Korean Consumers’ Social Identity and Purchase Intention of Japanese Right-Wing Cartoon/Animation

2017 ◽  
Vol 13 (3) ◽  
pp. 45-65
Author(s):  
Jiyun Park ◽  
◽  
Miran Jo ◽  
Hyejung Cheon
Keyword(s):  
Social Identity ◽  
Purchase Intention ◽  
Right Wing ◽  
Cartoon Animation

scholarly journals PENGARUH SOCIAL IDENTITY, EWOM, PERCEIVED RISK, DAN TRUST TERHADAP PURCHASE INTENTION DAN DAMPAKNYA TERHADAP PURCHASE DECISION PADA E-COMMERCE

2021 ◽  
Vol 9 (2) ◽  
pp. 126-145
Author(s):  
Tessa Handra ◽  
Felix Sutisna
Keyword(s):  
Social Identity ◽  
Perceived Risk ◽  
Purchase Intention ◽  
Partial Least Square ◽  
Least Square ◽  
Purchase Decision ◽  
Exogenous Variables ◽  
Decision Methods ◽  
Endogenous Variables ◽  
Data Analysis Methods

This study was designed to test empirical truths between two or more research variables that have been formulated in the hypothesis. The research variables tused twere social identity, EWOM, perceived risk, trust, purchase intention, tand tpurchase decision. Exogenous variables in this study are social identity, EWOM, and perceived risk. Endogenous variables in this study are trust, purchase intention, and purchase decision. Methods of collecting data using questionnaires and data analysis methods using partial least square. The results of the study concluded that  hypothesis 4 tand 5 was tnot significant. There was no effect of perceived risk on trust and there was no effect of perceived risk on purchase intention.

Four Positive Effects of a Salesperson’s Regional Dialect in Services Selling

2011 ◽  
Vol 14 (4) ◽  
pp. 460-474 ◽  
Author(s):  
Robert Mai ◽  
Stefan Hoffmann
Keyword(s):  
Information Processing ◽  
Social Identity ◽  
Social Identity Theory ◽  
Purchase Intention ◽  
Identity Theory ◽  
Conventional Wisdom ◽  
High Quality ◽  
Positive Effects ◽  
Regional Dialect ◽  
Selling Process

This research analyzes how a salesperson’s regional dialect influences the efficacy of services selling. Four dialect effects are derived from theories of information processing, accent prestige theory, and social identity theory. In the first study, 92 industrial buyers, and in the second study, 126 customers evaluated salespersons after actual sales conversations. In contrast to conventional wisdom, both studies show that buyers do not generally devalue salespersons with a dialect. If speech is of high quality, a regional dialect improves satisfaction with the salesperson, rather than reducing it. Favorable sound qualities and prestigious stereotypical associations with the dialect also raise satisfaction with the salesperson. Moreover, the fit between salesperson and buyer dialects enhances satisfaction with the company and fosters purchase intention. In order to increase their persuasiveness, salespersons should be aware of the four dialect effects. Companies would also benefit from training salespersons to improve their speech quality, rather than concealing their dialect. If possible, salespersons should deliberately modify their way of speaking in all phases of the service-selling process.

Purchasing organic products: role of social context and consumer innovativeness

2017 ◽  
Vol 35 (1) ◽  
pp. 130-146 ◽  
Author(s):  
Ajax Persaud ◽  
Sandra R. Schillo
Keyword(s):  
Social Identity ◽  
Social Influence ◽  
Social Factors ◽  
Purchase Intention ◽  
Perceived Value ◽  
Consumer Innovativeness ◽  
Content Type ◽  
Organic Products ◽  
Individual Innovativeness ◽  
Nuanced Understanding

Purpose The purpose of this paper is to investigate how individual innovativeness and social factors shape consumers’ purchase decisions of organic products. Design/methodology/approach The study is based on an online survey of 988 Canadian participants. Structural equation modelling was used to test the relationships between social identity, social influence, perceived value and purchase intention within a multi-group framework to show the moderating effect of consumer innovativeness. Findings The results show that the two social dimensions – social identity and social influence – influence purchase intention and the perceived value of organic products partially mediates these relationships. Further, the personal characteristic, “consumer innovativeness”, moderates these relationships. Research limitations/implications Although the sample consists of a higher proportion of younger participants, the results are consistent with theoretical arguments and empirical evidence, which underscores the importance of generational differences in organic product purchases. Practical implications Managers need to develop a more nuanced understanding of how social influence and social identity play different roles in the purchase intentions of consumer innovators vs later adopters. This knowledge can guide practical segmentation, targeting, positioning and promotion strategies. Originality/value This study complements the individual innovativeness predispositions literature by showing that the consideration of social factors leads to a more nuanced understanding of consumers’ purchase intention than either set of factors separately. It also contributes to the literature on adoption of organic products by introducing consumer innovativeness dimension as a key factor.

scholarly journals The authentic leader in the neoliberal times-Development, identity dominance and the politics of “doing” in India

2020 ◽  
Author(s):  
Chetan Sinha
Keyword(s):  
Social Change ◽  
Social Class ◽  
Social Identity ◽  
Right Wing ◽  
Cultural System ◽  
Class Mobility ◽  
New Politics ◽  
The Social ◽  
The Future ◽  
Diverse Groups

<p>What is the future of right-wing politics in India? Is India as a nation laden in the cultural foundation of conservatism and purity or it is a diversity moulded through the power of right-wing into a singular cultural system? The recent crises of right-wing politics in India founded in the new politics of social change where the historical oppression of diverse groups based on social class, religion, gender and caste has been politicized with new meaning under the garb of ‘doing’ development, cultural revivalism and the discourses of neoliberalism. Present research attempt to understand how the social identity of an authentic leader is shaped by the global neoliberal values and in what way the preference of authentic leaders by the group is moderated by the social class mobility and change. Also, some of the systematic attacks on the freedom of universities gave rise to students’ politics and movements with new vocabularies of resistance and leadership. It is need of the time to understand the leaders conscious ‘doing’ and conscious ‘not doing’, constructing the meaning of a nation in a different way or limiting it. </p> <p> </p> <p> </p>

Pride, Prejudice, and Political Economy

2019 ◽  
pp. 127-212
Author(s):  
Adrian Bardon
Keyword(s):  
Political Economy ◽  
Social Identity ◽  
Political Economics ◽  
Right Wing ◽  
Fundamental Attribution Error ◽  
Historical Role ◽  
Laissez Faire ◽  
Attribution Error ◽  
Trickle Down ◽  
Identity Groups

This chapter examines the denialist roots of laissez-faire economic conservatism and “trickle-down” economics. It presents evidence that conservative denial in political economics is sustained by racism and classism. It also discusses the philosophical incoherence of right-wing libertarianism and explains how racism has played a historical role in libertarianism as well. Much of the sincere absurdity in political economy stems from the fundamental attribution error, a common bias wherein the failures of other individuals (and social identity groups) are attributed to aspects of character; one’s own problems are the result of uncontrollable circumstance. Another major factor in the perpetuation of inequality is status anxiety among racial and economic groups.

scholarly journals ALLOCENTRISM AND CONSUMER ETHNOCENTRISM: THE EFFECTS OF SOCIAL IDENTITY ON PURCHASE INTENTION

2008 ◽  
Vol 36 (8) ◽  
pp. 1097-1110 ◽  
Author(s):  
Yu-An Huang ◽  
Ian Phau ◽  
Chad Lin ◽  
Hsien-Jui Chung ◽  
Koong Hao-Chiang Lin
Keyword(s):  
Social Identity ◽  
Purchase Intention ◽  
Positive Relationship ◽  
Negative Relationship ◽  
Mediating Effect ◽  
Consumer Ethnocentrism ◽  
Mediating Role ◽  
Korean Wave ◽  
Strong Positive Relationship ◽  
The Impact

In this article the authors examine the effects of allocentrism and consumer ethnocentrism (CET) on intentions to purchase domestic versus imported products, focusing on the current phenomenon of the “Korean Wave” in Taiwan. Results based on data collected from 433 mall intercept interviews in Taiwan indicate that there is a strong positive relationship between allocentrism toward parents and CET. However, a significantly negative relationship between allocentrism toward friends and CET was also found. It was also found that friends' in-group attitude toward Korean television dramas has a mediating effect of allocentrism toward friends on CET and CET on intention to buy Korean products. In this study, it was found that CET played a mediating role between allocentrism toward parents and friends and purchase intention. This ethnocentric effect was attributed to parental and friends' in-groups which significantly enhanced and reduced, respectively, the impact of intergroup discrimination, making national identification a less obvious and important social category. These findings have significant implications for domestic and foreign marketers.

scholarly journals Consumer’s Buying Decision-Making Process in E-Commerce

2018 ◽  
Vol 31 ◽  
pp. 11003
Author(s):  
Nia Budi Puspitasari ◽  
Susatyo Nugroho W P ◽  
Deya Nilan Amyhorsea ◽  
Aries Susanty
Keyword(s):  
Decision Making ◽  
Risk Perception ◽  
Social Identity ◽  
Purchase Intention ◽  
Structural Equation ◽  
Decision Variable ◽  
Positive Relation ◽  
Significant Relation ◽  
Factors Affecting ◽  
Online Buying

The e-commerce growth and development in Indonesia is very rapid as well as the internet grows, but it is not well-balanced with the number of online buying transaction which is still relatively low. Even the today’s biggest B2C e-commerce people in Indonesia, Lazada, has continually decreased online purchasing. This research is aimed to describe factors affecting online buying decision- making in the e-commerce Lazada. The type of this research is confirmatory research. The variable used is following conceptual model i.e. Electronic Word of Mouth (EWOM), social identity, risk perception, trust, and purchase intention. The data were obtained through the questionnaire with Likert scale 1-5. There are 104 people researching sample who meets the criteria as Lazada consumer that, at least do a transaction in recent six months. Data analyzing were done using Structural Equation Modelling (SEM) method by Analysis of Moment Structures (AMOS) software. The results showed that the purchase intention has positively related to the purchase decision. Variable EWOM toward trust has positive relation, variable social identity and risk perception have no any significant relation to trust. Variable risk perception toward purchase intention has no significant relation, while the variable trust has significant positive relation to purchase intention.

scholarly journals RASA YANG DULU PERNAH ADA: PENGARUH NOSTALGIA PERSONAL DAN HISTORIS TERHADAP KEINGINAN MEMBELI ESKRIM VIENNETTA

2020 ◽  
Vol 15 (2) ◽  
Author(s):  
Muhammad Fariz ◽  
Rahmat Eka Putra
Keyword(s):  
Consumer Behavior ◽  
Social Identity ◽  
Social Identity Theory ◽  
Purchase Intention ◽  
Identity Theory ◽  
Self Identity

This research aims to test the influence of personal nostalgia and historical nostalgia to purchase intention, also to compare between those nostalgia. Using Social Identity Theory (SIT) as a main theory, this research argue that certain cue in advertising may evoke nostalgia in consumer and then acknowledge that the product is related to respondents’ social identity as well as self identity, resulting in positive consumer behavior. We use regression and R2 test to test the hypotheses. The results, which respondents are mainly  millennials, show that both nostalgia affect purchase intention, and interestingly, historical nostalgia has higher influence.

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