Double-degree University Graduates: A Case Study in Spain

Author(s):  
Ana Beriain Banares ◽  
Joan Francesc Fondevila Gascón
Author(s):  
Ana Beriain ◽  
Joan Francesc Fondevila Gascón

ABSTRACTThe opportunity to study a double degree in college is a tool that some universities, especially the private ones, are offering to potential students to add value and gain a competitive advantage. In order to determine to what extent the dual degree is a strong argument for future graduates, we conducted a quantitative study on the option to open a double degree, Degree in Advertising and Public Relations and Marketing Degree and Commercial Business Management, indicating the implications entail extra effort for students and questioning on the main motivating factors. The majority of respondents would opt for the double degree, and the main motivating factor is to get more opportunities to find work.RESUMENLa posibilidad de cursar una doble titulación en la universidad es una herramienta que algunos centros universitarios, sobre todo los privados, están ofreciendo a los posibles matriculados con el fin de aportar un valor añadido y conseguir así una ventaja competitiva. Con el objeto de determinar hasta qué punto la doble titulación supone un argumento de peso para los futuros graduados, hemos llevado a cabo un estudio cuantitativo sobre la opción de estudiar un doble grado, Grado de Publicidad y Relaciones Públicas y Grado de Marketing y Dirección Comercial, indicando las implicaciones de esfuerzo suplementario que comportaría para los estudiantes y cuestionando sobre los principales factores de motivación. La mayor parte de encuestados optarían por la doble titulación, y el factor motivacional principal es que conseguiría así más oportunidad de encontrar trabajo.


2016 ◽  
Vol 2 (2) ◽  
pp. 115 ◽  
Author(s):  
Samira Sohail

Academic reading is different from other forms of reading because it is complex and discipline-specific. It involves a measured, challenging, and multifaceted process in which students are dynamically engaged with a range of reading strategies. Academic reading improvement is possible, provided students work on it and there are no short cuts or remedies which will cure the reading problems. Reading improvement is hard work and a difficult task, but it is rewarding as well. This study examined the selection and use of academic reading strategies used by the undergraduate and postgraduate students studying at Leeds Metropolitan University, Headingley Campus, Leeds. A quantitative data study was carried out to investigate three aspects of academic reading strategies: (a) efficiency, (b) interacting with texts, and (c) critical reading strategies. The results of this survey suggest that the participants on balance have proficient reading skills, but a significant number of participants have ineffective reading strategies and bad reading habits. Recommendations and suggestions have been put forward to improve academic reading strategies and for further research.


Author(s):  
Eduardo Ahumada Tello

La competitividad es un tema de estudio que afecta a diferentes aspectos del individuo y de las organizaciones. La exigencia del ambiente moderno sobre la adquisición de habilidades y capacidades impulsa diversos estudios sobre la satisfacción que se logra al intentar cumplir con todos los requerimientos en el proceso de desarrollo. En esta investigación se busca encontrar una relación entre competitividad y las variables de felicidad, bienestar y educación para validar la existencia de influencia significativa entre ellas. Para estos efectos se utilizó un análisis de correlación y de ecuaciones estructurales tipo cuantitativo en un estudio de caso con una muestra de 106 personas egresados universitarios. Los hallazgos principales indican que la felicidad es una percepción que puede presentarse como independiente de la competitividad. En cambio, el bienestar y la educación mantienen una relación más significativa entre los encuestados.ABSTRACTCompetitiveness is a subject of study that affects different aspects of the individual and of the organizations. The demand that the modern environment towards the acquisition of skills, abilities and capacities impels diverse studies on the satisfaction that is obtained when trying to fulfill all the requirements in the process of development. In this research, we try to find a relation between competitiveness and the variables of happiness, welfare and education to validate the existence or significant influence among them. For these effects a correlation analysis and quantitative structural equations were used in a case study with a sample of 106 university graduates. The main findings indicate that happiness is a perception that can be presented as independent of competitiveness. In contrast, welfare and education have a more significant relationship among respondents.


2020 ◽  
Vol 14 (2) ◽  
pp. 119-128
Author(s):  
Tim Ströbel ◽  
B. David Ridpath ◽  
Herbert Woratschek ◽  
Norm O’Reilly ◽  
Markus Buser ◽  
...  

Scholars forecast that globalization will require sport managers to have competencies in international business. Sport, due to its global nature, has become an international business, leading to sport management programs at postsecondary institutions growing in number and the marketing of such programs becoming a key success factor. In an increasingly competitive educational environment, both effective curriculum offerings and innovative marketing, including branding, are important for a successful sport management program. This article shares a case study of innovative marketing—the co-branding through a double degree program between two long-standing sport management programs, one in North America (Ohio University, United States) and one in Europe (University of Bayreuth, Germany). This program is designed to enhance international education, as well as global internship and job-placement opportunities. The details of the double degree program within the background of co-branding are presented as a pedagogical framework for international education. Data from a survey of industry professionals are analyzed to demonstrate the need for such an international double degree program. Results provide a template for replication by other institutions and identify potential future research.


2012 ◽  
Vol 13 (3) ◽  
pp. 499-517 ◽  
Author(s):  
Manuel Salas Velasco

There is a common belief among university students that they have to study hard attempting to earn high grades because employers are targeting graduates with outstanding academic records. However, this idea does not seem to capture what is actually happening in organizations, as firms value more aspects related with personality and other personal qualities of young graduates. We present a case study of the hiring process of recent university graduates to test these hypotheses. The methodology used follows a two stage approach. Principal component analysis allows us to identify first key categories of skills and attributes that influence the selection process. Then, using econometric analysis, a matrix classifies them according to employer size and type, degree, position and industry. The results show that soft skills (personality and other qualities) are the most required attributes in the selection process. Good academic records only matter in the public sector.


2017 ◽  
Vol 40 (4) ◽  
Author(s):  
Xu Yueting

AbstractThe professional development of College English (CE) teachers in China has received considerable attention due to their responsibility in preparing university graduates for adequate English proficiency. Many continuous professional development (CPD) activities have been conducted (e.g., national teaching contest) to improve CE teachers’ teaching effectiveness, an essential component of teacher learning. However, it has remained unknown concerning how teacher learning takes place in these well-intended CPD activities, and what mediating factors play an important role in teacher learning. To address this gap, this case study reports on a CE teacher’s (Janna, pseudonym) experience in preparing for and participating in an English teaching contest. Drawing upon multiple sets of data such as teacher reflective journals, interviews, observations of group discussions, and video-recorded teaching demonstration and lesson plan presentation, the findings reveal that teacher learning takes place at a superficial level through legitimate peripheral participation, yet at a deeper level through identity crisis. Vulnerable teacher learning is also identified in the CPD activity, with differentiated learning possibilities created by the tensions between resources and power relations within the community and the teacher’s conceptions of teaching and learning. The study concludes with implications for research of teacher learning and practice for teacher professional development.


1994 ◽  
Vol 02 (04) ◽  
pp. 907-930
Author(s):  
YOUNESS ALIZADEH

A few years after the Islamic Revolution in 1979, the Government of Iran was confronted by a rapid growth in the population, vast migrations from rural areas to urban cities such as Tehran (currently numbering 15 millions), and increasing unemployment. Available statistics, according to sociologists and statisticians, indicate that unemployment in Iran is an “urban” phenomenon affecting high school and university graduates. In an attempt to address the problem of unemployment and the concentration of wealth in the hands of a few individuals in business, the Government decided to introduce several models to promote self-employment enterprises. In order to implement these models the Parliament of the Islamic Republic of Iran has approved several decrees that allow the Government to extend credit to unemployed persons provided they form production co-operatives. There are mainly two self-employment models developed by the Government through the Ministry of Co-operation and the Ministry of Employment and Social Affairs. In order to evaluate these models, this author conducted intensive interviews with a number of staff members in the Ministry of Co-operation and the Ministry of Employment and Social Affairs, reviewed relevant literature, and surveyed 20% of active co-operatives in the Tehran province to gather first-hand information. An important attribute of the scheme is that, through establishing self-employment enterprises for unemployed persons, the Iranian Government attempted to replace mortgages by education or managerial ability as a basis for extending credit. The study revealed that, despite the attractiveness of the models, their success is dependent upon careful implementation and handling of the problems such as management training and the education of self-employed persons.


2010 ◽  
Vol 11 (2) ◽  
pp. 161-168 ◽  
Author(s):  
Robert Smith ◽  
Susan Moult ◽  
Phil Burge ◽  
Andrew Turnbull

This case study tells an atypical entrepreneurship story about two men and a dog. It explores the rapid growth of the phenomenon that is BrewDog plc – a company situated in the remote north-east of Scotland. What makes this case special is that the business, set up in 2007 by two university graduates in their early twenties with limited experience of the brewing industry, is now trading as a plc. From the outset they deliberately chose a strategy that flew in the face of accepted orthodoxy in the brewing industry. To industry experts, it made little sense because the remote Aberdeenshire town of Fraserburgh, with its peripheral location, would surely be the last place any rational individual would seek to start a new brewery. The story of how James Watt and Martin Dickie did so is uplifting and inspirational.


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