scholarly journals The Influence of Electronic Personalization on Performance of Three to Five-Star Hotels in Kenya

2021 ◽  
Vol 17 (23) ◽  
pp. 367
Author(s):  
Sylvia Mukenyi Gioko ◽  
Elegwa Mukulu ◽  
Margaret Oloko
Keyword(s):  
Hotel Industry ◽  
Target Population ◽  
Vital Role ◽  
Customer Relationship ◽  
Research Approach ◽  
Quantitative And Qualitative Research ◽  
Major Market ◽  
Buying Behaviour ◽  
The Right ◽  
Hotel Managers

Electronic Personalization plays a vital role in the growth and development of the hotel industry, whether in a developed or a developing economy. The hotel industry in Kenya has grown enormously since the year 2000, and despite this growth, the hotel industry in Kenya has experienced slow growth compared to other countries. Electronic Personalization has been identified as an electronic customer relationship management strategy that has had a significant impact on hotel performance. The aim of this study is therefore to seek the influence of Electronic Personalization on the performance of Three to Five-Star Hotels in Kenya. The study adopted a descriptive design for the research. In addition, a quantitative and qualitative research approach was utilized. The target population for the study was one hundred and twelve Three to Five-Star Hotels in Kenya. The study examined one hundred and twelve Three to Five-Star Hotels because they represent the major market share of Kenya’s hotel industry. A survey was conducted on the target population. Simple Regression was utilized to draw inference from the data collected. Descriptive findings revealed a mean of 4.524 with a standard deviation of 0.5654 for electronic personalization. In addition, findings revealed an R square value of 0.366 between Electronic Personalization and performance. This suggests that Electronic Personalization influences the performance of Three to Five-Star Hotels. Consequently, hotel managers should develop and implement effective Electronic Personalization strategies in their hotel’s operations. For instance, they can electronically personalize their hotel information by assigning the right marketing effort to the right customer, hence increasing customer buying behaviour which shall in turn increase performance.

The influence of Electronic Innovation on Performance Of Three To Five Star Hotels in Kenya.

2021 ◽  
Vol 8 (4) ◽  
pp. 210-217
Author(s):  
Sylvia Gioko
Keyword(s):  
Competitive Advantage ◽  
Human Resource Development ◽  
Hotel Industry ◽  
Target Population ◽  
Business Administration ◽  
Multiple Regression Model ◽  
Customer Relationship ◽  
Research Approach ◽  
Time Saving ◽  
Online Purchases

Electronic innovation influence on performance of three to five star hotels in Kenya Sylvia Mukenyi Gioko Department of Business Administration, Jomo Kenyatta University of Agriculture and Technology, Nairobi, Kenya Elegwa Mukulu College of Human Resource Development, Jomo Kenyatta University of Agriculture and Technology, Nairobi, Kenya Oloko Margarate Department of Business Administration, Jomo Kenyatta University of Agriculture and Technology, Nairobi, Kenya   Abstract The hotel industry heavily depends on the development of information systems so as to adapt technology, which is the single greatest force driving change in the hospitality industry .The role of innovation in the contemporary hotel industry is significantly important in sustaining competitive advantage, innovation in the hotel industry enables hotels to adopt novel ideas, improve service processes, and enhance operational efficiency levels. It also helps the hotels in meeting the needs of their customers, earn sales and achieve profitability, engage in corporate social responsibility and maintain competitive advantages in rapidly-changing markets. The Kenya tourism sector experienced loss of revenue of 74 percent indirect international tourism receipts for 2020 translating to 37 billion shillings (336 million US dollars) loss against projected revenue of 1.34 billion dollars for the review period. In light of these, this study sought to establish the influence of e-innovation on performance of three to five star hotels in Kenya. The study adopted a descriptive form of research design. In addition, a qualitative research approach was utilized. The target population for the study was the one hundred and twelve three to five star hotels in Kenya. Multiple regression model was used to draw inference from the data collected. The Statistical Package for Social Science (SPSS) was utilized for statistical analysis. Findings reveal that e-innovation had an average of 3.7023 with a standard deviation of 0.41903. In addition, there was a significant R square value of 0.362 between e-innovation and performance of three to five star hotel. This suggests that 36.2% of variation in hotel performance is explained by e-innovation. The study recommend that greater focus on e-innovation in hotels could bring competitive advantage through increase of number of online purchases, raised customer satisfaction by time-saving. Key words: Electronic innovation, Electronic customer relationship management, Performance

scholarly journals Christian Faith View On Mid-Brain Activation System And Its Impact On The Spirituality Of Children Aged 6 To 12 Years Old In Surabaya

2021 ◽  
Vol 4 (2) ◽  
pp. 1-19
Author(s):  
Connie Laurina
Keyword(s):  
Field Research ◽  
Vital Role ◽  
Research Approach ◽  
Literature Study ◽  
Left Brain ◽  
Right Brain ◽  
God's Word ◽  
Activation System ◽  
The Right ◽  
The Brain

God created humans as the most special creation compared to His other creations. Human intelligence is caused by one organ which, although small in size, has a very vital role, namely the brain. Advances in knowledge and technology have encouraged scientists to try solving the mysteries of the brain. Many studies have focused on the right brain and left brain, or to balance the right brain and left brain. But in recent years, there has been a training/self-development institute who stated that they had found a way to balance the right and left brain, namely by activating the midbrain. This midbrain activation method is aimed at children aged 5-15 years because it is considered that children at this age are more easily activated in a very short time through a computer.The method used in writing this work is a Literature Study that contains various information on matters related to the topic of discussion. In addition to using literature, writing will be complemented by field research, using a Check List to interview respondents. The research approach used are qualitative and quantitative approach. A The qualitative approach obtains data regarding respondent's experiences. This writing has the aim of finding ( knowing ) whether the Midbrain Activation system is in accordance with God's Word or against God's Word; to open the horizons of parents, congregations and even readers of this paper, especially those with children, so that they can be more careful in choosing training for their children.

scholarly journals Problematika Penerapan Metodologi Barat pada Pendidikan Dasar dalam Perspektif Islam

2020 ◽  
Vol 1 (1) ◽  
pp. 17-32
Author(s):  
Muhamad Parhan ◽  
Adilla Tieky I. D ◽  
Ajeng Irma H. S ◽  
Arnis Susnita ◽  
Eva Fauziah K
Keyword(s):  
Qualitative Research ◽  
Data Collection ◽  
Basic Education ◽  
Islamic Education ◽  
Research Approach ◽  
Literature Study ◽  
Educational Methods ◽  
Quantitative And Qualitative Research ◽  
The Right ◽  
Different Sources

Penelitian ini merupakan sebuah upaya yang dilakukan peneliti dalam mengkaji tentang masalah-masalah penerapan metodologi Barat pada pendidikan dasar di Indonesia dalam perspektif Islam. Upaya yang dilakukan dengan cara studi pustaka yang bertujuan untuk mendapatkan metode pendidikan yang tepat dan sesuai dengan tujuan pendidikan di Indonesia. Pendekatan penelitian ini merupakan kombinasi antara penelitian kuantitatif dan kualitatif (mix research) dengan teknik pengumpulan data berupa sebar kuesioner, studi pustaka, dan wawancara yang dilakukan kepada beberapa narasumber yang berbeda guna mendapatkan jawaban-jawaban untuk disimpulkan dengan benar. Penelitian ini dapat dilihat dari hasil kuesioner dan wawancara. Masalah-masalah penerapan metodologi Barat pada pendidikan dasar di Indonesia dapat diatasi dengan menerapkan beberapa cara mendidik anak yang dicontohkan oleh Rasulullah saw., yaitu didasarkan kepada Alquran dan Hadits, serta mengambil metodologi Barat dengan terlebih dahulu melakukan pemilihan konten yang tepat dan relevan dengan pendidikan Islam.   Kata Kunci: problematika, metodologi barat, pendidikan dasar This research is an attempt by the researcher in examining the problems of applying Western methodology to basic education in Indonesia in an Islamic perspective. Efforts are made by means of literature study that aims to get the right educational methods and in accordance with the objectives of education in Indonesia. This research approach is a combination of quantitative and qualitative research (mix research) with data collection techniques in the form of questionnaires, literature studies, and interviews conducted to several different sources to get answers to be concluded correctly. This research can be seen from the results of the questionnaire and interview. The problems of applying Western methodology to basic education in Indonesia can be overcome by applying several ways of educating children as exemplified by the Messenger of Allah, which is based on the Qur'an and Hadith, and taking Western methodologies by first selecting the right content and relevant to Islamic education.

scholarly journals Environmental Sustainability Strategies for Smaller Companies in the Hotel Industry: Doing the Right Thing or Doing Things Right?

2021 ◽  
Vol 13 (18) ◽  
pp. 10380
Author(s):  
Maria de Lurdes Calisto ◽  
Jorge Umbelino ◽  
Ana Gonçalves ◽  
Cláudia Viegas
Keyword(s):  
Environmental Sustainability ◽  
Hotel Industry ◽  
Holistic Approach ◽  
Research Approach ◽  
Sustainable Business ◽  
Sustainable Practices ◽  
Business Decisions ◽  
Managerial Implications ◽  
Hotel Chains ◽  
The Right

The connection between tourism and nature justifies the environmental concerns from tourism agents, namely global hotel chains. This paper explores the differences between smaller hotel chains and their larger global counterparts regarding environmentally sustainable practices. The research approach is qualitative, based on the analysis of 40 company websites and in-depth interviews with 18 entrepreneurs and executives. Results suggest that environmental issues are, for most companies, not a response to societal challenges (‘doing the right thing’), but a response to owners’ concerns (‘doing things right’). Hotel chains develop environmental sustainability practices, mainly for cost-reduction purposes, accommodating the owners’ demands for efficiency. Notwithstanding, there are differences according to the chain’s size. Smaller companies are less prone to adopt environmental practices and to invest in communicating them than global chains. Concerning sustainability in the hotel industry, most studies focus on specific topics and discussions. A more holistic approach to sustainability to establish a deeper understanding of sustainable business decisions in the hotel sector is scarce in the literature. This paper addresses this gap by exploring the strategic reasons behind the sustainable practices of hotel companies, namely smaller ones. Managerial implications of the results are also derived in this paper.

Analyzing the Influence of Customer Relationship Management on Firm Performance

2018 ◽  
pp. 1590-1622
Author(s):  
Brijesh Kumar Yadav ◽  
Abhijeet Singh
Keyword(s):  
Organizational Performance ◽  
Customer Relationship Management ◽  
Hotel Industry ◽  
Relationship Management ◽  
Marketing Strategies ◽  
Customer Relationship ◽  
Buying Behaviour ◽  
A Company ◽  
Indian Perspective

Today, companies have come to realize that customers are the foundation of a business and effective relationship management is indispensable for the success of an organisation. Hence, one of the most important objectives of a company is to satisfy its customers as they are the backbone and keep a business running. Moreover, it is being witnessed that customer's needs and buying behaviour have changed considerably. In order to meet ever changing demands, organisations need to adopt customer oriented marketing strategies to gain competitive advantage. Since customers nowadays are becoming more price sensitive and shift loyalty frequently in terms of selecting products and services of any company, it has become very difficult to retain them. As a result, emphasis on long term relationships with customers has gained momentum in businesses. The goal of the present study is to expand the study of customer relationship management (CRM) by investigating the association of dimensions of CRM and organizational performance. The study extends customer relationship management to the hotel industry context. It explores a set of CRM dimensions or constructs that are important for implementing CRM in hotel industry in Indian perspective.

Analyzing the Influence of Customer Relationship Management on Firm Performance

2014 ◽  
Vol 5 (3) ◽  
pp. 69-97 ◽  
Author(s):  
Brijesh Kumar Yadav ◽  
Abhijeet Singh
Keyword(s):  
Organizational Performance ◽  
Customer Relationship Management ◽  
Hotel Industry ◽  
Relationship Management ◽  
Marketing Strategies ◽  
Customer Relationship ◽  
Buying Behaviour ◽  
A Company ◽  
Indian Perspective

Today, companies have come to realize that customers are the foundation of a business and effective relationship management is indispensible for the success of an organisation. Hence, one of the most important objectives of a company is to satisfy its customers as they are the backbone and keep a business running. Moreover, it is being witnessed that customer's needs and buying behaviour have changed considerably. In order to meet ever changing demands, organisations need to adopt customer oriented marketing strategies to gain competitive advantage. Since customers nowadays are becoming more price sensitive and shift loyalty frequently in terms of selecting products and services of any company, it has become very difficult to retain them. As a result, emphasis on long term relationships with customers has gained momentum in businesses. The goal of the present study is to expand the study of customer relationship management (CRM) by investigating the association of dimensions of CRM and organizational performance. The study extends customer relationship management to the hotel industry context. It explores a set of CRM dimensions or constructs that are important for implementing CRM in hotel industry in Indian perspective.

Customer relationship management for hotels in Hong Kong

2010 ◽  
Vol 22 (2) ◽  
pp. 139-159 ◽  
Author(s):  
Ada S. Lo ◽  
Lawrence D. Stalcup ◽  
Amy Lee
Keyword(s):  
Customer Relationship Management ◽  
Value Chain ◽  
Hotel Industry ◽  
Relationship Management ◽  
Customer Relationships ◽  
Customer Relationship ◽  
Content Type ◽  
Hotel Managers ◽  
And Control ◽  
Depth Interviews

PurposeThe purpose of this study is to investigate how hotels are implementing customer relationship management (CRM) practices at the property level.Design/methodology/approachSemi‐structured in‐depth interviews were conducted with 45 hotel managers from 17 hotels. The interviews were recorded, transcribed, and analyzed using content analysis.FindingsAll participating hotels have practices in place to manage customer relationships. The most commonly cited goal for CRM is guest retention. Evaluation and control are perceived as very important activities not only to create value for the customers, but also to track the performance of the guest contact departments and the customers' evaluations of the hotel/restaurant experiences.Research limitations/implicationsThe sample is probably biased towards hotels that are most interested in CRM and are heavily weighted towards higher tariff properties.Practical implicationsThe study modified Buttle's CRM value chain to analyze hotels' CRM practices. Results of the study provide a source for industry practitioners to compare and benchmark their practices and to obtain useful CRM ideas.Originality/valueCRM‐related research in the hotel industry has looked at a variety of specific practices and its role in achieving overall objectives at the corporate strategic level. Yet, no research has been done to investigate CRM practices at the property level for hotels using the CRM value chain.

Sustainability Practices in Hotel Industry: A Study on Guest Awareness and Satisfaction

GIS Business ◽  
2006 ◽  
Vol 1 (6) ◽  
pp. 9-10
Author(s):  
Shweta Mathur ◽  
Kavita Khanna ◽  
Sanjeev Kumar Saxena
Keyword(s):  
Hotel Industry ◽  
Empirical Work ◽  
Management Policy ◽  
Survey Method ◽  
Customer Preferences ◽  
Sustainability Strategy ◽  
Sustainability Practices ◽  
Sustainability Initiatives ◽  
Hotel Managers ◽  
Relationship Of

The research paper is an empirical work to ascertain the awareness and satisfaction levels of the hotel guests on the sustainability practices in Five Star hotels in Delhi. This paper also aims to determine the extent to which certain sustainability practices influence customer preferences and requirements. The methodology used in this research included a survey method, combined with an extensive secondary research and descriptive methods. The survey was conducted in selected Five star and Five-star deluxe hotels in Delhi from June 2016 until September 2016. The results of the study establish a direct relationship of sustainability practices with customers satisfaction in Five Star Hotels in Delhi, however, it reveals that the prevailing sustainability practices do not satisfy the guests to a considerable extent. The research results can be used by hotel managers in order to improve and adopt sustainability strategy in their management policy in order to raise the level of awareness towards the hotels sustainability initiatives undertaken and then to meet the demands of cognizant guests and for the sake of its own business survival.

A Critical Review On Perception & Benefits Of Customer Relationship Management (CRM) System In Indian Private Hospitals

2016 ◽  
Vol 1 (2) ◽  
Author(s):  
Dr. Surendra Kumar ◽  
Dr. Meenakshi Srivastava
Keyword(s):  
Electronic Medical Records ◽  
Customer Relationship Management ◽  
Medical Records ◽  
Relationship Management ◽  
Customer Relationship ◽  
Research Approach ◽  
Private Hospitals ◽  
Crm System ◽  
Systems Implementation ◽  
Adoption And Implementation

The implementation of Customer relationship Management (CRM) Systems has been increased within organizations for the purposes of increasing customer loyalty accompany with decreasing expenses and increasing revenues. The perception of the benefits associated with the implementation of CRM systems is an essential step for the adoption and implementation of CRM systems. Therefore, this paper presents the study conducted to investigate the perception of the CRM systems in the private hospitals in the northern part of India as there is a lack of adoption of CRM systems in hospitals. Qualitative research approach that is interview based was adapted in the study. The management of 10 private hospitals in the northern part of India was interviewed. The results reveal that no hospital has adopted CRM system. In addition, there is a substantial lack of understanding of the benefits of CRM systems in hospitals. Some hospitals claim that the implementation of CRM system is not of their priorities and there are much important projects as the implementation of Electronic Medical Records (EMD). However, other hospitals indicate for an existence of future plan for the adoption and implementation of CRM system. Another issue that needs to be taken into consideration by the vendors of CRM systems is the high costs associated with the implementation of CRM systems in hospitals. Indeed, both the vendors of CRM systems and the managers of hospitals hold the responsibility of the lack of CRM systems implementation in hospitals.

scholarly journals Exploring entrepreneurial culture and its socio-cultural determinants: in case of Woldia University graduating students

2021 ◽  
Vol 10 (1) ◽  
Author(s):  
Abriham Ebabu Engidaw
Keyword(s):  
Target Population ◽  
Entrepreneurial Intention ◽  
Cross Sectional Study ◽  
Educational Institutions ◽  
Research Approach ◽  
University Management ◽  
Cross Sectional ◽  
Knowledge Based ◽  
Entrepreneurial Culture ◽  
Graduating Students

AbstractThe purpose of this study was to explore entrepreneurial intention and its determinants: in the case of Woldia University graduating students. To achieve its objectives, the study employed a descriptive and explanatory research design, and in the study, a cross-sectional study was conducted through a mixed research approach. The target population of the study was 223 regular first-degree 2018 graduating students of Woldia University, Management Department, and their instructors in the study area. The sample size was 143 respondents. The study result showed that majority of the respondents did not plan to start their own knowledge-based business. This was essentially due to the lack of competence in transforming ideas in to practice and commercializing it to create their own business. Correspondingly, prodigious attention should be given to have an entrepreneurial orientation in the contents and methods of teaching at all levels of education systems primary, secondary, and higher educational institutions and use different awareness-raising mechanisms in the country.

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