scholarly journals CafBijoux: A Small Business Marketing Challenge

2006 ◽  
Vol 2 (3) ◽  
pp. 39-48
Author(s):  
Chong Joanna S.K. Lee

It was five minutes to ten oclock on Wednesday morning, April 7, 2004, and Jennifer Coleman was anxiously driving back and forth on B Street in Hayward, looking for a restaurant called CafBijoux. Jennifer had a ten oclock appointment with Julie Sanders and Mary Carter, the managers and co-owners of CafBijoux but there was no visible sign of the restaurant. After circling around several more times, Jennifer finally spotted a small sign in a window that said CafBijoux.Jennifer Coleman was a university professor of marketing and a marketing consultant in the city of Hayward, California. The Small Business Development Center (SBDC) of the university invited Jennifer to help CafBijouxs management as part of its cooperative effort with the city to provide assistance to small businesses in need of and interested in consulting services in the universitys service area. The purpose of the Jennifers meeting that morning was to go over the caf current business situation and to establish a mutual understanding about Jennifers deliverables.At 10:05 am, Jennifer walked into CafBijoux and introduced herself to Julie and Mary. Jennifer apologized for being late and indicated that she had some difficulty in finding the restaurant. Julie said, Yes, I know that we really need a store sign but we did not have enough money to get one. It would cost at least $2000. We had some customers complaining about that but we just couldnt afford it. Our business has been terrible and we were hoping that you would be able to tell us how we can improve. Jennifer replied, Thats what I am here for. But first, I need to learn as much about the caf business from you as I can. Jennifer explained that the primary goals of the meeting were for her to learn about the caf current situation and to explore the next course of action. Both Julie and Mary agreed upon the plan.

2021 ◽  
Author(s):  
M Chairul Basrun Umanailo

Micro and small businesses are businesses that built with a variety of vulnerabilities both in terms of capital capacity and managerial capacity of marketing and production. Micro and small business development will only be able to be carried out if there is a comprehensive synergy with multi-stakeholders that woven and accommodated and integrated through the advancement of information and communication technology. Analysis of the development of micro and small businesses uses a qualitative approach by utilizing the application of Nvivo 12 plus in conducting the contents analysis of the number of literature collaborated with secondary data related to the conditions of micro and small businesses in the City of Palopo. The results of the study refer to recommendations to strengthen the collaboration patterns of various stakeholders and broaden the scope of stakeholder involvement. Expansion of stakeholder involvement is maintained and accommodated through the integration of digitalized data so that more comprehensive, updated, and continuous information and communication can use as material for decision making in the development of micro and small businesses.


2011 ◽  
Vol 2 (1) ◽  
pp. 49
Author(s):  
Clemencia Del Consuelo Zapata Lesmes

Esta investigación surge de una reflexión relacionada con la importancia de conocer y explorar las concepciones del profesor universitario sobre la investigación, en un intento por abrir una brecha nueva que permita entender y comprender las prácticas investigativas del maestro de licenciaturas en educación. Se eligieron dos universidades, una privada y otra pública en la ciudad de Cartagena de Indias, para realizar esta investigación cualitativa,de naturaleza descriptiva - exploratorio, utilizando un cuestionario estructurado, para facilitar el proceso de develación de las concepciones del profesor universitario. Este trabajo de investigación es parte del macro proyecto sobre concepciones desarrollado en la Maestría en Educación de la Universidad Santo Tomás de Aquino.ABSTRACT:This research stems of reflection regarding the importance of knowing and explore the concepts of teacher for university research in a attempt to open a new gap that allows to  understand and understand the practices master investigative degrees. Two were selected universities, one private and one public in the city of Cartagena de Indias to perform this qualitative research, descriptive and exploratory, to we designed a questionnaire structured to facilitate the process identification of the concepts of university professor. This work research is a part of the macro project concepts developed in the Masters in Education from the University of St. Thomas Aquinas.


Author(s):  
Ye-Sho Cehn ◽  
Robert Justis ◽  
P. Pete Chong

According to Justis and Judd (1998), franchising is defined as “a business opportunity by which the owner (producer or distributor) of a service or a trademarked product grants exclusive rights to an individual for the local distribution and/or sale of the service or product, and in return receives a payment or royalty and conformance to quality standards. The individual or business granting the business rights is called the franchisor, and the individual or business granted the right to operate in accordance with the chosen method to produce or sell the product or service is called the franchisee.” Although the business of the franchisor is usually larger than the “satellite small businesses” of the franchisees, most franchisors manage mostly small and medium-size enterprises (Stanworth, Price, and Purdy, 2001). The U.S. Small Business Administration (SBA) recognizes this fact and sponsors various seminars in franchising, for example, business plan and raising capital, through regional Small Business Development Centers (Thomas and Seid, 2000). In addition, SBA sets up programs specifically designed for franchises (for example, Franchise Registry Web site: www.franchiseregistry.com) to streamline the review process for SBA loan applications (Sherman, 1999) and provide special incentives for franchisees to open locations in economically depressed areas (Thomas and Seid, 2000).


2003 ◽  
Vol 30 (3) ◽  
pp. 301-322
Author(s):  
Alessandro Kihlgren

AbstractThe dearth of reliable data makes field work essential to gain a more accurate picture on small business in today's Russia.1 Interviewing representatives of organizations instead of individual entrepreneurs provides a more balanced picture, as entrepreneurs may be reluctant to divulge information about their firm. Although the firms these organizations work with are not fully representative of the small business population in St. Petersburg the results do not differ substantially from surveys previously conducted in the city. Therefore, these data can provide some useful insights on small business in St. Petersburg. Data collected suggest that new firms are mostly profitable and expanding production. The fact that half of the firms have as their main competitor another small firm testifies to the greater adaptability and flexibility of new firms compared with larger ones. The sales of these firms tend, however, to be concentrated in the domestic market with a negligible export component similarly to what was observed in surveys conducted in other parts of Russia. Keywords: small business, Russia, entrepreneurship, St. Petersburg


2017 ◽  
Vol 62 (0) ◽  
pp. 15-28
Author(s):  
Katarzyna Buczek

The Volhynian Gymnasium (and since 1818 Lyceum) in Kremenets was one of the most important Polish schools of the first half of the 19th century. Raising it to the rank of a lyceum coincided with the creation of the University of Warsaw. The new school on academic level operating in the city of the Society of Friends of Science (Towarzystwo Przyjaciół Nauk) aroused interest among students in Kremenets. More than a dozen of them entered the University. Moreover, teachers of the school were invited to collaborate with the University of Warsaw. In 1830 a doctor from Kremenets, Karol Kaczkowski, became university professor and head of the clinic of internal medicine. He left memoirs in which he colourfully described professors of the medical faculty. On the other hand, Alojzy Feliński, who was offered professorship at the University of Warsaw, preferred a job in Kremenets. Besides scientific contacts there were also social relationships and family ties. Alojzy Osiński, brother of a University of Warsaw professor, Ludwik Osiński, taught Polish and Latin literature in Kremenets.


2004 ◽  
Vol 17 (1) ◽  
pp. 37-54 ◽  
Author(s):  
Jess H. Chua ◽  
James J. Chrisman ◽  
Erick P. C. Chang

Do businesses tend to be born as family firms or do they become family firms at a later stage in their development? The question has important implications for family business studies. In this article we examine this question using data extracted from survey responses of small business clients of the Small Business Development Center (SBDC) program in the United States. The results suggest that most family firms are born that way but that a significant number of firms do arrive there through time. The relationship between age and family involvement appears to be concave—the rate of increase in family involvement slows as family firms become older and at some point family involvement may even decline.


Author(s):  
Anthea Patricia Amadi-Echendu ◽  
Magaret Phillips ◽  
Kudakwashe Chodokufa ◽  
Thea Visser

<p class="2">South Africa is characterised by high unemployment levels, a low Total Early Stage Entrepreneurial Activity rate, and a high small business failure rate. Entrepreneurship and small business development is seen as a solution to end unemployment in South Africa. A study to understand how to improve small business support was conducted at the University of South Africa and has shown that alumni are unable to apply theoretical knowledge acquired from their studies. The purpose of this article is to explore the potential of the University of South Africa in becoming more entrepreneurial to address the aforementioned challenges. A desk study that reviewed literature was conducted to identify different constructs associated with an entrepreneurial university, namely entrepreneurial education, research and development, innovation, commercialisation and incubation, and stakeholders. In addition to traditional teaching methods, various alternative approaches can be used to stimulate entrepreneurial education to develop the skills of learners/students. To address these challenges a closer relationship between academia, government, and industry is paramount.  It is recommended that universities incorporate entrepreneurial education in all their qualifications, expose students to on-the-job training, assist with the incubation of business ideas that students have, and provide a platform for cross-pollination of knowledge between industry, academia, and government.</p>


2021 ◽  
Vol 244 ◽  
pp. 10043
Author(s):  
Nina Kuznetsova ◽  
Antonina Ilyina ◽  
Maxim Mironov ◽  
Antonina Korolkova ◽  
Tatiana Marinchenko

The article presents an analysis of the small business environment and development in Russia, discusses state programs for the development of small and medium-sized businesses, a system of measures to support small businesses in the agricultural sector of the economy, and the role of franchising as one of the areas of small business development. The main problems of the development of small agribusiness, the introduction of innovations and the digital transformation of agricultural production in small export-oriented entrepreneurship are identified. The measures to improve the efficiency of small businesses, including these during the COVID-19 pandemic, are described.


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