scholarly journals Assessment of the Activities of the Russian Police in Social Networks and the Blogosphere During the Pandemic

2021 ◽  
Vol 20 (1) ◽  
pp. 56-64
Author(s):  
Tatyana M. Bormotova ◽  
◽  
Yuri N. Mazaev ◽  
Roman V. Cherkasov ◽  
◽  
...  

The article is devoted to the analysis of information related to the assessment of police activities during the coronavirus pandemic in social networks and the blogosphere. The material service Medialogia, as well as content analysis of social media Yandex Blogs & Google-trends the authors examine some of the key quantitative and qualitative indicators in the information field as well, informational reasons related to the assessment of the activities of the police.

2020 ◽  
Vol 71 (3) ◽  
pp. 295-300
Author(s):  
Jana Šujanová ◽  
Renata Nováková ◽  
Gabriela Pavlendová ◽  
Dagmar Cagáňová ◽  
Natália Canet

The article presents the results of the qualitative research of social media, managed by the Institute of the Civil Society, University of Ss. Cyril and Methodius in Trnava, in cooperation with the Slovak University of Technology in Bratislava. The research aimed to analyse different areas of the current management challenges and their perception of the selected social networks. The study concentrates on the presentation of the chosen manufacturers of the automotive industry and furniture industry on social media. The content analysis was based on the VADER (Valence Aware Dictionary and Entiment Reasoner) lexicon that was explicitly tuned to sentiments expressed in social media and QDA software.


Author(s):  
R. Gulay Ozturk

In today's world, a shift from conventional to digitalized marketing is increasing in the investment made in the commercial sector. This particular study analyses the growing influence of a new online advertising strategy called “FRIENDVERTISING” pertaining to social media marketing. Thereby, this chapter conducts a content analysis to investigate how social networks are interacting with each other and how consumers are oriented to certain brands advertised in a specific way. According to the results, the brands that motivate the youth to share their own advertisements in the social media more frequently receive more positive comments about their advertisements. One should decide on the following crucial criteria while applying friendvertising practices: cultural background of audience, frequency of social media use, referring to other friends in social media (being knowledgeable and reliable about the brand), expectations of users and their previous experiences about the brand, creativity of advertisements, originality and entertaining content of advertisements, genre, as well as difficulties and opportunities of the field.


2021 ◽  
Vol 10 (47) ◽  
pp. 197-206
Author(s):  
Anna Shelestova ◽  
Alla Solianyk ◽  
Nadiia Bachynska ◽  
Tetyana Novalska ◽  
Oleksii Kobieliev

The article aims to explore nowadays promoting conditions of libraries of pedagogical institutions of higher education on social media and define effectiveness criteria of this process. Content analysis of official accounts of 19 libraries of pedagogical institutions of higher education in Ukraine is provided. Based on the results of content analysis the authors explore the current state of representing their information products and services on social networks, specify the factors that contribute to the effectiveness of promoting library services among users. The authors indicate the following factors which influence the followers number: correct use of hashtags, authenticity and frequency of content updating, maximum content synchronization of the library profiles on various social networks for uniform information and involvement of their target audiences; insight and successful use of functionality of various social networks by librarians.


Kavkaz-forum ◽  
2020 ◽  
Author(s):  
М.Р. ГАБАРАЕВА

Средства массовой информации с развитием интернета из традиционных трансформировались в интернет-СМИ, в которые входят и новостные страницы в социальных сетях «Вконтакте», «Инстаграм», «Телеграм». Чтение новостей является одной из основных целей использования интернета и социальных сетей, что приводит к популярности агрегаторов новостных сообщений. Социальные сети отличаются от традиционных СМИ своей интерактивностью и большей зависимостью от читателей, поскольку успешность страницы зависит от вовлеченности аудитории, особенно от количества комментариев. Администраторы страниц заинтересованы в публикации новостей, вызывающих реакцию и споры. События, освещаемые на новостных страницах, затем переходят в другие сообщества, где продолжается их обсуждение. По отклику пользователей интернета на различные темы можно определять общее настроение общества. В дагестанских социальных сетях вопрос семейно-брачных отношений поднимается часто, к тому же эта тема стимулируется публикацией новостных сообщений о соотношении браков и разводов в республике. Так как большей частью активных пользователей социальных сетей является молодежь, анализ их мнений по вопросу семейных отношений может помочь в понимании будущего семьи в регионе. По результатам контент-анализа комментариев под постами о браках и разводах можно говорить о том, что, помимо личных, основными причинами как разводов, так и снижения количества заключаемых браков являются финансовая нестабильность, а также изменение общества и нахождение его на стыке архаизации и модернизации. Количество заключаемых браков в Дагестане снижается, тогда как количество разводов остается приблизительно на одном уровне, хотя СМИ сосредотачивают внимание в своих публикациях на разводах, формируя определенную картину мира у читателей. With the development of the Internet, the media has transformed from its traditional forms of newspapers and television into online-media, which also includes news profiles on the social networks such as Vkontakte, Instagram, and Telegram. Reading news is one of the main purposes of using the internet and social media, which leads to the popularity of news aggregators. Social networks differ from traditional media in their interactivity and greater dependence on readers, since the success of a profile is based on the engagement of the audience namely, of chief relevance is the number of comments. Administrators of social media profiles would more likely publish news that generates reactions and controversy. Events covered on the news profiles are then transferred to other social media pages, where they continue to be discussed. The general mood of the society can be determined by the response of Internet users to various topics. The issue of family and marriage relations is often raised in Dagestan based social media profiles and pages. This topic is stimulated by the publication of news reports on the ratio of marriages and divorces in the republic. Since the majority of active users of social networks are young people, analyzing their views on the issue of marital relations can help to understand the future of the family in the region. Based on the results of the content analysis of the comments under the posts about marriages and divorces, we can say that, in addition to personal factors, the main reasons for high number of divorces and a decrease in the number of marriages are financial instability, as well as a change in society and its transition to modernization. The number of marriages in Dagestan is declining, while the number of divorces remains approximately at the same level, although the media focuses its attention on divorces, forming a certain picture of the world among readers.


Author(s):  
Radio Cremata ◽  
Bryan Powell

Drawing from Jordan’s (2008) notion of deterritorialization, this chapter explores ways in which music teachers collaborate and exchange ideas in digitally mediated spaces. One such way is through Facebook. With over 1.1 billion unique monthly visitors, Facebook has changed the spaces for sharing music teachers’ pedagogical approaches and techniques, making it a potentially powerful tool for music teaching and learning. This chapter will examine the use of two private Facebook groups: Music Teachers (32,000+ members) and Little Kids Rock Teachers (1600+ members). Utilizing guidelines of content analysis outlined by Bauer and Moehle (2008), we examined over 800 written posts from these Facebook groups to better understand the ways teachers use Facebook to build community, share resources, and collaborate. We surveyed participants who are the most active posters on these two social media sites to develop an understanding of how these tools function as a vehicle for music teaching and learning. Building off Salavuo’s (2008) notion of social networks as a medium for sharing and providing information for music learning, this chapter examines the content of teachers’ engagement. An examination of emergent themes found in the content of Facebook posts reveals insights into the sorts of collaborations music teachers have in social media.


2015 ◽  
pp. 2051-2076
Author(s):  
R. Gulay Ozturk

In today's world, a shift from conventional to digitalized marketing is increasing in the investment made in the commercial sector. This particular study analyses the growing influence of a new online advertising strategy called “FRIENDVERTISING” pertaining to social media marketing. Thereby, this chapter conducts a content analysis to investigate how social networks are interacting with each other and how consumers are oriented to certain brands advertised in a specific way. According to the results, the brands that motivate the youth to share their own advertisements in the social media more frequently receive more positive comments about their advertisements. One should decide on the following crucial criteria while applying friendvertising practices: cultural background of audience, frequency of social media use, referring to other friends in social media (being knowledgeable and reliable about the brand), expectations of users and their previous experiences about the brand, creativity of advertisements, originality and entertaining content of advertisements, genre, as well as difficulties and opportunities of the field.


2021 ◽  
pp. 1-7
Author(s):  
Maja Tabea Jerrentrup ◽  

Especially on social media, people represent their identity with photographs that are meant to communicate something about the person. In this context, unspecialized dating platforms likek Tinder receive special attention, since a very large quantity of photos is conceivable and the goal of success with potential partners suggests the consideration of socio-cultural values. The article explores the question of which values are communicated through photographs on Tinder and whether Tinder promotes or rather prevents the representation of diversity among heterosexual men. It becomes apparent that the photographs categorised by means of content analysis revolve around three areas of tension: nature, body, and casualness, each of which appears to be associated with certain values, including dominance, authenticity, and coolness. Men present themselves very similarly, there are few (sub)cultural markers in the pictures, which suggests that they place more emphasis on corresponding to socio-cultural values than on expressing their identity


Author(s):  
Сергей Шиловский

В статье представлены результаты исследования влияния контента на вовлеченность персонала розничных сетей в отношения с брендом на примере социальной сети Facebook. Работа посвящена описанию подхода к классификации характеристик контента и изучению влияния данных характеристик на вовлеченность персонала в отношения с брендом в социальных сетях. Показана взаимосвязь вовлеченности покупателей в отношения с брендом в социальных сетях и вовлеченности персонала в отношения с брендом в социальных сетях. Новизна авторского подхода заключается в том, что в процессе проведения исследования учитывалась специфика розничных сетей, включая, как специфику бренд-сообщества, так и специфику контента российских розничных сетей в социальной сети Facebook. Результаты исследования позволят маркетологам розничных сетей повысить вовлеченность потребителей в отношения с брендом в социальных медиа. This article is the description of the investigations of the content influence on the Russian FMCG retail chains staff brand involvement in the social network sites (taking Facebook as an example), conducted in April 2019. Recently, most retail chains in the world have actively been using social networks to build relationships with the consumers. The success of the business itself depends upon the success of building those relationships. In this regard, most Russian retail chains have their own Facebook brand page. A consumer brand involvement in social networks is an important goal for every retail chain. In this regard, in recent years, a large number of investigations have been conducted, stating how content affects the consumer brand involvement in the social networks. At the same time, researchers suggest that the brand community is homogeneous and consists of consumers only. However, the logic of serviceoriented marketing itself shows that not only consumers, but also other stakeholders develop the relationships with the brands. The specific feature of the retail chains is a large number of staff who are also the members of the brand communities. According to the Facebook algorithm the staff brand involvement influences on the consumer brand involvement in the social media. That’s why a company should take care not only of the consumers brand involvement but also of the staff brand involvement. This study focuses on the impact of the content on the staff brand involvement in the social networks. It defines the relevance of this investigation. The originality of the author's approach is the analysis of the content influence on the staff brand involvement in the social networks. Based on the previous investigations of the content influence on the consumers brand involvement, the advertising influence on the consumers and other studied content factors, that affect the consumer and staff involvement in the social media, were identified and used in the content analysis that was applied for this investigation. The investigation was conducted by the content analysis method, 460 posts posted on the brand pages of the Russian retail chains on Facebook were analyzed within the period from January 1 till April 30, 2019. The results of the survey allow us to understand what kind of content influences on the staff brand involvement in the social nets. After completing the investigation, the authors developed recommendations for marketers of the retail chains that will allow increasing the staff brand involvement.


2016 ◽  
Vol 8 (3) ◽  
pp. 97
Author(s):  
Zeynep Birce Ergor ◽  
Elif Akagun Ergin

There is an increasing use of social media on a global scale and it has been forcing organizations to restructure and adjust their marketing activities. In a relationship-driven economy, the goal of achieving a sustainable competitive advantage makes it crucial to adapt to the ever-changing trends in the market. Social media contributes to this goal since it has a considerable impact on creating and shaping brand value for organizations. The social networks help organizations enhance the development of strong brands not only through promoting their products and services but also providing them the platform to build strong and reliable relationships with their customers. This paper aims to investigate the role of social media on brands by examining the active role of banks on social networks. For this purpose, the “tweets” of the five Turkish banks with the highest brand values in the banking sector have been analyzed by content analysis method. The sample banks are drawn from the Banker’s annual Top 500 Banking Brands 2014 report. Brand value is used as the selection criteria of the sample banks and “Twitter” social network is considered as the primary social media outlet. The data is composed of the “tweets” and gathered from the official Twitter accounts of the banks with the highest brand values in Turkey. The “retweets” and the texts sent by other Twitter users are excluded. The findings indicate that the sample banks are active users of social media. These banks do not only use Twitter but also other social networks as well as their official websites. In addition, the paper displays specific purposes the banks have for using social media sites.


Author(s):  
Illene Cupit ◽  
Paolo Sapelli ◽  
Ines Testoni

Abstract: As innovative way to express grief, social media posts about the deceased have become fairly common. However, few studies examined grief photos commonly posted. The purpose of the present study was to examine such pictures, as well as the motivation and reactions of those who posted, among Italians and Americans. Surveys were sent to both Italian and U.S. participants. The U.S. group yielded 262 responses (Mean age = 22 years; 81% female), the Italian yielded 51 (Mean age = 32. Several key issues emerged, such as the need to receive empathic support from other users, the desire to maintain continuing bonds, the wish to remember the deceased, and the desire to share beauty and symbolic pictures. The images were analyzed using content analysis. Both samples posted photos to remember and to enhance their posts. A strong preference for pictures with a positive emotional connotation appeared, depicting the deceased in a conjoint appearance with the participant. Results suggest that imagery used for the expression of grief in social media sites, an “iconography of grief,” is a popular means of expression for grievers.


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