scholarly journals The Impact of Background Music on Customer Purchase Intentions

2018 ◽  
Vol 1 (1) ◽  
pp. p220
Author(s):  
Jacob Shenje
Keyword(s):  
Quantitative Research ◽  
Purchase Intentions ◽  
Background Music ◽  
Differentiation Strategy ◽  
Negative Effect ◽  
Positive Experiences ◽  
Store Environment ◽  
Level Of Significance ◽  
Buying Behaviour ◽  
The Impact

Retail supermarkets in Harare have been finding it difficult to differentiate their store environment based on the traditional components of the retail mix. As such, a quantitative research study was conducted to determine the impact of background music on consumer buying behaviour for retail supermarkets in Harare, Zimbabwe. Specifically, the study sought to determine the effect of playing familiar songs on customer purchase intentions and examine the impact of music tempo on customer purchase intentions in retail supermarkets. The study also intended to determine the effect of music volume on customer purchase intentions in retail supermarkets. Key findings indicated that music volume has a negative effect on customers purchase intentions (r = -0.199; p < 0.05). The study also revealed that music tempo had a negative effect on customer purchase intentions with a coefficient r = -0.208 at 5% level of significance. The findings implied that when music tempo increases customer purchase intentions will equally inversely decrease at the sampled retail supermarkets. Furtherance, findings from the study revealed that familiar music was positively and significantly correlated with consumer purchase intentions with a coefficient r = 0.650 at 5% level of significance. Thus, the supermarkets can use background music as differentiation strategy for enhancing the value of products or services offerings through positive experiences. Indeed, creating pleasant experiences to customers while shopping products or services can help these customers to feel emotionally attached and bonded with the retail supermarkets.

Impact of Subliminal Advertising on Consumer Buying Behaviour: An Empirical Study on Young Indian Consumers

2018 ◽  
Vol 19 (6) ◽  
pp. 1580-1601 ◽  
Author(s):  
Shakeel Ahmad Sofi ◽  
Fayaz Ahmad Nika ◽  
Mohd Shoib Shah ◽  
Ather Sidiq Zarger
Keyword(s):  
Group Discussion ◽  
Compulsive Buying ◽  
Purchase Intentions ◽  
Jammu And Kashmir ◽  
Multi Stage ◽  
Subliminal Messages ◽  
Confirmatory Factor ◽  
Buying Behaviour ◽  
The Impact

The main aim of this study is to examine the impact of subliminal messages in TV advertisements on consumer behaviour. Though there are number of ways through which impact of subliminal advertisements can be unearthed, in the current study, behavioural approach was adopted, which included discussion on case study (group discussion on subliminal ads) followed by response on a questionnaire. A sample of 390 respondents was chosen from Kashmir division through multi-stage random sampling framework, which, by and large, consisted of young students being a part of higher education in the state of Jammu and Kashmir. Data was collected through structured questionnaire which was reliability tested and validated as well. Apart from exploratory factor analysis and confirmatory factor, discriminant analysis was also utilized for reliability, validity and data analysis, respectively. On the whole, the observations have been found considerable and it has been observed that mostly subliminal exposure inveigles young consumers and seduces them into illicit relationships through the subconscious mechanism. Besides it, subliminal advertising has paramount significance in determining purchase intentions and compulsive buying tendencies of a young consumer. Consumers under study have shown significant differences in their compulsive buying propensity after having being exposed to subliminal advertising. The present study has greater importance for welfare advocates who can utilize present work and suggestions, in particular, to safeguard youth from the tactics of subliminal exposure.

Impact of Celebrity Endorsement on Consumer Buying Behaviour in the State of Goa

2017 ◽  
Vol 7 (1) ◽  
pp. 45-58 ◽  
Author(s):  
Karuna Krishna Gauns ◽  
Subhash Kizhakanveatil Bhaskaran Pillai ◽  
Kaustubh Kamat ◽  
Ruey Feng Chen ◽  
Ling-Chen Chang
Keyword(s):  
Purchase Intention ◽  
Response Rate ◽  
Purchase Intentions ◽  
Logit Analysis ◽  
Celebrity Endorsement ◽  
Celebrity Endorsements ◽  
Demographic Profiles ◽  
Buying Behaviour ◽  
The Impact ◽  
Structured Questionnaire

Celebrities have been involved in endorsing various activities since the eighteenth century. This article focuses on five aspects: to examine the present status of literature available on the effect of celebrity endorsement on consumer buying behaviour; to identify whether there is any association between the three groups of consumers (supporters/neutral/opposers of celebrity endorsement); applying multi-logit analysis to identify the probability of a consumer in becoming a supporter/neutral/opposer of the celebrity endorsement based on demographic profiles of consumers; to examine the celebrity attributes likely to influence consumer purchase intentions; and, finally, to examine the perception of the Goan consumers about celebrity endorsements. Literature review revealed that no major studies have been carried out on the impact of celebrity endorsement on Goan consumers’ buying behaviour. Hence, a survey using structured questionnaire was administered among 200 consumers during June 2015 to April 2016, with a response rate of 86 per cent (received responses were 171). It was found that a significant association exists between celebrity supporters/neutral/opposers with respect to age, gender, occupation and income level, except in case of education and location. Consumers also find celebrity endorsements more attractive and influential as compared to non-celebrity endorsements. Moreover, the tested attributes show positive relationship with purchase intention, except in case of expertise and trustworthiness of celebrity. In general, it can be concluded that celebrity attributes do impact the purchase intention of consumers.

The Impact of Corporate Income Tax on Gross Domestic Product - The Case of the Republic of Serbia

2020 ◽  
Vol 58 (3) ◽  
pp. 311-326
Author(s):  
Jadranka Đurović Todorović ◽  
Marina Đorđević ◽  
Marko Krstić
Keyword(s):  
Gross Domestic Product ◽  
Income Tax ◽  
Quantitative Research ◽  
Income Taxes ◽  
Corporate Income Tax ◽  
Domestic Product ◽  
Negative Effect ◽  
The Republic ◽  
The Impact ◽  
Positive Effect

Abstract The importance of certain tax forms for the economy of any country is confirmed by the fact that they can be used to impact on the achievement of fiscal aims as they play a significant role when it comes to their share in a total amount of public revenue of certain countries. Another important characteristic of taxes is that they can affect the trends of gross domestic product (GDP) as one of the most important economic indicators of achieved development of a national economy. It is for this reason that we must point out that the authors will pay special attention to determining the impact that corporate income tax has on trends of gross domestic product in the Republic of Serbia and their interdependency. This will provide an answer to a question whether corporate income taxes have a positive effect on gross domestic product trends and what is its relation with this indicator. On the basis of quantitative research, through the application of regression analysis, the authors will confirm or refute the hypothesis concerning this problem. Finally, we will reach a conclusion which will offer answers to questions related to the impact of this tax type tax on the gross domestic product trends, the extent of the impact and its nature – whether it has a positive or a negative effect on gross domestic product trends in the Republic of Serbia

Discounts or happy money for efficient inventory management? A new trend on Romanian markets in changing the consumer behaviour

2018 ◽  
Vol 5 (2) ◽  
pp. 82-88 ◽  
Author(s):  
Raluca Giorgiana Chivu ◽  
Ivona Stoica ◽  
Gheorghe Orzan ◽  
Andra-Victoria Radu
Keyword(s):  
Inventory Management ◽  
Quantitative Research ◽  
Consumer Behaviour ◽  
Financial Resources ◽  
Shopping List ◽  
Final Remark ◽  
Consumer Habits ◽  
Buying Behaviour ◽  
The Impact ◽  
Initial Price

Consumer behaviour is one of the basic factors precisely analysed by major companies to identify the main requirements, needs, desires and trends in people’s consumption habits and to generate profit. Do these occur when consumers’ financial resources are limited and whether consumer habits are changing according to their financial availability? In this study, the impact of discounts on people’s buying behaviour, especially during the product’s expiration when it is sold with only 50% of the initial price was analysed. An online quantitative research was carried out with a sample of 160 respondents concluding that most of the consumers bought 50% less products even if they are not on their shopping list, most of the time there was only the illusion of an economy, not the saving itself. As a final remark, people are very sensitive when it comes to discounts changing the mindset of individuals who usually waste money for useless amounts of food and other products.Keywords: Happy money, discount, consumer behaviour, quantitative research.

scholarly journals The Impact of Brand Rejuvenation on Consumer Purchase Intention: Brand Attitude as Mediator

2017 ◽  
Vol II (I) ◽  
pp. 197-210
Author(s):  
Neelam Akbar ◽  
Alam Zeb ◽  
Shabir Ahmad
Keyword(s):  
Purchase Intention ◽  
Quantitative Research ◽  
Computer Software ◽  
Numerical Data ◽  
Purchase Intentions ◽  
Brand Attitude ◽  
Mediation Effects ◽  
Consumer Purchase Intention ◽  
The Impact

The rationale of the study lies in investigating the role of brand rejuvenation on consumer purchase intention, it also emphasizes digging the mediating effects of brand attitude on brand rejuvenation and consumer purchase intentions. Quantitative research was carried out for understanding the rationale behind consumer brand preferences, their attitude, and purchase intentions. This study employed positivism; deductive approach in which collected quantitative and numerical data were tabulated and analyzed statistically in order to facilitate and test the detail set of hypotheses for the purpose of reaching objective truth. SPSS computer software was employed along with multiple regression and correlation analysis were carried out for testing and checking hypotheses and model fitness respectively. Dual statistical techniques i.e. Barron and Kenny’s (1986) and Preacher and Hayes (2008) were applied for checking mediation effects of the study. All the variables were significantly correlated with each other which clearly indicates the importance of brand rejuvenation, brand attitude and purchase intentions.

scholarly journals THE IMPACT OF INSTITUTIONS ON ENTREPRENEURSHIP: A CASE OF VIETNAM

2018 ◽  
Vol 8 (1) ◽  
pp. 22
Author(s):  
Trần Thanh Trúc ◽  
Trương Ngọc Hảo
Keyword(s):  
Land Use ◽  
Fixed Effects ◽  
Quantitative Research ◽  
Quantitative Research Methods ◽  
Land Access ◽  
Secondary Sources ◽  
Entry Cost ◽  
Negative Effect ◽  
The Cost ◽  
The Impact

This study attempts to examine the impact of institutional factors on entrepreneurship in Vietnam from 2005 to 2015. The study utilizes quantitative research methods with panel data collected from secondary sources of the General Statistics Office, Statistical Yearbook of Provinces, and the Provincial Competitiveness Index (PCI). The results based on fixed effects estimation show that the “entry cost” and “land access and stability in land use” are two indicators that have the strongest negative effect on entrepreneurship in Vietnam. Therefore, it is necessary to have specific policies to reduce the cost of market entry as well as more effective land use options to support entrepreneurship development in Vietnam.

The Impact of Business Strategy on Firm Performance of Listed Firms in Vietnam

2020 ◽  
Vol 36 (5E) ◽  
Author(s):  
Khuong Nguyen Vinh ◽  
Le Phan Minh Thu ◽  
Luong Bao Han ◽  
Nguyen Thuy Minh Dan ◽  
Pham Truc Mai ◽  
...  
Keyword(s):  
Firm Performance ◽  
Business Strategy ◽  
Quantitative Research ◽  
Stock Exchange ◽  
Positive Association ◽  
Listed Firms ◽  
Differentiation Strategy ◽  
Leadership Strategy ◽  
The Impact ◽  
Cost Leadership Strategy

This study was conducted to contribute empirical evidence of the impact of Michael Porter’s business strategy on performance in Vietnamese listed firms. Based on data from 620 firms on the Vietnamese stock exchange from 2010 to 2019, we use a quantitative research method to demonstrate the positive association between performance and differentiation strategy. We found cost leadership strategy has no meaning. Based on the results, we make implications for listed firms and regulatory agencies which will contribute to improving firm performance.

scholarly journals THE IMPLEMENTATION OF S.U.R.E. APPROACH AS A MEANS OF ENHANCING STUDENT PRAGMATIC COMPETENCE

2020 ◽  
Vol 3 (3) ◽  
pp. 197
Author(s):  
Dasep Suprijadi
Keyword(s):  
Random Sampling ◽  
Speech Acts ◽  
Null Hypothesis ◽  
Quantitative Research ◽  
Native Speakers ◽  
Sampling Technique ◽  
Pragmatic Competence ◽  
The Mean ◽  
Level Of Significance ◽  
The Impact

Due to the deficient pragmatic competence, pragmatic failures or even miscommunication will be produced in actual communication. Regarding those problems, S.U.R.E approach is offered to overcome in promoting learners’ pragmatic competence. This study aimed to investigate the impact of implementing S.U.R.E approach in improving students’ pragmatic competence. This study is a quantitative research embracing one group pretest-posttest design.  One class participated and 33 students were taken as the sample of the study using random sampling technique. Three English native speakers evaluated the test takers’ pragmatic competence. They were called on to read the speech acts, along with the transcripts, and to indicate the rating based on the rating descriptions provided. The mean score among the three raters was assigned as the closing score.  To collect the data, the students were given a pretest and a posttest.  The data were then analyzed employing paired sample t-test through SPSS V.24.  The result of the study showed that significance value was 0.00 of which it is lower than level of significance 0.05. Hence, the null hypothesis is rejected. This implies that the use of S.U.R.E approach has a significant effect on improving students’ pragmatic competence.

scholarly journals Penerapan Media Animasi pada Materi Bangun Datar Segiempat dalam Pembelajaran Matematika Kelas VII SMP

2018 ◽  
Author(s):  
A. Muhajir Nasir
Keyword(s):  
Learning Outcomes ◽  
Quantitative Research ◽  
Mathematics Learning ◽  
T Test ◽  
Islamic School ◽  
High Data ◽  
The Mean ◽  
Level Of Significance ◽  
Normalized Gain ◽  
The Impact

The study aimed at discovering the use of animation media on Mathematics learning at Islamic School (MTs.) Paitana Jeneponto which covered the description on students’ activities, students’ responses, and the improvement of learning outcomes.The type of the study was quantitative research, with One Group Pretest-Posttest Design. The population were students of grade VII at MTs. Paitana. The sample of the study were 24 students, selected randomly with assumption that all of the classes of grade VII were homogen in terms of learnin outcomes as the experiment class. Data were collected by using observation sheets of students’ activities, students’ responses, and the test of learning outcomes. Requirement test for analysis used test of normality. Data were analyzed by employing one sample t-test technique.The result of the study revealed that (1) the impact of the use of animation media toward students’ activities are described as follows: in general, students tend to pay attention on the animation media without other irrelevant activities of the lesson and the students’ activities overall was in ideal category; (2) students give positive responses on learning proved more than 80% or all of the questions received positive responses to more than 50% students; (3) the mean score of students’ pretest was 28.79 with the standard of deviation 10.118 from each of the ideal score 100. The gain score was 0.71 from learning outcomes data which was categorized as high, data were distributed normally with the level of significance 0.269 for normalized gain data. By the t-test, the significance value obtained 0.000 meaning that there was improvement on students’ learning outcomes in studying Mathematics after the students taught by employing direct learning model using animation media. The final test indicated as well that 22 out of 24 students (91.67%) achieved the KKM score on Mathematics learning at MTs. Paitana.

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