scholarly journals Important Information Sources to Form Destination Image and Event Image

2018 ◽  
Vol 1 (1) ◽  
pp. 13-27 ◽  
Author(s):  
Jeeyeon Hahm
Keyword(s):  
Information Sources ◽  
Income Level ◽  
Education Level ◽  
Destination Image ◽  
Destination Marketing ◽  
Sociodemographic Variables ◽  
Comparative Analyses ◽  
Significant Relationships ◽  
Mega Event ◽  
Event Image

This study examined what information sources were used by individuals to form their image of a destination and an event. In addition, this study looked into the differences in important information sources based on sociodemographic variables. The results of the comparative analyses showed some significant differences in information sources for destination image among four country context groups. Of the sociodemographic variables, differences were found between certain information sources and education level and income level. Also, significant relationships were found between information sources and age. This study has implications for destination marketing organizations and mega event organizers.

A strategic tourism marketing framework for sports mega events: The case of Athens Classic (Authentic) Marathon

2020 ◽  
pp. 135481661989807
Author(s):  
Georgia Zouni ◽  
Popi Markogiannaki ◽  
Ioanna Georgaki
Keyword(s):  
Destination Image ◽  
Mega Events ◽  
Tourism Marketing ◽  
Level Of Satisfaction ◽  
Mega Event ◽  
The Relationship ◽  
Intention To Revisit ◽  
Event Image

The purpose of this study is to examine the relationship between destination image, event image and satisfaction in the context of a mega event, the 34 Authentic Marathon of Athens (Greece). In particular, the present study investigates whether (a) the evaluation of the destination influences positively the level of satisfaction and intention to revisit the destination, (b) the evaluation of the event influences positively the level of satisfaction and intention to revisit the destination and (c) the level of satisfaction influences positively the intention to revisit the destination. A survey took place among sport tourists ( n = 241) during and after the end of the event. Results indicate that the evaluation of the event and of the destination is much related to the level of satisfaction. Moreover, the three variables (destination image, event image and satisfaction) are found to have a significant effect on the intention to revisit the destination.

Social Media as Information Sources and Their Influence on the Destination Image

2018 ◽  
pp. 265-283 ◽  
Author(s):  
María Pilar Martínez-Ruiz ◽  
Isabel Llodrá-Riera ◽  
Ana Isabel Jiménez-Zarco
Keyword(s):  
Social Media ◽  
Web 2.0 ◽  
Information Sources ◽  
Destination Image ◽  
User Generated Content ◽  
Destination Marketing ◽  
Tourist Destination ◽  
Travel And Tourism ◽  
Tourism Destinations ◽  
Travel Decisions

Tourists use social media to share their experiences and obtain information about travel and tourism destinations. Information shared by tourists is different than information published by destination marketing organizations (DMOs) in the sense that it does not include formal messages and photographs. Some researchers have proven that user-generated content (UGC) through social media exerts an influence on the perceived image of a tourist destination and the motivations for visiting it. Tourists and travelers tend to use a combination of official and unofficial information to make travel decisions. Nowadays, there are still plenty of opportunities to advance destination image research using social media. With these ideas in mind, this chapter aims to review different types of Web 2.0 platforms and discuss their influence on destination image formation and sustainability perception.

PENGARUH PERTUMBUHAN EKONOMI DAN PENDAPATAN ASLI DAERAH TERHADAP PENGALOKASIAN ANGGARAN BELANJA MODAL PADA PEMKAB SUMENEP (Periode 2009-2013)

2015 ◽  
Vol 5 (2) ◽  
pp. 35
Author(s):  
Astri Furqani ◽  
Titimmah ,
Keyword(s):  
Tax Compliance ◽  
Income Level ◽  
Education Level

Penelitian ini bertujuan untuk mengetahui Pengaruh Pertumbuhan Ekonomi dan Pendapatan Asli Daerah terhadap Pengalokasian Anggaran Belanja Modal pada Pemkab Sumenep. Sampel dalam penelitian ini menggunakan laporan Realisasi APBD dan  data pertumbuhan ekonomi (PDRB) Sumenep dari tahun 2009-2013. Sedangkan metode yang digunakan dalam penelitian ini adalah metode kuantitaif deskriptif dan model análisis yang digunakan untuk menguji hipótesis adalah regresi linear berganda.Hasil penelitian ini menunjukkan bahwa: (1) pada analisa secara simultan hasilnya variabel independen (pertumbuhan ekonomi dan pendapatan asli daerah) berpengaruh signifikan terhadap variabel dependen (Belanja Modal). (2) analisa secara parsial pertumbuhan ekonomi tidak berpengaruh signifikan terhadap belanja modal, sedangkan Pendapatan Asli Daerah berpengaruh signifikan terhadap belanja modal. Keywords: tax compliance, education level, income levelPenelitian ini bertujuan untuk mengetahui Pengaruh Pertumbuhan Ekonomi dan Pendapatan Asli Daerah terhadap Pengalokasian Anggaran Belanja Modal pada Pemkab Sumenep. Sampel dalam penelitian ini menggunakan laporan Realisasi APBD dan  data pertumbuhan ekonomi (PDRB) Sumenep dari tahun 2009-2013. Sedangkan metode yang digunakan dalam penelitian ini adalah metode kuantitaif deskriptif dan model análisis yang digunakan untuk menguji hipótesis adalah regresi linear berganda.Hasil penelitian ini menunjukkan bahwa: (1) pada analisa secara simultan hasilnya variabel independen (pertumbuhan ekonomi dan pendapatan asli daerah) berpengaruh signifikan terhadap variabel dependen (Belanja Modal). (2) analisa secara parsial pertumbuhan ekonomi tidak berpengaruh signifikan terhadap belanja modal, sedangkan Pendapatan Asli Daerah berpengaruh signifikan terhadap belanja modal. Keywords: tax compliance, education level, income level

Island tourism: Participation behavior of tourists

2020 ◽  
Vol 48 (5) ◽  
pp. 1-11
Author(s):  
Hsiao-Ming Chang ◽  
Ching-Hui Lin
Keyword(s):  
Service Quality ◽  
Information Sources ◽  
Perceived Value ◽  
Behavioral Model ◽  
Positive Influence ◽  
Marketing Strategies ◽  
Destination Image ◽  
Travel Information ◽  
Quality Perceptions ◽  
Intention To Revisit

There is a lack of empirical research on tourists' participation behavior in island tourism. Therefore, we developed a behavioral model of this type of participation, including the variables of travel information sources, destination image, service quality, satisfaction, and perceived value. We adopted convenience sampling to survey 430 tourists who had participated in marine recreational activities while visiting Jibei Island in Penghu, Taiwan. The results of partial least squares analysis show that travel information sources affected the island's image and the service quality perceptions of tourists; and the island's image, service quality, satisfaction, and perceived value had a positive influence on tourists' behavioral intention to revisit the island and recommend it as a travel destination to family and friends. Our findings provide a reference for island tourism operators to formulate marketing strategies.

The Impact of a Sport Mega-Event on Destination Image

2005 ◽  
Vol 6 (3) ◽  
pp. 27-45 ◽  
Author(s):  
Choong-Ki Lee ◽  
Tracy Taylor ◽  
Yong-Ki Lee ◽  
Bongkoo Lee
Keyword(s):  
Destination Image ◽  
Mega Event ◽  
The Impact

Image transfer between mega business event, hosting destination and country and its effects on exhibitors’ behavioral intention

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Hongmei Zhang ◽  
Shanshan Liu ◽  
Billy Bai
Keyword(s):  
Attribution Theory ◽  
Behavioral Intention ◽  
Structural Equation ◽  
Explanatory Power ◽  
Destination Image ◽  
Equation Modeling ◽  
Country Image ◽  
Image Transfer ◽  
Content Type ◽  
Event Image

Purpose The primary purpose of this study is to investigate the image transfer and its effects on exhibitors’ behavioral intention. Specifically, the study attempted to examine the effect of mega business event image on destination and country image from exhibitors’ perspective and the effect of mega business event image on exhibitors’ behavioral intention toward the event. Design/methodology/approach The data for this study were collected through an on-site survey. Based on a sample of 393 respondents, structural equation modeling was used to test the proposed hypotheses. Findings The results showed that business event image has a stronger effect on country image than on destination image; event image has a significant effect on exhibitor’s behavioral intention toward the event directly and indirectly through the mediating role of country image; and country image has a significant influence on destination image. Practical implications The event organizer should improve the exhibitor’s perceptions of the event experience from providing a clear and attractive theme for the target audiences; exhibiting the products with the most cutting-edge technologies and offering various opportunities for forums and promotions; and planning and organizing the event in every detail carefully including the facilities, layout of booths, ambience and other related services. Originality/value The study expands the event type to business events, explores the image transfer process between event, destination and country and examines the effects of such image transfer on the exhibitors’ behavioral intention. The results confirm the explanatory power of image transfer theory. Attribution theory and halo effect are viewed as the mechanisms of image transfer.

Pengaruh Tingkat Pendidikan, Pendapatan, Kesadaran Dan Pelayanan Terhadap Tingkat Motivasi Masyarakat Dalam Membayar Pajak Bumi Dan Bangunan

2020 ◽  
Vol 9 (1) ◽  
pp. 65-79
Author(s):  
Erlindawati Erlindawati ◽  
Rika Novianti
Keyword(s):  
Income Level ◽  
Education Level ◽  
Coefficient Of Determination ◽  
Level Of Service ◽  
Reliability Testing ◽  
Validity And Reliability ◽  
Level Of Education ◽  
Analysis Technique ◽  
The Village ◽  
Multiple Analysis

This research aims to determine partially and simultaneously whether the level of education, level of income, level of awareness, and level of service affect community motivation in paying land and building taxes in the Village of Lemang, West Rangsang District, Meranti Islands Regency. The data analysis technique used is a quantitative analysis using validity and reliability testing, multiple analysis, classic assumption test, t-test, f-test, and coefficient of determination. The results of this research partially indicate that the level of education is positive and significant for community motivation. The level of income is positive and significant for community motivation. The level of awareness is positive and significant for community motivation and the level of service is negative and not significant for community motivation. Simultaneously the level of education, level of income, level of awareness and level of service significantly influence community motivation with a large influence of 71.3%.

Experiencing the Story

2022 ◽  
pp. 240-256
Author(s):  
Eleni Michopoulou ◽  
Aleksandra Siurnicka ◽  
Delia Gabriela Moisa
Keyword(s):  
Literature Review ◽  
Case Studies ◽  
Destination Image ◽  
Destination Marketing ◽  
Tourism Destination ◽  
Research Papers ◽  
Factors Influencing ◽  
Marketing Activities ◽  
Specific Factors ◽  
Practical Implications

The importance of destination image in film tourism has been recognized by scholars and practitioners. However, despite a large number of research papers related to the destination image within the field of film tourism, several issues remain unclear. This chapter provides insights into how movies influence the featured destination's image by focusing on specific film tourists' perceptions, their motivations, and emotional relation to the movies. The chapter begins by offering a film tourism definition followed by film tourist typology with the context of film fans. Then, factors influencing film tourism destination image are examined, in particular destination marketing activities, film-specific factors, and destination attributes. Two case studies will also be provided to better showcase the findings from the literature review. Theoretical and practical implications are also presented.

scholarly journals Archeological Tourist Destination Image Formation: Influence of Information Sources on the Cognitive, Affective and Unique Image

2019 ◽  
Vol 10 ◽  
Author(s):  
Nuria Huete-Alcocer ◽  
Maria Pilar Martinez-Ruiz ◽  
Víctor Raúl López-Ruiz ◽  
Alicia Izquiedo-Yusta
Keyword(s):  
Information Sources ◽  
Image Formation ◽  
Destination Image ◽  
Tourist Destination

scholarly journals The Effect of Demographic Variables and Ownership on Credit Card Market in Malaysia

2019 ◽  
Vol 10 (5) ◽  
pp. 359
Author(s):  
Gholamreza Zandi ◽  
Shaheen Mansori ◽  
Ong Boon Hai
Keyword(s):  
Marketing Strategy ◽  
Credit Card ◽  
Demographic Variable ◽  
Income Level ◽  
Demographic Variables ◽  
Education Level ◽  
Market Strategy ◽  
Gender Education ◽  
Credit Card Market

The aim of this research is to provide a framework for credit card providers to develop a better marketing strategy as well as business related to credit transaction by providing better understanding towards the effect of current individual demographic variable towards credit card ownership and usage in Malaysia. This research discusses the effect of significant demographic variables and ownership on the usage of credit card in Malaysia. The impacts of four key demographic variables are age, gender, education level, and income level on ownership and usage of credit card among credit cardholders in Malaysia. Whereas the income level has the strongest relationship among other demographic variables, it has to be taken into consideration by the credit card providers not just the ownership of credit card as well as the demographic variables while developing market strategy, particularly in Malaysia.

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