scholarly journals CREATIVITY OF HUMAN CAPITAL IN THE HOTEL INDUSTRY

2021 ◽  
Vol 71 (3) ◽  
Author(s):  
Alla Samoilenko ◽  
Kateryna Khrulkova
Keyword(s):  
Human Capital ◽  
Hospitality Industry ◽  
Hotel Industry ◽  
Creative Industries ◽  
Creative Economy ◽  
Cash Income ◽  
Successful Operation ◽  
Complex Action ◽  
Strategic Measures ◽  
New Ideas

The article considers the essence of human capital from the standpoint of its creativity in the hotel industry. Groups of creative assets that form the creativity of human capital are presented. The Strategy of Sustainable Development of Ukraine until 2030 is studied, in particular in the direction of "Creative Industries and Hospitality Industry", and on the basis of which strategic measures to create a competitive creative economy are identified. It is noted that material motivation in labor activity is considered from the standpoint of the complex action of a number of macro- and microeconomic factors, including: the level of wages and its dynamics; the presence of a direct dependence of the level wages from quantity, quality and results of work; wage differentiation in the enterprise and in society as a whole; personal income structure; material support of available cash income, etc. Methods of personnel motivation at hotel business enterprises and features of motivation system on the basis of factor factors are presented. The components of intangible incentives in the hotel business to increase the creativity of human capital are described. It was found that the motivation of human capital in the hotel industry is an important factor in the successful operation of enterprises in this area, as well as a significant means of increasing the creativity of human resources. It is also emphasized that motivation methods should be based on an individual approach. The creative abilities and competencies that a modern employee of the hotel industry should have are proposed, namely: the ability to generate new ideas and solutions; tendency to be critical of one's own ideas and the ideas of others; the ability to identify new opportunities, publicly present their ideas and experiences, coordinate their activities and acquire new knowledge. Intangible ways of motivation will make it possible to increase the level of creativity of human capital in the hotel industry, as employees will also not be willing to change jobs and will be very enthusiastic and energetic to work. In the hotel business, the method of motivating employees by departments is widely used. Programs are being developed for individual departments in order to increase the desire of staff to perform their work better and better.

scholarly journals STARTUP AS A STRATEGIC COMPONENT OF THE DEVELOPMENT OF THE CREATIVE ECONOMY OF UKRAINE

2021 ◽  
Vol 5 (40) ◽  
pp. 389-398
Author(s):  
N. Ivanova ◽  
D. Kucherenko ◽  
Т. Kuznetsova ◽  
N. Hurzhyi ◽  
L. Lutay
Keyword(s):  
Human Capital ◽  
Production Capacity ◽  
Creative Industries ◽  
Creative Economy ◽  
Innovation Ecosystem ◽  
Structural Part ◽  
Positive Effects ◽  
The Creation ◽  
The Government ◽  
Support Fund

Abstract. The radical changes that took place at the end of the last century contributed to the emergence of a creative economy. Unlike previous economies, in which the main factors of production were production capacity, land and labor, the basis for the development of the creative economy was the creative potential of man. The current economic situation in Ukraine faces many challenges that need to be confronted with viable solutions. The occupation of Crimea cost Ukraine 3.6% of GDP, and the occupied territories of Donbass cost another 15% of GDP and 25% of all Ukrainian industry. In addition, many industries and factories in Ukraine are physically and morally obsolete and require large capital investments. These problems, which, as the experience of Ukraine shows, are not solved by traditional tools, force us to look for non-standard ways to solve them. Such approaches are offered by the creative economy.To assess the opportunities provided to Ukraine by the development of the national creative economy, the article considers the positive effects of the creative economy as evidenced by the successful experience of other countries. Such effects are the formation of creative human capital, increasing incomes, increasing tolerance, the revival of depressed regions. However, the realization of these positive effects is possible provided that there are components of the creative economy in Ukraine. Research by Ukrainian scientists proves that in Ukraine there are the main features of the creative economy, namely: creative industries; creative class as a basis of the creative lever of development of creative economy; young, creative, ambitious entrepreneurs — startups. A key factor in the development of the creative economy is creative human capital, an essential component of which are entrepreneurs — innovators who establish startups to implement their ideas. Analyzing the various definitions of the category «startup», the authors concluded that the most acceptable is one that reflects the fundamental difference between startups and other businesses, namely: a startup is a business structure based on revolutionary innovations, the purpose of which is to solve a specific problem presentation of a new product or service in conditions of extreme uncertainty. Taking into account the innovative nature of startups, their impact on the creation and development of creative industries and the creative economy in general allowed the authors to conclude that startups are a strategically important component of the development of the creative economy. Research has shown that the Ukrainian startup ecosystem has good potential for development. However, the Government of Ukraine is not yet paying due attention to the development of the ecosystem for the successful creation and operation of domestic startups. Only in the last few years has Ukraine begun to support innovative products at the state level. Examples of such support are the creation of the Invention Support Fund of the Ministry of Economic Development and the Ukrainian Startup Fund. In addition, according to the strategy for the development of innovation for the period up to 2030, startups are a structural part of the national innovation ecosystem. However, intensive long-term work is needed to create an effective startup support ecosystem. Even with large investments and the desire to replicate the successful ecosystems of Silicon Valley or New York, it is very difficult, because their infrastructure was formed over 30 years. Keywords: creative economy, positive effects, creative human capital, startup, ecosystem of startups. JEL Classification М11 Formulas: 0; fig.: 1; tabl.: 1; bibl.: 14.

scholarly journals Impact of marketing environment on development of hotel industry at present stage

2020 ◽  
Vol 2020 (4) ◽  
pp. 113-122
Author(s):  
Tatyana Aleksandrovna Makarova ◽  
Ekaterina Valeryevna Abakumova ◽  
Olga Viktorovna Tkachenko
Keyword(s):  
Hospitality Industry ◽  
Hotel Industry ◽  
Marketing Strategies ◽  
Present Stage ◽  
Successful Operation ◽  
Marketing Environment ◽  
Tourism Sector ◽  
Tourism And Hospitality Industry ◽  
Tourism And Hospitality ◽  
The Impact

The article considers the problem of studying the influence of the marketing environment on the development of the hotel industry at the present stage. An overview of the global hotel market is given, the main indicators of collective accommodation facilities in the Russian Federation over 2010–2019 are illustrated. The influence of the marketing environment on the development of the hotel industry at the present stage is revealed. The marketing environment of the tourism and hospitality industry has been studied, the most optimal methods for forecasting demand for hotel services have been identified, and recommendations for creating business planning algorithms in the hotel business have been developed. Attention is drawn to the fact that the business is currently experiencing a crisis caused by the pandemic. The statistical data are provided to compare the state of the market before the pandemic and at the end of the first half of 2020. There have been considered the legislative innovations aimed at stimulating the demand for tourist services. The analysis of the marketing environment of hotels in Astrakhan is carried out. There has been studied the impact on the development of the hospitality industry of such marketing strategies as cost reduction strategy, survival strategy, strategy of maximum and minimum prices, strategy of winning the market or part of it, and innovation strategy. The results of implementing these strategies in business have been analyzed. The most of the existing marketing strategies are designed to maximize income and increase sales; in modern conditions the leading principle of the development of the hospitality industry is keeping the company in the market. For the successful operation and profitability of the hotel business it is necessary to apply combined marketing strategies that are individual for each enterprise in the tourism sector.

scholarly journals DEVELOPMENT OF IT EDUCATION AS A FACTOR OF THE FORMATION OF CREATIVE HUMAN CAPITAL

2021 ◽  
pp. 5-16
Author(s):  
Tatiana Posnova ◽  
◽  
Hanna Tereshchenko ◽  
Keyword(s):  
Human Capital ◽  
General Structure ◽  
Value Added ◽  
Creative Industries ◽  
Creative Economy ◽  
Educational Training ◽  
School Students ◽  
Education Development ◽  
It Education ◽  
And Mathematics

Nowadays in Ukraine the problem of educational training of IT specialists is relevant as a factor of the formation of creative human capital. The problem of IT education development is one of the key tasks in the process of ensuring the growth of creative industries, the contribution of which can be assessed by their share in GDP, value added, number of jobs, export potential and foreign exchange inflows. The article uses general scientific research methods such as analysis, synthesis, comparison, induction, deduction and statistical method. The purpose of the article is to assess the development of IT education, identify issues and assess prospects for the formation of a creative economy. The article analyzes the Creative outputs of European countries in 2020; the analysis includes the dynamics of growth of the number of IT specialists in Ukraine for 2014-2020; the share of IT specialists in the general structure of employment, the level of formation of mathematical literacy of students in Ukraine against the background of the achievements of their peers in the OECD countries; regional data on the results of the participants in the external independent assessment in mathematics; the number of people who graduated in IT and mathematics. Based on the analysis, the main directions of the development of IT education as a factor of the formation of creative human capital were identified. Conclusions are made on the directions of the development of IT education as a factor of the formation of creative human capital, including the following: increasing funding for training of IT specialists, as well as broad involvement of students in research, which will ensure the development of innovative competencies of future graduates; increasing the mathematical competencies of general secondary school students; ensuring the ability of higher education institutions to train such specialists who meet the requirements of the labor market; creation of innovative business universities, which, in turn, will provide an opportunity to respond quickly to the needs of the IT sector; ensuring stable cooperation with leading IT companies, which will help adapt educational programs to the needs of the creative IT industry.

Human Capital Development in the Conditions of Creative Economy

2020 ◽  
pp. 77-85
Author(s):  
Iryna Kalenuk ◽  
◽  
Nataliya Kuznetsova ◽  
Keyword(s):  
Human Capital ◽  
Social Development ◽  
Social Institution ◽  
Business Environment ◽  
Creative Industries ◽  
Creative Economy ◽  
Main Function ◽  
Human Capital Development ◽  
Key Factor ◽  
Capital Development

The purpose of the article is to determine the main features of human capital development, the formation of its new quality in creative economy. Creativity and intellectualization of social development influence the formation of a new structure of the national economy, where “creative industries” appear, based on the creative abilities, skills and talents of people capable of influencing economy through personal intellectual property. This means that human capital is becoming a key factor in the formation and development of the creative sector of national economies. The authors substantiate the role and significance of creative economy from two positions. It is viewed as a sector of the economy that unites industries based on creative activity determining success and dynamics of their development, and the formation of a favourable environment for the creative sector has a significant impact on economic growth. It is also considered as a system of socio-economic relations dealing with the formation, development and use of creative human capital, which is the core of creative economy. In the context of the formation and development of creative human capital, the role of education as an important social institution is highlighted. The necessity of introducing the concept of continuous education on the basis of open access to educational resources through the Internet, formation of local and global educational spaces and networks through the system of distance learning in the cultural and creative sectors and the need to develop business education and STEAM education to train professionals in creative industries are substantiated. The authors point out that in the conditions of digitalization of social development modern education should acquire signs of creativity, actively integrate into the environment of creative business and science and interact with them. The main function of the education of the future should be training of creative human resource capable of meeting global challenges and flexibly adapting to a rapidly changing business environment. Training and development of highly-professional creative human capital should become one of the country’s priorities in the context of creative economy formation.

scholarly journals BALANCED SYSTEM OF INDICATORS AS A TOOL OF THE FORMATION OF THE CREATIVE POTENTIAL OF COMPANIES

2021 ◽  
Vol 4 (39) ◽  
pp. 99-108
Author(s):  
N. Ivanova ◽  
A. Klymenko ◽  
D. Kucherenko ◽  
T. Kuznetsova ◽  
O. Salimon
Keyword(s):  
Human Capital ◽  
Development Strategy ◽  
Balanced Scorecard ◽  
Creative Industries ◽  
Process Efficiency ◽  
Creative Economy ◽  
Tolerance Index ◽  
Global Index ◽  
Creative Potential ◽  
Industry Affiliation

Abstract. The modern driver of the country’s economic development is the creative economy, which is considered by many scientists as a new model of the growth. Ukraine has not stayed away from the process of forming a creative economy. According to the rating of the Global Creativity of the Martin Prosperity Institute, Ukraine ranked 45th among 139 countries. Analysis of the content of the Global Index suggests that it is the high rating of the Talent Index (24 positions) that caused a fairly high Global Index. The reinforcing components of the High Talent Index are the number of the highly educated people and the share of creative workers. The Technology Index is quite high (43 positions). As for the Tolerance Index, Ukraine ranked 105th. The considered components of the indices allowed us to draw a conclusion about the existing unrealized and powerful reserves of Ukraine’s creativity. An important component of the formation of the creative economy of Ukraine is the creative industries. However, research has shown that the sources of creative potential are in non-creative industries. The basis of such sources is a human capital. It is important to find tools that will increase the creative potential of any business structure, regardless of its industry affiliation. However, research has shown that this problem has gone unnoticed by scientists. The article proves that such a tool is a balanced scorecard. The aim of the article is to analyze a balanced system of indicators in terms of their compliance with the requirements of the creative economy and to find sources for adapting this system to new requirements. The system is not only evaluative, but also serves as a means of the strategic management, as it allows you to direct the development strategy of the organization in the plane of specific strategic objectives and indicators. The advantages of the system are the ability to identify performance indicators to determine the main direction of the organization, and for individual units; use of feedback; bringing specific goals to each specific performer; motivation of employees of the enterprise depending on the results of the task; universality of application of the system. Analysis of the essence of a balanced scorecard allowed to identify sources of creativity for each of the four components of the system (financial, customer evaluation, business process efficiency, staff). The search for sources of system adaptation was carried out for BAKER TILLY Ukraine LLC. The company uses a balanced scorecard, which has its four main components and does not belong to the creative industries. As a result of the analysis of the company’s activity, the sources of increasing the creative potential were identified and the methods of their implementation were proposed. Keywords: creative economy, human capital, creative potential, balanced scorecard, sources of creativity. Formulas: 0; fig.: 0; tabl.: 2; bibl.: 15.

scholarly journals Creative Industries in Russian Regions: Challenges of Establishment and Conditions for Development

2021 ◽  
Vol 11 (4) ◽  
pp. 4292-4305
Author(s):  
I.S. Glebova ◽  
S.S. Berman ◽  
N.A. Semenоva ◽  
R.R. Galiachmetov
Keyword(s):  
Economic Development ◽  
Creative Industries ◽  
Creative Economy ◽  
Russian Regions ◽  
Management Research ◽  
Advanced Technologies ◽  
Socio Economic Development ◽  
New Ideas ◽  
The Russian Federation ◽  
Single Approach

The most important pillar in the strategy for modernizing resource-based economies is the transition to a new, creative model of socio-economic development. It is the ability of creative and technologically dynamic countries to develop new ideas using advanced technologies. However, under current circumstances, the creative economy is not the main driving force of the Russia's economic growth. This is largely due to the insufficient degree of creative initiatives in most regions and, in general, their creative underdevelopment. Creative industries in Russia are still not considered as an object of management research; there is no system for regulating the creative sector of the economy at both federal and regional levels. The choice of methodology remains an open-ended question, since there is no single approach to defining the concept and estimating creative industries. The need to fill the methodological, organizational, and managerial gaps in the sphere of the Russian creative economy proves the relevance of the chosen topic and requires its in-depth research. In the article, the researchers present the calculation of the Сomposite Сreativity Index for the regions of the Russian Federation in dynamics for a nine-year period based on the methodology developed by the authors. The purpose of the study is to test the proposed methodology and search for effective organizational and managerial tools for the creative industries development in the Russian regions to establish the programs of territories socio-economic development.

scholarly journals Creative human capital as a basis for the functioning of creative corporations

2021 ◽  
Vol 2021 (3) ◽  
Author(s):  
Tetiana V. Posnova
Keyword(s):  
Human Capital ◽  
Creative Industries ◽  
Creative Economy ◽  
Creative Activity ◽  
Capital Management ◽  
Key Factors ◽  
The Core ◽  
Creative Capital ◽  
Creative Products ◽  
Management Approaches

The paper aimed to investigate the core and the conditions of functioning of creative corporations and creative human capital.It is determined that creative corporations are the constituent parts of creative industries which perform the production of creative products, and creative human capital is one of the key factors of production and innovation in such corporations. It is outlined that the main potential of the creative corporation is achieved by creative abilities of the employees such as creativity, integration and transformation of their competencies and creative skills in accordance with the creative economy requirements. The article figures out the main features that distinguish between creative corporations and other types of corporations, and at the same time, it describes the factors of formation and development of creative human capital. It is resumed that for effective creative capital management it is necessary to operate appropriate management approaches and, at the same time to understand the peculiarities of creative activity of such corporations.

Creative economy: Towards cultural heritage capitalization

2017 ◽  
pp. 100-116 ◽  
Author(s):  
T. Abankina
Keyword(s):  
Cultural Heritage ◽  
Creative Industries ◽  
Creative Economy ◽  
Heritage Preservation ◽  
Creative Potential ◽  
Strategic Development ◽  
Post Industrial ◽  
Cultural Heritage Preservation

The paper analyzes trends in the development of the creative economy in Russia and estimates the export potential of the Russian creative industries. The author demonstrates that modern concepts of cultural heritage preservation focus on increasing the efficiency of its use and that building creative potential and systematic support of the creative industries are becoming a key task of the strategic development of regions and municipalities in the post-industrial era.

Relationship Quality in the Hospitality Industry: Critical Review and Future Directions

2019 ◽  
Vol 118 (12) ◽  
pp. 83-91
Author(s):  
Harish B ◽  
Dr. Sam Thomas
Keyword(s):  
Organizational Performance ◽  
Relationship Quality ◽  
Critical Review ◽  
Hospitality Industry ◽  
Hotel Industry ◽  
Relationship Management ◽  
Direct Influence ◽  
Future Directions ◽  
Industry Relationship

In the highly competitive hotel industry, relationship management is of utmost importance. Not only effective relationship management helps loyalty and repurchase, but it is also found to have a direct influence on organizational performance. The effect of relationship management is dependent on the construct of relationship quality. The aim of the paper is to critically analyze the existing literature on the antecedents and outcomes of  Relationship Quality in the context of hospitality industry.

The entrepreneur of the self beyond Foucault’s neoliberal homo oeconomicus

2019 ◽  
Vol 23 (4) ◽  
pp. 493-511
Author(s):  
Tim Christiaens
Keyword(s):  
Human Capital ◽  
Michel Foucault ◽  
Cost Benefit ◽  
Analytical Framework ◽  
Creative Industries ◽  
The Self ◽  
Austrian School ◽  
Homo Oeconomicus ◽  
Austrian School Of Economics ◽  
Joseph Schumpeter

In his lectures on neoliberalism, Michel Foucault argues that neoliberalism produces subjects as ‘entrepreneurs of themselves’. He bases this claim on Gary Becker’s conception of the utility-maximizing agent who solely acts upon cost/benefit-calculations. Not all neoliberalized subjects, however, are encouraged to maximize their utility through mere calculation. This article argues that Foucault’s description of neoliberal subjectivity obscures a non-calculative, more audacious side to neoliberal subjectivity. Precarious workers in the creative industries, for example, are encouraged not merely to rationally manage their human capital, but also to take a leap of faith to acquire unpredictable successes. It is this latter risk-loving, extra-calculative side to neoliberal subjectivity that economists usually designate as ‘entrepreneurial’. By confronting Foucault with the theories of entrepreneurship of the Austrian School of Economics, Frank Knight, and Joseph Schumpeter, the Foucauldian analytical framework is enriched. Neoliberal subjectivation is not the monolithic promotion of utility-maximizing agents, but the generation of a multiplicity of modes for entrepreneurs to relate to oneself and the market.

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