scholarly journals Teachers’ End-User Attitudes Toward the Implementation of School-Based Social Networking Sites in K-8 Schools

2020 ◽  
Author(s):  
Barak D. Stanley
Keyword(s):  
United States ◽  
Social Networking ◽  
Social Networking Sites ◽  
Subjective Norm ◽  
Perceived Usefulness ◽  
Security Awareness ◽  
End User ◽  
School Based ◽  
User Attitudes ◽  
Teachers Attitudes

Advancement in technologies, such as smartphones and social networking sites (SNSs), are transforming traditional school-based communication in education. School-based SNSs are a web-based system that enables administrators and teachers to (1) create or join a semi-public online school community within a bounded system, (2) construct a virtual classroom with individual student profiles, or avatars, (3) invite parents and guardians to create a profile and link with their child's profile, (4) and communicate with students, parents, and guardians about students' school experiences using the classroom management and communication platform. ClassDojo, a school-based SNS, has over three million teachers and 35 million students using the platform (Williamson, 2017a). Teachers create and manage the virtual community; therefore, it is crucial to understand teachers' end-user attitudes towards adopting school-based SNSs. An extension of the Technology Acceptance Model (TAM) examined K-8 teachers' end-user attitudes to integrate school-based SNSs in United States' primary and middle schools. The TAM's foundation, extensions, and correlation to teachers' attitudes towards technology presented as an ideal model to ground the study. Thus, using theoretical and empirical studies related to teachers' adoption of technology and SNSs, this research study extended TAM using the following factors: (1) perceived usefulness (PU), (2) perceived ease of use (PEOU), (3) security awareness (SA), (4) subjective norm (SN), (5) attitude toward using SNSs (ATT), and (6) intention to use SNSs (ITU). TAM research traditionally relies on obtaining self-reported data from participants through survey. This survey-research collected data from 264 kindergarten to eighth-grade teachers throughout the United States. The survey data was used to analyze descriptive statistics between TAM variables, as well as perform path analyses on the relationships between the TAM variables. In this study, the TAM was extended to include subjective norm (SN) and security awareness (SA). In summary, a majority of K-8 teachers had a generally favorable attitude about ClassDojo's: (1) perceived usefulness, (2) perceived ease of use, (3) security awareness, (4) subjective norm, (5) attitude towards use, and (6) intention to use. Path analysis with latent factors utilized multiple regressions to assess the direct and indirect influences of variables within a model (Hatcher, 2013). The extended TAM model was reliable and illustrated that seven out of the eight path analyses were statistically significant. Teachers' attitudes towards ClassDojo use had the most statistically significant influence on teachers' intentions to use ClassDojo. Similar to findings from traditional TAM studies, perceived usefulness had the largest statistically significant influence on teachers' attitudes toward ClassDojo use. A thematic analysis of teachers' comments about ClassDojo provided support for the extended TAM path analysis. In conclusion, this study synthesized other TAM variables to establish, the Teacher Technology Acceptance Model of Social Networking Sites (T-TAMS), to identify and explore factors that positively influenced K-8 teachers' end-user attitudes towards school-based SNSs use. Lastly, limitations and future research were presented. This study advanced research on teachers' TAM of SNSs, teachers' end-user attitudes toward ClassDojo, and school-based communication. Thus, these findings can be used to boost ClassDojo's adoption rates among K-8 schools in the United States.

Requirements for Personalized m-Commerce

2013 ◽  
Vol 11 (4) ◽  
pp. 19-36 ◽  
Author(s):  
Laura Becker ◽  
Key Pousttchi
Keyword(s):  
Social Networks ◽  
Social Networking ◽  
Online Social Networks ◽  
Social Networking Sites ◽  
Structural Equation ◽  
Subjective Norm ◽  
Equation Model ◽  
Perceived Usefulness ◽  
Men And Women ◽  
Perceived Enjoyment

Mobile devices are used to initiate shopping or enhance traditional shopping experiences. The integration of m-commerce with social networking sites enables marketers to provide really personalized offers to customers. The basis for that is an in-depth understanding of customers’ needs and expectations which can be analyzed on social networking sites due to their explicit and implicit presentation of the customers’ context and needs as well as due to their rising popularity. This study investigates the reasons for customers to use online social networks, using the example of Facebook. For that purpose, a structural equation model with formative constructs is developed and tested against data from young Facebook users. The authors’ results show that subjective norm might show no direct effect but, however, it has a large influence which occurs indirectly via perceived usefulness and perceived enjoyment. Additionally, the authors reveal that drivers for the usage intention of social networks show major differences between men and women.

scholarly journals Perceived value of social networking sites (SNS) in students' expressive participation in social movements

2014 ◽  
Vol 8 (1) ◽  
pp. 56-78 ◽  
Author(s):  
Juan D. Borrero ◽  
Shumaila Y. Yousafzai ◽  
Uzma Javed ◽  
Kelly L. Page
Keyword(s):  
Social Movements ◽  
University Students ◽  
Social Networking ◽  
Technology Acceptance ◽  
Social Networking Sites ◽  
Structural Equation ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Intention To Use ◽  
Content Type

Purpose – The purpose of this study is to determine the beliefs that influence university students to use social networking sites (SNS) for expressive participation in social movements. Design/methodology/approach – The original technology acceptance model (TAM), a quantitative methodological approach, and a survey were used to collect responses from 214 university students in Spain. Structural equation modelling was used to test the proposed relationships. Findings – Results confirm that the perceived ease of use (PEU) and perceived usefulness (PU) of SNS significantly affect a student's intention to use SNS for expressive social participation in social movements, with use intention significantly affecting actual participation. There was no significant moderating effect of students' gender on these relationships. Originality/value – Although there is much discussion in the popular press about how people use SNS, there is no published empirical research on the determinants that contribute to a person's intention to use and actual use of SNS in the context of social movements. This paper is one of the first studies to investigate young people's perception of the SNS usefulness and ease of the use for participation in social movements.

A Case of Academic Social Networking Sites Usage in Malaysia

2016 ◽  
Vol 9 (2) ◽  
pp. 88-99 ◽  
Author(s):  
Maryam Salahshour ◽  
Halina Mohamed Dahlan ◽  
Noorminshah A. Iahad
Keyword(s):  
Social Networking ◽  
Social Networking Sites ◽  
Academic Research ◽  
Perceived Usefulness ◽  
Privacy And Security ◽  
Daily Lives ◽  
Research Activities ◽  
New Type ◽  
Technology And Communication ◽  
The Impact

Social networking tools have become an integral part of our daily lives. Recently, a new type of Social Networking Sites (SNSs) namely Academic Social Networking sites (ASNSs) has attracted global users. There is perceived usefulness on the impact of ASNSs on patterns of academic research activities. However, it remains unclear why some researchers do not use ASNSs at all. The purpose of this paper is therefore to explore the ASNSs usage among Malaysian academic researchers and to investigate benefits, specific purpose, drivers and barriers of using ASNSs. A total of 210 completed cases were collected through paper-based and online-based questionnaire. In order to show the outcome of the research, descriptive interpretation of data is performed. The overall findings of this research indicate that there is low rate of ASNSs usage among researchers. In addition, the results show that colleagues, attitude toward technology and communication benefits are the drivers to use ASNSs and trust, privacy and security are the common barriers regarding to use ASNSs.

Adoption of social networking sites for educational use

2019 ◽  
Vol 11 (1) ◽  
pp. 2-19 ◽  
Author(s):  
Godfred Matthew Yaw Owusu ◽  
Rita Amoah Bekoe ◽  
Dorothea Sekyiwa Otoo ◽  
Akua Pokuaa Essah Koli
Keyword(s):  
University Students ◽  
Social Networking ◽  
Social Networking Sites ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Survey Method ◽  
Perceived Ease Of Use ◽  
School Students ◽  
Content Type ◽  
Respondent Group

PurposeThe purpose of this paper is to examine the views of university students on social networking sites (SNSs) adoption for educational purposes and investigate the factors that motivate students to use SNSs for academic purposes.Design/methodology/approachA survey method of research was adopted and questionnaires were administered to the respondent group. A total of 522 valid responses from the University of Ghana Business School Students were used in the empirical analysis. Regression analysis was used to examine the relationship among the key constructs of the study.FindingsThe results of this study suggest that perceived usefulness, perceived ease of use, the existence of facilitating conditions and the purposes of SNSs are the key factors that motivate students to adopt SNSs for academic purposes. However, the influence of other people in society and the desire to be identified with social groups were found not to be important predictors of SNSs use by students for educational purposes.Research limitations/implicationsThe data examined in this study are based on sample responses from only one university, which may limit the extent of generalization of the findings.Originality/valueThis paper provides some useful insights into the key predictors of SNSs adoption for educational use by university students from the perspective of a developing country.

How Do You “Like” My Style? Examining How Communication Style Influences Facebook Behaviors

2015 ◽  
Vol 8 (3) ◽  
pp. 276-292 ◽  
Author(s):  
Courtney Hodge ◽  
Joseph A. Pederson ◽  
Matthew Walker
Keyword(s):  
Social Networking ◽  
Social Networking Sites ◽  
Communication Strategies ◽  
Personal Communication ◽  
Communication Style ◽  
Communication Styles ◽  
Marketing Communication ◽  
Sports Fans ◽  
Attitudes And Behaviors ◽  
User Attitudes

Given the increasing popularity of social-networking sites, it is extremely important for brand managers involved with Internet-based communication platforms to evaluate whether their communication strategies are positively influencing user attitudes and behaviors toward their brands. This article aims to address this need by investigating how sports fans respond to various marketing communication styles via Facebook posts. Using a case-manipulation design, this study empirically examines the relation among communication styles and individual willingness to engage in 4 common Facebook behaviors (i.e., “comment,” “like,” “share,” and “RSVP”). The results indicate that a personal communication style enhanced individual willingness to “comment” on Facebook posts, while the colorful style enhanced individual willingness to “like” and “RSVP” to Facebook events.

Self-Disclosure on Social Networking Sites

2015 ◽  
Vol 43 (1) ◽  
pp. 1-13 ◽  
Author(s):  
Kaan Varnali ◽  
Aysegul Toker
Keyword(s):  
Social Networking ◽  
Social Networking Sites ◽  
Personal Information ◽  
Subjective Norm ◽  
Self Disclosure ◽  
Self Monitoring ◽  
Willingness To Disclose ◽  
Independent Effects ◽  
The Impact ◽  
Public Self Consciousness

Our aim was to contribute to the understanding of self-disclosure behavior on social networking sites (SNS). Participants (N = 1,294) completed online surveys comprising measures of willingness to disclose personal information on SNS, self-esteem, SNS affinity, self-disclosure, honesty of self-disclosure, subjective norm, self-monitoring skills, and public self-consciousness. Our findings suggest that self-disclosure mediates the impact of communication-based personality characteristics on the use of SNS, and that subjective norm and SNS affinity also have significant independent effects.

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