Pelaporan Isu Kelapa Sawit dalam Tajuk Akhbar dalam Talian: Analisis Pragmatik
The Reporting on Palm Oil Issues in Online Newspaper Headlines: A Pragmatic Analysis ABSTRACT Over a decade, the production of palm oil by Malaysia faces challenges from the European Union countries. They accused that the production of palm oil has caused a hazard to the environment, the extinction of orang utan and exploitation of labourers. In return, Malaysian newspapers have written many articles in clearing the accusations. This study aims to analyze the headlines on palm oil used in online Malay newspapers from the perspective of pragmatics. The pragmatic analyses focus on the speech act used in the headlines. The news on palm oil reported in online newspapers is selected from the year 2017 to 2020. Data are obtained from three online newspapers namely Malaysiakini (malaysiakini.com), Berita Harian (bharian.com.my) and Harian Metro (hmetro.com.my). A total of 70 data on palm oil issues are gathered randomly and has been analyzed using Searle Speech Act Taxonomy (1979). The finding shows that the reporters used four types of speech acts that are assertive, directive, commissive and expressive as a tool in achieving the intended meaning and as a source in conveying messages to the audience pertaining to the palm oil issues in Malaysia. It is apparent that from the four types mentioned above, the assertive act is most frequently used in the headlines. It fits the purpose of the assertiveness feature in reporting news or disseminating information on palm oil to the readers. Keywords: Pragmatics, headlines, palm oil, online newspapers, performative.