scholarly journals Investigate the Importance of the Promotion factor in the Marketing of Therapeutic Tourism Services

2019 ◽  
Author(s):  
Fatemeh Najafipour Moghadam ◽  
Irvan Masoudi Asl ◽  
Somayeh Hessam ◽  
Mahmoud Mahmoudi Majdabadi Farahani
Keyword(s):  
Medical Tourism ◽  
Medical Science ◽  
Active Centers ◽  
Policy Makers ◽  
Statistical Population ◽  
Tourism Marketing ◽  
Medical Centers ◽  
Statistical Sample ◽  
Simple Sampling ◽  
Tourism Services

Background: Medical tourism represents the travel of individuals to receive health care and treatment to another country. One of the important factors in the marketing of medical tourism is promotion. The purpose of this study is to investigate the importance of promoting factor in the proposed marketing pattern of medical tourism services. Methods: This study is a Descriptive-Correlational research method and an applied research in terms of purpose conducted in2017. The statistical population of the study consisted of all staff of medical centers and active units in the medical tourism area of the medical Science Universities in Iran and 630 of them were selected as a statistical sample by using simple sampling method. The data collection tool was a questionnaire with 63 questions related to tourism marketing components with scoring based on Likert scale. The validity of the questionnaire was evaluated by experts' judgment and reliability was measured by using Cronbach's alpha coefficient (0.82) and Test re Test (0.92) in SPSS22. Results: According to the standard estimates of path coefficients, the promotion factor with score of 0.98 consisted of 8 components ranked first among others was determined.  Conclusion: Considering the importance of the promotion component, Policy makers in the field of medical tourism services should pay special attention to promotion and related issues in order to properly identify the Capacities and capabilities of active centers globally.   Key words: Medical Tourism, Marketing , Pattern

scholarly journals Developing a Medical Tourism Marketing Model by a Meta-Synthesis Method

2021 ◽  
Author(s):  
Alireza Pashaeifar ◽  
Mojtaba Ramezani ◽  
Ali Janati ◽  
Yaghoub Alavi Matin ◽  
Hossein Bodaghi Khajeh Noubar
Keyword(s):  
Conceptual Model ◽  
Medical Tourism ◽  
Synthesis Method ◽  
Final Analysis ◽  
Tourism Industry ◽  
Validity And Reliability ◽  
Tourism Marketing ◽  
Marketing Model ◽  
East Azerbaijan ◽  
Tourism Services

Background: Today, medical and health tourism is one of the most promising sectors in the tourism industry in the world, which has led the organizations involved ,and the countries interested in developing tourism ,to focus their attention on this aspect of the tourism industry and plan for it. Hence, the aim of this study was to design the marketing model of medical tourism using meta-synthesis method. Methods: The present study was designed as a meta-synthesis research in several stages for East Azerbaijan Province, Iran. Accordingly, after identifying the categories, concepts and marketing codes of medical tourism and evaluating its validity and reliability, the initial conceptual model of the research was formed. Out of 100 retrieved studies, 8 studies completely related to the purpose of the study were included in final analysis. In order to present the marketing model of medical tourism, the qualitative research method of meta-synthesis,s Sandlowski and Barroso (2006) was used. Results: The conceptual model in the present study consists of 5 dimensions, 10 components and 40 indicators which can show the marketing model of medical tourism. 5 main dimensions included; quality of medical and tourism services, price of medical and tourism services, development of tourism and medicine, medical and tourism facilities and equipment, and information and communication technology. Conclusion: The results of the research show that the dimensions, components and indicators extracted from the meta-synthesis method are approved by the panel of experts. The findings provide a new model and perspective on how to market medical tourism for the Iranian tourism industry, which will help managers, planners and policy makers of the healthcare system.

scholarly journals Marketing pattern for providing health tourism services in Iran

2020 ◽  
pp. 74-81
Author(s):  
Fatemeh Najafipoor Moghadam ◽  
◽  
Irvan Masoudi Asl ◽  
Somayeh Hessam ◽  
◽  
...  
Keyword(s):  
Factor Analysis ◽  
Medical Tourism ◽  
Point Of View ◽  
Short Term ◽  
Health Tourism ◽  
Cross Sectional ◽  
Tourism Marketing ◽  
Confirmatory Factor ◽  
Tourism Services

Health tourism provides significant economic, political and social benefits to the active countries, which should be considered in a competitive market. Today, the medical tourism market is considered as one of the most lucrative and competitive industries in the world and is one of the new advanced fields of tourism. This is a descriptive study based on the method of research, and considered as a practical and cross-sectional point of view. This study demonstrates the importance of the mentioned factors in the proposed pattern of health tourism marketing, which should be emphasized by managers in the field of health tourism for short-term and long-term planning to develop it. In the stage of exploratory factor analysis, the “promotion” components with 8 variables, “procedures” with 13 variables, “partnership” with 6 variables, “evidence and symptoms” with 4 variables, “medical package” with 5 variables, “product” with 8 variables, “attention to cultural and medical sensitivities”With 6 variables, “cost” with 5 variables, “People” with 5 variables, and a proposed pattern including 9 factors with 60 items after confirmatory factor analysis Confirmed.

COMMUNITY-WIDE PLANNING FOR CHILDREN'S HOSPITAL SERVICE IN A METROPOLITAN AREA

PEDIATRICS ◽  
1963 ◽  
Vol 32 (6) ◽  
pp. 1078-1086
Author(s):  
Robert M. Sigmond
Keyword(s):  
Metropolitan Area ◽  
Medical Science ◽  
Minimum Size ◽  
High Quality ◽  
General Hospitals ◽  
Medical Centers ◽  
Long Run ◽  
Effective Care ◽  
Pediatric Inpatient ◽  
High Quality Service

Community-wide planning of hospitals and related facilities in a metropolitan area helps to translate the miracles of modern medical science into high quality service for all at reasonable cost. Community-wide planning for children's inpatient services should encourage grouping of small segregated pediatric units in which most children receive care today. These small units interfere with provision of high quality, comprehensive care and are wasteful of scarce personnel and dollars. Experts should agree upon the minimum size unit in which effective care can be provided; this minimum would obviously be much larger than most units in existence today. To achieve this minimum, most general hospitals should affiliate with major general hospitals or children's medical centers at which their pediatric inpatient facilities could be grouped into a few large units. The children's medical centers should take leadership in exploring the feasibility and nature of such affiliations of which the key element is the medical staff relationship. Such affiliations are consistent with and conducive to valid objectives of children's medical centers: leadership in promotion of child health, child care, education and research. Failure of children's medical centers to develop such affiliations may have dire consequences in the long run.

scholarly journals Analyzing the Relationship between Organizational Culture and Silence with Organizational Health among Employers of Fars Maskan Bank

2017 ◽  
Vol 9 (1) ◽  
pp. 234
Author(s):  
Asiyeh Foshat ◽  
Reza Zarei
Keyword(s):  
Organizational Culture ◽  
Inverse Relationship ◽  
Pearson Correlation ◽  
Organizational Health ◽  
Fars Province ◽  
Statistical Population ◽  
Organizational Silence ◽  
Statistical Sample ◽  
The Relationship ◽  
Regression Tests

This study aims to analyze the relationship between organizational culture and silence with organizational health. The methodology of the study is correlation, and its statistical population is 642 that are all employers in Maskan Bank in Fars province. Sampling was executed through one-phase clustering sampling in which 130 persons were selected as statistical sample. Three questionnaires of organizational health (Hawaii et al., 1987), organizational culture (Hofstede, 1980), and organizational silence (Vacola & Bouradas, 2005) were used for collecting data. Data was analyzed step to step using Pearson correlation coefficient and multiple regression tests. Results indicated that there is a significant inverse relationship between organizational culture and silence with organizational health (less than 0.01). Higher level managers’ view of silence (among elements of organizational silence) and patriarchy (among elements of organizational culture) are capable of predicting organizational health in inverse. Other elements are not significantly capable in predicting organizational health.

Country perspective on medical tourism: the Malaysian experience

2015 ◽  
Vol 28 (1) ◽  
pp. 43-56 ◽  
Author(s):  
Noor Hazilah Abd Manaf ◽  
Husnayati Hussin ◽  
Puteri Nemie Jahn Kassim ◽  
Rokiah Alavi ◽  
Zainurin Dahari
Keyword(s):  
Medical Tourism ◽  
Destination Country ◽  
Kuala Lumpur ◽  
Policy Makers ◽  
Main Method ◽  
Content Type ◽  
Five Dimensions ◽  
Future Intention ◽  
The Right ◽  
Self Administered Questionnaire

Purpose – The study seeks to explore the perception of international patients on Malaysia as a medical tourism destination country, as well as overall patient satisfaction, perceived value and future intention for repeat treatment and services. Design/methodology/approach – Self-administered questionnaire was the main method of data collection. The survey covered major private hospitals in medical tourists’ states in the country, namely, Penang, Melaka, Selangor and Kuala Lumpur. Convenience sampling was used due to the condition of patients as respondents. Findings – Indonesian patients formed the largest majority of international patients in the country. Five dimensions of medical tourism in Malaysia was identified, namely, hospital and staff, country factor, combining tourism and health services, cost saving and insurance and unavailability of treatment. Of these, hospital and staff was found to be the most important factor for the patients. Perception of value, overall satisfaction and intention for future treatment was also found to be high. This indicates that Malaysia is on the right footing in this burgeoning industry. Practical implications – Findings from the study will enable policy-makers to better position Malaysia as a medical tourist destination country. Originality/value – Medical tourism is a recent phenomenon and very little empirical research has been carried out at the patient level. This study is one of the first few studies which seek to explore medical tourism from the perspective of the patients themselves.

Innovation in Medical Tourism Service Marketing

2013 ◽  
pp. 49-66 ◽  
Author(s):  
Anita Medhekar ◽  
Ho Yin Wong ◽  
John Hall
Keyword(s):  
Healthcare Service ◽  
Medical Tourism ◽  
Relevant Literature ◽  
Service Marketing ◽  
Marketing Mix ◽  
Tourism Industry ◽  
Patient Privacy ◽  
Tourism Marketing ◽  
Tourism Destinations ◽  
Tourism Service

The aim of this chapter is to critically examine the latest development of medical tourism as an innovation in India. The existing theories and concepts in medical tourism are reviewed and synthesised in order to lay down a foundation for marketing managers to deploy marketing mix strategies to deliver values to the medical tourists. A secondary research method is adapted to gather relevant literature. This chapter not only provides a background introduction to the growing importance of the medical tourism industry to the Indian economy, but also makes major contributions: firstly, that global healthcare service marketing is quite different from marketing of other services and goods. Secondly, it proposes to examine the application of 8Ps of tourism marketing-mix along with another 6Ps, such as personalisation of healthcare, publication for patient, patient packaging, patient education, patient privacy, and patient medical and cultural sensitivities for effective marketing of the popular Indian wellness and medical tourism destinations, super-speciality hospitals, and complex diagnostic tests and surgeries to the world.

Health Tourism in Iran

2017 ◽  
pp. 352-374
Author(s):  
A. Ayoubian
Keyword(s):  
Health Services ◽  
Medical Tourism ◽  
Medical Training ◽  
Medical Center ◽  
Geographical Location ◽  
Health Tourism ◽  
Operational Conditions ◽  
Medical Centers ◽  
Regional Medical ◽  
Quality Health

This chapter shows that Iran has similar advantages to countries with a more developed brand of health tourism, including low costs, quality health services, competent doctors, and abundant natural and cultural attractions. The Health and Medical Ministry has developed 6 mandatory guidelines for medical centers receiving health tourists: these include the general condition of the facility, the workforce, medical facilities, geographical location, operational conditions, and the content of medical center websites. The Ministry offers facilities to hospitals and organizations applying to join the medical tourism program. In particular, the progressive provision of medical procedures, the distribution and marketing of health services, medical training, medical products, and equipment, is within a standardized framework of guidelines and development priorities. The chapter concludes that these interventions are designed to establish an effective presence in world and regional medical tourism markets.

scholarly journals The relationship between organizational citizenship behavior (OCB) and Human Resources Empowerment (HRE) Case study: university of Isfahan (Iran)

2013 ◽  
Vol 3 (2) ◽  
pp. 69 ◽  
Author(s):  
Nahid Naderi ◽  
Reza Hoveida
Keyword(s):  
Organizational Citizenship ◽  
Organizational Citizenship Behavior ◽  
Psychological Empowerment ◽  
Financial Education ◽  
Citizenship Behavior ◽  
Significant Relation ◽  
Statistical Population ◽  
Statistical Sample ◽  
The Relationship

This research attempts to present an approach for achieving the relationship between organizational citizenship behavior (OCB) and human resource empowerment (HRE) among staff at University of Isfahan. Statistical population of the study was all of the staff in administrative – financial, education-cultural, and research sectors at University of Isfahan. Among them statistical sample was selected randomly. Research method was descriptive – correlative and data was collected using two questionnaires: psychological empowerment and organizational citizenship behavior. Mentioned questionnaires had content validity and their reliability was .88 and .86 respectively that were calculated through Choronbachُs Alpha. Findings showed that there was a positive and significant relation between total psychological empowerment and organizational citizenship behavior.There was a relation between impact and meaning with organizational citizenship behavior. Also, there showed a significant relation between first pair of focal variables including competence with linear combine all of organizational citizenship behavior variables.

Study on Barriers to Knowledge Management Implementation in Iranian Companies; Case Study: PDSCO (Projects Development and Solution Company)

2017 ◽  
Vol 16 (02) ◽  
pp. 1750013
Author(s):  
Namdar Rabiee
Keyword(s):  
Knowledge Management ◽  
Data Collection ◽  
Simple Random Sampling ◽  
Knowledge Application ◽  
Statistical Population ◽  
Knowledge Based ◽  
Analyse Data ◽  
Statistical Sample ◽  
Descriptive Survey

This study aims at identifying the barriers to knowledge management implementation in Iranian consulting companies including PDSCO in 2015. Research method is applied in terms of objective, and descriptive-survey research in terms of data collection method. The statistical population of research consists of all staff in PDSCO and its branches. The statistical sample of research includes 200 subjects who are selected by simple random sampling. Data collection tool consists of a researcher-made 27-item questionnaire based on a five-point Likert scale. The reliability of this questionnaire is equal to 0.87 based on Cronbach’s alpha. Descriptive and inferential statistics through SPSS software are used to analyse data, and thus the exploratory factor analysis is utilized to identify factors, and Friedman test is used for ranking them. The main results of research show that components including the empowerment, encouragement and support, knowledge application, knowledge sharing, salary and benefits, creativity, trust, and technological and knowledge-based factors respectively play main roles in knowledge management implementation.

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