scholarly journals Responsibility for the future of the world-paradigm shift in the theory and practice of marketing

Author(s):  
Gábor Rekettye ◽  
Erzsébet Hetesi

<p>En las últimas cuatro décadas muchos estudios científicos fueron publicados sobre los impactos medioambientales que amenazan el futuro de nuestro planeta. Estas manifestaciones apenas han afectado el área de marketing, no ha habido ningún cambio paradigmático. La primera parte del artículo trata de los procesos climáticos que amenazan el medio ambiente y la vida cotidiana de la población, y que pueden ser importantes para la formación del futuro del marketing. Hay una relación estrecha entre el cambio climático y el consumismo que estimula la investigación sobre la responsabilidad y la sostenibilidad del consumo. La segunda parte del artículo trata de esbozar las nuevas tendencias posibles en la teoría y en la práctica del marketing que son necesarias para enfrentar las cambiantes necesidades medioambientales.<br /><br />In the last four decades quite a lot of scientific studies have been published about those dangerous signs which threaten the future of our world. These manifests have only slightly affected the field of marketing; no paradigm shift has taken place. The first part of the paper deals with climate processes threatening the environment and the everyday life of the population, and which may be important in shaping the future of marketing. There is a strong relation between climate change and consumerism enforcing the research about the responsibility and sustainability of consumption. The second part of the study tries to outline those possible new trends in the theory and practice of marketing which are necessary to meet the changing environmental needs.</p>

Author(s):  
Gábor Rekettye ◽  
Erzsébet Hetesi

<p>En las últimas cuatro décadas muchos estudios científicos fueron publicados sobre los impactos medioambientales que amenazan el futuro de nuestro planeta. Estas manifestaciones apenas han afectado el área de marketing, no ha habido ningún cambio paradigmático. La primera parte del artículo trata de los procesos climáticos que amenazan el medio ambiente y la vida cotidiana de la población, y que pueden ser importantes para la formación del futuro del marketing. Hay una relación estrecha entre el cambio climático y el consumismo que estimula la investigación sobre la responsabilidad y la sostenibilidad del consumo. La segunda parte del artículo trata de esbozar las nuevas tendencias posibles en la teoría y en la práctica del marketing que son necesarias para enfrentar las cambiantes necesidades medioambientales.<br /><br />In the last four decades quite a lot of scientific studies have been published about those dangerous signs which threaten the future of our world. These manifests have only slightly affected the field of marketing; no paradigm shift has taken place. The first part of the paper deals with climate processes threatening the environment and the everyday life of the population, and which may be important in shaping the future of marketing. There is a strong relation between climate change and consumerism enforcing the research about the responsibility and sustainability of consumption. The second part of the study tries to outline those possible new trends in the theory and practice of marketing which are necessary to meet the changing environmental needs.</p>


2019 ◽  
Vol 31 (6) ◽  
pp. 1791-1795
Author(s):  
Todorka Malcheva

Playing Bulgarian folk dances- horoes, is a fascinating, emblematic and centuries’ years old tradition. The folk dance is an important part both from different holidays and from the everyday life of Bulgarians. This is one of the most significant and fascinating folklore activities, making Bulgaria famous all over the world. We can define Bulgarian national dance as an exceptionally beautiful art. This is a skill that makes people happy and energetic. Folk dances reveal the temper of our nation. At the same time, in the rhythm of the dance lives the collective spirit, which attributes to feeling joy, delight and rest when dancing with other people.That is why Bulgarian folk dance is not only a way to feel happy. It gathers, gives strength, teaches, expresses and above all- gathers the people of Bulgaria. It is also a way to be closer to nature. That is why Bulgarian folk dance is strength for the spirit. It is a magic for the soul- chases away tiredness and bad mood by generating positive energy and releasing the discomfort and stress. The following text presents classification of the Bulgarian folk dances- horoes according to different and various criteria. They are divided into groups according to: the performers, the type of dancing chain, metrorhythm, customs, folklore regions, tempo and others. The following resume confirms the variety and wealth of Bulgarian folk dance. The text also defines the dance as a magic that preserved our spirit and our nation throughout our history. It is not only a magic that is still alive, but a magic that is actively represented by different dancing formations nowadays. Bright costumes, thrilling music and energetic horoes – they always provoke emotions and loud applause among native and foreign public. The charming nature of Bulgarian dances is the reason why they are still alive and have been passed from one generation to the other. In this way, this centuries’ years old tradition will be preserved for the future generations and the Bulgarian shall never be forgotten.


2021 ◽  

Abstract This book is a collection of 77 expert opinions arranged in three sections. Section 1 on "Climate" sets the scene, including predictions of future climate change, how climate change affects ecosystems, and how to model projections of the spatial distribution of ticks and tick-borne infections under different climate change scenarios. Section 2 on "Ticks" focuses on ticks (although tick-borne pathogens creep in) and whether or not changes in climate affect the tick biosphere, from physiology to ecology. Section 3 on "Disease" focuses on the tick-host-pathogen biosphere, ranging from the triangle of tick-host-pathogen molecular interactions to disease ecology in various regions and ecosystems of the world. Each of these three sections ends with a synopsis that aims to give a brief overview of all the expert opinions within the section. The book concludes with Section 4 (Final Synopsis and Future Predictions). This synopsis attempts to summarize evidence provided by the experts of tangible impacts of climate change on ticks and tick-borne infections. In constructing their expert opinions, contributors give their views on what the future might hold. The final synopsis provides a snapshot of their expert thoughts on the future.


Author(s):  
Nancy Langston

Lake Superior is one of the fastest warming lakes in the world, leading to enormous changes in its ecosystems and human communities. How might changing climates affect the mobilization of contaminants in the Lake Superior basin? How might those contaminants affect resiliency toward climate change? And what can we do about it?


ILUMINURAS ◽  
2021 ◽  
Vol 22 (57) ◽  
Author(s):  
Vitória Mendes Alves ◽  
Israel Martins Araujo

Este ensaio visual trata do mundo da vida cotidiana de camponeses agroextrativistas no Pará, especificamente no baixo Tocantins, região das ilhas do município de Mocajuba. Segue o método da etnografia sensorial, discute a relação entre corpo, ambiente e formas de aprendizagem técnica com a virtuosidade dos indicadores socioambientais e argumenta que tais técnicas não são transmitidas, mas ensinadas e aprendidas por meio de um complexo engajamento sensorial com o ambiente.Palavras-chave: Camponeses agroextrativistas. Cotidiano. Trabalho. Etnografia Sensorial. Corpo. Ambiente.  Glueing fragments of the world of life: cuttings from the daily life of peasants from downtown Tocantins paraense Abstract: This visual essay deals with the respect of the everyday life world of agro-extractivist peasants in Pará, specifically in the lower Tocantins, region of the islands of the municipality of Mocajuba. It follows the method of sensory ethnography, discusses the relationship between body, environment and forms of technical learning with the virtuosity of socio-environmental indicators and argues that such techniques are not transmitted, but taught and learned through a complex sensory engagement with the environmentKeywords: Agroextractive peasants. Daily. Work. Sensory Ethnography. Body. Environment.


Earth ◽  
2022 ◽  
Vol 3 (1) ◽  
pp. 45-71
Author(s):  
Dhurba Neupane ◽  
Pramila Adhikari ◽  
Dwarika Bhattarai ◽  
Birendra Rana ◽  
Zeeshan Ahmed ◽  
...  

Climate prediction models suggest that agricultural productivity will be significantly affected in the future. The expected rise in average global temperature due to the higher release of greenhouse gases (GHGs) into the atmosphere and increased depletion of water resources with enhanced climate variability will be a serious threat to world food security. Moreover, there is an increase in the frequency and severity of long-lasting drought events over 1/3rd of the global landmass and five times increase in water demand deficits during the 21st century. The top three cereals, wheat (Triticum aestivum), maize (Zea mays), and rice (Oryza sativa), are the major and staple food crops of most people across the world. To meet the food demand of the ever-increasing population, which is expected to increase by over 9 billion by 2050, there is a dire need to increase cereal production by approximately 70%. However, we have observed a dramatic decrease in area of fertile and arable land to grow these crops. This trend is likely to increase in the future. Therefore, this review article provides an extensive review on recent and future projected area and production, the growth requirements and greenhouse gas emissions and global warming potential of the top three cereal crops, the effects of climate change on their yields, and the morphological, physiological, biochemical, and hormonal responses of plants to drought. We also discuss the potential strategies to tackle the effects of climate change and increase yields. These strategies include integrated conventional and modern molecular techniques and genomic approach, the implementation of agronomic best management (ABM) practices, and growing climate resilient cereal crops, such as millets. Millets are less resource-intensive crops and release a lower amount of greenhouse gases compared to other cereals. Therefore, millets can be the potential next-generation crops for research to explore the climate-resilient traits and use the information for the improvement of major cereals.


2021 ◽  
Vol 3 (1) ◽  
pp. 78-92
Author(s):  
José Edilson Amorim

ResumoA partir de uma crônica de Bráulio Tavares, este artigo reflete sobre cenas da precariedade de ontem e de hoje. A primeira cena está em Lima Barreto, em Recordações do escrivão Isaías Caminha, ao referir a Revolta da Vacina no Rio de Janeiro do século XX, comparada às manifestações de 2013 e 2014 no país; a segunda é a espetacularização da mídia sobre as manifestações de rua em 2013 e 2014, e sobre o processo de impedimento do mandato presidencial de Dilma Rousseff em 2015; a terceira é uma cena da vida cotidiana de uma moça de Brasília em outubro de 2014. As três situações revelam o mundo da classe trabalhadora e seu desamparo em meio ao espetáculo midiático.Palavras-chave: Trabalho. Mídia. Política. Espetáculo. AbstractFrom a chronicle by Bráulio Tavares, this paper reflects about scenes of the precariousness of yesterday and today. The first scene is in Lima Barreto’s novel Recordações do escrivão Isaías Caminha (Memories of the scrivener Isaías Caminha), when referring to the Vaccine Revolt in the Rio de Janeiro of the 20th century, compared to the manifestations of 2013 and 2014 in Brazil; the second is about the media spectacularization of the street manifestations between 2013 e 2014 in Brazil, and also on Dilma Rousseff's impeachment process in 2015; the third one is from the everyday life of a girl from Brasília in October of 2014. All those three situations reveal the world of the working class and its helplessness in the face of the media spectacularization.Keywords: Work. Media. Politics. Spectacle.


2020 ◽  
Vol 32 (2) ◽  
pp. 22-41
Author(s):  
Oszkár Gorcsa

The World War can be justifiably called the great seminal catastrophe of the 20th century, because the war that should have ended every further war, just disseminated the seeds of another cataclysm. From this point of view it is comprehensible why lots of historians deal with the named period. Numerous monographies and articles that deal with the destructing and stimulating eff ect of the Great War have seen the light of day. However, the mentioned works usually have serious defi cenceis, as most of them deal only with the battlefi elds, and a small proportion deals with the question of everyday life and hinterland, and the ordeals of the POWs are superfi cially described. In case of Hungary, the more serious researches related to POWs only started at the time of the centenary. This is why we can still read in some Serbian literatures about the people annihilating endeavors of the „huns” of Austria–Hungary. My choice of subject was therefore justified by the reasons outlined above. In my presentation I expound on briefly introducing the situations in the austro–hungarian POW camps. Furthermore, the presentation depicts in detail the everyday life, the medical and general treatment, clothing supply, the question of the minimal wages and working time of the prisoner labour forces. Lastly, I am depicting the problem of escapes and issues dealing POWs marriage and citizenship requests.


2015 ◽  
Vol 2 (1) ◽  
Author(s):  
Diane Williamson

AbstractWhile climate change involves spatial, epistemological, social, and temporal remoteness, each type of distance can be bridged with strategies unique to it that can be borrowed from analogous moral problems. Temporal, or intergenerational, distance may actually be a motivational resource if we look at our natural feelings of hope for the future of the world, via Kant’s theory of political history, and for our children. Kant’s theory of hope also provides some basis for including future generations in a theory of justice.


2021 ◽  
Vol 122 (1) ◽  
pp. 170-177
Author(s):  
John McDonnell

The banking crisis and the pandemic have both demonstrated the potential for a progressive paradigm shift that could break with the hegemony of neoliberalism over Britain’s political economy. The Covid pandemic has demonstrated how many of the ideas and policies that formed the basis of the Labour Party manifestos of 2017 and 2019 are essential to tackling the current crisis of the pandemic and also for tackling the next crisis, which is the existential threat of climate change. For those on the left and progressives, the task is to discuss and plan the economy and society that will translate these lessons into a vision for the future of our society and into the concrete policy programme needed to achieve that vision. This article is based on a lecture given at the Marx Memorial Library on 23 June 2020 and we are pleased to reproduce it here.


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