LOYALITAS PELANGGAN: PERAN CITRA MEREK DAN KUALITAS PRODUK

2019 ◽  
Vol 4 (3) ◽  
pp. 391-400
Author(s):  
Machmed Tun Ganyang
Keyword(s):  
Regression Analysis ◽  
Product Quality ◽  
Customer Loyalty ◽  
Brand Image ◽  
Dominant Factor ◽  
Consumer Loyalty ◽  
The Relationship

This study aims to examine the relationship between brand image and product quality on customer loyalty in sports products. Data were collected through a questionnaire of 68 respondents. Through regression analysis, the results show that brand image and quality can explain variations in consumer loyalty with the brand image as a dominant factor. This finding implies that producers can increase consumer loyalty by enhancing brand image. Companies need to think about how to develop key messages so that consumers can clearly understand the position of the product. The unique aspects of the product need to be improved to create a special impression on the customer. Keywords: brand image, produk quality, customer loyalty

PEMBENTUKAN LOYALITAS PELANGGAN MELALUI CITRA MEREK DAN KUALITAS PRODUK

2019 ◽  
Vol 4 (S1) ◽  
pp. 781-790
Author(s):  
Machmed Tun Ganyang
Keyword(s):  
Regression Analysis ◽  
Product Quality ◽  
Customer Loyalty ◽  
Brand Image ◽  
Dominant Factor ◽  
Consumer Loyalty ◽  
The Relationship

This study aims to examine the relationship between brand image and product quality on customer loyalty in sports products. Data were collected through a questionnaire of 68 respondents. Through regression analysis, the results show that brand image and quality can explain variations in consumer loyalty with the brand image as a dominant factor. This finding implies that producers can increase consumer loyalty by enhancing brand image. Companies need to think about how to develop key messages so that consumers can clearly understand the position of the product. The unique aspects of the product need to be improved to create a special impression on the customer.

scholarly journals PENGARUH CITRA MEREK, KUALITAS PRODUK DAN INOVASI PRODUK TERHADAP LOYALITAS KONSUMEN MOBIL AVANZA DI KABUPATEN PASAMAN BARAT

2018 ◽  
Vol 5 (3) ◽  
pp. 148-154
Author(s):  
Mai Yuliza
Keyword(s):  
Regression Analysis ◽  
Product Quality ◽  
Product Innovation ◽  
Sampling Method ◽  
Brand Image ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Consumer Loyalty ◽  
Analysis Technique ◽  
Quality Product

The purpose of this research is to know the influence of brand image, product qualityand product innovation toavanza car consumer loyalty in west pasaman regency. Population is the users of avanza cars in west pasaman regency with a sample of 100 peoples. Withconvinience sampling method. The research instrument is questionnaire, the data obtained then processed using multiple linear regression analysis technique using SPSS, from the results of this reserach found the brand image variable (X1), product quality (X2) and product innovation (X3) have a significant effect on loyalty (Y) with a significant level of 0.000. The magnitude of the influence of brand image (X1), product quality (X2) and product innovation (X3) have significant effect on loyalty (Y) is 0,729 (R2 = 72,9%). Keywords: Consumer Loyalty, Brand Image, Product Quality, Product Innovation

scholarly journals Pengaruh citra merek, kepercayaan merek, dan kualitas layanan pada loyalitas merek pakaian ZARA

2019 ◽  
Vol 6 (2) ◽  
Author(s):  
Vika Mitra Ifana ◽  
Tatik Suryani
Keyword(s):  
Regression Analysis ◽  
Service Quality ◽  
Product Quality ◽  
Multiple Regression Analysis ◽  
Customer Loyalty ◽  
Brand Loyalty ◽  
Brand Image ◽  
Brand Trust ◽  
Market Place ◽  
Promotional Strategy

The clothing industries in Indonesia are becoming more and more competitive. Many brands of clothes avalaible in the market place have a good quality and popularity. ZARA was one of clothes famouse in Indonesian. This Study aims to examine the effect of brand image, brand trust, and service quality on brand loyalty of ZARA clothes. Data coleccted by questionnare and involved 100 consumers in Surabaya. The sample was was selected by judgement sampling. The data were analyzed using MRA (Multiple Regression Analysis).The result shows that brand image has significant effect on brand loyalty, brand trust has signifcant effect on brand loyalty, and service quality has significant effect on brand loyalty. It implies that, it is important to improve brand image, trust and service quality for creating customer loyalty. Promotional strategy by delivering message honesty is important for building image and trust. Service quality can improve the overall service quality. The company should improve the product quality and services by improving attitude, skill and knowledge it’s employees.

scholarly journals Analisis Faktor-Faktor yang Mempengaruhi Loyalitas Pelanggan Pasar dengan Kepuasan Sebagai Variabel Intervening di Toko Abang-Adik

2019 ◽  
Vol 4 (2) ◽  
pp. 363
Author(s):  
Nurintan Asyiah Siregar
Keyword(s):  
Customer Satisfaction ◽  
Product Quality ◽  
Customer Loyalty ◽  
Random Sampling ◽  
Sampling Method ◽  
Brand Image ◽  
Simple Random Sampling ◽  
The Relationship ◽  
North Sumatra ◽  
Positive Effect

<p><em>The purpose of this study was to determine the effect of product quality and brand image on customer loyalty with customer satisfaction as an intervening variable. The study was conducted at Abang-Adik Store in Rantauprapat City, North Sumatra. The population used was all shop customers with a simple random sampling method obtained by 98 final samples. Path analysis with the SPSS Version 22 program is used for data processing. The results of the study prove that product quality and brand image have a positive effect on customer loyalty, product quality and brand image have a positive effect on customer satisfaction, customer satisfaction has a positive effect on customer loyalty. The results of the study also prove that customer satisfaction is an intervening variable on the relationship between product quality and brand image with customer loyalty.</em></p><p> </p><p>Tujuan penelitian ini adalah untuk mengetahui pengaruh kualitas produk dan brand image terhadap loyalitas pelanggan dengan kepuasan pelanggan sebagai variabel intervening. Penelitian dilakukan pada Toko Abang-Adik di Kota Rantauprapat Sumatera Utara. Populasi yang digunakan adalah seluruh pelanggan took dengan metode simple random sampling didaperoleh 98 sampel akhir. Analisis jalur dengan program SPSS Versi 22 digunakan untuk pengolahan data. Hasil penelitian membuktikan bahwa kualitas produk dan brand image berpengaruh positif terhadap loyalitas pelanggan, kualitas produk dan brand image berpengaruh positif terhadap kepuasan pelanggan, kepuasan pelanggan berpengaruh positif terhadap loyalitas pelanggan. Hasil penelitian juga membuktikan bahwa kepuasan pelanggan sebagai variabel intervening terhadap hubungan antara kualitas produk dan brand image tdengan loyalitas pelanggan.</p>

scholarly journals ANALISIS LOYALITAS KONSUMEN PRODUK BERLABEL HALAL

2019 ◽  
Vol 4 (1) ◽  
pp. 51-59
Author(s):  
Nurul Izzah Lubis
Keyword(s):  
Regression Analysis ◽  
Linear Regression ◽  
Multiple Linear Regression ◽  
Product Quality ◽  
Research Method ◽  
Brand Image ◽  
Linear Regression Analysis ◽  
Secondary Data ◽  
Multiple Linear Regression Analysis ◽  
Consumer Loyalty

This article aims to determine how much is the influence the product quality, brand image and halal label to consumer loyalty product of PT. Unilever Indonesia. The research method used is quantitative approach with multiple linear regression analysis. The research used primer and secondary data from consumer product of PT. Unilever Indonesia in Desa Hutaraja. The result of the research showed that there was the positif influence of product quality and brand image variable to the consumer loyalty product of PT. Unilever Indonesia in Desa Hutaraja. The result of the research also showed that there was not influence of  halal label variable to the consumer loyalty product of PT. Unilever Indonesia in Desa Hutaraja.

scholarly journals Mediating Effect of Perceived Value on the Relationship between Brand Image and Customer Loyalty of Hair Salon

2021 ◽  
Vol 19 (3) ◽  
pp. 343-354
Author(s):  
Yi-Ju Yeo ◽  
Eun-Jun Park
Keyword(s):  
Regression Analysis ◽  
Customer Loyalty ◽  
Brand Image ◽  
Perceived Value ◽  
Mediating Effect ◽  
Adult Men ◽  
Hair Salon ◽  
Study Results ◽  
Market Factors ◽  
The Relationship

Purpose: This study emphasizes brand image and perceived value by examining and identifying the mediating effect of the relationship between hair salons’ brand images, perceived value, and customer loyalty. It aims to enhance the competitiveness of hair salon brands by providing the basic data necessary for the development and improvement of sales in professional hair salons.Methods: This study performed frequency analysis, reliability analysis, factor analysis, regression analysis, and mediation regression analysis, using SPSS 22.0 for 534 copies of data collected through questionnaires for adult men and women using hair salons.Results: The study results show that brand image significantly affected the perceived value and customer loyalty. Additionally, the perceived value significantly affected customer loyalty and partially mediated the relationship between brand image and customer loyalty.Conclusion: It is necessary to market factors with positive brand image effects for a hair salon, and customers should feel satisfied and unburdened. Additionally, to increase the salon’s value, suitable unit prices for technology and services should be set instead of higher unit prices.

scholarly journals PENGARUH EKSPEKTASI PELANGGAN, KUALITAS PRODUK DAN KEPUASAN PELANGGAN TERHADAP LOYALITAS PELANGGAN INTERNET TELKOMSEL DI BANDA ACEH

2019 ◽  
Vol 1 (1) ◽  
Author(s):  
Yohandes Rabiqy
Keyword(s):  
Regression Analysis ◽  
Customer Satisfaction ◽  
Product Quality ◽  
Customer Loyalty ◽  
Dominant Factor ◽  
Customer Expectations ◽  
Banda Aceh

AbstractThis research aims to examine the factors that influence the level of internet customer loyaltyTelkomsel in Banda Aceh. The population of this research is the customer who use or are subscrib toInternet service Unlimited Telkomsel Flash, and a minimum for six months subscription. Multiplelinear regression analysis is used to determine the effect of variable customer expectations, productquality, and customer satisfaction is hypothesized to effect on customer loyalty. The results of multiplelinear regression analysis showed that the dominant factor that affect the customer loyalty is thevariable quality of the product, followed by a variable customer expectations, and the least effect oncustomer loyalty is customer satisfaction variables. The variables of this research are quite good inexplaining customer loyalty. The advice from the author to the company is that companies have tocreate products that are superior in quality, and always maintain the quality of the product toconstantly innovate on products tailored to the desires of customers to the product. Furthermore, thecompany have to pay attention to the complaints of customers by minimizing customer complaints.Keywords: Expectations, product quality, customer satisfaction, customer loyalty

PENGARUH KUALITAS PRODUK DAN KUALITAS PELAYANAN TERHADAP PENINGKATAN KEPUASAN DAN LOYALITAS PELANGGAN PERUSAHAAN DAERAH AIR MINUM (PDAM) KOTA MAKASSAR

2019 ◽  
Vol 3 (2) ◽  
pp. 228-244 ◽  
Author(s):  
Muhammad Rezha Pahlawan ◽  
Nurlia Nurlia ◽  
Abdul Rahman Laba ◽  
Erlina Pakki ◽  
Hardiyono Hardiyono
Keyword(s):  
Customer Satisfaction ◽  
Service Quality ◽  
Product Quality ◽  
Customer Loyalty ◽  
Indirect Effects ◽  
Analysis Method ◽  
Water Company ◽  
The Relationship ◽  
Intervening Variables ◽  
Customer Satisfaction And Loyalty

This study aims to determine the effect of Product Quality and Service Quality on Increasing Customer Satisfaction and Loyalty in Makassar Municipal Water Company (PDAM) both directly and through intervening variables or indirect effects. This study uses a quantitative approach conducted with the aim to explain the position of the variables studied and the relationship between one variable with another variable. This research will explain the causal relationship between variables through hypothesis testing. In this study, the analysis method used is path analysis using the SmartPLS program. The results of this study found that directly the product quality had a positive and significant effect on customer satisfaction, service quality had a positive and significant effect on customer satisfaction, product quality had a positive and significant effect on customer loyalty, service quality had a positive and not significant effect on customer loyalty, customer satisfaction positive and significant effect on customer loyalty. The indirect effect of this research is product quality has a positive and significant effect on customer loyalty if mediated by customer satisfaction. Service quality also has a positive and significant effect on customer loyalty if mediated by customer satisfaction.

scholarly journals Investigations of Customer Loyalty: Strengthening Product Quality, Brand Image and Customer Satisfaction

2021 ◽  
Vol 11 (1) ◽  
pp. 78
Author(s):  
Enjang Sudarman ◽  
Harries Madiistriyatno ◽  
Ikbal Sudarman
Keyword(s):  
Customer Satisfaction ◽  
Product Quality ◽  
Structural Equation Model ◽  
Customer Loyalty ◽  
Random Sampling ◽  
Structural Equation ◽  
Brand Image ◽  
Research Result ◽  
Equation Model ◽  
Stratified Random Sampling

Abstract. The purpose of this study is to help make decisions about winning the smartphone market through product differentiation to increase customer loyalty for the OPPO Brand. The study population was 1050 students of the faculty of education and the faculty of economics, the sampling technique using the stratified random sampling method was obtained by 550 students. Data analysis was performed using Structural Equation Model (SEM) statistical analysis using Amos Graphic v.22 Software. The result of the research obtained product differential strategy, brand image and customer satisfaction can increase customer loyalty. Brand image and customer satisfaction factor are mediators of product quality on customer loyalty factors. The implication of this research is that brand image is the biggest factor affecting customer satisfaction. Furthermore, the contribution of research result to the OPPO company must make product changes in order to improve brand image, customer satisfaction and customer loyalty. Abstrak. Tujuan dari penelitian ini adalah untuk meningkatkan loyalitas pelanggan melalui penguatan kualitas produk, citra merek dan kepuasan pelanggan. Populasi penelitian ini adalah Mahasiswa di Kabupaten Karawang dari 12 Perguruan tinggi sebanyak 27,378 mahasiswa, teknik pengambilan sampel menggunakan stratified random sampling diperoleh sebanyak 550 orang. Analisis data dilakukan dengan menggunakan analisis statistik Structural Equation Model (SEM) menggunakan perangkat lunak Amos Graphic versi 22. Hasil penelitian yang diperoleh bahwa penguatan kualitas produk memiliki efek secara langsung terhadap loyalitas pelanggan, citrak merek dan kepuasan pelanggan adalah mediator faktor kualitas produk pada faktor loyalitas pelanggan. Implikasi dari penelitian ini bahwa citra merek merupakan faktor terbesar yang mempengaruhi kepuasan pelanggan. Selanjutnya, kontribusi hasil penelitian terhadap perusahaan OPPO adalah untuk pertimbangan kebijakan bagi manajemen dalam hal penguatan kualitas produk yang dilakukan melalui inovasi teknologi dari sisi penggunaan bahan, fitur-fitur, serta komponen berkualitas tinggi agar meningkatkan citra merek, kepuasan pelanggan sehingga berdampak positif terhadap loyalitas pelanggan.

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