scholarly journals ANALISIS PENGARUH PUBLIC RELATION TERHADAP CUSTOMER LOYALTY YANG DIMODERASI OLEH BRAND IMAGE PADA SMARTPHONE ”X”

IQTISHODUNA ◽  
2016 ◽  
Vol 10 (2) ◽  
pp. 149-156
Author(s):  
Lily Suhaily ◽  
Elias Elias
Keyword(s):  
Customer Loyalty ◽  
Brand Image ◽  
Public Relation

Development of technology today is higly increased, especially communication tecnology. Basedon this fenomenon, many companies have opportunity to build-up smartphone. This conditions will increasedcompetition between the company. To win the competitions, company must promote their smartphone byusing public relation. According that conditions, this research evaluate the influence of public relation tocustomer loyalty which moderated by brand image. 160 questionnares were distributed to on 26 Mei 2014untill 1 July 2014by using random sampling.The result shows that public relation influences customer loyaltywhich moderated by brand image

scholarly journals PENGARUH MARKETING PUBLIC RELATIONS TERHADAP BRAND IMAGE DAN LOYALITAS PELANGGANDI STUDIO ALAM TV9 MATARAM

2017 ◽  
Vol 6 (1) ◽  
Author(s):  
Ari Wahyuddin
Keyword(s):  
Public Relations ◽  
Path Analysis ◽  
Customer Loyalty ◽  
Random Sampling ◽  
Brand Image ◽  
Quantitative Approach ◽  
Public Relation ◽  
The Public ◽  
Relation Marketing ◽  
Relations Marketing

This research is aimed at determining and explaining the effect of public relations marketing on the brand image and customers loyalty at Studio Alam TV9. This research is an explanatory research with quantitative approach. This research employed three variables of Public Relations Marketing, Brand Image, and Customers loyalty. The visitors of Studio Alam TV9 that have visited twice or more are the populations of this study. 110 visitors are the respondents of this research selected through purposive random sampling to which the questioners were distributed. The data were analyzed using path analysis. Based on that path analyzed the research showed that public relation marketing has direct and significant effect on Brand Image. And the brand Image has direct and significant effect on the customers loyalty.  Beside that it is found that public relation marketing has indirect but significant effect of the customers loyalty through brand image. It is suggested that TV9 maintain and improve the public relation marketing ti improve the brand image and make the customers loyalty.Keywords: Marketing Public Relation, Brand Image, Customer Loyalty

THE EFFECTS OF CAR INSURANCE CUSTOMER PERCEPTION TOWARD PUBLIC RELATION AND CUSTOMER LOYALTY

2018 ◽  
Vol 1 (2) ◽  
pp. 56-60
Author(s):  
JOHANNES SIMATUPANG ◽  
HARRY BUDY
Keyword(s):  
Marketing Strategy ◽  
Customer Loyalty ◽  
Brand Image ◽  
Research Result ◽  
Sem Analysis ◽  
Public Relation ◽  
Customer Perception ◽  
Marketing Tool ◽  
Car Insurance ◽  
Positive Effect

The purpose of this research is to explain the effect of customer perception on PublicRelationtoward brandimage and  to customer loyalty.  Research used surveywhere   carinsurace customer is the population.  Research result showed that range score of public relation perception, brand image, and customer loyalty    have good value.  According to SEM analysis result shows that the higher the customerpersceptionon public relation causes  the higher the brand image.  and the higher the brand image  causes higher customer loyalty.  So, public relation has positive effect to brand image and customer loyalty.   Hence, public relation as a marketing tool should be developed internally to craft the more comprehensive marketing strategy to make customer be loyal and winning  the competitions.

LOYALITAS PELANGGAN: PERAN CITRA MEREK DAN KUALITAS PRODUK

2019 ◽  
Vol 4 (3) ◽  
pp. 391-400
Author(s):  
Machmed Tun Ganyang
Keyword(s):  
Regression Analysis ◽  
Product Quality ◽  
Customer Loyalty ◽  
Brand Image ◽  
Dominant Factor ◽  
Consumer Loyalty ◽  
The Relationship

This study aims to examine the relationship between brand image and product quality on customer loyalty in sports products. Data were collected through a questionnaire of 68 respondents. Through regression analysis, the results show that brand image and quality can explain variations in consumer loyalty with the brand image as a dominant factor. This finding implies that producers can increase consumer loyalty by enhancing brand image. Companies need to think about how to develop key messages so that consumers can clearly understand the position of the product. The unique aspects of the product need to be improved to create a special impression on the customer. Keywords: brand image, produk quality, customer loyalty

ANALISIS LOYALITAS PELANGGAN HOTEL SYARIAH DI DAERAH ISTIMEWA YOGYAKARTA

2019 ◽  
Vol 13 (03) ◽  
pp. 15-30
Author(s):  
Dwi Agus Kristianto ◽  
Amin Kiswantoro
Keyword(s):  
Data Analysis ◽  
Linear Regression ◽  
Data Collection ◽  
Service Quality ◽  
Customer Loyalty ◽  
Brand Image ◽  
Tourist Destinations ◽  
The Past ◽  
The World ◽  
Special Region

In the past the function of the hotel was only as a place to stay for consumers who travel on business or tourism and do not have a relationship or family at their destination. Sharia concept hotels continue to grow along with the needs of Muslim consumers around the world. The concept of sharia hotels also continues to grow in Indonesia, especially in the Yogyakarta region as one of the tourist destinations in Indonesia. This study aims to determine the effect of price, service quality and brand image on customer loyalty of sharia hotels in Yogyakarta Special Region both partially and simultaneously.This type of research is causally comparative. The variables in this study are price, service quality, brand image and customer loyalty. The population in this study are customers who have visited sharia hotels in Yogyakarta. Sampling was done by nonrandom sampling, specifically using purposive sampling where the sample was taken from the population, with the following criteria: 1) Customers who had stayed in sharia hotels in Yogyakarta more than twice, and 2) Respondents aged 18 years. The sample in this study was taken as many as 100 respondents. Data collection techniques using questionnaires. Data analysis used is multiple linear regression analysis.Based on the results of the study, the following conclusions are obtained: (1) Prices have a positive and significant effect on customer loyalty; (2) Service quality has a positive and significant effect on customer loyalty; (3) Brand image has a positive and significant effect on customer loyalty; and (4) Price, service quality, and brand image have a positive and significant effect on customer loyalty. Keywords: hotel, sharia, price, service quality, brand image, customer loyalty.

scholarly journals THE EFFECT OF BRAND IMAGE AND PRODUCT ATTRIBUTES ON CUSTOMER SATISFACTION AND CUSTOMER LOYALTY

2018 ◽  
Vol 16 (3) ◽  
pp. 457-466
Author(s):  
Erik Wahyu Indarto ◽  
◽  
Imam Suroso ◽  
Sudaryanto Sudaryanto ◽  
Nurul Qomariah ◽  
...  
Keyword(s):  
Customer Satisfaction ◽  
Customer Loyalty ◽  
Brand Image ◽  
Product Attributes

scholarly journals OPTIMALISASI MEMBANGUN BRAND IMAGE TERHADAP CUSTOMER LOYALTY MELALUI CUSTOMER VALUE DAN CUSTOMER RETENTION SEBAGAI VARIABEL INTERVENING

2020 ◽  
Vol 26 (1) ◽  
pp. 268-279
Author(s):  
Ratih Amelia ◽  
Selfitrida Ayani
Keyword(s):  
Customer Loyalty ◽  
Customer Value ◽  
Brand Image ◽  
Customer Retention ◽  
Probability Sampling

Perguruan tinggi swasta pada saat sekarang ini terus dituntut untuk terus melakukan upaya perbaikan baik yang terjadi secara internal dan ekternal. Belum terkenalnya citra kampus menyebabkan perguruan tinggi akan sangat sulit bersaing. Hal inilah yang sering terjadi pada Politeknik Unggul LP3M. Dimana persepsi orang masih menggap kuliah harus di Universitas, Sekolah Tinggi dan Akademi. Kemudian selama ini istilah Politeknik masih asing dibenak orang banyak. Salah satu upaya yang dilakukan manajemen Politeknik Unggul LP3M yaitu dengan memaksimalkan program penerimaan mahasiswa baru melalui pemberian reward atau lebih dikenal dengan istilah member get member (MGM). Fokus utama dalam penelitian ini yaitu untuk menganalisis secara langsung 1) brand image terhadap customer value, 2) menganalisis brand image terhadap customer retention. Selanjutnya menganalisis secara tidak langsung 1) brand image terhadap customer loyalty melalui customer value 4) brand image terhadap customer loyalty melalui customer retention. Pendekatan penelitian ini yaitu analisis jalur. Populasi dalam penelitian ini mahasiswa aktif pada tahun ajaran 2018/2019 pada kampus Politeknik Unggul LP3M yang terdiri dari 5 program studi yang berjumlah 316. Sedangkan metode penentuan sampel dengan non probability sampling yaitu dengan cara accidental sampling. Dimana peneliti mengambil 250 mahasiswa aktif untuk dijadikan sampel. Pengumpulan data menggunakan kuesioner dengan skala likert.Hasil penelitian menunjukkan bahwa secara langsung 1) brand image berpengaruh signifikan terhahadap customer value, 2) brand image berpengaruh signifikan terhahadap customer retention. Sedangkan secara tidak langsung 3) brand image tidak berpengaruh signifikan terhahadap customer loyalty melalui customer value, 4) brand image berpengaruh signifikan terhahadap customer loyalty melalui customer retention.Kata Kunci: Brand Image, Value, Retention, Loyalty

scholarly journals role of brand image and customer commitment in mediating service quality towards customer loyalty

2021 ◽  
Vol 9 (1) ◽  
pp. 79-89
Author(s):  
Anak Agung Bagus Putra Mahatama ◽  
Made Wardana
Keyword(s):  
Service Quality ◽  
Customer Loyalty ◽  
Sampling Method ◽  
Brand Image ◽  
Partial Least Square ◽  
Least Square ◽  
Credit Institution ◽  
Customer Commitment ◽  
Technology Improvement

The purpose of this study is to explain the role of brand image and customer commitment in mediating the effect of service quality on customer loyalty. The population in this study is customers at Kedonganan Village Credit Institution. The purposive sampling method has been used with 130 respondents included. Questionnaires were distributed and the result are analyzed using PLS (Partial Least Square) technique. The results of this study indicate that service quality has a positive and significant effect on brand image, customer commitment, and customer loyalty at Kedonganan Village Credit Institution. There was a significant role of brand image and customer commitment in mediating the effect of service quality on customer loyalty at Kedonganan Village Credit Institution. In order to improve brand image and customer commitment, it is hoped that Kedonganan Village Credit Institution will be able to provide faster service, attractive promotions, and technology improvement to encourage customer loyalty.

scholarly journals PENGARUH DISTRIBUSI, LAYANAN PURNA JUAL, CITRA MEREK DAN FANATISME MEREK TERHADAP LOYALITAS PELANGGAN DENGAN KEPUASAN PELANGGAN SEBAGAI VARIABEL INTERVENING PADA KONSUMEN MOBIL MEREK TOYOTA DI BANJARMASIN

2018 ◽  
Vol 4 (3) ◽  
Author(s):  
Abul Hasan Asy'ari
Keyword(s):  
Customer Satisfaction ◽  
Customer Loyalty ◽  
Significant Influence ◽  
Brand Image ◽  
Correlational Research ◽  
Service Brand ◽  
Image Variables

Abstract: This study aims to determine the effect of distribution variables, after sales service, brand image and brand fanaticism on customer loyalty of Toyota brand cars with customer satisfaction as an intervening variable. This research is a correlational research with the population is all people who own and use Toyota cars that qualify the requirements of the respondents. The sample in this study were 100 respondents. The results show that (1). Simultaneous distribution variables, after sales service, brand image and brand fanaticism have a significant effect on customer satisfaction and customer loyalty. (2). Partially the Distribution and Brand Image variables have no significant effect on Customer Loyalty, While After Sales Service, Brand Fanaticism and Customer Satisfaction variables have a significant influence on Customer Loyalty Keywords: distribution, after sales service, brand image, brand fanaticism, customer loyalty Abstrak: Penelitian ini bertujuan untuk mengetahui pengaruh variabel Distribusi, Layanan Purna Jual, Citra Merek dan Fanatisme Merek terhadap Loyalitas Pelanggan mobil merek Toyota dengan Kepuasan Pelanggan sebagai variabel Intervening. Penelitian ini merupakan penelitian korelasional dengan populasi adalah seluruh masyarakat yang memiliki dan menggunakan mobil Toyota yang memenuhi syarat sebabagai responden. Sampel dalam penelitian ini adalah 100 responden. Hasil penelitian menunjukkan bahwa (1). Seacara simultan variabel  Distribusi, Layanan Purna Jual, Citra Merek dan Fanatisme Merek berpengaruh signifikan terhadap Kepuasan Pelanggan dan Loyalitas Pelanggan. (2). Secara parsial variabel Distribusi dan Citra Merek tidak berpengaruh signifikan terhadap Loyalitas Pelanggan, Sedangkan variabel Layanan Purna Jual, Fanatisme Merek dan Kepuasan Pelanggan berpengaruh signifikan terhadap Loyalitas Pelanggan Kata kunci : distribusi, layanan purna jual, citra merek, fanatisme merek, loyalitas pelanggan

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