scholarly journals Aspects of ethnocultural values in the strategy for creating an author's brand

2021 ◽  
Vol 6 (3) ◽  
Author(s):  
Marina Timofeeva ◽  
Stanislav Churakov
Keyword(s):  
Main Idea ◽  
Fashion Industry ◽  
Traditional Values ◽  
Cultural Meanings ◽  
Folk Culture ◽  
Sustainable Business ◽  
Aesthetic Value ◽  
Cultural Traditions ◽  
Original Product ◽  
The Aesthetic

The article presents the results of the study of ethnocultural values in the strategy of creating an author's brand. Topical aspects are formulated that form the resources of the brand of the future, with the potential of a sustainable business idea working ahead of schedule. The relevance of the studied topic is revealed in connection with the request of the target audience for self-identification, the need for an original product and the aesthetic value of this product in the fashion industry. And also the emergence of interest in local cultures, as a result — in local brands, and the interaction of identity and competition. It also considers the aspect of emotional satisfaction and the departure from the realities of life's problems through narratives, which resulted in the processes of forming a new reality that affect the whole industry, and an appeal to cultural traditions. The authors analyze the formation of the connection of identities with territory, ecology, psychology, culture, economics. Is considered the influence of tradition and fashion on the landscape of the cultural map of the world. When designers not only create the visual language and design codes of our time, but also preserve the traditional values of folk culture, create a connection with history, invest new meanings in modern fashion, and respond to the requests of entire generations. The article describes the main problems and tasks that the designer should take into account, choosing ethnic conception as the main idea of the brand. The theoretical and applied significance of the work is that the study creates a model of the value of cultural meanings for implementation commercial projects. The work contains illustrative material that renders examples of working with references and using them when creating collections.

STUDY OF DECORATIVE VARIETY IN GORONTALO KARAWO FABRIC IN AESTHETIC AND SYMBOLIC ELEMENTS

ARTic ◽  
2019 ◽  
Vol 3 ◽  
pp. 121-134
Author(s):  
Apsari Dj Hasan
Keyword(s):  
Manufacturing Process ◽  
The Philippines ◽  
Aesthetic Theory ◽  
Cultural Meanings ◽  
Aesthetic Value ◽  
Aesthetic Form ◽  
Decorative Motifs ◽  
Symbolic Meanings ◽  
The Aesthetic

This study aims to examine the decorative types of Gorontalo karawo fabrics in aesthetic and symbolic elements. Researchers want to know as made in the research design, aspects that are present in the decoration of fabrics in aesthetic and symbolic elements. This study uses a number of related theories to get results, and as a determinant, the authors use aesthetic theory, as well as historical approaches. With this theoretical basis, the author seeks to describe the aesthetic aspects and symbolic meanings that exist in Gorontalo karawo fabric. Through the data collection of the chosen motif and provide a classification of motives, the part is used as a reference for research material. The results showed that Gorontalo filigree had an aesthetic value consisting of unity formed from the overall decorative motifs displayed, complexity formed by complexity in the manufacturing process, and intensity of seriousness in the manufacturing process or the impression displayed on the filigree motif. The aesthetic form also reflects the diversity of meanings for communication, such as the symbol of a leader with his noble instincts, a symbol of cultural cooperation, which is worth maintaining, and ideas about nature conservation. This research proves that the decoration in Gorontalo filigree cloth (karawo) does not only act as a visual value, but also as a communication of cultural meanings and social status. Of all these distinctive motifs show a relationship between humans and humans and humans with nature. The influence of culture from the Philippines is also known to have a strong influence on the emergence of the Gorontalo filigree namely manila filigree.

scholarly journals The Cultural Revolution in David Lodge’s Changing Places

2019 ◽  
Author(s):  
AWEJ-tls for Translation & Literary Studies ◽  
Noureddine Friji
Keyword(s):  
Adverse Effects ◽  
University Students ◽  
Cultural Heritage ◽  
Cultural Revolution ◽  
Aesthetic Value ◽  
Cultural Traditions ◽  
One Dimensional ◽  
German Philosopher ◽  
The Aesthetic ◽  
The University

Utilizing Herbert Marcuse’s One-Dimensional Man (1962) and Counterrevolution and Revolt (1972) as a theoretical backdrop, this article seeks to gauge the extent to which the teachings of the German philosopher and political theorist lay the groundwork for the protests mounted by the university students in David Lodge’s campus novel Changing Places (1975). Admittedly, the Student Revolution spilled over into numerous fields. However, given space restrictions, only its cultural manifestations will be examined. It will be clear that at the root of Lodge’s students’ uprising lies an overpowering urge to break with the cultural heritage and with the academics upholding it. It will be equally clear, nonetheless, that these young activists’ faith in Marcuse’s political doctrine is unwelcome to conservative academics on the ground that it has diverse adverse effects on universities. Not only are politically oriented texts and discourses given precedence over traditional ones but also teachers and administrators are, at times, hindered from doing their duties. The plausible conclusion to draw, in the light of the research’s findings, is that although cultural revolutions undeniably pave the way for a number of personal and collective achievements and help us modernize many aspects of life, they should not blind us to the enduring significance of previous cultural traditions and of the aesthetic value of literary works.

scholarly journals STUDY OF DECORATIVE VARIETY IN GORONTALO KARAWO FABRIC IN AESTHETIC AND SYMBOLIC ELEMENTS

ARTic ◽  
2019 ◽  
Vol 3 ◽  
pp. 121-134
Author(s):  
Apsari Dj Hasan
Keyword(s):  
Manufacturing Process ◽  
The Philippines ◽  
Aesthetic Theory ◽  
Cultural Meanings ◽  
Aesthetic Value ◽  
Aesthetic Form ◽  
Decorative Motifs ◽  
Symbolic Meanings ◽  
The Aesthetic

This study aims to examine the decorative types of Gorontalo karawo fabrics in aesthetic and symbolic elements. Researchers want to know as made in the research design, aspects that are present in the decoration of fabrics in aesthetic and symbolic elements. This study uses a number of related theories to get results, and as a determinant, the authors use aesthetic theory, as well as historical approaches. With this theoretical basis, the author seeks to describe the aesthetic aspects and symbolic meanings that exist in Gorontalo karawo fabric. Through the data collection of the chosen motif and provide a classification of motives, the part is used as a reference for research material. The results showed that Gorontalo filigree had an aesthetic value consisting of unity formed from the overall decorative motifs displayed, complexity formed by complexity in the manufacturing process, and intensity of seriousness in the manufacturing process or the impression displayed on the filigree motif. The aesthetic form also reflects the diversity of meanings for communication, such as the symbol of a leader with his noble instincts, a symbol of cultural cooperation, which is worth maintaining, and ideas about nature conservation. This research proves that the decoration in Gorontalo filigree cloth (karawo) does not only act as a visual value, but also as a communication of cultural meanings and social status. Of all these distinctive motifs show a relationship between humans and humans and humans with nature. The influence of culture from the Philippines is also known to have a strong influence on the emergence of the Gorontalo filigree namely manila filigree.

REVISUALISASI AKSARA KAGANGA SEBAGAI IDENTITAS LAMPUNG

2019 ◽  
Vol 2 (2) ◽  
pp. 118-125
Author(s):  
Arif Budiman ◽  
PG. Wisnu Wijaya ◽  
Muhammad Hajid An Nur ◽  
Maria Veronika Halawa ◽  
Susi Susyanti
Keyword(s):  
Creative Thinking ◽  
Process Approach ◽  
Aesthetic Value ◽  
Cultural Traditions ◽  
Original Script ◽  
The Public ◽  
Communication Problems ◽  
Thinking Process ◽  
The Aesthetic ◽  
Research And Design

The research and design of the Kaganga Script Revisualization as Lampung Identity or Had Lampung is an attempt to provide aesthetic value to the conventional letter system. The aesthetic aspects that were given derived from Lampung cultural traditions, icons, and other visual idioms, such as ornaments on tapis cloth, carvings, traditional clothing accessories, and the stylization of Lampung's unique flora and fauna. The research method of the Kaganga script re-visualization is using Creative Thinking Process approach of Bryan Lawson, who applies steps in solving visual communication problems through several stages; (1) initial understanding (2) preparation (3) incubation (4) information (5) verification. Data analysis is done by considering several aesthetics factors; legibility, readability and unity. From several design or prototype alternatives that have been tested, the new Kaganga script using the Jungian (ship) motif was selected. This design uses Lampung traditional idioms to stylize the original script, which are the stylization of the Jung / Ship motif and the motif of Gold Thread Embroidery. Furthermore, this design can be continued on to the public testing and introduce it to Lampung public after it has been digitized.

scholarly journals Reverse perspective as a narrative technique in Amerindian prosaic texts

Lege Artis ◽  
2016 ◽  
Vol 1 (1) ◽  
pp. 359-394 ◽  
Author(s):  
Svitlana Volkova
Keyword(s):  
Main Idea ◽  
Central Character ◽  
Linda Hogan ◽  
Cultural Meanings ◽  
Cultural Traditions ◽  
Narrative Technique ◽  
Cultural Symbol ◽  
Narrative Perspective ◽  
The World

Abstract The paper focuses on the narrative perspective of interpreting the ethno-cultural meanings hidden in the characters of prosaic texts written by contemporary Amerindian writers (N.S. Momaday, Linda Hogan, Leslie Silko and others). The main idea raised in their works is to highlight ethno-cultural traditions, values, ceremonies and understanding the world. The main author’s interest is paid to the reverse perspective as a narrative technique of interpretation the central character as ethno-cultural symbol.

Lighting of Engineering Structures and Industrial Facilities New Aspects of the Topic

2018 ◽  
pp. 29-36
Author(s):  
Nikolai I. Shepetkov ◽  
George N. Cherkasov ◽  
Vladimir A. Novikov
Keyword(s):  
Fundamental Problem ◽  
Lighting Design ◽  
Aesthetic Value ◽  
Engineering Structures ◽  
Industrial Facilities ◽  
Artificial Lighting ◽  
Industrial Structures ◽  
Design Solutions ◽  
Architectural Lighting ◽  
The Aesthetic

This paper considers the fundamental problem of artificial lighting in various types and scales of industrial facilities, focusing on exterior lighting design solutions. There is a lack of interest from investors, customers and society in high­quality lighting design for industrial facilities in Russia, which in many cities are very imaginative structures, practically unused in the evening. Architectural lighting of various types of installations is illustrated with photographs. The purpose of the article is to draw attention to the aesthetic value of industrial structures, provided not only by the architectural, but also by a welldesigned lighting solution.

What's the Message of Architecture?

2014 ◽  
pp. 126-136
Author(s):  
Аndrey G. Velikanov
Keyword(s):  
Separate Entity ◽  
Aesthetic Value ◽  
Current State ◽  
Entire Complex ◽  
History Of ◽  
The Aesthetic

Considers the aspects of architecture as a language able to express the current state and to prophetically indicate the upcoming changes. The aesthetic value of a construction cannot be perceived just as a separate entity, but it can be cognized in the context and not only a visual one, in space. It is necessary to see the entire complex of the accompanying phenomena, all the flow of the unfolding metaphors and values. In the model in view the figure of the author-creator must be reconsidered as no longer conforming to today's reality. The development of the Stalinist Empire style, as well as its transformations, is considered as one of the specific phenomena in the history of well-known constructions

Semi Automatic T-Shirt Folding Machine Berbasis PID (Proportional Integral Derivative)

2020 ◽  
Vol 2 (1) ◽  
Author(s):  
Muhammad Apriliyanto ◽  
Miftachul Ulum ◽  
Koko Joni
Keyword(s):  
Ultrasonic Sensor ◽  
Proportional Integral Derivative ◽  
Servo Motor ◽  
Aesthetic Value ◽  
Proportional Integral ◽  
Door Opening ◽  
Dc Motors ◽  
The Aesthetic ◽  
The Right

<em>The process of folding clothes is one of the activities carried out in the laundry business or household. The activity is fairly easy but many people are still lazy to do it. As a result, clothes that have been washed will fall apart in certain rooms, thereby reducing the aesthetic value of a home. Semi Automatic T-Shirt Folding Machine is the right solution to make folding clothes easier and more time efficient. This tool is equipped with a servo motor that moves the folding board that has been designed in such a way that the user only needs to manghandle the shirt just once and simply push one button then the shirt will fold itself and will be neatly arranged through the clothes stacker board. The PID method is applied to DC motors that move under the clothes folder so that the buildup of clothes underneath will not be pressured upward when the clothes are piled up when they are folded. Ultrasonic sensor will measure the right height between the clothes with the door opening the stacking clothes with kp = 1, ki = 0.1, kd = 0.5 for thin clothes and kp = 5, ki = 1, kd = 2.5 for thick clothes so that the movement of the motor can adjust its speed . This tool can fold one shirt in 16.83 seconds 11 seconds faster than folding clothes manually</em>

Building Better Aesthetic Agents

2018 ◽  
Author(s):  
Dominic McIver Lopes
Keyword(s):  
Public Goods ◽  
Network Theory ◽  
Arts Education ◽  
Social Groups ◽  
Public Support ◽  
Communication Technologies ◽  
Social Structures ◽  
Aesthetic Value ◽  
The Aesthetic

A theory of aesthetic value should help us to make sense of how our aesthetic commitments matter to us as members of collectives. Aesthetic policies endogenous to aesthetic practices are directly justified by the network theory. The chapter looks at what aesthetic reasons we have to adopt exogenous aesthetic policies. Many argue that aesthetic practices deserve public support because aesthetic goods are public goods. A case is made for an aesthetic opportunity principle: larger social groups have reason to foster the aesthetic opportunities available to their members. The principle is applied to arts education and to communication technologies subserving aesthetic exchanges. The chapter ends with a discussion of how aesthetic opportunity interacts with—and can potentially counteract—oppressive social structures.

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