Brand Africa – A Guidebook to Strengthen the Competitiveness of African Tourism

2021 ◽  
Author(s):  

Africa is a diverse continent, with each of its countries endowed with unique features. This offers visitors a wide variety of opportunities to connect with different people, traditions and cultures, making for an unequaled tourism experience. The present book offers guidance on possible strategies and actions that African countries can adopt and implement with a view to strengthening their destination brands and rebuild their tourism sectors stronger. Prepared in collaboration with Africa Tourism Partners, the guidebook collects valuable insights and expertise from African national tourism organizations as well as examples of effective destination branding from Africa and beyond. It concludes with recommendations, operational frameworks and practical tools aimed at supporting African countries in advancing their branding and strengthening their competitiveness towards a stronger Brand Africa and the socioeconomic development of the continent through tourism.

2018 ◽  
pp. 16-31
Author(s):  
Tatyana Denisova

For the first time in Russian African studies, the author examines the current state of agriculture, challenges and prospects for food security in Ghana, which belongs to the group of African countries that have made the most progress in achieving the Sustainable Development Goals (SDGs). The SDGs are a collection of 17 global goals adopted by UN member states in 2015 with a view of achieving them by 2030. The SDGs include: ending poverty in all its forms everywhere (Goal 1); ending hunger, achieving food security and improved nutrition, and promoting sustainable agriculture (2); ensuring healthy lives and promoting well-being for all at all ages (3), etc. These goals are considered fundamental because the achievement of a number of other SDGs – for example, ensuring quality education (4), achieving gender equality (5), ensuring sustainable consumption and production patterns (12), etc. – largely depends on their implementation. Ghana was commended by the world community for the significant reduction in poverty, hunger and malnutrition between 2000 and 2014, i.e. for the relatively successful implementation of the first of the Millennium Development Goals (MDGs, 2000–2015) – the eradication of extreme poverty and hunger. However, SDGs require more careful study and planning of implementation measures. In order to achieve the SDGs, the Government of Ghana has adopted a number of programs, plans and projects, the successful implementation of which often stumbles upon the lack of funding and lack of coordination between state bodies, private and public organizations, foreign partners – donors and creditors, etc., which are involved in the processes of socioeconomic development of Ghana. The author determines the reasons for the lack of food security in Ghana, gives an assessment of the state of the agricultural sector, the effective development of which is a prerequisite for the reduction of poverty and hunger, primarily due to the engagement of a significant share (45%) of the economically active population in this sector. The study shows that the limited growth in food production is largely due to the absence of domestic markets and necessary roads, means of transportation, irrigation and storage infrastructure, as well as insufficient investment in the agricultural sector, rather than to a shortage of fertile land or labor.


2019 ◽  
Vol 36 (1) ◽  
pp. 128-152 ◽  
Author(s):  
Simplice A Asongu ◽  
Voxi HS Amavilah ◽  
Antonio R Andrés

This paper develops a framework (a) to examine whether or not the African business environment hinders or promotes the knowledge economy (KE), (b) to determine how the KE affects economic performance, and (c) how economic performance relates to the inequality-adjusted human socioeconomic development (IHDI) of 53 African countries during the 1996-2010 time period. We estimate the linkages with three related equations. The results support a strong correlation between the dynamics of starting and doing business and variations in KE. The results also show that there exists a weak link between KE and economic performance. Nonetheless, KE-influenced performance plays a more important role in socioeconomic development than some of the conventional control variables like foreign direct investment (FDI), foreign aid, and even private investment.


2016 ◽  
Vol 110 (3) ◽  
pp. 457-480 ◽  
Author(s):  
DAVID D. LAITIN ◽  
RAJESH RAMACHANDRAN

This article explores how language policy affects the socioeconomic development of nation states through two channels: the individual’s exposure to and (in reference to an individual’s mother tongue) linguistic distance from the official language. In a cross-country framework the article first establishes a robust and sizeable negative relationship between an official language that is distant from the local indigenous languages and proxies for human capital and health. To establish this relationship as causal, we instrument language choice with a measure of geographic distance from the origins of writing. Next, using individual level data from India and a set of 11 African countries, we provide microempirical support on the two channels—distance from and exposure to the official language—and their implications for educational, health, occupational and wealth outcomes. Finally, we suggest policy implications based on our findings.


1989 ◽  
Vol 6 (1) ◽  
pp. 170-172
Author(s):  
Lkram Azam

This book owes its origin to a major international conference held inApril by the Association of Muslim Social Scientists at Iowa State Universityin April 1983. The papers cover "a wide range of topics to match the widerange of crises in which the Muslim world finds itself." It includes forty-sixillustrative maps and figures and twenty-six tables. which make the texts moremeaningful.In recent times, the issues of Third World development and technologytransfer have stirred much controversy, resulting in a polarization of views.On one hand is the Third/Muslim World view that the so-called transfer oftechnology, whether from the capitalist or communist countries, iscounterproductive and exploitive, generating a client/dependency relationship.On the other hand, the donors feel that their "technological giveaways" promote"interdependence, collective self-reliance, and mutual interest." Between thesetwo extremes lies Muslim resurgence and Islamic revivalism, with Islam asa sociopolitical force providing its own ideological and institutional solutionsto the issues of development and technology transfer. The emphasis is onconscientious "value-patterned" socioeconomic development. Iowa StateUniversity's 1983 Conference and the present book focus on this motivatingtheme. They advocate alternate development strategies which are basicallyIslamic in spirit, substance, and system.In section 1 of the book, trends and issues typical of the Muslim worldare evaluated, specifically with reference to Pakistan. The first paper is acomparatively short study of coloniaJism (capitalist and communist) vis-avisthe Muslim world. The remedial recipe is an Islamic DevelopmentPolicy/Strategy. The second paper discusses the development dilemma of theIslamic countries, in the light of Islanuc values. The third author emphasizesthat Islamic development is holistic, aiming at the moral man in a moralsociety. Taken together, these first three papers form a contextual frameworkfor specific area case studies analyzing the influence of alien aid and alienatingdevelopment strategies ...


2012 ◽  
pp. 396-413
Author(s):  
Emmanuel C. Alozie

This study explores Nigeria’s e-agriculture policies and those of other African governments. It also proposes what e-agricultural strategies these governments could adopt to enhance their agricultural output by examining the history of agriculture in Nigeria; the current status of Nigerian information and communication technologies and e-government policies with emphasis on agriculture. The analysis addresses the role of communications as instrument of national development. In view of the economic status of African countries, the study calls on Nigeria and other African governments to adopt a cautious approach as they embark on e-agriculture policies and acquisition of information and communication technologies to promote national development. The study calls on African governments to liberalize their agricultural policies, establish agricultural cooperatives, educate rural famers and offer telecommunication services in the rural areas if they hope to raise their agricultural productivity.


2020 ◽  
Vol 26 (2) ◽  
pp. 419-436
Author(s):  
Assumpció Huertas ◽  
Jan Gonzalo

Purpose – The goals of this study are to find out which factors contribute to AR applications generating satisfactory tourism experiences; analyze the impact of AR on destination brand communication; and examine whether the act of communicating the destination brand also increases satisfactory tourist experiences. Design – The research is based on a case study of an AR application that belongs to the city of Tarragona (Spain) that reproduces its main monuments dating from the Roman era. Methodology – The study includes one survey conducted on 150 participants (75 tourists, 75 residents) and 15 in-depth interviews with respondents who used the Imageen application. Approach – The analysis provides detailed information on the users’ experiences and opinions, highlighting the different variables that provide the most satisfactory tourist experiences. Findings – The study shows that the AR application creates highly satisfactory tourism experiences, although not extraordinary. The main contribution of this study has been to demonstrate that the AR application has the potential to communicate the destination brand. Originality of the research – This study provides knowledge on the AR role in constructing a destination brand and its relationship with the tourism experience. Particularly, the findings of this paper have significant implications for DMOs and their marketing and communication strategies.


2016 ◽  
Vol 48 (1) ◽  
pp. 74-90 ◽  
Author(s):  
Vusi Gumede

The African continent remains at the periphery in world affairs, as many have argued. Similarly, many scholars have advanced cogent reasons for this unfortunate reality. The development of the continent is also unimpressive, relative to the potential of the African economies. It is therefore important that Africa pursues its own socioeconomic development approach instead of what appears to be inappropriate policies that are being implemented in most if not all African countries, as argued elsewhere. This article makes a case for African (traditional/indigenous) leadership and examines political leadership in particular with the view of ensuring that Africa reclaims its lost glory and recovers its stolen legacy (to paraphrase George James). The article argues that African leadership should be infused with thought leadership, thought liberation, and critical consciousness. And critical consciousness and thought liberation should be linked to decolonizing the minds of Africans, as Ngũgĩ wa Thiong’o and others have argued.


2019 ◽  
Vol 7 (5) ◽  
pp. 849-855 ◽  
Author(s):  
Olawale Olonade ◽  
Tomike I. Olawande ◽  
Oluwatobi Joseph Alabi ◽  
David Imhonopi

BACKGROUND: Even though maternal mortality, which is a pregnancy-related death is preventable, it has continued to increase in many nations of the world, especially in the African countries of the sub-Saharan regions caused by factors which include a low level of socioeconomic development. AIM: This paper focuses on cogent issues affecting maternal mortality by unpacking its precipitating factors and examining the maternal health care system in Nigeria. METHODS: Contemporary works of literature were reviewed, and the functionalist perspective served as a theoretical guide to examine the interrelated functions of several sectors of the society to the outcome of maternal mortality. RESULTS: It was noted that apart from the medical related causes (direct and indirect) of maternal mortality, certain socio-cultural and socioeconomic factors influence the outcome of pregnancy. Also, a poor health care system, which is a consequent of weak social structure, is a contributing factor. CONCLUSION: As a result, maternal mortality has debilitating effects on the socioeconomic development of any nation. It is therefore pertinent for the government to improve maternal health and eradicate poverty to ensure sustainable development.


2020 ◽  
Vol 2020 ◽  
pp. 1-12
Author(s):  
Seth Kofi Debrah ◽  
Mark Amoah Nyasapoh ◽  
Felix Ameyaw ◽  
Stephen Yamoah ◽  
Nii Kwashie Allotey ◽  
...  

Energy has become the driving force for national infrastructure development, including the socioeconomic development of every society. Ghana, like many other African countries, formulated developmental policies to attain middle-income status in the medium term. Socioeconomic growth comes with an upsurge in electricity consumption. Ghana seeks to use industrialization to achieve its middle-income target. To achieve this target, there is a need to develop a reliable, sustainable and affordable energy supply in a benign environment. The entry point for Ghana to become a middle-income economy is a cost-effective and reliable electricity supply. Ghana is endowed with fossil fuel, hydro and renewable resources to drive its industrial ambitions, but the indigenous gas fields feeding some thermal plants for electricity production are decreasing and could run out by early 2030 unless new fields are discovered and may also be affected by price volatility. The untapped hydro resources are also small and unreliable if the country seeks to become a middle-income country. Despite the abundant renewable resources, they are intermittent and do not present a baseload option. In safeguarding Ghana’s energy security, the country seeks to include nuclear energy into her energy mix. This research paper discusses the major drivers for nuclear energy inclusion.


2014 ◽  
Vol 14 (2) ◽  
pp. 279-302 ◽  
Author(s):  
Mi Yung Yoon ◽  
Chungshik Moon

In the past several years, the Republic of Korea—a former least developed country (LDC) and aid recipient that became a donor—joined the “club of emerging donors” to Africa. In March 2006, President Roh Moohyun declared Korea's Initiative for Africa's Development. The initiative puts poverty reduction and socioeconomic development of African countries in the forefront. Using pooled cross-sectional time series data, in this study we examine the determinants of Korean bilateral official development assistance (ODA) to Africa for the period 1991–2011. The findings of the study suggest that the approach of Korean ODA does not differ significantly from that of many conventional donors whose ODA disbursement has had a dual purpose: to improve the welfare of developing countries and to serve self-interests.


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