Manifestation of a Paradigm Shift in University Marketing on the Example of Event-Management Online Technology

2020 ◽  
Vol 19 (3) ◽  
pp. 165-171
Author(s):  
G.N. Kuzmenko ◽  
Keyword(s):  
Team Building ◽  
Educational Services ◽  
Event Management ◽  
University Marketing ◽  
Special Events ◽  
Marketing Analysis ◽  
Low Efficiency ◽  
Consumer Model ◽  
Cultural Reality ◽  
The University

changing the consumer model of the user of educational services leads to low efficiency of traditional methods of their presentation by universities. Hence the prospects of a new method of eventmanagement online for promotion to domestic and foreign markets. Materials for the study of the effectiveness of event-management online were information in the field of organizing special events (specialized works of specialists, training courses, websites of russian omute companies, their own experience). The methodology of the study was, first of all, the methods of marketing analysis in relation to the market of educational services. Event-management online is a specially prepared event in the form of intellectual team building with a large segment of virtual simulation of socio-cultural reality. The use of event-management online as a tool that allows the university to increase its share in the market of educational services has a promising character in the field of educational marketing.

Motivations of Federal Workers to Volunteer In Public Sector Special Events

2020 ◽  
Vol 24 (1) ◽  
pp. 33-46
Author(s):  
Keon Artis ◽  
Seung Hyun Lee
Keyword(s):  
Public Sector ◽  
Federal Government ◽  
Event Management ◽  
Theoretical Contribution ◽  
The Public ◽  
Factors Associated ◽  
Special Event ◽  
Special Events ◽  
Public Sector Employees ◽  
Government Workers

Volunteers are considered a core component of special events and they have proved to be an asset to the execution of special events. Although motivations of volunteers have received a great deal of attention from many organizations and individuals in the private sector, little research has been done on motivations of volunteers in the public sector, or within the federal government. Therefore, this article identified motivational factors that prompt federal government workers to volunteer at a government-related special event. A survey was used to gather data from a volunteer sample of 263 individuals who had volunteered for public sector special events in recent years. Exploratory factor analysis and t test were employed to establish motivations that stimulate public sector employees to volunteer for special events and further determine the differences in motivation between females and males. The results showed that government workers mostly volunteer for purposive motive and external motive. In addition, gender played significant roles on egotistic and purposive motives. Thus, this research provides a unique theoretical contribution to research in event management by advancing our understanding of the process by which factors associated with motivation can lead to federal government workers volunteering at a government-related special event; subsequently, impacting how event planners and organizers of public sector special events market to and recruit volunteers.

Role of Servicescape on Student Institution Choice

2021 ◽  
pp. 271-278
Author(s):  
Ravi Kumar J S ◽  
T. Narayana Reddy ◽  
Syed Mohammad Ghouse
Keyword(s):  
Student Choice ◽  
Prospective Students ◽  
University Environment ◽  
University Marketing ◽  
Sociological Factors ◽  
Emotional Factors ◽  
Physical Environments ◽  
The University ◽  
The Impact

In recent years there has been increased discussion of the subjective, emotional and sociological factors influencing student choice of university. However, there is a dearth of information exploring what constitutes these feelings. This exploratory paper uses the conceptual model of the servicescape to provide insight into the emotional factors driving student choice. In-depth interviews with prospective students revealed that first impressions really do count. Students are deterred by poor physical environments and excited by enthusiastic staff and students. Most significantly, the study revealed the necessity of a restorative servicescape to provide both a sense of escape and feeling of belonging. This paper contributes to broadening the application of the servicescape model and to a greater understanding of the impact of the environment on prospective students, and creates an opportunity to inform policy by providing university marketing decision makers with a better understanding of what constitutes the university environment and what makes it appealing to prospective students.

scholarly journals FORMATION AND DEVELOPMENT OF THE INTERNAL SYSTEM OF EDUCATION QUALITY ASSURANCE AT THE UNIVERSITY AS A FACTOR OF STATE SOCIO-ECONOMIC DEVELOPMENT

2020 ◽  
pp. 96-103
Author(s):  
A. Artyukhov
Keyword(s):  
Higher Education ◽  
Economic Development ◽  
Quality Assurance ◽  
Foreign Students ◽  
Education Institution ◽  
The State ◽  
Educational Services ◽  
Socio Economic Development ◽  
The University

The article is devoted to the description and analysis of factors that potentially and actually affect the socio-economic development of the state on the example of the higher education institution. It is established that at the system level the level of ensuring the quality of educational activities and the quality of higher education has a decisive influence on the formation of a positive image of a higher education institution. The results of a survey of students on the criteria for choosing a university to study are presented. Statistics on public funding of education in general and higher education in particular are presented and analyzed. It is established that, despite the formally high percentage of education funding from the level of GDP in absolute terms, the actual funding is low and needs to be strengthened by attracting external funding from customers. Attention is also paid to the state of development of educational services for foreign students. In a competitive environment at the national and international level, the decisive influence on the involvement of foreign students in the university is influenced by the structure of the training program, teacher qualifications, organization of the educational process in the classroom and so on. The article on the example of a higher education institution presents the main stages of formation and development of the internal system of quality assurance of education as an object of influence on the socio-economic development of the state. The development and/or improvement of internal quality assurance systems in universities is becoming a powerful basis for increasing university funding from external (personally involved) sources, reducing the outflow of applicants abroad and the successful provision of educational services to foreign students. At this stage, given the limited opportunities for funding of educational activities by the state (compared to EU countries), the successful implementation of the university development strategy is possible provided that systematic work is done to improve the quality of educational services for domestic and foreign citizens. As part of further research, it is planned to analyze the mutual impact of the education quality assurance system on the effectiveness of scientific activities, the provision of additional paid educational services, training for external customers and other sources.

scholarly journals Methodology for assessing the competitive positions of a higher education institution on the national market of educational services

2021 ◽  
pp. 11-21
Author(s):  
Lyudmila Borisovna Shabanova ◽  
Irina Gennadievna Morozova ◽  
Inna Aleksandrovna Timiryasova
Keyword(s):  
Russian Federation ◽  
Swot Analysis ◽  
Education Institution ◽  
Educational Services ◽  
Material Base ◽  
Academic Degree ◽  
Specific Discipline ◽  
Market Opportunities ◽  
The Russian Federation ◽  
The University

The fact that many Russian universities offer a wide, but often similar, range of educational services substantiates stiff competition between them, which aggravated in the conditions of protracted global COVID-19 pandemic due to the need for rapid implementation of the tools and methods of distance learning. The educational institutions compete for not only students, by their admission to each specific discipline. The goal is set to analyze the competitive positions and opportunities of the university on the market of educational services in the Russian Federation. The subject of this research is Kazan Innovative University named after V. G. Timiryasov. The research methodology leans on the general theoretical methods, as well as 7P and SWOT analysis. As a result, the author determines the merits and flaws of the university, market opportunities and threats; as well as offers the vectors for improving on the market of educational services. The acquired conclusions on the need to expand the material base, increase the academic degree holders rate, involvement in the grant mechanism, and integration into the real sector of economy are relevant for a great many universities in the Russian Federation.

scholarly journals Image risks on transition to digital education: opinion receivers of educational services

2020 ◽  
pp. 70-75
Author(s):  
A. Yu. Rozhkova ◽  
M. V. Vasilyeva
Keyword(s):  
Business Model ◽  
Financial Stability ◽  
Educational Institutions ◽  
Educational Services ◽  
Image Perception ◽  
Digital Education ◽  
Educational Processes ◽  
Educational Paths ◽  
Systemic Problems ◽  
The University

The article reflects the aspects of digital education as a complex unstable system in the conditions of the transformation of educational processes. The image risks of a business model for the implementation of educational services based on online monitoring and analysis of the opinions of recipients of educational services in relation to the willingness to acquire educational services, the formation of adaptive and technological skills are disclosed. Identified systemic problems and risks in the activities of educational institutions associated with the lack of a clear procedure for the introduction of digital technologies, with a decrease in the academic and financial stability of the university, a narrowing of the target audience due to the loss of previous traditional and feedback. Priorities and improving factors for the technological positioning of the university during the transition to digital education are outlined. An attempt is made to reveal the elements of a business model, which includes: monitoring and expanding image perception, synchronization of IT and Edu-technologies, ensuring “transparency” of various schemes for the provision of educational services for the personalization of educational paths, targeting and adaptability to meet educational needs.There is no conflict of interests.

Creation and management of the library collections in the academic library

Infolib ◽  
2021 ◽  
Vol 27 (3) ◽  
pp. 36-39
Author(s):  
Victoria Levinskaya ◽  
Keyword(s):  
Faculty Member ◽  
Academic Libraries ◽  
Academic Staff ◽  
Academic Library ◽  
Educational Services ◽  
Library Collection ◽  
Scientific Potential ◽  
The University ◽  
Library Collections

Any contemporary academic library is created to meet the needs of the faculty member, researchers, and students in providing access to educational and scientific resources that go beyond traditional sour-ces of information such as books, textbooks, and magazines. Building a library collection is a scrupulous process involving not only librarians, but also the academic staff of the university. This process is highly dynamic, since it should ensure the quality of the provided educational services of the university, as well as contribute to the development of its scientific potential. This article reveals the main challenges facing academic libraries in creating an developing, recent and balanced library collection.

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