scholarly journals MiPyme En el Giro Industrial : Factores de Competencia

2017 ◽  
Vol 13 (34) ◽  
pp. 80
Author(s):  
Jesús Francisco Mellado Siller ◽  
Edith Reyes Ruiz ◽  
Adriana Méndez Wong
Keyword(s):  
Customer Satisfaction ◽  
Small And Medium Enterprises ◽  
Internal Marketing ◽  
Factorial Analysis ◽  
Main Factors ◽  
Medium Enterprises ◽  
Better Than ◽  
Market Changes

The present study aims to determine which of the factors that considers the industrial small and medium enterprises. It makes them feel that they are better than their competitors. For this purpose, a factorial analysis of the variables was applied. These are findings which show that only two are the main factors in the industry. First, it involves what is related to internal marketing in terms of efficient processes, satisfied employees, and companies that have good performance and which are more profitable. Second, it also entails what concerns competitiveness. Here, we have the items of higher quality products, customer satisfaction, and adaptation to market changes that improves their intangible value.

Internal Customer Satisfaction in Micro Small and Medium Enterprises (MSME): An Empirical Study

2016 ◽  
Vol 2 (2) ◽  
Author(s):  
Dr Alok Kumar Rai ◽  
Ms Vandana Pareek ◽  
Mr. Manish Yadav
Keyword(s):  
Human Capital ◽  
Customer Satisfaction ◽  
Empirical Study ◽  
Work Environment ◽  
Customer Service ◽  
Employee Satisfaction ◽  
Small And Medium Enterprises ◽  
Internal Customer ◽  
Medium Enterprises ◽  
Number Of Authors

There is hardly any organization today that would disagree with the notion that people are the indispensable asset of any organization, which endows it with significant competitive advantage. Internal Customer Satisfaction is an assessment of how contended the worker is with his job or work environment. Happy and satisfied workers are likely to produce more, take less leaves, and stay loyal to the company. The importance of human capital in MSMEs has been posited by a number of authors (e.g. Wells et al., 2003; Neace, 1999) and has been linked to important outcome variables including quality, customer service, and productivity (Penning; Edelman et al., 2002). This paper explores the various facets of employee satisfaction in MSME's of Varanasi.

scholarly journals Demand forecasting in Small and Medium Enterprises (SMEs) ED Aluminium Yogyakarta using causal, time series, and combined causal-time series approaches

2018 ◽  
Vol 204 ◽  
pp. 01004 ◽  
Author(s):  
Wildanul Isnaini ◽  
Andi Sudiarso
Keyword(s):  
Time Series ◽  
Small And Medium Enterprises ◽  
Demand Forecasting ◽  
Actual Condition ◽  
Inventory Data ◽  
Inventory Cost ◽  
Forecasting Method ◽  
Medium Enterprises ◽  
Better Than

ED Aluminium is the biggest Small and Medium Enterprises (SMEs) in Daerah Istimewa Yogyakarta (DIY) with 90 number of workers and 1,5 ton ingot capacity for production (Isnaini, 2014). Inventory data in December 2015 indicates that some products are overstocked (9%) and stockout (83%). This condition can happend because that SMEs still using intuition to predict the number of demand. Inventory fluctuation causes the inventory cost increases while overstock happend and lost the opportunity cost during stockout. To avoid overstock and stockout, the determination of demand with exact method is needed and one of them can be solved by forecasting method. This study aims to find the best forecasting methods of demand in 2015 using causal, time series, and combined causal-time series approces that better than the actual condition. The results of this research is the best forecasting method used to predict the number of sales in January-November 2015, that are SARIMA (3,1,1)(0,1,1)12 for WB, SARIMA (1,1,1)(1,0,1)6 for WSD, SARIMA (1,1,1)(1,1,0)6 for DE, SARIMA (2,1,1)(1,1,0)6 for PE, and SARIMA (2,1,3)(0,1,0)12 for PT.

scholarly journals THE IMPROVE SMALL AND MEDIUM ENTERPRISES PERFORMANCE WITH HOLISTIC MARKETING MODELS

2021 ◽  
Vol 2 (5) ◽  
pp. 703-712
Author(s):  
Abdullah Muksin
Keyword(s):  
Small And Medium Enterprises ◽  
Internal Marketing ◽  
Integrated Marketing ◽  
Unit Of Analysis ◽  
Building Relationships ◽  
Marketing Model ◽  
Marketing Performance ◽  
Insignificant Effect ◽  
Medium Enterprises ◽  
Relations Marketing

This study focuses on improving the performance of SMEs after using a holistic marketing model in their business. The unit of analysis in this research is UKM players who live in Bekasi, West Java. Hypothesis testing with path analysis and using SEM and Lisrel 8.80 software. This study produces a holistic marketing model that is effective, easy to understand and use to improve Small and Medium Enterprises in Indonesia. The results of this study prove that Relations Marketing has a positive and significant effect on the performance of SMEs, especially in building relationships with distributors. Integrated marketing has a negative and insignificant effect on the performance of SMEs, internal marketing has a positive but insignificant effect on the performance of SMEs, while Performance Marketing has a positive and significant effect on the performance of SMEs. Taken together, the holistic marketing model (relations marketing, integrated marketing, internal marketing, performance marketing) has a positive and significant effect on the performance of SMEs. The dominant variable affecting the performance of SMEs is Relations marketing.

scholarly journals STRATEGI DIGITAL BRANDING UNTUK MENINGKATKAN PENJUALAN UMKM INDONESIA

2021 ◽  
Vol 1 (1) ◽  
pp. 202-214
Author(s):  
Sonny Santosa ◽  
Rini Novianti ◽  
Tri Anggraeni ◽  
Elizabeth Elizabeth ◽  
Andre Gustriandi
Keyword(s):  
Factor Analysis ◽  
Small And Medium Enterprises ◽  
Marketing Strategies ◽  
Creative Economy ◽  
Positive Side ◽  
The World ◽  
Two Factors ◽  
Main Factors ◽  
Digital Branding ◽  
Medium Enterprises

This is the time for us to see the positive side caused by pandemic. Even though not everybody agrees to this, the pandemic going on not only in Indonesia but also in all over the world has given us a chance for ‘adaptation’ over changes in business. Nowadays, business concept is not only affected by markets, companies, competitors but also by changes. Every individual, even a big company must acknowledge this. In order to maintain the side of people’s ‘economy’, various studies reviewing alternatives for good marketing strategies have been carried out. These studies are especially aimed at Small and Medium Enterprises (SMEs). This is because SMEs have been the part of creative economy. Based on these circumstances, the researcher was encouraged to study which strategy of digital branding dominantly carried out by the SME players. This research applied factor analysis to find out the basic attribute grounding SME players to survive their businesses, which were initiated either before or after pandemic. The method used was non-probability sampling. Here the questionnaires were distributed in order to find answers from five determined spots. There were 169 respondents as samples in this research. In the pre-test, before questionnaires distributed, there were at least 9 attributes used as references for the main players of SMEs in applying digital branding. Results of factor analysis test showed that there were at least two main factors developed. In these two factors, it is agreed that strategy of Search Engine Optimization was the most ideal to apply in order to survive their business. This is because it has big dominant value, which was 0.823 (82% for first group) and 0.790 (79% for the second group).

scholarly journals The financing of SMEs in the Spanish tourism sector at the onset of the 2008 financial crisis: Lessons to learn?

2020 ◽  
pp. 135481662092195
Author(s):  
Pablo Moya-Martínez ◽  
Raúl Del Pozo-Rubio
Keyword(s):  
Financial Crisis ◽  
Capital Structure ◽  
Small And Medium Enterprises ◽  
Tourism Industry ◽  
2008 Financial Crisis ◽  
Tourism Sector ◽  
Medium Enterprise ◽  
Main Factors ◽  
The 2008 Financial Crisis ◽  
Medium Enterprises

Small and medium enterprises (SMEs) are a powerful economic engine in many European countries. Moreover, tourism SMEs are particularly important in the economies of countries in southern Europe due to the climate and sociodemographic situation, among other reasons. In Spain, specifically, these enterprises are a vital economic asset. Nonetheless, neither the importance of SMEs in the tourism industry nor the main factors that influence their capital structure have been sufficiently studied. We used panel data methodology with a regression model to analyse the capital structure of SMEs in the tourism sector at the onset of the 2008 financial crisis. Our results show the significance of SMEs within the tourism industry as well as the need to take into account the main factors that influence their capital, which are type (micro, small or medium enterprise), profitability, number of employees and size (logarithm of total assets). Furthermore, despite the robustness of these companies, they have been affected by the crisis. This study is of great interest as it provides indicators to understand the strength of tourist SMEs to confront potential crises.

Internal Customer Satisfaction In Micro Small And Medium Enterprises (MSME): An Empirical Study

2016 ◽  
Vol 1 (2) ◽  
Author(s):  
Dr Alok Kumar Rai ◽  
Ms Vandana Pareek ◽  
Mr. Manish Yadav
Keyword(s):  
Human Capital ◽  
Customer Satisfaction ◽  
Empirical Study ◽  
Competitive Advantage ◽  
Work Environment ◽  
Employee Satisfaction ◽  
Small And Medium Enterprises ◽  
Internal Customer ◽  
Medium Enterprises

There is hardly any organization today that would disagree with the notion that people are the indispensable asset of any organization which endows it with significant competitive advantage. Internal Customer satisfaction is an assessment of how contended the worker is with his job or work environment. Happy and satisfied workers are likely to produce more, take less leaves, and stay loyal to the company. The importance of human capital in MSMEs has been posited by anumber of authors. This paper explores the various facets of employee satisfaction in MSMSE's of Varanasi.

An Investigation into the Factors Affecting E-Commerce Adoption Decisions by SMEs

2015 ◽  
pp. 206-243 ◽  
Author(s):  
Sabah Abdullah Al-Somali ◽  
Roya Gholami ◽  
Ben Clegg
Keyword(s):  
Saudi Arabia ◽  
Small And Medium Enterprises ◽  
Arab World ◽  
Empirical Studies ◽  
Great Opportunity ◽  
Factors Affecting ◽  
Adoption Decisions ◽  
Main Factors ◽  
Medium Enterprises ◽  
Exploratory Case Studies

Electronic commerce (e-commerce) has become an increasingly important initiative among Small and Medium Enterprises (SMEs) as both a great opportunity and as a source of competition. The factors affecting adoption decisions of e-commerce by SMEs have been well documented, but there is a paucity of empirical studies that examine the adoption of e-commerce in the Arab world. The aim of this chapter is to provide insights into the salient e-commerce adoption issues by focusing on Saudi Arabian businesses. This chapter investigates the state of e-commerce adoption and analyses the factors that determine the extent to which SMEs in Saudi Arabia are inclined towards deploying e-commerce technologies. This research was designed using a qualitative approach through exploratory case studies selected from firms in Saudi Arabia. The findings contribute towards a better conceptual and practical understanding of the main factors driving SMEs to adopt e-commerce. The study has found that the level of e-commerce implementation has yet to mature and customer readiness for Internet shopping has to improve before e-commerce reaches the levels of maturity seen in other regions of the world. This study highlights several directions for future inquiry and implications for policymakers and managers who are involved in efforts to introduce complex innovations such as e-commerce into their organisations or are interested in expanding their e-commerce applications and generating more revenue.

scholarly journals The use of budgets by small and medium enterprises in Cape Metropolis, South Africa

2016 ◽  
Vol 14 (1) ◽  
pp. 183-191 ◽  
Author(s):  
Caroline Chidinma Maduekwe ◽  
Peter Kamala
Keyword(s):  
Business Performance ◽  
Small And Medium Enterprises ◽  
Management Support ◽  
Top Management Support ◽  
Planning And Control ◽  
Qualified Personnel ◽  
Main Factors ◽  
The Government ◽  
Medium Enterprises ◽  
And Control

Failure to budget has been identified as one of the main causes of failure of Small and Medium Enterprises (SMEs). This study seeks to determine the extent to which SMEs in the Cape Metropolis use budgets. Specifically, the study aims to determine the types of budgets used, methods of budgeting employed, purpose for which budgets are used, perceived effectiveness of budgets used and factors that may inhibit SMEs from using budgets. Data were collected using a questionnaire and analyzed using both descriptive and inferential statistics. The findings of this study revealed that most of the SMEs sampled used budgets. The three most frequently used budgets were sales budgets, purchases budgets and cash budgets, while the most frequently used budgeting method was fixed budgeting. The findings also revealed that budgets were mostly used for monitoring, measuring business performance, future planning and control purposes. The findings further revealed that budgets were perceived to be effective but the lack of top management support and qualified personnel were the main factors that inhibit SMEs from using budgets. This study not only fills the gap in the literature on the use of budgets, but also provides invaluable insights on their use by SMEs. These insights could inform future endeavours of the Government when developing interventions meant to avert the high failure rates of these entities. The findings may also assist SMEs to gauge and review their own use of budgets with a view to optimising the benefits derived from these tools, as well as to overcome the factors that could inhibit them from using the budgets in the first place

scholarly journals MODERN TRENDS IN THE DEVELOPMENT OF TREATMENT AND RECREATION TOURISM IN LVIV REGION

2018 ◽  
pp. 70-76
Author(s):  
S. Zapototskyi ◽  
I. Horyn
Keyword(s):  
Low Income ◽  
Small And Medium Enterprises ◽  
Mineral Resources ◽  
Limited Range ◽  
Climatic Conditions ◽  
Mineral Waters ◽  
Recreational Services ◽  
Main Factors ◽  
Medium Enterprises

The article reveals the main features of health-improving tourism of Lviv region. The main factors of developments in the health-improving sphere of the region are noted, particularly, favourable climatic conditions, available natural mineral waters, medical mud, forest resources, etc. Sanatorium and spa establishments of Lviv region were studied. The main factors of demand formation are highlighted, among them – high prices and their non-conformity with the quality of sanatorium and resort services, low income of the population and its incapability to pay for rest in sanatorium and resort facilities, lack of effective state policy, regarding the field and the direction of support and stimulation of sanatorium and resort facilities, inefficient management system of sanatorium and resort facilities, their outdated, insufficient level of advertising support and limited range of tourist and recreational services as well as insufficient quality of additional services. Tourist flows of Lviv region resort cities are studied. According to the data, in 2017, among all the cities of Lviv region, the largest number of tourists was observed in Truskavets, Lviv, Boryslav and Morshyn – about 3 million. Among them – citizens of Poland, Azerbaijan, Moldova, Belarus, Israel, Germany and other countries. The article analyzes institutions of accommodation of largest balneological resorts of the region and the cost of living in them. The main advantages of resort area in studied settlements of the region are highlighted, in particular, its advantageous geographical position, favourable climatic conditions, availability of mineral resources, rich historical and cultural heritage as well as presence of small and medium enterprises, development of trade and services, and a large number of sanatorium and resort establishments, mostly privately owned. These can also bolster the field, considering the wide price range for such establishments. Altogether these factors further signify an already established notion – “Lviv region is a major tourist hub”.

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