ◽

Packaging Design ◽

Verbal Responses ◽

Explorative Study ◽

Recycling Systems ◽

Rich Data ◽

Complex Matter

The intention of this paper is to learn more about why consumers choose whether or not to recycle, with special attention given to the functions of the packaging itself, in order to provide suggestions for improvements in packaging design, recycling systems and the environmental assessment of different packaging designs. The study focussed on ten households in Sweden that where motivated to participate in the study in order to gain an understanding of the complex matter of this decision-making process. The intention of implementing an interview-based qualitative study was to gain rich data and to reach beyond the respondents’ immediate verbal responses. The respondents were interviewed with open-ended questions, which were supported with pictures of packaging; additionally, their waste bins were examined. This explorative study suggests a set of obstacles that cause consumers to dispose of packaging relating to the functions of packaging. The different obstacles that determine whether or not packaging is recycled were organised according to three different themes: the attitude towards cleanliness, the effort required to clean and sort and uncertainties about the best environmental alternative. The different functions of packaging do in fact influence all of the identified themes and; therefore, influence the decisions consumers make with regards to the recycling of specific packaging. The identified packaging functions were easy to separate different materials, easy to separate different parts, easy to clean, easy to empty, easy to reseal, easy to compress and communication regarding recycling. Consumer behaviour with regards to specific packaging functions and recycling should be further investigated. It should also be considered for inclusion in design processes, to increase the chance of materials being recycled, and in food-packaging life-cycle assessments, to provide results that align more closely with reality.

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Factor Analysis of Packaging Visual Design for Happiness on Organic Food—Middle-Aged and Elderly as an Example

Sustainability ◽

10.3390/su11123267 ◽

2019 ◽

Vol 11 (12) ◽

pp. 3267 ◽

Cited By ~ 2

Author(s):

Jui-Che Tu ◽

Hsing-Tzu Chang ◽

Shu-Bei Chen

Keyword(s):

Food Packaging ◽

Organic Food ◽

Differential Method ◽

Visual Design ◽

Survey Method ◽

Visual Images ◽

Middle Aged ◽

Environment Friendly ◽

Design Elements ◽

Packaging Design

This study explored the visual images that affect middle-aged and elderly consumer groups in organic food packaging design, and summarized the happiness of visual design elements for organic food as a reference for design. This study used expert interviews, the KJ method to collect image vocabulary and select representative samples, and the Semantic Differential method (SD method) to evaluate the happiness image of organic food. Then, the questionnaire survey method was used to investigate the subjects’ attention regarding happiness in the visual design elements of organic food. This study adopted one-way ANOVA to understand the differences of consumers’ visual images for different organic food packages. The results show that the living patterns of the consumer groups in organic food packaging design can be classified into four groups. The “Self-actualization Group” thinks that happiness organic food packaging is healthy, reassuring, environment-friendly, healing, comfortable, and novel. The “Caring for Health Group” believes that happiness organic food packaging is healthy, reassuring, and environmentally friendly. The “Lohas Food Safety Group” believes that happiness organic food is packaged in a healthy, simple, and environment-friendly way. The “Extroverted Loyalty Group” believes that happiness organic food packaging is healthy, comfortable, professional, simple, environment-friendly, and novel.

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Framework for Sustainable Food Packaging Design

Packaging Technology and Science ◽

10.1002/pts.1971 ◽

2012 ◽

Vol 26 (4) ◽

pp. 187-200 ◽

Cited By ~ 59

Author(s):

Kaisa Grönman ◽

Risto Soukka ◽

Terhen Järvi-Kääriäinen ◽

Juha-Matti Katajajuuri ◽

Mika Kuisma ◽

...

Keyword(s):

Food Packaging ◽

Sustainable Food ◽

Packaging Design

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Perspectives on food packaging design

International Journal of Food Design ◽

10.1386/ijfd.2.2.139_2 ◽

2017 ◽

Vol 2 (2) ◽

pp. 139-152

Author(s):

Nicolas P. Maffei ◽

Hendrik N. J. Schifferstein

Keyword(s):

Food Packaging ◽

Packaging Design

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UnPlastic My Food: Plastics in Take-Away Packaging, Consumer Behaviors and Eco-Packaging Possibilities

10.31235/osf.io/d4r8v ◽

2018 ◽

Author(s):

Sara Marti

Keyword(s):

Consumer Behavior ◽

Human Health ◽

Food Packaging ◽

Consumer Behaviors ◽

Plastic Packaging ◽

Packaging Design ◽

Current State ◽

Creative Solutions ◽

Careful Design

Careful design of takeaway food packaging is needed to ensure that it protects, preserves, and contains the contents within. Since WWI, plastic has been used as a material for packaging. However, there is a growing awareness that plastic packaging pollutes environment, kills wildlife, and even poisons human health. As new eco-consciousness trends lean in with plastic concerns, there are increasing efforts to find ecological alternatives to plastic takeaway food packaging. In this thesis, I will examine takeaway food packaging, explain problems and responses to plastic, explore consumer behavior regarding packaging, showcase up-and-coming eco-packaging, and test my own alternative takeaway food packaging. My goal is to provide an insightful discovery into the current state of packaging design and provide examples to provoke or pivot the consumer conversation towards creative solutions for a more sustainable and healthy future for takeaway food consumers and the planet.

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The Importance of Country-of-Origin Information on Food Product Packaging

Nutrients ◽

10.3390/nu13093251 ◽

2021 ◽

Vol 13 (9) ◽

pp. 3251 ◽

Cited By ~ 1

Author(s):

Paweł Bryła

Keyword(s):

Food Packaging ◽

Country Of Origin ◽

Food Product ◽

Theoretical Implication ◽

Product Packaging ◽

Consumer Ethnocentrism ◽

Normal Regression ◽

Strong Relation ◽

Use Of The Internet ◽

Log Normal

This study aimed to identify selected predictors of country-of-origin (COO) information placed on food packaging. The dependent variable was operationalized in two ways: (1) as a Likert-style question about COO importance in general, and (2) as an indication of COO as the most important food attribute at first purchase, which I called top-of-mind COO importance. The survey was conducted with the use of the internet panel of a research agency in a representative sample of 1051 Polish consumers. In bivariate analyses, I identified the characteristics of consumer segments attaching high importance to each type of COO information. In a multivariate log-normal regression, general COO importance was affected to the largest extent by the product originating from Poland, which confirmed the strong relation between COO importance and consumer ethnocentrism. In multivariate logit regressions, top-of-mind COO importance depended also on the Polish origin of the product to the largest extent. The remaining predictors were sex (men were over 1.5 times more likely to indicate COO as the most important attribute) and age (each year of life contributing to a 2% increase in the likelihood of indicating top-of-mind COO). A theoretical implication is to differentiate between general and top-of-mind COO measures, as different results were obtained depending on whether the COO effect was measured as a response to questions such as “How important is the product COO for you?” or “What is the most important product attribute for you?—COO” Not only were the answer patterns different, but their determinants also varied.

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