Discounts or happy money for efficient inventory management? A new trend on Romanian markets in changing the consumer behaviour

2018 ◽  
Vol 5 (2) ◽  
pp. 82-88 ◽  
Author(s):  
Raluca Giorgiana Chivu ◽  
Ivona Stoica ◽  
Gheorghe Orzan ◽  
Andra-Victoria Radu
Keyword(s):  
Inventory Management ◽  
Quantitative Research ◽  
Consumer Behaviour ◽  
Financial Resources ◽  
Shopping List ◽  
Final Remark ◽  
Consumer Habits ◽  
Buying Behaviour ◽  
The Impact ◽  
Initial Price

Consumer behaviour is one of the basic factors precisely analysed by major companies to identify the main requirements, needs, desires and trends in people’s consumption habits and to generate profit. Do these occur when consumers’ financial resources are limited and whether consumer habits are changing according to their financial availability? In this study, the impact of discounts on people’s buying behaviour, especially during the product’s expiration when it is sold with only 50% of the initial price was analysed. An online quantitative research was carried out with a sample of 160 respondents concluding that most of the consumers bought 50% less products even if they are not on their shopping list, most of the time there was only the illusion of an economy, not the saving itself. As a final remark, people are very sensitive when it comes to discounts changing the mindset of individuals who usually waste money for useless amounts of food and other products.Keywords: Happy money, discount, consumer behaviour, quantitative research.

Impact of Digital Communication on Consumer Behaviour Processes in Luxury Branding Segment

2018 ◽  
pp. 132-157
Author(s):  
Harsha Gupta
Keyword(s):  
Decision Making ◽  
Consumer Behavior ◽  
Consumer Behaviour ◽  
Digital Communication ◽  
Consumer Decision Making ◽  
Online Questionnaire ◽  
Consumer Decision ◽  
Luxury Branding ◽  
Buying Behaviour ◽  
The Impact

With a boom in digital marketing and the luxury sector in India, research in both the segments have become crucial for mining insights that guide consumer buying behaviour. However, both these constructs are comparatively new and have not been researched much. Hence, research in this field will help marketers across the corporate and academic sectors to understand deeper insights about consumer decision making process. This research will help in understanding how different vehicles of digital communication impact consumer behavior processes in the luxury brand apparel segment. The data for this research has been collected using an online questionnaire from respondents across India. Hence, this chapter will enable the readers in identifying which digital vehicles are most suitable for the different stages of the consumer behaviour process when marketing to luxury consumers; identifying the ranking of digital vehicles during consumer buying behaviour process; and analyzing the impact of various digital communications at different stages of the consumer behaviour process.

Looking through the Glass of Indian Culture: Consumer Behaviour in Modern and Postmodern Era

2017 ◽  
Vol 18 (3_suppl) ◽  
pp. S19-S37 ◽  
Author(s):  
Varisha Rehman
Keyword(s):  
Conceptual Framework ◽  
Generation X ◽  
Consumer Behaviour ◽  
Indian Culture ◽  
Indian Consumers ◽  
Cultural Traits ◽  
Buying Behaviour ◽  
The Impact

This article seeks to demonstrate the importance of the integration of specific cultural traits of Indian consumers on their buying behaviour. It offers better and more comprehensive insights into the factors that affect the buying behaviour of Generation X, Y and Z consumers. Through a conceptual framework, this article tries to bridge the gap between the Indian consumers’ perceptions and their actual buying behaviour. The study reported in this article also identifies the ‘influencers’ and ‘intermediaries’ of consumer behaviour for Generation X, Y and Z consumers. Participation and observation techniques were used to collect data from 14 Indian consumers. The analysis of data offered new empirical insights into Indian consumers. This article puts forward a conceptual framework of the impact of Indian culture on consumer behaviour for two settings—modern and postmodern era—that can be used by management practitioners for formulating their strategies regarding their product and promotion.

Fast fashion environments: consumer’s heaven or retailer’s nightmare?

2017 ◽  
Vol 45 (2) ◽  
pp. 143-157 ◽  
Author(s):  
Sasikarn Chatvijit Cook ◽  
Jennifer Yurchisin
Keyword(s):  
Positive Attitude ◽  
Consumer Behaviour ◽  
Emotional Responses ◽  
Impulse Buying ◽  
Product Returns ◽  
Fast Fashion ◽  
Content Type ◽  
Buying Behaviour ◽  
Post Purchase ◽  
The Impact

Purpose The current research explored both pre-purchase and post-purchase factors of consumer behaviour. Specifically, the purpose of this paper is to investigate the relationships that may exist among consumers’ perceptions of perishability, scarcity, low price, attitudes, impulse buying, post-purchase emotions, and product returns within the context of the fast fashion environments. Design/methodology/approach A total of 246 usable questionnaires completed by female undergraduate students, who made purchases and product returns at fast fashion retailers, were analysed in SPSS and AMOS 23.0. Structural equation modelling was employed to test the hypotheses. Findings Consumers who are attracted to scarcity due to limited supply and scarcity due to time, referred to as perceived perishability, have a positive attitude towards the fast fashion retailers in which products are presented in scarce environments. Likewise, consumers have a positive attitude towards fast fashion retailers due to low priced merchandises they offer. Consequently, consumers who have a positive attitude towards the fast fashion retailers are likely to purchase products from them impulsively. Moreover, impulse buying behaviour positively influenced some negative post-purchase emotional responses, which in turn positively influenced product returns in the fast fashion environments. Research limitations/implications The results of the current study contribute to a greater understanding of apparel-related consumer behaviour in general. A theory formation of fast fashion consumer behaviour from acquisition to disposal can be drawn from the results of this study. Because some fast fashion retailers do sell clothing for both men and women, researchers could compare the responses of males and females to examine differences in consumer behaviour related to demographic characteristics. In the future, an examination of actual emotional responses and return behaviour would be beneficial for a more complete understanding of post-purchase consumer behaviour. Practical implications Fast fashion retailers could use this information to carefully design shopping environments that induce impulse buying behaviour because it may result in product returns. Fast fashion retailers need to understand the causes of the return behaviour, whether consumer related or product related, to better meet the needs of their target market. Return policies must be considered. Originality/value This research is the first to examine the impact of negative emotions following consumers’ impulse buying on product returns in the fast fashion retail environments.

scholarly journals The Impact of Background Music on Customer Purchase Intentions

2018 ◽  
Vol 1 (1) ◽  
pp. p220
Author(s):  
Jacob Shenje
Keyword(s):  
Quantitative Research ◽  
Purchase Intentions ◽  
Background Music ◽  
Differentiation Strategy ◽  
Negative Effect ◽  
Positive Experiences ◽  
Store Environment ◽  
Level Of Significance ◽  
Buying Behaviour ◽  
The Impact

Retail supermarkets in Harare have been finding it difficult to differentiate their store environment based on the traditional components of the retail mix. As such, a quantitative research study was conducted to determine the impact of background music on consumer buying behaviour for retail supermarkets in Harare, Zimbabwe. Specifically, the study sought to determine the effect of playing familiar songs on customer purchase intentions and examine the impact of music tempo on customer purchase intentions in retail supermarkets. The study also intended to determine the effect of music volume on customer purchase intentions in retail supermarkets. Key findings indicated that music volume has a negative effect on customers purchase intentions (r = -0.199; p < 0.05). The study also revealed that music tempo had a negative effect on customer purchase intentions with a coefficient r = -0.208 at 5% level of significance. The findings implied that when music tempo increases customer purchase intentions will equally inversely decrease at the sampled retail supermarkets. Furtherance, findings from the study revealed that familiar music was positively and significantly correlated with consumer purchase intentions with a coefficient r = 0.650 at 5% level of significance. Thus, the supermarkets can use background music as differentiation strategy for enhancing the value of products or services offerings through positive experiences. Indeed, creating pleasant experiences to customers while shopping products or services can help these customers to feel emotionally attached and bonded with the retail supermarkets.

scholarly journals Influence of Post Covid Change In Consumer Behaviour of Millennials On Advertising Techniques and Practices

2021 ◽  
Vol 3 (2) ◽  
pp. 85-92
Author(s):  
Prakriti Rashi ◽  
Ankur Singh Bist ◽  
Ari Asmawati ◽  
Mukti Budiarto ◽  
Wahyu Yustika Prihastiwi
Keyword(s):  
Small Businesses ◽  
Consumer Behaviour ◽  
Marketing Strategies ◽  
Survival Strategies ◽  
Business Strategies ◽  
Vulnerable Groups ◽  
The Core ◽  
Purchasing Behaviour ◽  
Consumer Habits ◽  
The Impact

The pandemic caused by Covid 19 has kicked off survival strategies from vulnerable groups of people to small businesses, which has challenged the core operating practices and modified consumption patterns. Thus, effective marketing strategies are imperative in these times, that not only convey values of the brand but also resonate with people.  Market disruptions are most likely to impact millennials and Gen Z and given the exploration and spending propensity, millennials are most likely to drive demand during the pandemic as well as in the post pandemic world. This research proposal aims to explore how consumer habits have changed during pandemic, how likely these habits will stick in the post pandemic world and how advertising needs to be transformed which relates best with millennials. The methodology involves a detailed analysis of literature and gathering insights from social media sites through big data.  This research investigates the impact of avoiding deterministic automatisms purchasing processes, implying the need to understand, from an academic and conceptual standpoint, the utility of the set of business strategies to truly influence consumer purchasing behaviour of Millennials. 

scholarly journals METHODS OF EFFICIENCY EVALUATION OF THE FINANCIAL POLICY OF AVIATION ENTERPRISES

2020 ◽  
Author(s):  
Iryna Kreidych ◽  
◽  
Vahan Tovmasian ◽  
Keyword(s):  
Inventory Management ◽  
Methodological Approach ◽  
Financial Resources ◽  
Financial Policy ◽  
Total Efficiency ◽  
Financial Instruments ◽  
Methodical Approach ◽  
Promising Area ◽  
The Impact ◽  
Integrated Indicators

The article investigates the scientific and methodological approach to substantiation of the system of indicators for evaluating the financial policy of aviation enterprises. A methodical approach to determining the effectiveness of financial policy at the level of the criterion of “sustainability” according to the hierarchical model of integrated indicator formation is proposed. It is determined that the evaluation of the financial policy of the enterprise should be carried out on such groups of indicators as: indicators of financial policy for inventory management, financial policy for cash and cash equivalents, financial policy for receivables management, financial policy for equity regulation, indicators of financial policy on regulation of invested capital, indicators of financial policy on regulation of attracted capital, indicators of financial policy on optimization of distribution of financial resources on fixed assets and indicators of financial policy on optimization of distribution of financial resources on intangible assets. The methods of evaluating the effectiveness of the financial policy of the aviation enterprise based on the application of the hierarchy of objects of analysis, certain criteria, and the corresponding integrated indicators, which are aimed at determining the deviation of the total efficiency of regulatory and optimizing financial instruments, which will determine the level of improvement. It is determined that the developed methodical approach to evaluating the effectiveness of evaluating the financial policy of aviation enterprises will determine its status and adjust further actions, modernizing the system-forming elements of managerial and economic influence on the financial processes of enterprise development. An element of scientific novelty of this article is the substantiation of methods for assessing the effectiveness of the enterprise’s financial policy based on the hierarchical application of objects of analysis, certain criteria, and their corresponding integrated indicators, which are aimed at determining the deviation of the total efficiency of regulatory and optimizing financial instruments. A promising area of further research is the development of a mechanism for implementing the financial policy of aviation enterprises, as well as the justification of measures to prevent and neutralize the impact of crises on the effectiveness of financial policy of the enterprise.

Meta Analysis of Consumer Behavior Changes During The Covid-19 Pandemic Research

2021 ◽  
Vol 20 (2) ◽  
pp. 152-162
Author(s):  
Krisnita Candrawati ◽  
Audita Nuvriasari
Keyword(s):  
Consumer Behaviour ◽  
Meta Analysis ◽  
Model Development ◽  
Behavior Changes ◽  
Fear Appeal ◽  
Purchasing Decisions ◽  
Food Ingredients ◽  
Fresh Food ◽  
Consumer Habits ◽  
Buying Behaviour

The aim of this study is (1) to analyse the development of consumer behaviour research during the Covid-19 pandemic (2) to identify theoretical and empirical contributions from the results of research on consumer behaviour during the Covid-19 pandemic. Co word analysis with VOS Viewer used to answer the first research objective, and quantitative analysis was used to answer the second research objective. The results show that the development of consumer behaviour research during the Covid-19 pandemic is mostly related to the exploration of changes in the types of needs, types of products and priorities of consumer needs during the Covid-19 pandemic. On the other hand, research that needs to be developed is changing online consumer purchasing decisions; Consumer buying behaviour is related to psychological factors, product choice (mainly fresh food ingredients and staple foods), Consistency in purchasing; consistency of changes in consumer habits; awareness and consideration of consumer risk and consumer behaviour during a pandemic. Fundamental theories used in this research include theory of Fear Appeal, Maslow, TAM and TPB. The results showed that there was a model development through the S-O-R computational decision tree ensemble model with Bagging.

Impact of Digital Communication on Consumer Behaviour Processes in Luxury Branding Segment

2019 ◽  
pp. 1149-1170
Author(s):  
Harsha Gupta
Keyword(s):  
Decision Making ◽  
Consumer Behavior ◽  
Consumer Behaviour ◽  
Digital Communication ◽  
Consumer Decision Making ◽  
Online Questionnaire ◽  
Consumer Decision ◽  
Luxury Branding ◽  
Buying Behaviour ◽  
The Impact

With a boom in digital marketing and the luxury sector in India, research in both the segments have become crucial for mining insights that guide consumer buying behaviour. However, both these constructs are comparatively new and have not been researched much. Hence, research in this field will help marketers across the corporate and academic sectors to understand deeper insights about consumer decision making process. This research will help in understanding how different vehicles of digital communication impact consumer behavior processes in the luxury brand apparel segment. The data for this research has been collected using an online questionnaire from respondents across India. Hence, this chapter will enable the readers in identifying which digital vehicles are most suitable for the different stages of the consumer behaviour process when marketing to luxury consumers; identifying the ranking of digital vehicles during consumer buying behaviour process; and analyzing the impact of various digital communications at different stages of the consumer behaviour process.

scholarly journals A Study on the Impact of Social Media on Consumer Buying Behaviour of Mobile Phones in Chennai

2021 ◽  
Vol 8 (3) ◽  
pp. 54-59
Author(s):  
S Gajashree ◽  
J Anand
Keyword(s):  
Social Media ◽  
Information Search ◽  
Consumer Satisfaction ◽  
Quantitative Research ◽  
Active Role ◽  
Opinion Poll ◽  
Consumer Decision Making ◽  
Consumer Decision ◽  
Buying Behaviour ◽  
The Impact

This paper aims to investigate the impact of social media on consumer buying behavior. The primary purpose of this research is to identify the effect of social media on consumer buying decisions. Social Media have given many opportunities to consumers in adapting to different aspects of life. Facebook, Twitter and Instagram have played significant roles in expanding consumer’s online purchases. This paper aims to know which consumers are mostly influenced by the online purchase of mobile through social media and the kinds of social media that are employed mainly by consumers in Chennai. The research carried out primary research methods and questionnaire to investigate the impact of social media sites on the user’s changing behavior who aim to purchase online. The target of the research is to elucidate why, when, and the way social media has impacted on the consumer decision process. The theoretical framework rests on the literature of the consumer decision-making process, social media, and previous studies relating to social media marketing. The quantitative research method is tailored to the aim of this research. The empirical data was gathered by sending out an opinion poll to individuals. The study explains how individuals are attending processing and selecting the knowledge on social media before a sale. The findings indicate that individuals pursue an active role in information search on social media comparing to mass media. Yet, information exposure is selective and subjective during knowledge search. Results show that social media usage influences consumer satisfaction within the stages of data search and alternative evaluation, with happiness getting amplified. The consumer moves along the method towards the ultimate purchase decision and post-purchase evaluation.

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