Factor Analysis of Packaging Visual Design for Happiness on Organic Food—Middle-Aged and Elderly as an Example

This study explored the visual images that affect middle-aged and elderly consumer groups in organic food packaging design, and summarized the happiness of visual design elements for organic food as a reference for design. This study used expert interviews, the KJ method to collect image vocabulary and select representative samples, and the Semantic Differential method (SD method) to evaluate the happiness image of organic food. Then, the questionnaire survey method was used to investigate the subjects’ attention regarding happiness in the visual design elements of organic food. This study adopted one-way ANOVA to understand the differences of consumers’ visual images for different organic food packages. The results show that the living patterns of the consumer groups in organic food packaging design can be classified into four groups. The “Self-actualization Group” thinks that happiness organic food packaging is healthy, reassuring, environment-friendly, healing, comfortable, and novel. The “Caring for Health Group” believes that happiness organic food packaging is healthy, reassuring, and environmentally friendly. The “Lohas Food Safety Group” believes that happiness organic food is packaged in a healthy, simple, and environment-friendly way. The “Extroverted Loyalty Group” believes that happiness organic food packaging is healthy, comfortable, professional, simple, environment-friendly, and novel.

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“White” Space and Organic Claims on Food Packaging: Communicating Sustainability Values and Affecting Young Adults’ Attitudes and Purchase Intentions

Sustainability ◽

10.3390/su131911101 ◽

2021 ◽

Vol 13 (19) ◽

pp. 11101

Author(s):

Kostoula Margariti

Keyword(s):

Young Adults ◽

Food Packaging ◽

Organic Food ◽

Food Products ◽

Purchase Intentions ◽

Design Element ◽

Business Practices ◽

White Space ◽

Design Elements ◽

Packaging Design

The development of organic food products has proliferated over the past few decades, alongside the use of “white” space on products’ packaging as an element that communicates quality and sustainability values. Despite a growing interest towards green products, sustainable business practices and aesthetics, there is not enough evidence on how specific design elements (i.e., “white” space) of organic food packaging could affect consumers’ brand perceptions, attitude towards the brand (Abr) and purchase intentions (PI). The present study seeks to unveil the role of “white” space as a packaging design element on the effectiveness of organic food products. Based on a content analysis of 406 international packaging designs it establishes the widespread coexistence of organic products with extended, in shades of gray “white” space. A between-subjects experiment with 305 young adults builds on the associations between “white” space and sustainability, and provides evidence on the proposed serial mediation model with perceived naturalness, quality and trustworthiness, and Abr as mediators in the relationship between organic food products and PI, especially when the packaging uses extended “white” space. Pertinent managerial implications with respect to effective packaging design that promotes sustainability values and generates positive attitudes and behaviors towards organic foods are underlined.

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Application of Shannon’s entropy-analytic hierarchy process (AHP) for the selection of the most suitable starch as matrix in green biocomposites for takeout food packaging design

BioResources ◽

10.15376/biores.15.2.4065-4088 ◽

2020 ◽

Vol 15 (2) ◽

pp. 4065-4088

Author(s):

H. N. Salwa ◽

S. M. Sapuan ◽

M. T. Mastura ◽

M. Y. M. Zuhri

Keyword(s):

Analytic Hierarchy Process ◽

Food Packaging ◽

Shannon’S Entropy ◽

Rice Starch ◽

Sago Starch ◽

Analytic Hierarchy ◽

Design Elements ◽

Packaging Design ◽

Shannon's Entropy ◽

Hierarchy Process

Starch is a natural polymer and eligible for short-term, single-use food packaging applications. Nevertheless, different starches have different features and properties determined by their botanical plant origins. This paper presents an approach that combines Shannon’s entropy and the Analytic Hierarchy Process method to aid the selection process of starch as matrix in green biocomposites for takeout food packaging design. The proposed selection system ranks alternative starches in terms of the key design elements, i.e. strength, barrier property, weight, and cost. Shannon’s entropy established corresponding weight values for the indicators selected. Six starches: wheat, maize, potato, cassava, sago, and rice were appraised using gathered data from the literature to determine their suitability as a more sustainable option. This study found that sago starch obtained the highest priority score of 26.8%, followed by rice starch (20.2%). Sensitivity analysis was then carried out to further verify the results; sago starch was at the top rank for five of six different scenarios tested. The results showed that sago starch is the starch that can best satisfy the design requirements. Despite the results attained, the selection framework used could be enhanced with a more comprehensive attributes assessment and extensive dataset.

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GRAPHIC DESIGN INNOVATION AS BRAND IDENTITY FOR “MAHLZEIT N’DAS BROT” BREAD PACKAGING

SINERGI ◽

10.22441/sinergi.2015.3.001 ◽

2015 ◽

Vol 20 (2) ◽

pp. 171

Author(s):

Zulkarnain Zulkarnain ◽

Deny Dwi Lestari ◽

M. Syamsul Ma'arif

Keyword(s):

Graphic Design ◽

Food Packaging ◽

Brand Identity ◽

Visual Images ◽

Media Campaign ◽

Packaging Design ◽

Design Innovation

Besides being useful for protecting food, packaging design also serves as a media campaign. So hopefully, Mahlzeit Bread n 'Das Brot can compete with other bakers and even can be a pioneer as an authentic German bread maker in Indonesia. This research was conducted by collecting information from the client (Mahlzeit n 'Das Brot owner). This information was used to obtain a verbal brand identity, then translated visually. The use of illustrations also becomes the most important visual images to present the image of Germany Elegant Vintage and privilege in explaining the products of Mahlzeit n 'Das Brot. The colors used are natural colors and traditionally the colors brown and green to indicate an authentic image of Mahlzeit n 'Das Brot.

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A Study on Introduced Visual Design Elements Applied to the Product Packaging Design

Applied Mechanics and Materials ◽

10.4028/www.scientific.net/amm.496-500.2630 ◽

2014 ◽

Vol 496-500 ◽

pp. 2630-2633

Author(s):

Chi Chih Shen

Keyword(s):

Visual Design ◽

Product Packaging ◽

Design Elements ◽

Packaging Design

Packaging of product is the most eye-catching factor for consumers; therefore, many businessmen increasingly emphasize the packaging of product. However, with the development of a humanized market, In terms of elements of visual design, the thesis thinks that visual design of packaging is the formation of colorsshapestextslinesillustrationsdecorations and other elements on the packaging. The thesis propose specifically that product packaging mainly uses colorsshapespatterns and texts to affect consumers decision for purchasing.

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The Evaluation of Aesthetic Values on the Two-Dimensional Visual Design Structure: Food Packaging Design

Wacana Seni Journal of Arts Discourse ◽

10.21315/ws2018.17.5 ◽

2018 ◽

Vol 17 ◽

pp. 139-166

Author(s):

Raja Intan Suhaylah ◽

◽

Azman Bidin ◽

Yan Peng Lim ◽

◽

...

Keyword(s):

Food Packaging ◽

Visual Design ◽

Two Dimensional ◽

Packaging Design ◽

Design Structure ◽

Aesthetic Values

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The Effect Of Packaging Design Elements On Youth Purchase Intention Of Junk Food

JBMP (Jurnal Bisnis Manajemen dan Perbankan) ◽

10.21070/jbmp.v6i1.442 ◽

2020 ◽

Vol 6 (1) ◽

pp. 25-38

Author(s):

Puteri Nur Amira Abdl Rahman ◽

Rabitah Harun ◽

Nur Rashidi Johari

Keyword(s):

Purchase Intention ◽

Packaging Material ◽

Survey Method ◽

Junk Food ◽

Hotel Management ◽

Design Elements ◽

Packaging Design ◽

Essential Variable ◽

Consumer Purchase Intention ◽

Determinant Factor

This research provides new knowledge on the purchase intention towards junk foods. The main purpose of this research study is to examine the packaging design elements as a determinant factor to purchase junk food among youth consumer that might be one of the most essential variable in marketing field. One of the aims of this study is covering the shortcomings of previous studies that didn't observe main factors that influence the consumer purchase intention toward junk food. The various packaging elements (packaging colour, packaging graphic, packaging size, packaging material and packaging label) have been conceptualized into integrated frameworks to investigate the factors that influence consumer purchase intention toward junk food products amongst youth. Data were collected from sample size of 322 respondents mainly degree students from the faculty of Hotel Management and Tourism, and Faculty of Engineering in Universiti Teknologi MARA, Penang. This study is further validated through a survey method used of questionnaire distribution. The data were further process and analyse using Statistical Package for Social Sciences (SPSS) version 22.0. The findings revealed that only four elements which are packaging colour, packaging graphic, packaging size and packaging label are positively significant with consumer purchase intention toward junk food while the packaging material was not significant with the consumer purchase intention toward junk food.

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YOUNG ADULT SARAWAKIAN PURCHASE INTENTION ON JUNK FOOD BASED ON PACKAGING DESIGN ELEMENTS.

Journal of Borneo-Kalimantan ◽

10.33736/jbk.472.2016 ◽

2017 ◽

Vol 2 (2) ◽

Author(s):

Fadilah Siali ◽

Winnie Kii Lin Lin ◽

Mahani Muhammad Abdu Shakur ◽

Norazirah Ayob

Keyword(s):

Young Adult ◽

Purchase Intention ◽

Food Packaging ◽

Global Market ◽

Influential Factors ◽

Junk Food ◽

Product Packaging ◽

Design Elements ◽

Packaging Design ◽

Purchasing Intention

An effective proactive product promotion is much needed to compete in the today’s competitive global market. Together, the product packaging has come to play an important role to influence consumers’ purchasing intention. The purpose of this study is to examine consumers’ perceptions towards packaging design elements and to determine the most influential factors on their purchase intention. A survey was conducted using self-administered structured questionnaires from 385 young adult respondents in Kota Samarahan and Kuching, Sarawak. Two junk food packaging with different package designs and attributes were used in this study. Major results show that thepackaging colour, graphic, size, shape, material, and information have significant relationship withpurchase intention. The finding could provide important insights to marketers and foodmanufacturers to adopt an appropriate packaging strategy for junk food to attract more sales fromthis particular group of consumers.Keywords: Purchase intention; Packaging; Design; Consumer Perception; Junk food

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A STUDY ON THE USE OF VISUAL COMMUNICATION ELEMENTS IN FOOD PACKAGING DESIGNS

Idil Journal of Art and Language ◽

10.7816/idil-09-72-10 ◽

2020 ◽

Vol 9 (72) ◽

Keyword(s):

Graphic Design ◽

Food Packaging ◽

Consumer Preferences ◽

Relevant Literature ◽

Purchasing Decisions ◽

Design Strategies ◽

Design Elements ◽

Packaging Design ◽

Sensory Marketing ◽

The Impact

Today, a number of design elements are used in order to attract the attention of consumers who encounter the countless products of hundreds of brands offered for sale on the shelves of the market every day and to motivate them to buy. These are, for example; It can consist of colors that can instantly convey the taste, aroma, prestige, and quality of the product to the consumer visually, illustrations that support naturalness and freshness, and kraft packaging materials that emphasize the health of the product. The aim of this study is sensory marketing, perception process, consumer preferences, and to convey information about the intervention of some graphic design elements to purchasing behavior and to give information about the application strategies on packaging design. In the research, the design elements used in food packaging and their possible effects on the consumer decisions were examined using a mixed-method over four different tea packages. From both the information obtained from the studies in the literature and the examined packaging designs; It is observed that many design strategies are used beyond the expectations of consumers, that will attract their attention, awaken their perception of quality, provide confidence to them and affect their purchasing decisions. The impact of these on consumers' purchasing decisions and the transfer of their user experiences to the relevant sector demonstrate the importance of this study. The research is expected to contribute to the relevant literature by bringing a different perspective to the design and marketing sectors. Keywords: consumer choice, graphic design, marketing, packaging design, sensory marketing

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Consumer Behaviour of Organic Food: A Developing Country Perspective

International Journal of Marketing and Business Communication ◽

10.21863/ijmbc/2015.4.4.024 ◽

2015 ◽

Vol 4 (4) ◽

Cited By ~ 10

Author(s):

Mehree Iqbal

Keyword(s):

Consumer Behaviour ◽

Family Income ◽

Organic Food ◽

Education Level ◽

Capital City ◽

Market Opportunity ◽

Traditional Foods ◽

Organic Foods ◽

Environment Friendly ◽

Synthetic Chemicals

The demand of organic food is increasing despite its premium pricing and lack of availability particularly in developing countries like Bangladesh. This paper aims to provide the insights about organic foods and the intention consumers have to purchase or not to purchase organic food. The pesticide-residue problem has opened a market opportunity for organic food as it is produced without any form of synthetic chemicals. As there was insufficient literature, a survey was conducted on 900 respondents on six major supermarkets selling organic food in the capital city of Bangladesh. It is found that, consumers expect the organic foods to be healthier, tastier, and environment friendly. The organic food buyers tend to be older with child, have higher education level and family income than those of non-buyers. The barrier of organic food is that majority consumers have less knowledge and do not know the main differentiation between organic foods and traditional foods.

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Impact of Visual Design Elements and Principles in Human Electroencephalogram Brain Activity Assessed with Spectral Methods and Convolutional Neural Networks

Sensors ◽

10.3390/s21144695 ◽

2021 ◽

Vol 21 (14) ◽

pp. 4695

Author(s):

Francisco E. Cabrera ◽

Pablo Sánchez-Núñez ◽

Gustavo Vaccaro ◽

José Ignacio Peláez ◽

Javier Escudero

Keyword(s):

Brain Activity ◽

Music Videos ◽

Visual Design ◽

Music Video ◽

Eeg Signal ◽

Design Elements ◽

The Public ◽

Learning Classifier ◽

The Mean ◽

Human Electroencephalogram

The visual design elements and principles (VDEPs) can trigger behavioural changes and emotions in the viewer, but their effects on brain activity are not clearly understood. In this paper, we explore the relationships between brain activity and colour (cold/warm), light (dark/bright), movement (fast/slow), and balance (symmetrical/asymmetrical) VDEPs. We used the public DEAP dataset with the electroencephalogram signals of 32 participants recorded while watching music videos. The characteristic VDEPs for each second of the videos were manually tagged for by a team of two visual communication experts. Results show that variations in the light/value, rhythm/movement, and balance in the music video sequences produce a statistically significant effect over the mean absolute power of the Delta, Theta, Alpha, Beta, and Gamma EEG bands (p < 0.05). Furthermore, we trained a Convolutional Neural Network that successfully predicts the VDEP of a video fragment solely by the EEG signal of the viewer with an accuracy ranging from 0.7447 for Colour VDEP to 0.9685 for Movement VDEP. Our work shows evidence that VDEPs affect brain activity in a variety of distinguishable ways and that a deep learning classifier can infer visual VDEP properties of the videos from EEG activity.

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