scholarly journals Specificity of the Nature of the Image in the Socio-Cultural Space

2020 ◽  
pp. 29-37
Author(s):  
Sofya Kurokhtina ◽  
Keyword(s):  
Visual Image ◽  
Visual Studies ◽  
Phenomenological Approach ◽  
Point Of View ◽  
Visual Images ◽  
Cultural Meanings ◽  
Cultural Space ◽  
Modern Culture ◽  
Theoretical Approaches ◽  
Production And Consumption

Among the researchers of the visual, visualization is singled out as one of the universal characteristics of modern culture. This trend is due to the growth of visual artefacts that are rapidly filling the socio-cultural space. Many factors contributed to this, and one of the main ones is the development of media communications. The discourse on visuality went beyond the boundaries of Art Studies, which entailed the study of non-artistic visuality – the everyday life of visible things. As a result of visual experience expansion, the processes of production and consumption of visual images have changed, which is reflected in social practices. Terminological difficulties encountered in the field of visual studies speak to the problems of visual studies institutionalization. Nevertheless, we can distinguish two polar theoretical approaches: according to the first approach, the image is understood as a "cultural" representation mediated by various ideological practices. This approach has been influenced by constructivism, which is reflected in the interest in analyzing the role of images in the formation of social and cultural meanings. Also, the representational theory of imagery deals with issues related to the view of the observer and its conditioning by various scopic regimes. This paradigm is considered to be subject to emancipation trends. It asserts the change of the concept of a passive spectator, captured by images, to the concept of a spectator, who actively participates in the creation of visual images. The second approach, which is considered in the article, interprets the image from the phenomenology point of view. The phenomenological approach to visual imagery focuses on the image-presentation concept, which exists autonomously from the observer, in the mode of semantic closure, which means that the visual image has its own content that is difficult for the subject to access. The presented concept excludes reading the image only as a reflection or representation of the socio-cultural field. It is concluded that the image theory is undergoing significant changes, and vision and the viewer are becoming more independent.

scholarly journals Graphic design as a means of advertising transmission ideas in polygraphy

2021 ◽  
Author(s):  
Yuliia Bogoslovska ◽  
Tetyana Malik
Keyword(s):  
Graphic Design ◽  
Visual Image ◽  
Communication Process ◽  
Visual Images ◽  
Research Information ◽  
Traditional Use ◽  
Analytical Monitoring ◽  
Theoretical Approaches ◽  
Design Function ◽  
Nonverbal Information

The purpose of the article is a substantiation of the use of visual images in the form of graphic models in printing advertising, consideration of the basic categories of graphic design in advertising, generalization of theoretical approaches to understanding the essence and content of the visual design of the advertising product. Methodology: analysis, synthesis, generalization. The research methodology consists in the application of general and special methods of cognition, in particular, the author used comparative analysis, synthesis and generalization, terminological, chronological and other research methods, among which a special place is occupied by review-analytical monitoring of publications. The scientific novelty lies in the substantiation of the introduction of the visual image of the text in the layout of the advertising project as a necessary addition to the traditional use of graphics, taking into account the peculiarities of the advertising communication process. This provided an opportunity to generalize and specify the specifics of the development of advertising ideas in printing through graphic design. Conclusions: As a result of the study it was found that the basis of graphic design in advertising is the application in practice of interdisciplinary knowledge and skills, the specifics of figurative expression in the artistic sense of the word. It was also found that the use of means of visualization of verbal and nonverbal information in the creative advertising concept is a very important component when considering the design function as a means of transmitting advertising information in printing. Derivatives that underlie the disclosure of creative advertising ideas with the help of design tools have been identified. Key words: graphic design, visual communication, modeling, advertising, printing, information, visual, images, design, idea, research, information, technique, means, transfer, design, drawing, technique, environment, synthetic, landscape, style, direction, transformation.

Thanato-Laboratorien. Theorien von Tod und Sterben und Elias Canettis Buch gegen den Tod

2020 ◽  
Vol 4 (1) ◽  
pp. 67-86
Author(s):  
Elisabeth Heyne
Keyword(s):  
Human Life ◽  
Death And Dying ◽  
Point Of View ◽  
Visual Images ◽  
Elias Canetti ◽  
History Of ◽  
Series Of Experiments ◽  
First Time ◽  
Textual Form ◽  
Or History

AbstractAlthough visual culture of the 21th century increasingly focuses on representation of death and dying, contemporary discourses still lack a language of death adequate to the event shown by pictures and visual images from an outside point of view. Following this observation, this article suggests a re-reading of 20th century author Elias Canetti. His lifelong notes have been edited and published posthumously for the first time in 2014. Thanks to this edition Canetti's short texts and aphorisms can be focused as a textual laboratory in which he tries to model a language of death on experimental practices of natural sciences. The miniature series of experiments address the problem of death, not representable in discourses of cultural studies, system theory or history of knowledge, and in doing so, Canetti creates liminal texts at the margins of western concepts of (human) life, science and established textual form.

Analysis of the Complementarity and Clarification Captions Bring to Road Carnage Print Media Images: A Case of The Herald Newspaper

2020 ◽  
Vol 16 (2) ◽  
Author(s):  
Josephat Mutangadura ◽  
J C Mann ◽  
L Odendaal
Keyword(s):  
Print Media ◽  
Visual Image ◽  
Visual Images ◽  
Media Images ◽  
Verbal Form ◽  
The Road ◽  
Communication Activity

Most visuals in media stories either complement or are complemented by captions that accompany them. This study sought to establish the complementary and clarifying effect of captions that go with road carnage images in The Herald newspaper, a local daily published in Zimbabwe. A study was carried out which involved an interview with photo-journalists from the stable and an analysis of three visual images chosen from the publication. It was established that even as a visual, image can stand alone (but not always); it can tell 95 per cent of the story but will only be complete with an accompanying caption. It was also established that captions need not tell the obvious, but provide that which the picture will be lacking to complete the road carnage story. Captions, therefore, help complete the story as regards the when, where, how, who and what of the depiction. The visual image and the caption combine to complete a communication activity as the verbal and non-verbal form of languages. The study recommends that captions should be edited not only by photo-editors and journalists, but also by practising language people.

scholarly journals Modeling and theoretical description of magnetic hybrid materials—bridging from meso- to macro-scales

2020 ◽  
Vol 0 (0) ◽  
Author(s):  
Andreas M. Menzel ◽  
Hartmut Löwen
Keyword(s):  
Colloidal Particles ◽  
Colloidal Particle ◽  
Theoretical Description ◽  
Point Of View ◽  
Material Behavior ◽  
Theoretical Point ◽  
Mechanical Stiffness ◽  
Theoretical Approaches ◽  
Theoretical Predictions ◽  
Particle Level

Abstract Magnetic gels and elastomers consist of magnetic or magnetizable colloidal particles embedded in an elastic polymeric matrix. Outstanding properties of these materials comprise reversible changes in their mechanical stiffness or magnetostrictive distortions under the influence of external magnetic fields. To understand such types of overall material behavior from a theoretical point of view, it is essential to characterize the substances starting from the discrete colloidal particle level. It turns out that the macroscopic material response depends sensitively on the mesoscopic particle arrangement. We have utilized and developed several theoretical approaches to this end, allowing us both to reproduce experimental observations and to make theoretical predictions. Our hope is that both these paths help to further stimulate the interest in these fascinating materials.

scholarly journals Designing Science and Technology Park of Tabriz with Organic Architecture Approach, Inspired by Ants' Nest Algorithm

2016 ◽  
Vol 11 (1) ◽  
pp. 134
Author(s):  
Zahra Ghannadian ◽  
Shahriyar Shaghagh
Keyword(s):  
Science And Technology ◽  
Point Of View ◽  
Advanced Technology ◽  
Modern Culture ◽  
Science And Technology Parks ◽  
Technology Park ◽  
Technology Parks ◽  
Science And Technology Park ◽  
Organic Architecture ◽  
High Level

Establishment of every urban element in its appropriate position requires advanced technology and science from geographical and climatic point of view. This is accompanied and synchronous with modern culture born by supreme and high level of training and education in the society. In this regard, one of the main objectives of the architectures' union is to establish science and Technology Park with the aim of facilitating and accelerating science and technology transmission from university to the society and country.Tabriz city is considered as one of the most important academic and industrial cities in the country. Establishing science and technology parks can be effective in scientific, economic and social development of the country and province. Employing organic methods in architecture to use natural energies is an effective and useful method and its structure produces less pollution. Using philosophical and introductory issues and views of technology and establishing technology parks, present article proceeds on issues of organic architecture with new approach which is inspired by ants' nest algorithm and presents a new experience of architecture in the form of Science and Technology Park.

Flat Style: Things Fall Apart and Its Illustrations

PMLA ◽  
2016 ◽  
Vol 131 (1) ◽  
pp. 20-37 ◽  
Author(s):  
Emily Hyde
Keyword(s):  
Visual Arts ◽  
Visual Image ◽  
Visual Images ◽  
Early Publication ◽  
Literary Representation ◽  
Realist Novel ◽  
Anglophone Literature ◽  
Publication History ◽  
Things Fall Apart

In the early 1960s two editions of Chinua Achebe's Things Fall Apart were published with competing sets of illustrations. The first, by Dennis Carabine, illustrates a realist novel, the second, by Uche Okeke, a modernist one. Reading Achebe's iconic novel through its early publication history and for its visual images shows how the famous ending of Things Fall Apart turns, stylistically, to the impenetrable flatness of the modernist surface. At mid-century, modernist style could be made to serve realist imperatives, and Achebe's flat style challenges colonial modes of literary representation and the myth of modernist primitivism in the visual arts. This essay stresses the importance of the visual image to mid-century anglophone literature and the importance of modernist style to the poetics of decolonization.

City’s Cultural Memory: Modern Practices of Symbolizing the Past

2021 ◽  
Vol 18 (4) ◽  
pp. 352-364
Author(s):  
Natalia G. Fedotova
Keyword(s):  
Cultural Memory ◽  
Point Of View ◽  
Fundamental Aspect ◽  
Modern World ◽  
Cultural Meanings ◽  
Urban Identity ◽  
Symbolic Forms ◽  
The Past ◽  
Symbolic Resource ◽  
The City

The article is devoted to the discourse of the city’s cultural memory. The relevance of studying this topic is determined not only by the fundamental aspect associated with the episodicity of existing studies of this phenomenon. From an applied point of view, the city’s cultural memory is a symbolic resource that can be used to create an appealing image, form a sustainable urban identity, and strengthen the citizen’s sense of belonging to the city. The accumulation and objectification of cultural memory take place in symbolic forms, which makes it important to study the practices of symbolizing the urban past, the essence of which is to generate the significance of the relevant or latent layers of cultural memory for the citizens.The article presents the results of the final stage of research related to the study of the process of constructing the cultural memory of the city. The purpose of the article is to analyze modern practices of symbolizing fragments of the urban past, which mean their significance for contemporaries. Basing on the culturological cross-section of the issue, the author integrates different research contexts. The methodological basis of the article is the communicative approach that focuses on the processes of meaning formation, and the constructivist method that considers memory as a multi-layered and dynamic construct. Analyzing the practices of symbolizing the urban past by the example of Russian cities, the author of the article demonstrates how the episodes of the city’s memory are updated in the modern world, how cultural meanings become memorable for citizens. The author uses the results of previous studies and identifies the following elements of the symbolization of the urban past: a) ways of encoding fragments of the past; b) communicative trajectories of memory symbolization; c) factors of producing meanings about the collective past of the city. The obtained results open up new frontiers in understanding the processes of formation of the collective ideas about the city, and prospects for empirical research, forecasting and constructing the cultural memory of Russian cities, giving them the opportunity to change their present and future.

EFFECTIVENESS OF MANAGEMENT IN THE HIGHER EDUCATION

2021 ◽  
Vol 4 (48) ◽  
pp. 5
Author(s):  
O. Vorobyova
Keyword(s):  
Higher Education ◽  
Empirical Research ◽  
Performance Indicators ◽  
Point Of View ◽  
Educational Services ◽  
Management Effectiveness ◽  
Higher Education Management ◽  
Education Management ◽  
Management Efficiency ◽  
Theoretical Approaches

The article presents the results of empirical research of the main theoretical approaches to the concept of efficiency of management services in the field of higher education. It is determined that the concept of efficiency management is a complex multifaceted indicator that includes certain performance indicators related to efficiency, profitability, effectiveness, etc., in economics and management there is no single general approach to determining the effectiveness of management. It is proved that the effectiveness of management is a complex indicator that determines the use of resource opportunities to achieve a certain goal, and these concepts are complementary and interrelated, this approach from the point of view of economics is integrated with all management functions.Ключові слова: higher education; management efficiency; management effectiveness; management efficiency in higher education; educational services.

“Satisfied with the Ruins of Berlin”: The German Capital’s Image in Soviet Graphics of 1945

2021 ◽  
Vol 17 (6) ◽  
pp. 564-575
Author(s):  
Irina I. Rutsinskaya
Keyword(s):  
Visual Art ◽  
Visual Image ◽  
Point Of View ◽  
The Public ◽  
Historical Justice ◽  
Public Consciousness ◽  
Post War ◽  
The One ◽  
First Time ◽  
The City

An artist who finds themselves in the last days of a war in the enemy’s defeated capital may not just fix its objects dispassionately. Many factors influence the selection and depicturing manner of the objects. One of the factors is satisfaction from the accomplished retribution, awareness of the historical justice triumph. Researchers think such reactions are inevitable. The article offers to consider from this point of view the drawings created by Soviet artists in Berlin in the spring and summer of 1945. Such an analysis of the German capital’s visual image is conducted for the first time. It shows that the above reactions were not the only ones. The graphics of the first post-war days no less clearly and consistently express other feelings and intentions of their authors: the desire to accurately document and fix the image of the city and some of its structures in history, the happiness from the silence of peace, and the simple interest in the monuments of European art.The article examines Berlin scenes as evidences of the transition from front-line graphics focused on the visual recording of the war traces to peacetime graphics; from documentary — to artistry; from the worldview of a person at war — to the one of a person who lived to victory. In this approach, it has been important to consider the graphic images of Berlin in unity with the diary and memoir texts belonging to both artists and ordinary soldiers who participated in the storming of Berlin. The combination of verbal and visual sources helps to present the German capital’s image that existed in the public consciousness, as well as the specificity of its representation by means of visual art.

scholarly journals ‘Can We See It?’: Contextualizing ‘Deforestation’ from an English-Medium Science Textbook for a Primary School Level

2021 ◽  
Vol 2 (2) ◽  
pp. 86
Author(s):  
Ahmad Sugianto
Keyword(s):  
Primary School ◽  
Visual Image ◽  
School Level ◽  
Visual Images ◽  
Science Textbook ◽  
Descriptive Research ◽  
Multimodal Discourse Analysis ◽  
Multimodal Discourse ◽  
Teachers And Students ◽  
Primary School Level

Understanding an English-medium science textbook is possibly challenging for some students. It is, for example, due to the language used. To deal with this issue, construing the use of the other mode, such as visual images, along with the verbal text is regarded useful. Thereby, the construal of multimodality in an English-medium science textbook becomes crucial. Albeit a myriad of inspections on multimodality exists, but to the best of the writer’s knowledge, such investigation with respect to an English-medium science textbook, particularly at a primary school level, was found to be limited. Therefore, this study aimed to scrutinize the verbal text and visual image presented in a science textbook used for a primary school level which is presented in English. To that end, a descriptive research design was employed. In this regard, a systemic functional multimodal discourse analysis (SF-MDA) within the trinocular metafunctions encompassing ideational, interpersonal, and textual metafunctions was utilized. The systemic functional linguistics theory, the grammar of visual design, intersemiotic complementarity, and logico-semantics were the frameworks employed to analyze the artefact, the English-medium science textbook. The findings revealed that the visual image and verbal text interact with one another within the three metafunctions. Given the interaction between the two modes, the present study suggests that both teachers and students are required to take into considerations and be aware of the potential or roles of images along with the verbal text, i.e. the images are not merely accessories, but instead, these are able to assist the comprehension of the science materials learned.

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