Meta Analysis of Consumer Behavior Changes During The Covid-19 Pandemic Research

Author(s):  
Krisnita Candrawati ◽  
Audita Nuvriasari

The aim of this study is (1) to analyse the development of consumer behaviour research during the Covid-19 pandemic (2) to identify theoretical and empirical contributions from the results of research on consumer behaviour during the Covid-19 pandemic. Co word analysis with VOS Viewer used to answer the first research objective, and quantitative analysis was used to answer the second research objective. The results show that the development of consumer behaviour research during the Covid-19 pandemic is mostly related to the exploration of changes in the types of needs, types of products and priorities of consumer needs during the Covid-19 pandemic. On the other hand, research that needs to be developed is changing online consumer purchasing decisions; Consumer buying behaviour is related to psychological factors, product choice (mainly fresh food ingredients and staple foods), Consistency in purchasing; consistency of changes in consumer habits; awareness and consideration of consumer risk and consumer behaviour during a pandemic. Fundamental theories used in this research include theory of Fear Appeal, Maslow, TAM and TPB. The results showed that there was a model development through the S-O-R computational decision tree ensemble model with Bagging.

Author(s):  
Raluca Giorgiana Chivu ◽  
Ivona Stoica ◽  
Gheorghe Orzan ◽  
Andra-Victoria Radu

Consumer behaviour is one of the basic factors precisely analysed by major companies to identify the main requirements, needs, desires and trends in people’s consumption habits and to generate profit. Do these occur when consumers’ financial resources are limited and whether consumer habits are changing according to their financial availability? In this study, the impact of discounts on people’s buying behaviour, especially during the product’s expiration when it is sold with only 50% of the initial price was analysed. An online quantitative research was carried out with a sample of 160 respondents concluding that most of the consumers bought 50% less products even if they are not on their shopping list, most of the time there was only the illusion of an economy, not the saving itself. As a final remark, people are very sensitive when it comes to discounts changing the mindset of individuals who usually waste money for useless amounts of food and other products.Keywords: Happy money, discount, consumer behaviour, quantitative research.


Author(s):  
A. Hamil ◽  
Kothai Natchiar

Now   a days the consumer buying behaviour is changing day by day. The ultimate decision of whether (or) not to purchase a product (or) service and from whom to buy has always been vested in the hands of the final consumers. In this article I discussed about the various sections and types of sarees sold in Pothys textile and Guinness record saree and also in this study provide on consumer behavior towards Pothys textile.


2020 ◽  
Author(s):  
Eric Robinson ◽  
Gabrielle Humphreys ◽  
Andrew Jones

Mandatory energy (calorie) labelling of alcoholic drinks is a public health measure that could be used to address both alcohol consumption and obesity. We systematically reviewed studies examining consumer knowledge of the energy content of alcoholic drinks, public support for energy labelling and the effect of energy labelling of alcoholic drinks on consumption behaviour. Eighteen eligible studies (from 16 sources) were included. Among studies examining consumer knowledge of the energy content of alcoholic drinks (N=8) and support for energy labelling (N=9), there was moderate evidence that people tend to be unaware of the energy content of alcoholic drinks (pooled estimate: 74% [95% CIs 64-82%] of participants inaccurate estimating energy content) and support energy labelling (pooled estimate: 64% [95% CIs 53%-73% support policy]. Six studies examined the effect of energy labelling on consumer behaviour and findings were indicative of no likely effect of labelling. However, the majority of studies were of low methodological quality, used proxy outcome measures and none of the studies were conducted in real-world settings, resulting in a very low level of evidence. Further research is required to determine whether energy labelling of alcoholic drinks affects consumer behaviour and is likely to be an effective public health policy.


2018 ◽  
Vol 58 (3) ◽  
pp. 489 ◽  
Author(s):  
K. Taylor ◽  
J. A. D. Ranga Niroshan Appuhamy ◽  
J. Dijkstra ◽  
E. Kebreab

The aim of this study was to develop and evaluate mathematical models that predict mineral excretion, particularly calcium (Ca), magnesium (Mg) and selenium (Se), from lactating dairy cows. Mineral excretion can be affected by several dietary factors. A deficiency in Ca or Mg application to pasture, among other factors, can contribute to grass tetany or wheat pasture poisoning in cows, whereas an excess can cause runoff into water supplies. Manure application with high Se concentration can also result in runoff, causing the bioaccumulation of selenium in aquatic ecosystems, wetland habitats and estuaries, leading to toxic levels in fish. A database composed of studies relating to mineral utilisation in lactating dairy cows conducted after and including the year 2000 was compiled. A meta-analysis was conducted with the aim of creating multiple empirical equations to predict Ca, Mg and Se excretion from lactating dairy cows. Calcium intake, feed Ca content, milk yield, milk protein content and acid detergent fibre content in diet were positively and linearly related to Ca excretion. Dietary crude protein content and milk fat content were negatively related to Ca excretion. Magnesium intake, feed Mg content and milk yield were positively and linearly related to Mg excretion. Selenium content of diet and dry matter intake were linearly and positively related to Se excretion. Two sets of models were developed using or excluding the intake variable and both sets of models were evaluated with independent data originating from commercial herd or individual animals. In general, intake measurements improved prediction when evaluated with independent datasets (root mean square prediction error = 8% to 19% vs 14% to 26% of the average observed value). There were substantial mean biases, particularly those evaluated with data from a commercial farm, perhaps due to inaccurate feed intake measurements. Although there was generally good agreement between predicted and observed mineral excretion, model development and evaluation would benefit from an expanded database.


2013 ◽  
pp. 333-347
Author(s):  
Hans Rüdiger Kaufmann ◽  
Yianna Orphanidou ◽  
Francesco Casarin ◽  
Umberto Rosin

The chapter summarizes the project’s contribution to knowledge in the field of consumer behaviour and consumer culture, the applied, partially innovative, research methodology, and the major research implications. Furthermore, the key research findings are portrayed with respect to European consumers’ preference and motives for different beverage categories, the drivers and places for alcoholic consumption, further aspects of general buying behaviour, and the influence of branding and identity on alcoholic consumption. Concluding from the research findings, it provides practical managerial implications with respect to decisions on market intelligence, segmentation, positioning, and marketing communication with a special emphasis on the influence of health and to what extent these decisions can be standardized or should be culturally adapted. Moreover, innovative market clusters are described based on a variety of criteria to support managers’ decisions on market selection and market entry. The chapter finishes with a final note.


Author(s):  
Harsha Gupta

With a boom in digital marketing and the luxury sector in India, research in both the segments have become crucial for mining insights that guide consumer buying behaviour. However, both these constructs are comparatively new and have not been researched much. Hence, research in this field will help marketers across the corporate and academic sectors to understand deeper insights about consumer decision making process. This research will help in understanding how different vehicles of digital communication impact consumer behavior processes in the luxury brand apparel segment. The data for this research has been collected using an online questionnaire from respondents across India. Hence, this chapter will enable the readers in identifying which digital vehicles are most suitable for the different stages of the consumer behaviour process when marketing to luxury consumers; identifying the ranking of digital vehicles during consumer buying behaviour process; and analyzing the impact of various digital communications at different stages of the consumer behaviour process.


1979 ◽  
Vol 10 (2) ◽  
pp. 41-45
Author(s):  
H. G. Clarke

The author argues that traditional market research techniques such as consumer 'intention to buy' surveys fail to predict consumer behaviour because the underlying assumptions that man is rational, aware of his wants and preferences, and consistent in his buying behaviour, are invalid. He suggests that many economic terms such as 'utility' and 'rationalization' have little practical value; that economic theory ignores a vital element in consumer behaviour - mass communication and the art of persuasion. In searching for a more meaningful approach, the author suggests that many new markets come about as a result of social and environmental change and that, in such cases, the historic process of extrapolating past trends into the future serves little purpose. Rather, the marketer should concentrate on developing a keen understanding of social movements which affect the firm - such as consumerism. Yet even knowledge of such movements may serve little purpose because the individual will 'strike out' against subjugation to any movement and will attempt to establish his own identity whatever the cost.Die skrywer redeneer dat tradisionele marknavorsingstegnieke soos opnames oor verbruikers se 'voorneme om te koop', nie daarin slaag om verbruikersgedrag te voorspel nie weens die ongeldigheid van die onderliggende aannames: dat die mens rasioneel is; dat hy bewus is van sy begeertes ('wants') en voorkeure; dat hy konsekwent is in sy koopgedrag. Hy stel dit dat baie ekonomiese begrippe soos 'utiliteit' en 'rasionalisering' min praktiese waarde het; dat ekonomiese teorie 'n hoogs belangrike element in verbruikersgedrag verontagsaam - massakommunikasie en die oorredingskuns. In die soektog na 'n meer betekenisvolle benadering, word voorgestel dat baie nuwe markte tot stand kom weens omgewings- en sosiale veranderinge, en dat in sulke gevalle, die historiese proses van ekstrapolering van neigings uit die verlede tot in die toekoms, weinig nut het. Die bemarker moet liewer daarop konsentreer om 'n deeglike begrip te ontwikkel van sosiale bewegings wat die firma raak - soos verbruikersdruk. Tog mag selfs kennis van sulke bewegings min waarde he omdat die individu hom mag 'opruk' teen onderwerping aan enige beweging, en sal poog om ongeag die koste, sy eie identiteit te bevestig.


2020 ◽  
pp. 1-10
Author(s):  
Ke Xiong ◽  
Jinyu Wang ◽  
Tong Kang ◽  
Fei Xu ◽  
Aiguo Ma

Abstract The effects of resistant starch on glycaemic control are controversial. In this study, a systematic review and meta-analysis of results from nineteen randomised controlled trials (RCT) was performed to illustrate the effects of resistant starch on glycaemic control. A literature search was conducted on PubMed, Scopus and Cochrane electronic databases for related publications from inception to 6 April 2020. Key inclusion criteria were: RCT; resistant starch as intervention substances and reporting glucose- and insulin-related endpoints. Exclusion criteria were: using type I resistant starch or a mixture of resistant starch and other functional food ingredients as intervention; using substances other than digestible starch as controls. The effect of resistant starch on fasting plasma glucose was significant (effect size (ES) –0·09 (95 % CI –0·13, −0·04) mmol/l, P = 0·001) compared with digestible starch. Subgroup analyses revealed that the ES was larger when the dosage of resistant starch was more than 28 g/d (ES –0·16 (95 % CI –0·24, –0·08) mmol/l, P < 0·001) or the intervention period was more than 8 weeks (ES –0·12 (95 % CI –0·18, –0·06) mmol/l, P < 0·001). The effect on homoeostatic model assessment (HOMA)-insulin resistance (IR) was significant (ES –0·33 (95 % CI –0·51, –0·14), P = 0·001). However, the effects on other insulin-related endpoints were not significant, including fasting plasma insulin, four endpoints from the frequently sampled intravenous glucose tolerance test (insulin sensitivity index, acute insulin response, disposition index and glucose effectiveness) and HOMA-β. The current study indicated moderate effects of resistant starch on improving glycaemic control.


2009 ◽  
Vol 55 (No. 8) ◽  
pp. 361-367 ◽  
Author(s):  
D. Hupková ◽  
P. Bielik ◽  
N. Turčeková

The article focuses on assessing the consumer habits attitudes and behaviour towards the beef meat demand. The main objective of this study is to investigate the determinants of the households’ beef meat consumption using the main economic factors. Determining and analysis of consumer behaviour on the individual household categories level and the subsequent comparison of impact factors on consumer decision will give us an assumption to the complex understanding of the consumer behaviour determinants. We used panel data to estimate the beef meat demand in Slovakia. The data were obtained from the Household Budget Survey of the Slovak Statistical Office. The estimates of price and income elasticities of the beef meat demand are also obtained. The results indicate that the food patterns development in Slovakia during the past two decades has undergone rapid structural changes. The declining beef meat consumption is influenced mainly by the decreasing purchasing power and the occurrence of the BSE disease. According to the elasticity estimation results, we can state that the beef meat demand is price and income inelastic. Key words: beef meat consumption, households’ consumption, price elasticity, income elasticity. BSE disease


2008 ◽  
Vol 53 (No. 6) ◽  
pp. 276-284 ◽  
Author(s):  
J. Stávková ◽  
H. Prudilová ◽  
Z. Toufarová ◽  
L. Nagyová

The paper analyses buying behaviour of Czech consumer units on the market with food. Authors present the factors that can influence significantly this behaviour, e.g. price, brand, quality, product attributes, habits, price reductions, advertisement, innovation and word-of-mouth. The results were obtained within the framework of a survey performed in a set of 1 074 Czech households by the staff of the Department of Marketing and Trade, the Mendel University of Agriculture and Forestry Brno, in November and December 2004. Respondents were classified on the base of their annual income, residency, social group, age and education.


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