scholarly journals Community As Brand: An Exploratory Investigation

2012 ◽  
Vol 10 (3) ◽  
pp. 131
Author(s):  
Christine Wright-Isak
Keyword(s):  
Small Towns ◽  
Urban Neighborhoods ◽  
Font Size ◽  
Brand Communities ◽  
Service Characteristics ◽  
Naturally Occurring ◽  
Exploratory Investigation ◽  
Equity Management ◽  
Consumer Marketing ◽  
Tangible Product

<span style="font-family: Times New Roman; font-size: small;"> </span><p style="margin: 0in 0.5in 0pt; text-align: justify; mso-pagination: none;" class="MsoNormal"><span style="color: black; font-size: 10pt;"><span style="font-family: Times New Roman;">This research investigates how community affects consumer marketing and<strong style="mso-bidi-font-weight: normal;"> </strong>brand equity management. Community is a ubiquitous concept with many definitions in social sciences, ranging from urban neighborhoods and small towns to brand communities. Firms utilize the power of brands to support premium prices, sustain product value in difficult circumstances, and persuade consumers to purchase a brand repeatedly and loyally. Brand scholarship has also ranged widely, from tangible product or service characteristics to the intangible influence of its symbols and meanings on consumers. This study describes how the complicated sets of meanings embedded in the terms community and brand lead to a phenomenon called naturally occurring brands (NOBs). The paper combines the anthropology, sociology and marketing perspectives to describe the NOB phenomenon and explores its validity using survey research.</span></span></p><span style="font-family: Times New Roman; font-size: small;"> </span>

scholarly journals Looking beyond headline indicators: water and sanitation services in small towns in Ethiopia

2016 ◽  
Vol 6 (3) ◽  
pp. 435-446 ◽  
Author(s):  
Marieke Adank ◽  
John Butterworth ◽  
Sam Godfrey ◽  
Michael Abera
Keyword(s):  
Service Delivery ◽  
Small Towns ◽  
Water And Sanitation ◽  
The Sustainable Development ◽  
Service Levels ◽  
Sanitation Services ◽  
Service Characteristics ◽  
Second Growth ◽  
Development Goals ◽  
To Receive

This paper presents findings on water and sanitation service levels from 16 small and medium towns in four regions of Ethiopia. In these settlements, the proportion of people with access to improved water and sanitation services is found to be high and consistent with other major datasets and reports for urban Ethiopia. However, when service characteristics such as reliability, quality, quantity and accessibility (including travel and queuing time) of water are considered, and for sanitation, quality and use, a different picture emerges. Only a small minority of households, 9% for water and 3% for sanitation, were found to receive services that meet the standards set in the Ethiopian government's first Growth and Transformation Plan (GTP I). Under the second Growth and Transformation Plan (GTP II), standards for urban water services have been set higher and current performance levels are even lower. This paper illustrates the discrepancies between average coverage figures, actual service delivery levels and the increased demands of the GTP II. The paper illustrates the huge scale of the challenge faced in improving WASH service delivery levels in small towns in Ethiopia, which is an issue of wider relevance in the context of the Sustainable Development Goals.

scholarly journals Cultivated poplars (Populus, Salicaceae) of Cherepovets (Vologda province)

2018 ◽  
pp. 22-32 ◽  
Author(s):  
E.V. Garin ◽  
Yu.A. Nasimovich
Keyword(s):  
Species Composition ◽  
Morphological Characters ◽  
Small Towns ◽  
Lower Number ◽  
Pure Species ◽  
Naturally Occurring ◽  
Populus Species ◽  
Northern Russia ◽  
Species Hybrids ◽  
The Town

The aim of the study was to reveal the species composition of both cultivated poplars and naturally occurring in small towns of Northern Russia. So far poplar species composition has been studied in big cities like Moscow and St. Petersburg only. We identified species, hybrids and cultivars using their morphological characters. In the town of Cherepovets of Vologda Province we found the following species cultivated as ornamentals in 2018: one local Populus species (P. tremula), two species introduced from foreign regions (P. laurifolia, P. longifolia), and twelve interspecific hybrids, both spontaneous and cultigenous, one of which we failed to identify. Hybrids, especially complex ones (P. × sibirica and others) are dominating over “pure” species. The composition of poplar taxa in this town is similar to that of Moscow, with some differences due to the northern position of the town (lower number of pyramidal cultivars, lack of P. nigra) and its relatively small area (species from remote regions, P. deltoides, P. simonii, rarely if ever planted there).

scholarly journals The Use Of Automated Telephone Interfaces With Customers By Local Organizations: Best Practices And Exploratory Investigation Of Usage

2011 ◽  
Vol 6 (3) ◽  
Author(s):  
Stephen B. Castleberry ◽  
Patricia A. Merrier ◽  
Tony Lewis
Keyword(s):  
Best Practices ◽  
Call Centers ◽  
Future Research ◽  
Font Size ◽  
Local Organizations ◽  
Exploratory Investigation ◽  
Western City ◽  
Telephone Systems

<p class="MsoNormal" style="text-align: justify; margin: 0in 0.5in 0pt;"><span style="font-size: 10pt;"><span style="font-family: Times New Roman;">Automated telephone systems (ATS) have been criticized by customers as a frustrating way to interact with an organization.<span style="mso-spacerun: yes;">&nbsp; </span>This study seeks to discover ATS best practices, assess how many local organizations (as opposed to 1-800 call centers) are utilizing various ATSs, and determine which ATS best practices these local organizations are adopting.<span style="mso-spacerun: yes;">&nbsp; </span>A list of 35 best practices were found.<span style="mso-spacerun: yes;">&nbsp; </span>An exploratory examination of 400 organizations in a mid-sized mid-western city revealed that very few use an advanced ATS, with 51% using a simple answering machine. The adoption of best practices by these organizations was quite varied.<span style="mso-spacerun: yes;">&nbsp; </span>Managerial recommendations as well as future research suggestions are offered.</span></span></p>

Pathology of Bone Cells in Pigs with Experimental Turbinate Osteoporosis (Atrophic Rhinitis)

1971 ◽  
Vol 29 ◽  
pp. 304-305
Author(s):  
A. W. Fetter ◽  
C. C. Capen
Keyword(s):  
Mucous Membrane ◽  
Bone Cells ◽  
Atrophic Rhinitis ◽  
Infectious Agents ◽  
Metabolic Disturbances ◽  
Progressive Reduction ◽  
Naturally Occurring ◽  
Fundamental Cause ◽  
Osteocytic Osteolysis ◽  
Uncertain Etiology

Atrophic rhinitis in swine is a disease of uncertain etiology in which infectious agents, hereditary predisposition, and metabolic disturbances have been reported to be of primary etiologic importance. It shares many similarities, both clinically and pathologically, with ozena in man. The disease is characterized by deformity and reduction in volume of the nasal turbinates. The fundamental cause for the localized lesion of bone in the nasal turbinates has not been established. Reduced osteogenesis, increased resorption related to inflammation of the nasal mucous membrane, and excessive resorption due to osteocytic osteolysis stimulated by hyperparathyroidism have been suggested as possible pathogenetic mechanisms.The objectives of this investigation were to evaluate ultrastructurally bone cells in the nasal turbinates of pigs with experimentally induced atrophic rhinitis, and to compare these findings to those in control pigs of the same age and pigs with the naturally occurring disease, in order to define the fundamental lesion responsible for the progressive reduction in volume of the osseous core.

High Resolution Replication of Organoclay Surfaces

1982 ◽  
Vol 40 ◽  
pp. 576-577
Author(s):  
W. W. Barker ◽  
W. E. Rigsby ◽  
V. J. Hurst ◽  
W. J. Humphreys
Keyword(s):  
Clay Mineral ◽  
Organic Molecule ◽  
Organic Molecules ◽  
X Ray Diffraction ◽  
Xrd Pattern ◽  
X Ray ◽  
Naturally Occurring ◽  
Silicate Layers ◽  
Mineral Identification

Experimental clay mineral-organic molecule complexes long have been known and some of them have been extensively studied by X-ray diffraction methods. The organic molecules are adsorbed onto the surfaces of the clay minerals, or intercalated between the silicate layers. Natural organo-clays also are widely recognized but generally have not been well characterized. Widely used techniques for clay mineral identification involve treatment of the sample with H2 O2 or other oxidant to destroy any associated organics. This generally simplifies and intensifies the XRD pattern of the clay residue, but helps little with the characterization of the original organoclay. Adequate techniques for the direct observation of synthetic and naturally occurring organoclays are yet to be developed.

SEM study of the morphological effects of kinetin and zeatin on the growth and development of the apical meristem in wheat

1995 ◽  
Vol 53 ◽  
pp. 978-979
Author(s):  
G. M. Hutchins ◽  
J. S. Gardner
Keyword(s):  
Growth And Development ◽  
Furfuryl Alcohol ◽  
Apical Meristem ◽  
Plant Cells ◽  
Triticum Aestivum L ◽  
Morphological Development ◽  
Naturally Occurring ◽  
Chinese Spring Wheat ◽  
Sem Study ◽  
Moist Environment

Cytokinins are plant hormones that play a large and incompletely understood role in the life-cycle of plants. The goal of this study was to determine what roles cytokinins play in the morphological development of wheat. To achieve any real success in altering the development and growth of wheat, the cytokinins must be applied directly to the apical meristem, or spike of the plant. It is in this region that the plant cells are actively undergoing mitosis. Kinetin and Zeatin were the two cytokinins chosen for this experiment. Kinetin is an artificial hormone that was originally extracted from old or heated DNA. Kinetin is easily made from the reaction of adenine and furfuryl alcohol. Zeatin is a naturally occurring hormone found in corn, wheat, and many other plants.Chinese Spring Wheat (Triticum aestivum L.) was used for this experiment. Prior to planting, the seeds were germinated in a moist environment for 72 hours.

Fine structure and properties of defects in naturally occurring silicates and oxides

1990 ◽  
Vol 48 (4) ◽  
pp. 460-461
Author(s):  
David R. Veblen
Keyword(s):  
Chemical Reactions ◽  
High Resolution Electron Microscopy ◽  
Extended Defects ◽  
Single Chain ◽  
Naturally Occurring ◽  
Resolution Electron ◽  
Fine Structures ◽  
Image Simulations ◽  
Similar Crystal Structure

Extended defects and interfaces control many processes in rock-forming minerals, from chemical reactions to rock deformation. In many cases, it is not the average structure of a defect or interface that is most important, but rather the structure of defect terminations or offsets in an interface. One of the major thrusts of high-resolution electron microscopy in the earth sciences has been to identify the role of defect fine structures in reactions and to determine the structures of such features. This paper will review studies using HREM and image simulations to determine the structures of defects in silicate and oxide minerals and present several examples of the role of defects in mineral chemical reactions. In some cases, the geological occurrence can be used to constrain the diffusional properties of defects.The simplest reactions in minerals involve exsolution (precipitation) of one mineral from another with a similar crystal structure, and pyroxenes (single-chain silicates) provide a good example. Although conventional TEM studies have led to a basic understanding of this sort of phase separation in pyroxenes via spinodal decomposition or nucleation and growth, HREM has provided a much more detailed appreciation of the processes involved.

Flavonoids in adipose tissue inflammation and atherosclerosis: one arrow, two targets

2020 ◽  
Vol 134 (12) ◽  
pp. 1403-1432 ◽  
Author(s):  
Manal Muin Fardoun ◽  
Dina Maaliki ◽  
Nabil Halabi ◽  
Rabah Iratni ◽  
Alessandra Bitto ◽  
...  
Keyword(s):  
Adipose Tissue ◽  
Fruits And Vegetables ◽  
Metabolic Diseases ◽  
Therapeutic Agents ◽  
Adipose Tissue Inflammation ◽  
Cellular Mechanisms ◽  
Tissue Inflammation ◽  
Cholesterol Levels ◽  
Naturally Occurring ◽  
Pro Inflammatory Cytokines

Abstract Flavonoids are polyphenolic compounds naturally occurring in fruits and vegetables, in addition to beverages such as tea and coffee. Flavonoids are emerging as potent therapeutic agents for cardiovascular as well as metabolic diseases. Several studies corroborated an inverse relationship between flavonoid consumption and cardiovascular disease (CVD) or adipose tissue inflammation (ATI). Flavonoids exert their anti-atherogenic effects by increasing nitric oxide (NO), reducing reactive oxygen species (ROS), and decreasing pro-inflammatory cytokines. In addition, flavonoids alleviate ATI by decreasing triglyceride and cholesterol levels, as well as by attenuating inflammatory mediators. Furthermore, flavonoids inhibit synthesis of fatty acids and promote their oxidation. In this review, we discuss the effect of the main classes of flavonoids, namely flavones, flavonols, flavanols, flavanones, anthocyanins, and isoflavones, on atherosclerosis and ATI. In addition, we dissect the underlying molecular and cellular mechanisms of action for these flavonoids. We conclude by supporting the potential benefit for flavonoids in the management or treatment of CVD; yet, we call for more robust clinical studies for safety and pharmacokinetic values.

Molecular Mechanism of Apoptosis Induction by Resveratrol, a Natural Cancer Chemopreventive Agent

2008 ◽  
Vol 78 (1) ◽  
pp. 3-8 ◽  
Author(s):  
Fan ◽  
Jiang ◽  
Zhang ◽  
Bai
Keyword(s):  
Cancer Treatment ◽  
Molecular Mechanism ◽  
Apoptosis Induction ◽  
Protective Agents ◽  
Chemopreventive Agent ◽  
Naturally Occurring ◽  
Apoptosis Pathways ◽  
Present Understanding

In efforts to identify naturally occurring compounds that act as protective agents, resveratrol, a phytoalexin existing in wine, has attracted much interest because of its diverse pharmacological characteristics. Considering that apoptosis induction is the most potent defense approach for cancer treatment, we have tried to summarize our present understanding of apoptosis induction by resveratrol based on the two major apoptosis pathways.

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