RELATIONSHIP BETWEEN INTERNAL ENVIRONMENT ANALYSIS AND QUALITY OF BANKING SERVICE APPLIED RESEARCH IN RAFIDAIN AND RASHID BANKS
Purpose of the Study: This study aims to improve the level of services provided by business organizations and then achieve the objectives they seek. Methodology: The questionnaire was adopted to execute the applied part of the examination, which was dispersed to the objective example so as to incorporate and gather the important information, and afterward prepared to utilize strategies and techniques by which to recognize the reactions of people who have taken their perspectives regarding the matter of the exploration, utilizing the program (SPSS). v.17) for factual investigation, where various measurable devices and strategies, for example, rates, emphasess, number juggling midpoints, and connection coefficients were chosen to ascertain the measurable markers identified with every poll. Main findings: The research found that there is a critical effect of the elements of the interior condition on the nature of banking administration five measurements and this outcome is normal, particularly as the two banks are portrayed by acceptable execution in banking and have extraordinary intensity among different banks. Applications of this study: Environmental analysis is one of the most important steps of strategic planning, which gives business organizations a clear vision about the amount of change in the factors and variables of the environment in which they live. Originality/Novelty of the study: In fact, there is no clear and specific definition of what can mean the internal environment of the organization may be due to the difference of business organizations in their internal components in terms of size and nature of the activity, potential, and circumstances, and nevertheless writers and researchers tried to give a general perception of the concept of the internal environment of the organization.