scholarly journals Membangun Citra Pendidikan Kejuruan: Manfaat dan Implikasinya Bagi Perbaikan Kualitas Output dan Outcome

Author(s):  
Ahmad Dardiri

One of the serious problems faced by Vocational School (SMK) is currently low image perception in the community. Low interest in enrollment, low public supports in class implementation, low industry participation in vocational learning are several indicators of the poor image. This is certainly an obstacle to the successful development of vocational education efforts. Meanwhile, vocational education is an education that focuses on preparing Indonesian youth to enter their world of work. Thus, the condition becomes a challenge to principals‟ leadership in establishing image/promoting. Vocational education development has strong justified philosophical, social, economic and employment aspects. The process of building image requires proper marketing strategies including positioning, differentiation, and school excellence branding. Good image is believed to improve quality of inputs, increase industrial public confidence, increase communities‟ participation and pride to support vocational education, which in turn can improve quality of outputs and outcomes of the vocational education.

2021 ◽  
Vol 39 (5) ◽  
Author(s):  
Olena Laburtseva ◽  
Yaroslava Larina ◽  
Olena Nahorna ◽  
Serhii Vinichenko ◽  
Viktoriia Hordiienko ◽  
...  

The development of marketing strategies has long been engaged in by scientists and practitioners who have written countless algorithms, mechanisms and schemes for the successful development of a marketing strategy. However, in current conditions, all these developments have become obsolete for one main reason: the behaviour of the buyer has radically changed. This reason has again raised the need to develop effective recommendations for the formation of a marketing strategy for the enterprise's financial growth. The authors analyzed the main aspects of strategic planning, studied the features of the leading marketing strategies. The development of a marketing strategy for an enterprise follows almost the same scheme; however, the study showed that customers had changed dramatically: first of all, they are interested in the personal attitude, and only then in the quality of the goods, the price – the usual indicators that have always been in the first places. Taking into account the changed vector, the authors adapted the algorithm for developing a marketing strategy for the financial growth of an enterprise and tested the operation of one of the proposed tools on a real example, which showed its effectiveness in current conditions.


2021 ◽  
Vol 121 ◽  
pp. 01001
Author(s):  
Marina Ivanovna Aldoshina

The modern sociocultural situation actualizes the issue of the role and place of tradition as a criterion for the preservation and transmission of historical experience and the basis of the civic identity of society and the ethnic identity of an individual in vocational education in Russia. Russia’s entry into the world educational space, modernization of Russian education based on the competence-based approach, developed with due account for the general trends in the education development in European countries, involves not only updating the content and technologies of education. The subprogram “Vocational Education Development” of the State Program of the Russian Federation “Education Development” for the period of 2013-2020 has the purpose of increasing the contribution of vocational education to the socio-economic and cultural modernization of Russia, to increasing its global competitiveness, ensuring the demand for each student in the economy and society. Therefore, among the priority tasks of higher education is to improve the quality of training future teachers for the Russian education system at different levels, to form their readiness for pedagogical activity in modern conditions. The purpose of this article is to determine the significance of the historical and sociocultural tradition for vocational education at Russian universities by using the comparative analysis of historical-pedagogical, regulatory-legal and methodological sources. The author traces the possibilities of the impact of the university stage of education on the process of ethnocultural development and ethnic identification of a modern student in university vocational pedagogical education. The fundamental novelty of formulation and ways of solving the issue in this article is determined by taking into account the specifics of the digitalization stage in modern education and the features of university education technologies and techniques during the period of overcoming the consequences of the coronavirus epidemic.


2020 ◽  
Vol 11 (2) ◽  
pp. 135-155
Author(s):  
Elga Andina

The government plans to change the length of education for several vocational high schools (SMK) to four years to prepare fully equipped graduates with operational techniques. The purpose of this study is to explore the readers’ attitudes towards the discourse on the policy of a four-year vocational education program. This research uses secondary data collected from readers' comments on published discourses on electronic media from June 11 to June 15, 2020, completed with interviews with the local government offices, SMK, and Special Region of Yogyakarta’s Chamber of Commerce (KADIN). The content analysis techniques applied to the data resulted in the four-year education program’s discourses challenged three main things: employment, financing, and the impact on the age of graduates. These three issues can be managed if the development of SMK is appropriate and in line with the needs of business and industry (DUDI). However, the link and match process between SMK and DUDI is still not optimal due to the provincial government’s lack of role as the holder of vocational education authority in the region. Strengthening responsibility and concrete work, especially from the provincial education office, is the key to vocational education development. Without improving government performance, the goal of improving the quality of education by adding one year is futile. The government must be able to ensure graduate employment by requiring SMKs to form partnerships with DUDI, a guarantee of education funding until graduation, and skills that are equivalent to graduates’ age.AbstrakPemerintah merencanakan mengubah lama pendidikan beberapa SMK menjadi empat tahun dalam rangka mempersiapkan lulusan yang lebih menguasai teknik operasional secara utuh. Tujuan studi ini adalah mengeksplorasi sikap masyarakat terhadap wacana kebijakan program pendidikan kejuruan dari tiga menjadi empat tahun. Penelitian ini menggunakan data sekunderyang berasal dari komen pembaca terhadap pemberitaan wacana di media elektronik dari tanggal 11 s.d. 15 Juni 2020, dilengkapi dengan wawancara dengan pemerintah daerah, SMK, dan KADIN Provinsi Daerah Istimewa Yogyakarta. Berdasarkan analisis konten atas data tersebut ditemukan wacana program pendidikan empat tahun menggugat tiga hal pokok: kebekerjaan, pembiayaan, dan dampaknya terhadap usia lulusan. Ketiga isu tersebut dapat ditata jika pengembangan SMK sesuai dan sejalan dengan kebutuhan dunia usaha dan/atau dunia industri (DUDI). Namun, proses link and match SMK dengan DUDI masih belum optimal, karena kurangnya peran pemerintah provinsi sebagai pemegang kewenangan pendidikan kejuruan di daerah. Penguatan tanggung jawab dan kerja konkret terutama dari dinas pendidikan provinsi merupakan kunci pengembangan pendidikan kejuruan karena tanpa perbaikan kinerja pemerintah maka tujuan peningkatan kualitas pendidikan dengan menambah satu tahun menjadi sia-sia. Pemerintah harus mampu memastikan kebekerjaan lulusan dengan mensyaratkan SMK untuk menjalin kemitraan dengan DUDI, jaminan pembiayaan pendidikan hingga lulus, dan keterampilan yang sepadan dengan usia lulusan.


2017 ◽  
Vol 13 (4) ◽  
pp. 69 ◽  
Author(s):  
Che Rus Ridzwan ◽  
S. Malik ◽  
Zaliza Hanapi ◽  
Suriani Mohamed ◽  
Mohd Azlan Hussain ◽  
...  

The Education Development Plan of Malaysia (Higher Education) carry the nation’s aspiration to empower the technical and vocational education and training (TVET) in Malaysia. The emphasis on the development of high quality TVET graduates demands teachers and instructors of TVET who are highly knowledgeable and skilled. Thus, the emphasis on the quality of TVET teachers’ education training of Faculty of Technical and Vocational Education (FTVE), Sultan Idris Education University (UPSI) has become an interesting issue that needs exploration. To evaluate the effectiveness of the education graduates, a quantitative survey research design using the Stuffelbeam evaluation model was carried out. The samples were FTVE graduates that have been placed in secondary schools and vocational colleges all over Malaysia. A total of 111 respondents have answered the questionnaire. The research findings showed that the level of professional knowledge, skills and practice were high. However, parallel to the concept of continuous improvement, the elements that are at the level of moderate will be evaluated for improvement. These research findings were expected to give some information to policy maker in TVET Teachers Training Provider to increase the quality of TVET graduates in UPSI specifically and Malaysia in general in order to uphold the aspiration to become a developed nation by 2020.


2021 ◽  
Vol 7 (3B) ◽  
pp. 403-410
Author(s):  
Iuliia Olegovna Plekhova ◽  
Alexander Alekseevich Anikiets ◽  
Kirill Sergeevich Chastnov ◽  
Alyona Alexandrovna Garanina ◽  
Elena Nikolaevna Ludushkina

Based on the analysis of the problems that restrain the development of secondary vocational education, the article proposes tools for the development of the regional secondary vocational education system, the use of which will contribute not only to improving the quality of secondary vocational education in the region but to the socio-economic development of districts by creating new jobs and launching of new industries. Special attention has been paid to the creation of the Secondary Vocational Education Development Fund, which finances projects aimed at updating the material and technical base, expanding human resources, and also establishes partner companies at colleges.


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