scholarly journals Instagram Influencer Selection Analysis on the SME’s Brand Campaign in Indonesia using Correlation Analysis (Case Study: IAM.ID)

2021 ◽  
Vol 58 (1) ◽  
pp. 3455-3461
Author(s):  
Icha Isana Febriana, Isti Raafaldini Mirzanti
Keyword(s):  
Content Analysis ◽  
Correlation Analysis ◽  
Business Strategy ◽  
Data Analytics ◽  
Strong Relationship ◽  
Market Potential ◽  
Small Medium Enterprises ◽  
Medium Enterprises ◽  
Selection Of

The number of Small Medium Enterprises (SMEs) in Indonesia reached 64,194,057 units in 2018 and made a good impact on Indonesia’s economy. However, it turns out that SMEs face various problems, such as business strategy, marketing, and branding. Only 12% of SMEs currently use digital as one of their platforms and most of these businesses are still in stagnant condition. Currently, SMEs are starting to use influencers as their marketing strategy on Instagram. However, it is difficult to find a suitable influencer for their product or service due to so many influencers with various categories. The market potential in this field is quite high considering that Indonesia has the largest number of social media users in the world, especially Facebook and Instagram. Globally 5-10 billion USD marketing is done through influencer marketing in 2020, 65% of companies plan to use more influencer marketing and 92% of customers trust personal recommendations more than conventional advertising. An analysis was conducted of the selection of Instagram influencers on the brand campaign in Indonesia through a case study from IAM.ID. This company provides solutions in the fields of influencer marketing and technology with influencers data analytics. IAM.ID services include content creations, endorsement, store visits, and influencer’s community. In this research, the hypothesis is based on the level of engagement and influencer category. Influencers are considered more effective if they match the advertised brand. Influencer data analytics are obtained from engagement rate (ER) influencers, the number of followers, influencer categories, and content analysis. Brand analysis is obtained from brand preferences obtained through questionnaires. Then a correlation analysis was carried out on the ER campaign and the result was that both the number of followers and ER influencers had a strong relationship to the ER campaign. Besides, the suitability of the influencer category can also be checked using content analysis.

scholarly journals THE UTILISATION OF FACEBOOK GROUP IN BUILDING SOCIAL MEDIA-BASED BRAND COMMUNITY BY A SMALL MEDIUM ENTERPRISE IN YOGYAKARTA

2020 ◽  
Vol 14 (2) ◽  
pp. 307
Author(s):  
Ambar Sari Dewi
Keyword(s):  
Social Media ◽  
Case Study Research ◽  
Strong Relationship ◽  
Brand Community ◽  
Socially Constructed ◽  
Medium Enterprise ◽  
Small Medium Enterprises ◽  
Medium Enterprises ◽  
Loyal Customers

Internet and social media play important role in fostering both the creation of identities and the development of brand community. Brand community is a community of consumers of a specific brand that are socially constructed and shaped. However, research on this topic are mostly investigated at large enterprises context, leaving some gaps at small-medium enterprises (SMEs) context. SMEs, particularly in developing countries such as Indonesia, hold important role to the country’s economic development. Therefore, this study aims to examine how SMEs build social media-based brand community by using qualitative research as its approach and applied a case study research method to investigate a Yogyakarta-based SME, AB. Findings show that AB build social media-based brand community on Facebook group with the help of its loyal customers. Strong relationship and intense interaction formed between the AB’s owner and some loyal customers are characteristics of social media-based brand community found in this research.

The application of E-commerce among small medium enterprises : a case study in Kelantan

2007 ◽  
Vol 4 (2) ◽  
pp. 45
Author(s):  
Norudin Mansor ◽  
Che Ismail Long ◽  
Ahmad Ismail Mohd. Annuar
Keyword(s):  
Competitive Advantage ◽  
General Assumption ◽  
The State ◽  
Business Community ◽  
Research Project ◽  
Business Decision ◽  
Small Medium Enterprises ◽  
Medium Enterprises

The research project was conducted to investigate the understanding of E-commerce Application among the SMEs in the state of Kelantan. Focusing on the population of registered members of Dewan Perniagaan Melayu Malaysia, Kelantan, a total of302 respondents were selected to participate in our study. Moving in line with the general assumption of world business community it is agreed that e-commerce application is highly relevant for the survival and meeting the challenges of borderless economy. At the same time, the process of acquiring knowledge and understanding the environment, coping with changes, and speeding up the business decision, able to further enhance the competitive advantage of the SMEs. Using the established model, our investigation focused on 5 identifiable variables to demonstrate its usefulness towards motivating SMEs to adopt e-commerce. Our analysis indicated that all the selected variables were significant towards enhancing the application of e-commerce and thus maintaining competitive advantage in the industry.

scholarly journals Procedimientos para la selección de ideas y fuentes de financiamiento de emprendimientos / Procedures for selection of ideas and sources of financing ventures

Ciencia Unemi ◽  
2015 ◽  
Vol 8 (14) ◽  
pp. 48
Author(s):  
Carlos Veloz Navarrete ◽  
Oscar Parada Gutierrez
Keyword(s):  
Development Strategy ◽  
Small And Medium Enterprises ◽  
Local Development ◽  
Funding Source ◽  
Poultry Farm ◽  
Theoretical Methods ◽  
Toma De Decisiones ◽  
Medium Enterprises ◽  
Selection Of

La selección de las mejores ideas de emprendimientos y fuentes idóneas de financiamiento, constituyen elementos importantes para la toma de decisiones en las pequeñas y medianas empresas locales. Por esta razón se desarrollaron dos procedimientos teóricos basados en el análisis multicriterio. La aplicación de los procedimientos en el contexto de un estudio de casos permitió seleccionar la mejor idea de negocio y la evaluación de la fuente de financiamiento asociada a un proyecto relacionado con la creación de una granja avícola, que contribuye a la estrategia de desarrollo local y seguridad alimentaria. AbstractThe selection of the best ideas of entrepreneurship and good sources of financing are important elements in decision-making in small and medium enterprises. For this reason two theoretical methods based on multi-criteria analysis were developed. The application of the procedures in the context of a case study allowed us to select the best business idea and assessment of the funding source associated with a project related to the creation of a poultry farm, contributing to local development strategy and security food.

scholarly journals Pemanfaatan Teknologi Informasi dan Komunikasi (TIK) di Tingkat Pemerintahan Desa

2014 ◽  
Vol 17 (2) ◽  
pp. 129-140 ◽  
Author(s):  
Didit Praditya
Keyword(s):  
Central Government ◽  
Business Sector ◽  
Before And After ◽  
Village Government ◽  
Ict Training ◽  
Small Medium Enterprises ◽  
Medium Enterprises ◽  
The Village

The central government often puts the village as an object, so the utilization of ICT programs only reached district or subdistrict area. Therefore the emergence of movement from villages that use internet, become a lesson that the initiative can be done from the bottom (village). The research was conducted through a case study by performing interviews and observations in Panjalu Village, Subdistrict Panjalu, Distric of Ciamis. Interview guidance is used to find out the condition of the village before and after the utilization of ICT. The result showed that Panjalu Village has held ICT training to the village employees and cadres. The utilization of ICT related to the business sector is quite complete and informative. The available website is used by the village government to promote agricultural, tourist sites, and handicrafts from SME (Small Medium Enterprises). In terms of e-government solution, the utilization of ICT largely are in the information stage, and a little bit are still in the interaction stage. The utilization of ICT in Panjalu Village is used to distribute or disseminate the information regarding the development activities.

Cooperation in a minimum-waste innovation ecosystem: a case study of the Czech Hemp Cluster

2022 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Jindrich Spicka
Keyword(s):  
Content Analysis ◽  
Business Strategy ◽  
Empirical Studies ◽  
Ecological Guilds ◽  
Natural Ecosystems ◽  
Innovation Ecosystem ◽  
Content Type ◽  
Innovation Ecosystems

PurposeInnovation ecosystems face many environmental challenges. The literature review shows that innovation ecosystems accelerate innovation activity, but empirical studies have not provided enough case studies focusing on the minimum-waste business strategy as one aspect of the circular economy. Various forms of interaction between members occur in the innovation ecosystems, which determines the level of cooperation. This paper aims to show the structure and forms of cooperation in an innovation ecosystem using the Czech Hemp Cluster (CHC) and its surroundings and suggest research directions in the field of interaction between members in an innovation ecosystem. Although hemp is associated with the production and distribution of narcotics, it is a versatile plant supporting the minimum-waste business strategy.Design/methodology/approachThe research is based on a theoretical part of a literature review of major scientific articles on innovation ecosystems from 2016 to 2021. The case study of the CHC and the hemp ecosystem is based on qualitative research in the form of a content analysis of the mission of the cluster members. In addition to content analysis, the classic multidimensional scaling method and hierarchical cluster analysis were used to reveal ecological guilds.FindingsThe case study highlighted the specific relationship between the cluster and the ecosystem. The cluster does not determine the ecosystem boundaries, but the ecosystem is a much broader system of cooperation and interaction between organisations. Clusters emerge after an ecosystem has existed for a particular time to coordinate collaboration and information between organisations and stakeholders. The analysis of the CHC revealed the specific role of non-profit organisations (NPOs) in the innovation ecosystem. NPOs are not engaged in primary functions in the value chain, but they provide supporting activities through coordinated networking, disseminating information on innovation, awareness-raising and stakeholder education. Compared to natural ecosystems, innovation ecosystems are typically characterised by higher forms of collaboration between members.Research limitations/implicationsAn exciting opportunity for research on innovation ecosystems is the ecological guilds taken from natural ecosystems and whose identification can help define the boundaries of innovation ecosystems. An opportunity for further research is the comparison of NPO-based and government-based clusters playing a central role in developing innovation ecosystems. Regarding the problematic generalisability of the case study to the entire agricultural production, a challenge is a search for minimum-waste business models in agriculture characterised by the biological nature of production.Originality/valueTheoretical and empirical studies have not yet considered innovation ecosystems in the minimum-waste context to a sufficient extent. The paper builds on previous scholarly studies focusing on innovation ecosystems and, for the first time, discusses the role of NPOs in the innovation ecosystem. The CHC case study adds a suitable minimum-waste business model to the still very scarce literature on sustainable innovation ecosystems. The article discusses the purpose and forms of cooperation in an innovation ecosystem, identifies a complementarity of roles in the innovation cluster and describes the interrelationship between the cluster and the ecosystem. Discussion of the ecosystem leader in the cluster-based innovation ecosystem shows the differences between Czech, Polish and German life science ecosystems.

scholarly journals Use of the Movies in the Turkish Language and Literature Education in Turkey

2018 ◽  
Vol 7 (3) ◽  
pp. 41
Author(s):  
Halide Gamze Ince Yakar
Keyword(s):  
Content Analysis ◽  
Research Group ◽  
Literary Genres ◽  
Language And Literature ◽  
Literature Education ◽  
Group 5 ◽  
Education In Turkey ◽  
Turkish Language ◽  
Selection Of

The aim of the present research is to investigate the teachers’ use of movies in their classes for the teaching of literature and their opinions on this technique. The research is designed as a case study. The target group of the research, selected on information-oriented sampling, consists of 44 Turkish Language and Literature teachers who graduated from 27 different Turkish universities and work in education centers, state and foundation schools and enrolled in Okan University pedagogical formation program. The responses given to the open-ended questionnaire items prepared by the researcher are interpreted qualitatively by means of content analysis. The data obtained from the research are interpreted under the categories of (1) the movies used in the classroom, (2) the purpose for which the movie is used in the classroom, (3) the selection of movies according to literary genres, (4) benefits of the educational movies for research group, (5) limitations of the educational movies for research group. Depending on the research results, some recommendations are made for the use of movies in the classroom.

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