scholarly journals Australian Mobile Survey 2021: Mobile Buying and Churn Drivers Stable

2021 ◽  
Vol 9 (2) ◽  
pp. 117-127
Author(s):  
David Kennedy
Keyword(s):  
Mobile Phone ◽  
Mobile Phones ◽  
Network Performance ◽  
Mobile Services ◽  
Virtual Network ◽  
Percentage Points ◽  
Survey Results ◽  
Phone Service ◽  
Mobile Survey ◽  
Total Market

Venture Insights has been surveying Australian mobile consumers annually since 2018. The latest survey was conducted in March 2021 and included 1,019 respondents. The results show that price and network performance remain the main purchasing drivers for mobile services, with more than 90% of respondents rating them as important or very important. On price, 86% did not expect to spend more each year for their mobile phone services, which is consistent with previous surveys. The persistent importance of price shows that mobile services are seen as a commodity by many customers. A total of 38% of respondents were considering churning their mobile phone service; of these respondents, 40% chose price as the key churn driver. There is consistent focus on Mobile Virtual Network Operators (MVNOs) driven by price. The survey results suggested that the total market share for MVNOs could increase by 6 percentage points, if all respondents indicating a move to an MVNO actually did so. Only 20% of respondents indicated they were willing to pay more for 5G mobile services or handsets. A majority (55%) of respondents change their mobile phones every 2-3 years; 39% said they would consider purchasing a recycled/refurbished mobile phone at a lower price.

Understanding Mobile Phone Usage through a Value-Based Approach: Marketing Implications

2015 ◽  
pp. 213-220
Author(s):  
Yung Kyun Choi ◽  
Sungmi Lee
Keyword(s):  
Mobile Phone ◽  
Everyday Life ◽  
Mobile Devices ◽  
Mobile Phones ◽  
Mobile Services ◽  
Marketing Environment ◽  
A Value ◽  
Managerial Implications ◽  
New Challenges ◽  
Mobile Phone Usage

As mobile devices increasingly become a ubiquitous and essential part of everyday life, marketers must face a host of new challenges. This new marketing environment requires that marketers understand how consumers use their mobile phones and, more particularly, how they perceive and derive value from doing so. In this article, the authors suggest that mobile services offer either context-related or content-related values. They also explore managerial implications, by revealing factors that influence consumers to utilize mobile phone services.

scholarly journals Selective Mobile Communication within a Coverage Area Bounded by Radiating Cables

2015 ◽  
Vol 2015 ◽  
pp. 1-9
Author(s):  
Hatim Behairy ◽  
Waleed Alrobian ◽  
Adnan Alghammas ◽  
Amr Alasaad ◽  
Brian Suter ◽  
...  
Keyword(s):  
Mobile Phone ◽  
Mobile Devices ◽  
Mobile Phones ◽  
Mobile Communication ◽  
Mobile Services ◽  
Directional Antennas ◽  
Base Station ◽  
Coverage Area ◽  
Precise Control ◽  
Novel Technique

It is often desirable to control mobile phone services in areas where complete silence is either expected or mandatory, including schools, places of worship, hospitals, and prisons. In contrast to conventional techniques, such as jammers or Faraday cages, we present a novel technique to selectively control mobile phone services within a desired area. Our solution enables the area’s keeper to allow mobile phones on a whitelist to freely use mobile services without disruption while denying services to all other mobile phones that are within the boundaries of the desired area to be controlled. Our solution uses a base station controller to identify all mobile devices located within the area to be controlled, while an antenna is placed inside the area to attract all mobile devices in the area to connect to the base station controller. In previous work, we proposed a system that uses directional antennas for the attraction technique. In this work, we show that replacement of the directional antennas with a leaky feeder antenna enables more accurate control of mobile phone services in and around the area to be controlled. Simulations and experiments of the leaky feeder technique confirm its precise control of mobile phone services within the desired areas.

scholarly journals Identification of Mobile Phone Usage's Shifting Among Students

2020 ◽  
Vol 9 (2) ◽  
pp. 87
Author(s):  
Deni Sutisna ◽  
Arif Widodo ◽  
Ashar Pajarungi Anar ◽  
Dyah Indraswati ◽  
Nursaptini Nursaptini
Keyword(s):  
Social Media ◽  
Data Analysis ◽  
Data Collection ◽  
Mobile Phone ◽  
Mobile Phones ◽  
Main Function ◽  
Questionnaire Data ◽  
Mobile Phone Use ◽  
Survey Results ◽  
Quantitative Descriptive

This study aims to identify the use of mobile phones in SMAN 1 Pangalengan. The survey was conducted on 100 students. Data collection using a questionnaire. Data analysis uses quantitative descriptive methods. The results showed students tend to utilize social media such as Facebook, Instagram, and WhatsApp. Other uses for browsing, gaming, and entrepreneurship. Survey results show that 92% of students use WhatsApp to communicate and 82% of students use mobile phones to access social media. This shows the pattern of mobile phone use has shifted among students although basically, it does not change the main function.

scholarly journals Information from Markets Near and Far: Mobile Phones and Agricultural Markets in Niger

2010 ◽  
Vol 2 (3) ◽  
pp. 46-59 ◽  
Author(s):  
Jenny C Aker
Keyword(s):  
Developing Countries ◽  
Mobile Phone ◽  
Mobile Phones ◽  
Price Dispersion ◽  
Percent Reduction ◽  
Transport Costs ◽  
Grain Markets ◽  
Level Data ◽  
Phone Service ◽  
The Impact

Price dispersion across markets is common in developing countries. Using novel market and trader-level data, this paper provides estimates of the impact of mobile phones on price dispersion across grain markets in Niger. The introduction of mobile phone service between 2001 and 2006 explains a 10 to 16 percent reduction in grain price dispersion. The effect is stronger for market pairs with higher transport costs. (JEL O13, O33, Q11, Q13)

scholarly journals Mobile Phone Access and Preference for Technology-Assisted Aftercare Among Low-Income Caregivers of Teens Enrolled in Outpatient Substance Use Treatment: Questionnaire Study

10.2196/12407 ◽  
2019 ◽  
Vol 7 (9) ◽  
pp. e12407 ◽  
Author(s):  
Stacy R Ryan-Pettes ◽  
Lindsay L Lange ◽  
Katherine I Magnuson
Keyword(s):  
Substance Use ◽  
Mobile Phone ◽  
Adolescent Girls ◽  
Mobile Phones ◽  
Parenting Practices ◽  
Text Messaging ◽  
Substance Use Treatment ◽  
Mobile Phone Use ◽  
Aftercare Services ◽  
Phone Service

Background Improvements in parenting practices can positively mediate the outcomes of treatment for adolescent substance use disorder. Given the high rates of release among adolescents (ie, 60% within three months and 85% within one year), there is a critical need for interventions focused on helping parents achieve and maintain effective parenting practices posttreatment. Yet, research suggests that engaging parents in aftercare services is difficult, partly due to systemic-structural and personal barriers. One way to increase parent use of aftercare services may be to offer mobile health interventions, given the potential for wide availability and on-demand access. However, it remains unclear whether mobile phone–based aftercare support for caregivers of substance-using teens is feasible or desired. Therefore, formative work in this area is needed. Objective This study aims to determine the feasibility and acceptability of mobile phone–based aftercare support in a population of caregivers with teens in treatment for substance use. Methods Upon enrollment in a treatment program, 103 caregivers completed a mobile phone use survey, providing information about mobile phone ownership, access, and use. Caregivers also provided a response to items assessing desire for aftercare services, in general; desire for mobile phone–based aftercare services specifically; and desire for parenting specific content as part of aftercare services. Research assistants also monitored clinic calls made to caregivers’ mobile phones to provide an objective measure of the reliability of phone service. Results Most participants were mothers (76.7%) and self-identified as Hispanic (73.8%). The average age was 42.60 (SD 9.28) years. A total of 94% of caregivers owned a mobile phone. Most had pay-as-you-go phone service (67%), and objective data suggest this did not impede accessibility. Older caregivers more frequently had a yearly mobile contract. Further, older caregivers and caregivers of adolescent girls had fewer disconnections. Bilingual caregivers used text messaging less often; however, caregivers of adolescent girls used text messaging more often. Although 72% of caregivers reported that aftercare was needed, 91% of caregivers endorsed a desire for mobile phone–based aftercare support in parenting areas that are targets of evidence-based treatments. Conclusions The results suggest that mobile phones are feasible and desired to deliver treatments that provide support to caregivers of teens discharged from substance use treatment. Consideration should be given to the age of caregivers when designing these programs. Additional research is needed to better understand mobile phone use patterns based on a child’s gender and among bilingual caregivers.

scholarly journals Mobile Phone Access and Preference for Technology-Assisted Aftercare Among Low-Income Caregivers of Teens Enrolled in Outpatient Substance Use Treatment: Questionnaire Study (Preprint)

2018 ◽  
Author(s):  
Stacy R Ryan-Pettes ◽  
Lindsay L Lange ◽  
Katherine I Magnuson
Keyword(s):  
Substance Use ◽  
Mobile Phone ◽  
Adolescent Girls ◽  
Mobile Phones ◽  
Parenting Practices ◽  
Text Messaging ◽  
Substance Use Treatment ◽  
Mobile Phone Use ◽  
Aftercare Services ◽  
Phone Service

BACKGROUND Improvements in parenting practices can positively mediate the outcomes of treatment for adolescent substance use disorder. Given the high rates of release among adolescents (ie, 60% within three months and 85% within one year), there is a critical need for interventions focused on helping parents achieve and maintain effective parenting practices posttreatment. Yet, research suggests that engaging parents in aftercare services is difficult, partly due to systemic-structural and personal barriers. One way to increase parent use of aftercare services may be to offer mobile health interventions, given the potential for wide availability and on-demand access. However, it remains unclear whether mobile phone–based aftercare support for caregivers of substance-using teens is feasible or desired. Therefore, formative work in this area is needed. OBJECTIVE This study aims to determine the feasibility and acceptability of mobile phone–based aftercare support in a population of caregivers with teens in treatment for substance use. METHODS Upon enrollment in a treatment program, 103 caregivers completed a mobile phone use survey, providing information about mobile phone ownership, access, and use. Caregivers also provided a response to items assessing desire for aftercare services, in general; desire for mobile phone–based aftercare services specifically; and desire for parenting specific content as part of aftercare services. Research assistants also monitored clinic calls made to caregivers’ mobile phones to provide an objective measure of the reliability of phone service. RESULTS Most participants were mothers (76.7%) and self-identified as Hispanic (73.8%). The average age was 42.60 (SD 9.28) years. A total of 94% of caregivers owned a mobile phone. Most had pay-as-you-go phone service (67%), and objective data suggest this did not impede accessibility. Older caregivers more frequently had a yearly mobile contract. Further, older caregivers and caregivers of adolescent girls had fewer disconnections. Bilingual caregivers used text messaging less often; however, caregivers of adolescent girls used text messaging more often. Although 72% of caregivers reported that aftercare was needed, 91% of caregivers endorsed a desire for mobile phone–based aftercare support in parenting areas that are targets of evidence-based treatments. CONCLUSIONS The results suggest that mobile phones are feasible and desired to deliver treatments that provide support to caregivers of teens discharged from substance use treatment. Consideration should be given to the age of caregivers when designing these programs. Additional research is needed to better understand mobile phone use patterns based on a child’s gender and among bilingual caregivers.

Correlating Personality and Actual Phone Usage

2014 ◽  
Vol 35 (3) ◽  
pp. 158-165 ◽  
Author(s):  
Christian Montag ◽  
Konrad Błaszkiewicz ◽  
Bernd Lachmann ◽  
Ionut Andone ◽  
Rayna Sariyska ◽  
...  
Keyword(s):  
Big Data ◽  
Social Network ◽  
Mobile Phone ◽  
Mobile Phones ◽  
Self Report ◽  
Psychological Variables ◽  
New Approach ◽  
Report Data ◽  
Self Report Data ◽  
Voice Calls

In the present study we link self-report-data on personality to behavior recorded on the mobile phone. This new approach from Psychoinformatics collects data from humans in everyday life. It demonstrates the fruitful collaboration between psychology and computer science, combining Big Data with psychological variables. Given the large number of variables, which can be tracked on a smartphone, the present study focuses on the traditional features of mobile phones – namely incoming and outgoing calls and SMS. We observed N = 49 participants with respect to the telephone/SMS usage via our custom developed mobile phone app for 5 weeks. Extraversion was positively associated with nearly all related telephone call variables. In particular, Extraverts directly reach out to their social network via voice calls.

The Effect of Prestige Sensitivity on Price Acceptance in Vietnam’s Mobile Phone Market

2018 ◽  
pp. 97-112
Author(s):  
Huyen Thi Nguyen ◽  
Ngoc Minh Nguyen
Keyword(s):  
Mobile Phone ◽  
Mobile Phones ◽  
Structural Equation ◽  
Sampling Method ◽  
Product Knowledge ◽  
Mediating Role ◽  
Modelling Method ◽  
Equation Modelling ◽  
Convenience Sampling

The purpose of this study is to examine the effect of prestige sensitivity on mobile phone customer’s price acceptance in Vietnam and the mediating role of product knowledge and price mavenism on this relationship. We used the convenience sampling method for data collection via questionnaires with a sample of 605 consumers who purchased mobile phones. The collected data was analysed by applying a structural equation modelling method. The result indicates that prestige sensitivity has both direct and indirect effects on price acceptance via product knowledge and price mavenism. The findings suggest that prestige sensitivity can be used as a market segmentation criterion for mobile phones when making price decisions and providing customers with adequate information could improve price acceptance.

Women, Empowerment, and Mobile Phones in the Developing World

2020 ◽  
pp. 528-544
Author(s):  
Laura Stark
Keyword(s):  
Developing Countries ◽  
Mobile Phone ◽  
Social Status ◽  
Mobile Phones ◽  
Mobile Communication ◽  
Recent Literature ◽  
Mobile Telephony ◽  
Women Empowerment ◽  
Gender And Development ◽  
And Control

This chapter surveys and analyzes recent literature on mobile communication to examine its relationship to gender and development, more specifically how women in developing countries use and are impacted by mobile phones. Focusing on issues of power, agency, and social status, the chapter reviews how mobile telephony has been found to be implicated in patriarchal bargaining in different societies, how privacy and control are enabled through it, what benefits have been shown to accrue to women using mobile phones, and what barriers, limitations, and disadvantages of mobile use exist for women and why. The conclusion urges more gender-disaggregated analysis of mobile phone impact and use and offers policy and design recommendations based on the overview and discussion.

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