scholarly journals BALANCED SYSTEM OF INDICATORS AS A TOOL OF THE FORMATION OF THE CREATIVE POTENTIAL OF COMPANIES

2021 ◽  
Vol 4 (39) ◽  
pp. 99-108
Author(s):  
N. Ivanova ◽  
A. Klymenko ◽  
D. Kucherenko ◽  
T. Kuznetsova ◽  
O. Salimon
Keyword(s):  
Human Capital ◽  
Development Strategy ◽  
Balanced Scorecard ◽  
Creative Industries ◽  
Process Efficiency ◽  
Creative Economy ◽  
Tolerance Index ◽  
Global Index ◽  
Creative Potential ◽  
Industry Affiliation

Abstract. The modern driver of the country’s economic development is the creative economy, which is considered by many scientists as a new model of the growth. Ukraine has not stayed away from the process of forming a creative economy. According to the rating of the Global Creativity of the Martin Prosperity Institute, Ukraine ranked 45th among 139 countries. Analysis of the content of the Global Index suggests that it is the high rating of the Talent Index (24 positions) that caused a fairly high Global Index. The reinforcing components of the High Talent Index are the number of the highly educated people and the share of creative workers. The Technology Index is quite high (43 positions). As for the Tolerance Index, Ukraine ranked 105th. The considered components of the indices allowed us to draw a conclusion about the existing unrealized and powerful reserves of Ukraine’s creativity. An important component of the formation of the creative economy of Ukraine is the creative industries. However, research has shown that the sources of creative potential are in non-creative industries. The basis of such sources is a human capital. It is important to find tools that will increase the creative potential of any business structure, regardless of its industry affiliation. However, research has shown that this problem has gone unnoticed by scientists. The article proves that such a tool is a balanced scorecard. The aim of the article is to analyze a balanced system of indicators in terms of their compliance with the requirements of the creative economy and to find sources for adapting this system to new requirements. The system is not only evaluative, but also serves as a means of the strategic management, as it allows you to direct the development strategy of the organization in the plane of specific strategic objectives and indicators. The advantages of the system are the ability to identify performance indicators to determine the main direction of the organization, and for individual units; use of feedback; bringing specific goals to each specific performer; motivation of employees of the enterprise depending on the results of the task; universality of application of the system. Analysis of the essence of a balanced scorecard allowed to identify sources of creativity for each of the four components of the system (financial, customer evaluation, business process efficiency, staff). The search for sources of system adaptation was carried out for BAKER TILLY Ukraine LLC. The company uses a balanced scorecard, which has its four main components and does not belong to the creative industries. As a result of the analysis of the company’s activity, the sources of increasing the creative potential were identified and the methods of their implementation were proposed. Keywords: creative economy, human capital, creative potential, balanced scorecard, sources of creativity. Formulas: 0; fig.: 0; tabl.: 2; bibl.: 15.

Creative economy: Towards cultural heritage capitalization

2017 ◽  
pp. 100-116 ◽  
Author(s):  
T. Abankina
Keyword(s):  
Cultural Heritage ◽  
Creative Industries ◽  
Creative Economy ◽  
Heritage Preservation ◽  
Creative Potential ◽  
Strategic Development ◽  
Post Industrial ◽  
Cultural Heritage Preservation

The paper analyzes trends in the development of the creative economy in Russia and estimates the export potential of the Russian creative industries. The author demonstrates that modern concepts of cultural heritage preservation focus on increasing the efficiency of its use and that building creative potential and systematic support of the creative industries are becoming a key task of the strategic development of regions and municipalities in the post-industrial era.

scholarly journals STARTUP AS A STRATEGIC COMPONENT OF THE DEVELOPMENT OF THE CREATIVE ECONOMY OF UKRAINE

2021 ◽  
Vol 5 (40) ◽  
pp. 389-398
Author(s):  
N. Ivanova ◽  
D. Kucherenko ◽  
Т. Kuznetsova ◽  
N. Hurzhyi ◽  
L. Lutay
Keyword(s):  
Human Capital ◽  
Production Capacity ◽  
Creative Industries ◽  
Creative Economy ◽  
Innovation Ecosystem ◽  
Structural Part ◽  
Positive Effects ◽  
The Creation ◽  
The Government ◽  
Support Fund

Abstract. The radical changes that took place at the end of the last century contributed to the emergence of a creative economy. Unlike previous economies, in which the main factors of production were production capacity, land and labor, the basis for the development of the creative economy was the creative potential of man. The current economic situation in Ukraine faces many challenges that need to be confronted with viable solutions. The occupation of Crimea cost Ukraine 3.6% of GDP, and the occupied territories of Donbass cost another 15% of GDP and 25% of all Ukrainian industry. In addition, many industries and factories in Ukraine are physically and morally obsolete and require large capital investments. These problems, which, as the experience of Ukraine shows, are not solved by traditional tools, force us to look for non-standard ways to solve them. Such approaches are offered by the creative economy.To assess the opportunities provided to Ukraine by the development of the national creative economy, the article considers the positive effects of the creative economy as evidenced by the successful experience of other countries. Such effects are the formation of creative human capital, increasing incomes, increasing tolerance, the revival of depressed regions. However, the realization of these positive effects is possible provided that there are components of the creative economy in Ukraine. Research by Ukrainian scientists proves that in Ukraine there are the main features of the creative economy, namely: creative industries; creative class as a basis of the creative lever of development of creative economy; young, creative, ambitious entrepreneurs — startups. A key factor in the development of the creative economy is creative human capital, an essential component of which are entrepreneurs — innovators who establish startups to implement their ideas. Analyzing the various definitions of the category «startup», the authors concluded that the most acceptable is one that reflects the fundamental difference between startups and other businesses, namely: a startup is a business structure based on revolutionary innovations, the purpose of which is to solve a specific problem presentation of a new product or service in conditions of extreme uncertainty. Taking into account the innovative nature of startups, their impact on the creation and development of creative industries and the creative economy in general allowed the authors to conclude that startups are a strategically important component of the development of the creative economy. Research has shown that the Ukrainian startup ecosystem has good potential for development. However, the Government of Ukraine is not yet paying due attention to the development of the ecosystem for the successful creation and operation of domestic startups. Only in the last few years has Ukraine begun to support innovative products at the state level. Examples of such support are the creation of the Invention Support Fund of the Ministry of Economic Development and the Ukrainian Startup Fund. In addition, according to the strategy for the development of innovation for the period up to 2030, startups are a structural part of the national innovation ecosystem. However, intensive long-term work is needed to create an effective startup support ecosystem. Even with large investments and the desire to replicate the successful ecosystems of Silicon Valley or New York, it is very difficult, because their infrastructure was formed over 30 years. Keywords: creative economy, positive effects, creative human capital, startup, ecosystem of startups. JEL Classification М11 Formulas: 0; fig.: 1; tabl.: 1; bibl.: 14.

scholarly journals Creative economy as a tool of competitiveness

2020 ◽  
Vol 83 ◽  
pp. 01007
Author(s):  
Jana Centárová
Keyword(s):  
Intellectual Property ◽  
Natural Environment ◽  
Driving Force ◽  
Economic Value ◽  
Creative Industries ◽  
Creative Class ◽  
Creative Economy ◽  
Creative Industry ◽  
Creative Potential ◽  
Creative City

Creativity is a fundamental manifestation of human existence and is present in every human being in different forms. The creative economy is a natural environment for innovative ideas, development and exploitation of creative potential. Over the last two decades, it has been observed that creativity is gradually becoming a driving force for economies, and as a result the importance of creative industries is also increasing. The creative industry is increasingly becoming part of EU documents and policies. The governments of the creative countries gradually introduced the concept of the creative industry, the creative class and the creative city and their importance. The creative industry refers to those parts of the economy that create economic value on the basis of individual creative input or artistic talent. It is a sector based on the exploitation of intellectual property. The aim of this work is to briefly map the concept of creative economy and its measurement in the work of foreign and Slovak authors and describe the possible potential of this industry.

scholarly journals ECONOMIA CRIATIVA E GESTÃO DA CULTURA NA CIDADE DE PALMAS – TO

2018 ◽  
Vol 4 (3) ◽  
pp. 1015
Author(s):  
Alex Pizzio ◽  
Agnelo Rocha Nogueira Soares
Keyword(s):  
Development Strategy ◽  
Direct Relationship ◽  
Living Conditions ◽  
Creative Economy ◽  
Creative Potential ◽  
Cultural Management ◽  
Palabras Clave ◽  
Cultural Variable ◽  
Culture Development ◽  
The City

O presente artigo objetiva avaliar o potencial criativo da cidade de Palmas, capital do estado do Tocantins, por meio da gestão da cultura no Município. Para tanto, realizou-se uma investigação bibliográfica e documental acerca da Economia Criativa, aproximando o arcabouço teórico à realidade da capital tocantinense. Os dados analisados revelam que a promoção da melhoria das condições de vida dos indivíduos por meio da utilização de ativos intangíveis, com destaque para a variável cultural, é uma estratégia de desenvolvimento que transcende o campo teórico e permitem identificar uma relação direta entre a adoção de políticas públicas vinculadas à Economia Criativa e a melhoria das condições de vida da população.   PALAVRAS-CHAVE: cultura, desenvolvimento, economia criativa, gestão cultural.   ABSTRACT This article aims to evaluate the creative potential of the city of Palmas, the capital of the state of Tocantins, through the management of the culture in the municipality. For this, a bibliographical and documentary investigation was conducted about the creative economy, bringing the theoretical framework to the reality of the capital Tocantinense. The analysed data reveals that promoting the improvement of the living conditions of individuals through the use of intangible assets, highlighting the cultural variable, it is a development strategy that transcends the theoretical field and enable it to identify a direct relationship between the adoption of public policies linked to the creative economy and the improvement of the living conditions of the population.   KEYWORDS: culture, development, creative economics, cultural management.     RESUMEN El presente artículo objetiva evaluar el potencial creativo de la ciudad de Palmas, capital del estado de Tocantins, por medio de la gestión de la cultura en el Municipio. Para ello, se realizó una investigación bibliográfica y documental acerca de la Economía Creativa, aproximando el marco teórico a la realidad de la capital tocantinense. Los datos analizados revelan que la promoción de la mejora de las condiciones de vida de los individuos por medio de la utilización de activos intangibles, con destaque para la variable cultural, es una estrategia de desarrollo que trasciende el campo teórico y permite identificar una relación directa entre la adopción de la adopción políticas públicas vinculadas a la economía creativa y la mejora de las condiciones de vida de la población.   PALABRAS CLAVE: cultura, desarrollo, economía creativa, gestión cultural.

scholarly journals Towards a 'New Equilibrium': The Economics and Politics of the Creative Industries in Singapore

2006 ◽  
Vol 24 (2) ◽  
pp. 55-71 ◽  
Author(s):  
Terence Lee
Keyword(s):  
Development Strategy ◽  
Creative Industries ◽  
Critical Examination ◽  
Creative Economy ◽  
Media Industry ◽  
Global Trends ◽  
The Arts ◽  
Policy Direction ◽  
High Level ◽  
Economics And Politics

On 26 September 2002, as Singapore faced up to its worst economic year since attaining full political independence in 1965, the Creative Industries Working Group (CIWG) of the Economic Review Committee (ERC), a governmentappointed, high-level body tasked with identifying future economic growth sectors and opportunities for Singapore, unveiled its report entitled Creative Industries Development Strategy: Propelling Singapore's Creative Economy (CIWG, 2002). This was the first time the voguish concept of the 'creative industries' had been publicly acknowledged and embraced in Singapore. It is believed that the development of a 'creative cluster' – or a creative network comprising the arts and cultural sector, the design sector and the media industry – would propel Singapore's new innovation-driven economy by 'industrializing' the cultural (and culture-related) sectors in Singapore. Among other envisaged outcomes, this policy aims to encourage risk-taking and entrepreneurship and to attract creative 'talents' to locate in Singapore. Whilst the notion of the 'creative industries' has been objectively modelled after global trends and policies, its application in a society notorious for its censorious political and cultural climate is fraught with problems. This article offers a critical examination of this new creative industries policy direction spearheaded by the Singapore government, and considers the economics and politics of creativity in what is being presented as the 'new' Singapore of the twenty-first century.

scholarly journals Creativity as a basis for rural tourism development strategy

2020 ◽  
pp. 76-83
Author(s):  
A.P. Pechenyuk
Keyword(s):  
Rural Development ◽  
Development Strategy ◽  
Tourism Development ◽  
Cultural Development ◽  
Creative Industries ◽  
Rural Tourism ◽  
Creative Economy ◽  
Successful Implementation ◽  
Rural Settlements ◽  
Ukrainian Society

The subject of the study is creativity as a component of tourism development strategy. The aim is to study the socio-cultural development of Ukrainian society for creativity and to identify its directions in rural tourism development strategies. The set of methods, principles and techniques of scientific knowledge was used: a) systematic approach method - when considering creativity as a system consisting of a certain number of interrelated elements; b) comparative analysis - in the study of trends in the development of socio-cultural sphere; c) a scientific abstraction method - to highlight the strong, typical links between socio-cultural development and creativity. The socio-cultural development of Ukrainian society as a potential producer of creative ideas has been investigated. The general tendencies of development of creative sectors of economy are determined. Models of relations between creative industries and the rest of the economy are considered. The creative industry has been linked to the rural economy's impression economy. Problems of development of socio-cultural sector of rural territories of Ukraine are outlined and analyzed. The directions of changing the paradigm of perception of rural settlements in relation to their reorientation to tourist activity are determined. It is established that successful implementation of a rural development strategy is not possible without a creative component that will help to form an innovative tourism product and attract new consumers. The indicators of creativity that are necessary for the formation of rural tourism development strategy are presented. Directions for positive change in rural communities have been identified. The results of the study may be the direction of developing an effective national strategy for rural development, based on creative ideas and involvement of creative sectors, which will ultimately be a social effect of the proposals. Keywords: creativity, tourism development, socio-cultural development, green tourism, strategy, creative economy.

scholarly journals DEVELOPMENT OF IT EDUCATION AS A FACTOR OF THE FORMATION OF CREATIVE HUMAN CAPITAL

2021 ◽  
pp. 5-16
Author(s):  
Tatiana Posnova ◽  
◽  
Hanna Tereshchenko ◽  
Keyword(s):  
Human Capital ◽  
General Structure ◽  
Value Added ◽  
Creative Industries ◽  
Creative Economy ◽  
Educational Training ◽  
School Students ◽  
Education Development ◽  
It Education ◽  
And Mathematics

Nowadays in Ukraine the problem of educational training of IT specialists is relevant as a factor of the formation of creative human capital. The problem of IT education development is one of the key tasks in the process of ensuring the growth of creative industries, the contribution of which can be assessed by their share in GDP, value added, number of jobs, export potential and foreign exchange inflows. The article uses general scientific research methods such as analysis, synthesis, comparison, induction, deduction and statistical method. The purpose of the article is to assess the development of IT education, identify issues and assess prospects for the formation of a creative economy. The article analyzes the Creative outputs of European countries in 2020; the analysis includes the dynamics of growth of the number of IT specialists in Ukraine for 2014-2020; the share of IT specialists in the general structure of employment, the level of formation of mathematical literacy of students in Ukraine against the background of the achievements of their peers in the OECD countries; regional data on the results of the participants in the external independent assessment in mathematics; the number of people who graduated in IT and mathematics. Based on the analysis, the main directions of the development of IT education as a factor of the formation of creative human capital were identified. Conclusions are made on the directions of the development of IT education as a factor of the formation of creative human capital, including the following: increasing funding for training of IT specialists, as well as broad involvement of students in research, which will ensure the development of innovative competencies of future graduates; increasing the mathematical competencies of general secondary school students; ensuring the ability of higher education institutions to train such specialists who meet the requirements of the labor market; creation of innovative business universities, which, in turn, will provide an opportunity to respond quickly to the needs of the IT sector; ensuring stable cooperation with leading IT companies, which will help adapt educational programs to the needs of the creative IT industry.

scholarly journals CREATIVITY OF HUMAN CAPITAL IN THE HOTEL INDUSTRY

2021 ◽  
Vol 71 (3) ◽  
Author(s):  
Alla Samoilenko ◽  
Kateryna Khrulkova
Keyword(s):  
Human Capital ◽  
Hospitality Industry ◽  
Hotel Industry ◽  
Creative Industries ◽  
Creative Economy ◽  
Cash Income ◽  
Successful Operation ◽  
Complex Action ◽  
Strategic Measures ◽  
New Ideas

The article considers the essence of human capital from the standpoint of its creativity in the hotel industry. Groups of creative assets that form the creativity of human capital are presented. The Strategy of Sustainable Development of Ukraine until 2030 is studied, in particular in the direction of "Creative Industries and Hospitality Industry", and on the basis of which strategic measures to create a competitive creative economy are identified. It is noted that material motivation in labor activity is considered from the standpoint of the complex action of a number of macro- and microeconomic factors, including: the level of wages and its dynamics; the presence of a direct dependence of the level wages from quantity, quality and results of work; wage differentiation in the enterprise and in society as a whole; personal income structure; material support of available cash income, etc. Methods of personnel motivation at hotel business enterprises and features of motivation system on the basis of factor factors are presented. The components of intangible incentives in the hotel business to increase the creativity of human capital are described. It was found that the motivation of human capital in the hotel industry is an important factor in the successful operation of enterprises in this area, as well as a significant means of increasing the creativity of human resources. It is also emphasized that motivation methods should be based on an individual approach. The creative abilities and competencies that a modern employee of the hotel industry should have are proposed, namely: the ability to generate new ideas and solutions; tendency to be critical of one's own ideas and the ideas of others; the ability to identify new opportunities, publicly present their ideas and experiences, coordinate their activities and acquire new knowledge. Intangible ways of motivation will make it possible to increase the level of creativity of human capital in the hotel industry, as employees will also not be willing to change jobs and will be very enthusiastic and energetic to work. In the hotel business, the method of motivating employees by departments is widely used. Programs are being developed for individual departments in order to increase the desire of staff to perform their work better and better.

Human Capital Development in the Conditions of Creative Economy

2020 ◽  
pp. 77-85
Author(s):  
Iryna Kalenuk ◽  
◽  
Nataliya Kuznetsova ◽  
Keyword(s):  
Human Capital ◽  
Social Development ◽  
Social Institution ◽  
Business Environment ◽  
Creative Industries ◽  
Creative Economy ◽  
Main Function ◽  
Human Capital Development ◽  
Key Factor ◽  
Capital Development

The purpose of the article is to determine the main features of human capital development, the formation of its new quality in creative economy. Creativity and intellectualization of social development influence the formation of a new structure of the national economy, where “creative industries” appear, based on the creative abilities, skills and talents of people capable of influencing economy through personal intellectual property. This means that human capital is becoming a key factor in the formation and development of the creative sector of national economies. The authors substantiate the role and significance of creative economy from two positions. It is viewed as a sector of the economy that unites industries based on creative activity determining success and dynamics of their development, and the formation of a favourable environment for the creative sector has a significant impact on economic growth. It is also considered as a system of socio-economic relations dealing with the formation, development and use of creative human capital, which is the core of creative economy. In the context of the formation and development of creative human capital, the role of education as an important social institution is highlighted. The necessity of introducing the concept of continuous education on the basis of open access to educational resources through the Internet, formation of local and global educational spaces and networks through the system of distance learning in the cultural and creative sectors and the need to develop business education and STEAM education to train professionals in creative industries are substantiated. The authors point out that in the conditions of digitalization of social development modern education should acquire signs of creativity, actively integrate into the environment of creative business and science and interact with them. The main function of the education of the future should be training of creative human resource capable of meeting global challenges and flexibly adapting to a rapidly changing business environment. Training and development of highly-professional creative human capital should become one of the country’s priorities in the context of creative economy formation.

scholarly journals INFLUENCE OF THE CREATIVE ECONOMY ON MODERN MANAGEMENT OF CREATIVE INDUSTRIES

2020 ◽  
pp. 120-127
Author(s):  
D. A. Prokofeva ◽  
N. V. Shamardina
Keyword(s):  
Modern Society ◽  
Quality Characteristics ◽  
Creative Industries ◽  
Creative Class ◽  
Self Organization ◽  
Creative Economy ◽  
Work Processes ◽  
Creative Potential ◽  
Working Process ◽  
Modern Approach

The features of the modern approach to the organization of working process in creative industries, where the key is the concept of “teal organization” distinctive quality characteristics of which are self-government and self-organization, implying independent implementation of the work processes and projects realization by the employees, have been considered. The rules of creating competent communication with the creative class, people who are the driving force of the creative economy, play an essential role in organizing the management of creative industries in modern society. The functioning of “teal organizations” exclusively within the framework of a creative economy, where the greatest value is the realization of the creative potential of the employee, has been examined in the article.

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