Graphic design as a means of advertising transmission ideas in polygraphy

The purpose of the article is a substantiation of the use of visual images in the form of graphic models in printing advertising, consideration of the basic categories of graphic design in advertising, generalization of theoretical approaches to understanding the essence and content of the visual design of the advertising product. Methodology: analysis, synthesis, generalization. The research methodology consists in the application of general and special methods of cognition, in particular, the author used comparative analysis, synthesis and generalization, terminological, chronological and other research methods, among which a special place is occupied by review-analytical monitoring of publications. The scientific novelty lies in the substantiation of the introduction of the visual image of the text in the layout of the advertising project as a necessary addition to the traditional use of graphics, taking into account the peculiarities of the advertising communication process. This provided an opportunity to generalize and specify the specifics of the development of advertising ideas in printing through graphic design. Conclusions: As a result of the study it was found that the basis of graphic design in advertising is the application in practice of interdisciplinary knowledge and skills, the specifics of figurative expression in the artistic sense of the word. It was also found that the use of means of visualization of verbal and nonverbal information in the creative advertising concept is a very important component when considering the design function as a means of transmitting advertising information in printing. Derivatives that underlie the disclosure of creative advertising ideas with the help of design tools have been identified. Key words: graphic design, visual communication, modeling, advertising, printing, information, visual, images, design, idea, research, information, technique, means, transfer, design, drawing, technique, environment, synthetic, landscape, style, direction, transformation.

New Forms of Scientific Interaction in the Era of Civilizational Shift

The article is devoted to the results of the Ist International Conference “Linguistics of Distancing: ontology and evolution of language in the time of civilizational shift”. A wide range of issues was raised during the conference. The conference participants — specialists in linguistics, psychology, philology, cultural studies, anthropology, cognitive science, and history — shared their language changes observations. Over the past 50 years, humanity has gone from a global economic boom to a complete break in social groups and entire peoples’ relations, from globalization to regionalization, from world unity to the separation of peoples and cultures. The global coronavirus epidemic has changed the nature of human communication. The desire to expand its horizons remains, and of the available means of knowing the world of people, humanity has very little left — virtual communication channels. And the main thing is that instead of a “fulllength person”, the communication participants received almost one hundred per cent verbal information with nearly zero nonverbal information.

IDENTIFICATION PROCESS PERSON IN VIDEO RECORDING

The article is devoted to the characteristics of certain components of the process of identification of a person by the features of nonverbal information coming from his appearance in the video. The purpose of this study is to determine the identity of the features of non-verbal information objects (in statics) and its properties (in dynamics) in videos. It is stated that the research methods are system analysis, comparative analysis, synthesis, one-dimensional comparison, multidimensional comparison and its author’s modifications depending on the objects of a particular study. It is stated that the objects of research in cases may be sources of nonverbal information in the video, which indicate the individual characteristics of the person and the features by which he can be identified. The subject of the study correlates with the object of the study and is determined by the sources of nonverbal information in the video. Thus, the subject of research in cases is nonverbal information in the video, which indicates the individual characteristics and properties of the person and the features by which he can be identified. The process of research of nonverbal information objects in the video is revealed: it is a stage (preliminary, separate and comparative research; summarizing). It has been determined that samples in the study of objects of nonverbal information in video can be free and experimental and must meet clearly defined requirements. Preliminary research of nonverbal information objects includes preparatory actions, and separate research – a separate study of identification features and properties of comparative objects. The process of comparative research involves the accumulation of data and results from previous stages and a comparative study of the identification features and properties of objects. The process of summarizing the results includes evaluation of research results, formulation of conclusions and proper design of expert research of the whole process of research of a person on the features of nonverbal information coming from his appearance in the video. The prospect of further development on creation of a technique of complex expert research of the person on materials of video recording at the level of the independent certified technique included in the Register of methods of carrying out forensic examinations is announced.

Epistemic Vigilance in Early Ontogeny: Children’s Use of Nonverbal Behavior to Detect Deception

This study examines the development of children’s ability to modulate their trust in verbal testimony as a function of nonverbal behavior. Participants included 83 children (26 four-year-olds, 29 five-year-olds, and 28 six-year-olds) that were tasked with locating a toy hidden in one of two boxes. Before deciding the location, participants watched a video of an adult providing verbal and nonverbal cues about the location of the toy. We hypothesized that older children would display epistemic vigilance, trusting nonverbal information over verbal information when the two conflict. Consistent with our expectations, when sources were consistent, all children trusted the verbal testimony. By contrast, and as predicted, when they were inconsistent, only 6-year-olds distrusted verbal testimony and favored nonverbal cues; 4- and 5-year-olds continued to trust verbal testimony. Thus, 6-year-old children demonstrate an ability to modulate their trust in verbal testimony as a function of nonverbal information. Younger children's inability to do this is not due to their being unaware of non-verbal behavior; indeed, when nonverbal information was offered exclusively, children of all ages used it to find the object.

PERMAINAN BUNYI DALAM PENCIPTAAN HUMOR KOMIK @TAHILALATS DI INSTAGRAM

Manusia disebut sebagai homo ludens yang artinya manusia adalah seorang pemain, termasuk memainkan bahasa secara kreatif dalam pelbagai situasi dan kondisi. Dalam hal ini, permainan bahasa yang dimaksud adalah permainan bunyi yang dimanfaatkan untuk menciptakan humor. Penelitian ini bertujuan untuk mendeskripsikan empat hal. Pertama, teknik permainan bunyi yang digunakan dalam membangun humor komik Tahilalats. Kedua, cara bunyi tersebut membangun humor dalam komik @Tahilalats. Ketiga, interpretasi penggunaan teknik permainan bunyi. Keempat, memaparkan model tuturan dalam komik @Tahilalats. Metode yang digunakan dalam penelitian ini adalah deskriptif kualitatif. Hasil penelitian ini menunjukkan bahwa dari 90 edisi komik @Tahilalats yang dianalisis terdapat 129 data permainan bunyi. Teknik permainan bunyi dalam komik @Tahilalats terdiri atas 10 jenis teknik yang apabila dipecah dapat menjadi 15 teknik. Proses bunyi dalam membangun humor bergantung pada masing-masing teknik yang diterapkan dalam komik. Interpretasi data menunjukkan bahwa teknik substitusi merupakan teknik yang paling banyak dimanfaatkan dalam komik @Tahilalats. Model tuturan dalam komik ini dirumuskan berdasarkan teori SPEAKING oleh Dell Hymes dengan memanfaatkan aspek ends, act, dan key. Komik @Tahilalats memanfaatkan aspek verbal-nonverbal dan bunyi segmental-suprasegmental dalam penciptaan humor dan tuturan. Mankind called as homo ludens means a player who plays the game, it is included creatively playing the language in certain terms and conditions. Language game refers to the sound change for the sake of humor. This research aims to define four points. Firstly, sound change techniques build humorous materials in @Tahilalats comic. Secondly, identifying the process of the sound builds the humorous materials in @Tahilalats comic. Thirdly, interpretating the use of language games' technique. Lastly, explaining the type of information in @Tahilalats comic. This research use qualitative description research as its method. The result shows that there are 129 sound change data from 90 editions of @Tahilalats comic. The techniques of @Tahilalats comic consisted of 10 types which will be differed into 15 techniques. The process of humor building depends on each type of techniques which are applied in the comic. The data interpretation shows substitution technique is the most common technique used in the @Tahilalats comic. Information model in this comic is formulated into SPEAKING theory by Dell Hymes included aspects; ends; act; and key. @Tahilalats comic utilizes verbal-nonverbal information and segmental-suprasegmental sound in humor and information building.

Birds of a Feather Feel Together: Emotional Ability Similarity in Consumer Interactions

The authors introduce emotional ability similarity to explain consumer satisfaction in interactions with frontline sales and service employees and other consumers beyond the effects of traditional relational variables in the similarity–attraction paradigm. Four studies examine how and why similar abilities for using emotional information between two people promote relational success in marketplace exchanges. We find that, when interacting with others, consumers who exchange nonverbal information with their partners experience (dis)similarity in their emotional ability (EA). Similar dyads who rely on expressive (high–high EA pairs) or inexpressive (low–low EA pairs) emotion norms experience significantly greater satisfaction in their interactions than consumers with dissimilar norms (high–low EA pairs). Together, these findings advance the understanding of consumer relationships and satisfaction by establishing EA similarity as a new avenue for consumer research.

Speech and Gesture in Forensic Linguistics in Bribery Case: Towards Semantics and Pragmatics of “Closed” Discourses

The paper deals with analysis of verbal and nonverbal information in dialogues about bribes. The dialogue about bribes is one of the types of so called "closed" discourse in which explicit expression of communicative intention is forbidden or at any case legally restricted. Closed discourses are opposed to open ones, in which there are no significant prohibitions on the expression of certain meanings. The restriction on explicit verbalization of bribes leads to contradiction between the need for speakers to express their thoughts clearly, on one hand, and prohibitions of a legal nature – on another. One of the ways to solve this problem is to use non-verbal channels to transfer information – in particular gestures. In dialogues about bribes gesture often replaces and complements speech acts of participants. Examples of interaction between speech of participants of dialogues and their non-verbal behavior are considered. Linguistic semantics and linguistic pragmatics are shown as a metalanguage that allows to transfer sense at the non-verbal level of communication in dialogues about bribes. For this purpose, it is proposed to use metalanguages of non-verbal semiotics and the formal representation of the plot, based on the narrative grammars. The study and description of the interaction between the level of speech and the level of non-verbal communication (primary gestures) is necessary for forensic linguistics in bribery cases. The study of the rules of interaction between verbal and non-verbal is necessary not only for applied linguistics – in particular forensic linguistics, but also for linguistic theory.

Felt Emotion Elicited by Music: Are Sensitivities to Various Musical Features Different for Young Children and Young Adults?

In the present study, we extended the issue of how people access emotion through nonverbal information by testing the effects of simple (tempo) and complex (timbre) acoustic features of music on felt emotion. Three- to six-year-old young children (n = 100; 48% female) and university students (n = 64; 37.5% female) took part in three experiments in which acoustic features of music were manipulated to determine whether there are links between perceived emotion and felt emotion in processing musical segments. After exposure to segments of music, participants completed a felt emotion judgment task. The chi-square test showed significant tempo effects, ps < .001 (Exp. 1), and strong combined effects of mode and tempo on felt emotion. In addition, strength of these effects changed across age. However, these combined effects were significantly stronger under the tempo-and-mode consistent condition, ps < .001 (Exp. 2) than inconsistent condition (Exp. 3). In other words, simple versus complex acoustic features had stronger effects on felt emotion, and that sensitivity to these features, especially complex features, changed across age. These findings suggest that felt emotion evoked by acoustic features of a given piece of music might be affected by both innate abilities and by the strength of mappings between acoustic features and emotion.

Neuropsychological Profiles of Three Subtypes of Impulsivity in the General Population: A Young Adults Study

The impulsivity construct has been investigated in the psychological literature as both a personality factor and a manifestation of the cognitive functioning of individuals. In addition, an increasing number of studies have shown that impulsivity is not a unitary concept and that it must be conceived of as several subtypes. We investigated whether a self-report test of three types of impulsivity could be a good predictor of cognitive functioning in healthy individuals. The sample was composed of 230 subjects (65% women) with a mean age of 28.4 years (SD = 13.6 years) from the general population of the Autonomous City of Buenos Aires, Argentina. The sample was evaluated using the Questionnaire on Compulsive Urgency, Sensation Seeking, and Impulsive Improvidence (CUBI-18; Squillace Louhau, & Picón Janerio, 2019), which measures three impulsivity subtypes. A battery of neuropsychological tests was administered to measure not only executive-attentional functioning, verbal and non-verbal fluency, and speed of processing, but also strategies in the decision-making process. The results showed a differential profile of the three subtypes of impulsivity. Compulsive Urgency was associated with greater executive- attentional difficulties, Impulsive Improvidence with lower fluency in processing nonverbal information, and Sensation Seeking with better general cognitive performance and risk-taking during decision-making.