scholarly journals Image risks on transition to digital education: opinion receivers of educational services

2020 ◽  
pp. 70-75
Author(s):  
A. Yu. Rozhkova ◽  
M. V. Vasilyeva
Keyword(s):  
Business Model ◽  
Financial Stability ◽  
Educational Institutions ◽  
Educational Services ◽  
Image Perception ◽  
Digital Education ◽  
Educational Processes ◽  
Educational Paths ◽  
Systemic Problems ◽  
The University

The article reflects the aspects of digital education as a complex unstable system in the conditions of the transformation of educational processes. The image risks of a business model for the implementation of educational services based on online monitoring and analysis of the opinions of recipients of educational services in relation to the willingness to acquire educational services, the formation of adaptive and technological skills are disclosed. Identified systemic problems and risks in the activities of educational institutions associated with the lack of a clear procedure for the introduction of digital technologies, with a decrease in the academic and financial stability of the university, a narrowing of the target audience due to the loss of previous traditional and feedback. Priorities and improving factors for the technological positioning of the university during the transition to digital education are outlined. An attempt is made to reveal the elements of a business model, which includes: monitoring and expanding image perception, synchronization of IT and Edu-technologies, ensuring “transparency” of various schemes for the provision of educational services for the personalization of educational paths, targeting and adaptability to meet educational needs.There is no conflict of interests.

scholarly journals MODELING DECISION-MAKING PROCESS OF EDUCATIONAL AND METHODOLOGICAL MANAGEMENT OF A REGIONAL UNIVERSITY

2019 ◽  
pp. 133-140
Author(s):  
Irina Vladimirovna Aksyutina ◽  
Lyubov Borisovna Aminul ◽  
Tat'iana Vladimirovna Khomenko
Keyword(s):  
Decision Making ◽  
Educational Services ◽  
Federal State ◽  
Teaching Staff ◽  
Fuzzy Environment ◽  
Educational Processes ◽  
Regional University ◽  
The One ◽  
State Educational ◽  
The University

The article focuses on the activities that regional higher education institutions carry out in the market of educational services in difficult social and economic conditions. Such factors as the needs for educational services in the region, the demand for graduated specialists, the employers' requests, the established image of the university, the financial situation, the solvency of the population, etc. reflect the performance of the regional university. In the course of transition to the new federal state educational standards (FGOS 3 ++), the Russian universities assume certain changes in the structure of basic higher educational programs. On the one hand, this relates to increasing the choice of disciplines, on the other hand, the block of the obligatory disciplines should be strictly adhered to. These changes entail changes in the management of educational processes, therefore, control actions or decisions must be effective for increasing the competitiveness of the regional educational environment. The formulation of the problem of choosing management decisions in a fuzzy environment proposes a method of their selection based on a set of parameters that have been determined to assess the management of available resources and teaching staff for decision-making in the activities of the educational and methodological management of a regional university.

scholarly journals The market of educational services: engaging students as the main consumers

2020 ◽  
pp. 76-78
Author(s):  
N. V. Khlabystova
Keyword(s):  
Young People ◽  
Conflict Of Interest ◽  
Secondary Analysis ◽  
Educational Institutions ◽  
Educational Services ◽  
Sociological Research ◽  
Almost All ◽  
The University ◽  
And Training

Today, almost all educational institutions provide paid educational services. The University’s budget depends on the number of paid educational services provided, so the University managers are faced with the task of attracting the maximum number of applicants. Today, the scientists of the socio-economic Sciences and the Humanities, we study the issues associated with attracting students.In the article, the author analyzes and summarizes the theoretical material on the topic under study, as well as the secondary analysis of sociological research.The author of the article comes to the conclusion that increasing the attractiveness of educational institutions and training areas in the representation of applicants is possible only through constant monitoring of the needs of young people.There is no conflict of interest.

scholarly journals The Formulation of the Cultural Identity of Interior Architecture Students through the Educational Globalization

2017 ◽  
Vol 1 (1) ◽  
pp. 10
Author(s):  
Noha Khamis ◽  
Hassan Abdel Moniem Metwalli
Keyword(s):  
Cultural Beliefs ◽  
Fine Arts ◽  
Educational Institutions ◽  
Critical Question ◽  
Leading Role ◽  
Educational Processes ◽  
Identity And Agency ◽  
Foreign Countries ◽  
Arab Societies ◽  
The University

Educational Globalization debilitates the identities, the origins and cultural, religious, etymological, racial, and ethnic foundations— challenge a country's feeling of solidarity and cohesion. The incorporation of cultural beliefs and the ensuing generations’ patterns into the society is an essential test of globalization. Neglecting to do so; however, will have long haul social ramification. The capacity to define a character that permits agreeable development between universes will be at the very heart of accomplishing a really "worldwide soul". This research provides insights into a critical question: How are identity and agency implicated in educational processes and outcomes? Thus, the paper discusses the role of educational institutions, led by the Fine Arts and Applied Arts, with its leading role in facing the educational globalization and the dominance of foreign countries on Arab societies in the way of clothing, food and even individual behaviors. Certainly, the young designers, in the university student age, are influenced by the wave of westernization they face day and night.

scholarly journals Features of image formation of higher education institutions to increase the rating in the market of educational services

2020 ◽  
Vol 18 (3) ◽  
pp. 14-27
Author(s):  
Olga Maystrenko ◽  
Iryna Kinas
Keyword(s):  
Higher Education ◽  
Cluster Analysis ◽  
Higher Education Institutions ◽  
Educational Institution ◽  
Educational Institutions ◽  
Educational Services ◽  
University Rankings ◽  
Positive Image ◽  
Technological Chain ◽  
The University

The article identifies a significant deformation of education, which led to the opening of new edu¬cational institutions. The authors noted the change of priorities in the state regarding the image of knowledge and education. This article examines the problem of creating a positive image for higher education institutions; orientation of modern educational institutions on search, development, and application of managerial cognitive and artistic means of creating a positive image of educational institution, reflection in this image of internal, essential meanings, maintenance and tasks, features of its activity. The authors investigated certain shifts in the market of educational services, namely: increasing so¬ciety’s requirements for the quality of vocational education, constant updates of teaching technology, rapidly changing economic conditions of universities, intensification of competition in the market of educational services. All this causes the urgent problem of finding new sources of increasing the competitiveness of higher education, the basic indicator of which is the image. The authors consider approaches to rating higher education institutions. The most famous interna¬tional university rankings are analyzed. The theoretical and methodological approaches and the basic principles of university rankings are compared. Using cluster analysis to enhance the competitiveness of higher education institutions, expand their capabilities and take them to the next level. The cluster analysis was conducted to determine the activity of students, graduates, employees, employers in the life of the university, their awareness of the symbolism of the university. As the students are not part of the university, their answers were not taken into account. The technological chain of formation of public attitude to the HEA through event measures was also formed.

Psychology of cognition preschooler in professional and pedagogical activity of the teacher

2020 ◽  
Author(s):  
Galina Uruntaeva ◽  
Ekaterina Gosheva
Keyword(s):  
Preschool Children ◽  
Business Model ◽  
Learning Process ◽  
Professional Training ◽  
Functional Model ◽  
Preschool Education ◽  
Educational Institutions ◽  
Educational Organizations ◽  
Teachers And Students ◽  
The University

The monograph is devoted to analysis of professional and pedagogical activity of educator of preschool educational organizations in the aspect of cognition of preschool children. Describes the conceptual presentation of these activities, including structural-functional model of the activities to knowledge and activities for analysis of its process and results in order to assess its effectiveness. In accordance with the business model for knowledge of child the proposed system of professional training of future educators for its development in the learning process at the University, partly experimentally tested. Intended for researchers, professional and pedagogical activity of the teacher of preschool educational institutions, teachers and practitioners of preschool education and teachers and students of psychological and pedagogical universities.

Application of the ontology toolkit in the management of marketing activity of higher educational institutions in Bryansk Oblast

2021 ◽  
pp. 6-10
Author(s):  
А.М. ЗАЙЦЕВ ◽  
В.С. ДАДЫКИН
Keyword(s):  
Higher Education ◽  
Educational Institutions ◽  
Marketing Activity ◽  
Higher Educational Institutions ◽  
Factors Affecting ◽  
Digital Service ◽  
Educational Processes ◽  
Marketing Activities ◽  
Higher Educational ◽  
The University

В данной статье рассматривается проблема применения инструментария онтологии в процессе управления маркетинговой деятельностью высших учебных заведений. Актуальность исследования обусловлена наличием множества вызовов и факторов внешней среды, влияющих на сферу высшего образования: сложная демографическая ситуация, снижение уровня реальных доходов населения, спад заинтересованности молодежи в получении высшего образования, возрастающая конкуренция среди российских вузов. Проводится обзор литературы, посвященной применению методов и средств онтологического анализа для управления образовательной деятельностью, использованию онтологий в образовательных процессах. Приводится трактовка понятия «онтология». Выделяются потенциальные направления использования онтологий, а именно в вычислительном и экономическом плане. Рассмотрены и проанализированы способы использования онтологий в образовательных процессах: моделирование и управление учебной программой, описание данных учащегося, описание предметных областей различных дисциплин, для оценки учебника. Отмечены особенности каждой из них. Исследование направлено на решение проблемы эффективного распределения финансов между выбранными вузом методами привлечения абитуриентов. Авторами был предложен новый способ использования онтологий – для управления маркетинговой деятельностью высших учебных заведений. Была разработана онтологическая модель управления маркетинговой деятельностью высших учебных заведений, которая является основой для разработки архитектуры данных будущего цифрового сервиса в рамках информационной системы университета. The article discusses the problem of using ontology tools in the process of managing marketing activities of higher educational institutions. The relevance of the study is due to the presence of many challenges and environmental factors affecting the field of higher education: a difficult demographic situation, a decreased level of real incomes of the population, a declined interest of young people in higher education, increasing competition among Russian universities. There is a review of the literature devoted to the application of methods and tools of the ontological analysis for the management of educational activities, the use of ontologies in educational processes. The interpretation of the concept of “ontology” is given. The potential directions of using ontologies are highlighted, namely in computational and economic terms. The ways of using ontologies in educational processes are considered and analyzed: modeling and management of the curriculum, description of student data, description of subject areas of various disciplines, for textbook evaluation. The features of each of them are noted. The research is aimed at solving the problem of effective distribution of finances between the methods of attracting applicants chosen by the university. The authors proposed a new way of using ontologies: to manage the marketing activities of higher educational institutions. An ontological model of marketing activity management at higher educational institutions was has been developed, which is the basis for the development of the data architecture of the future digital service within the university information system.

Managing interaction between universities and industry enterprises

2020 ◽  
pp. 65-71
Author(s):  
V. S. Parshina ◽  
Keyword(s):  
Educational Institutions ◽  
Educational Services ◽  
University Graduates ◽  
Mathematical Apparatus ◽  
Resource Exchange ◽  
Market Interaction ◽  
Quantitative Characteristics ◽  
The University

The purpose of the article is to develop the basics of managing the interaction of transport universities and enterprises to improve the efficiency of the industry as a result of improving the quality of graduates, and therefore its personnel in general. The article analyzes the features of the organization of relations between a branch university, which differs from a broad-profile classical university, and employers. Modeling of relations between the corporation structural divisions and educational institutions providing educational services is carried out. The mathematical apparatus for describing relationships is selected, indicators of resource satisfaction are proposed, and the resulting one is satisfaction with interaction. To assess the satisfaction of the parties with the results of interaction of relations, a model of resource exchange is proposed. Its use will allow us to get to the quantitative characteristics of the achieved relations. The introduction of the concept of «resource satisfaction» and interaction in its separate areas will help to identify reserves that can be used as a basis for optimizing relationships. The purpose of such modeling is to expand the directions and contacts of universities and industry enterprises, employees' participation in innovation, and improve the quality of university graduates that meets the needs of the industry. In this article, the author is limited to considering the interaction of the «industry University - Russian Railways divisions». In recent years, the university has developed links with many transport organizations that have specific market interaction.

scholarly journals FEATURES OF THE ORGANIZATION OF CONTEXT ADVERTISING OF THE HIGHER EDUCATIONAL INSTITUTION

2020 ◽  
pp. 52-59
Author(s):  
Елена Геннадьевна Белоконская ◽  
Наталья Андреевна Чумакова
Keyword(s):  
Online Advertising ◽  
Educational Institution ◽  
Internet Marketing ◽  
Educational Institutions ◽  
Educational Services ◽  
The Internet ◽  
Promotion Strategy ◽  
Contextual Advertising ◽  
Higher Educational ◽  
The University

Contextual advertising is one of the most popular internet marketing tools. In the article, the authors investigate the problem of how it is possible to apply online advertising to promote the university and educational services. The traditional tools of marketing communications used by educational institutions are considered, as well as the most relevant communication channels using the Internet. The promotion strategy through contextual advertising of a higher educational institution has been developed to solve the problem of attracting applicants. Recommendations for launching an advertising campaign for an educational institution using the Yandex.Direct service are given

scholarly journals Between “Half-education” and “Half-agency”: in Search of a Path to Effective Education

2017 ◽  
Vol 21 (2) ◽  
pp. 219-239
Author(s):  
Mykhailo Ivanovych Boychenko
Keyword(s):  
Half Life ◽  
Educational Institutions ◽  
Educational Services ◽  
Educational Strategies ◽  
Mass Society ◽  
Theodor Adorno ◽  
Educational Processes ◽  
Definition Of ◽  
The Individual ◽  
Effective Education

Concept of semiotics by Theodor Adorno is comprehended in two main areas: the discovery of philosophical correlations and significance for the assessment of educational processes in modern Ukraine. The essential link of criticism of Adorno “half-education” with an understanding of goals and means of proper education is pointed out. Proper education is analyzed as effective education, which is countered by imitations of education, which appears as half-life. If secondary education is a substitute for education by its ersatzes in the form of numerous its reifications in a mass society, then half-life also appears as a substitute for effective action by accentuation on its means, which is imperceptibly, but invariably, substituting its goals. In the field of education, such half-dwellers are provided with educational services that are supposedly intended to ensure the unbreakable functioning of educational institutions, but in practice displaced from education its orientation towards the education of a person. Setting up education, constantly overcoming the existing and directing to positive as counter-faculty in the semester is replaced by the systematic implementation of the norms of consumption of educational services. In the field of legislative support of the educational sphere of Ukraine, there is a return to the definition of its tasks in terms of “educational services” and the reduction of educational tasks of the individual and the orientation of educational institutions to meet the educational needs of the learner. These negative changes became noticeable in comparison with the progressive Law of Ukraine “On Higher Education” in 2014 compared to the ambiguous Law of Ukraine “On Education” in 2017. The necessity of corresponding corrections of educational strategies, which should orient the person to effective education as the education of higher achievements rather than the fulfillment of norms, is grounded on the return of the elitist essence of education in opposition to its egalitarian character, which is taking place during the last decade.  

Some aspects of the pedagogical model of constructive geometric modeling

2020 ◽  
Author(s):  
Denis Voloshinov ◽  
K. Solomonov ◽  
Lyudmila Mokretsova ◽  
Lyudmila Tishchuk
Keyword(s):  
Computer Graphics ◽  
Geometric Modeling ◽  
Educational Process ◽  
Educational Institutions ◽  
Software Systems ◽  
Teaching Methodology ◽  
Models Of Teaching ◽  
Software Product ◽  
The University

The application of constructive geometric modeling to pedagogical models of teaching graphic disciplines today is a promising direction for using computer technology in the educational process of educational institutions. The essence of the method of constructive geometric modeling is to represent any operation performed on geometric objects in the form of a transformation, as a result of which some constructive connection is established, and the transformation itself can be considered as a result of the action of an abstract cybernetic device. Constructive geometric modeling is a popular information tool for information processing in various applied areas, however, this tool cannot be appreciated without the presence of appropriate software systems and developed design techniques. Traditionally, constructive geometric modeling is used in the design of mechanical engineering, energy, aircraft and shipbuilding facilities, in architectural and design engineering. The need to study descriptive geometry at the university in recent years has something in common with the issues of mastering graphic packages of computer programs in the framework of the new discipline "Engineering and Computer Graphics". The well-known KOMPAS software product is considered the simplest and most attractive for training. It should be noted the important role of graphic packages in the teaching of geometric disciplines that require a figurative perception of the material by students. Against the background of a reduction in classroom hours, computer graphics packages are practically the only productive teaching methodology, successfully replacing traditional tools - chalk and blackboard.

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