scholarly journals Customer Showrooming Behavior and the Effect on Salesperson Performance

Author(s):  
Isabelle Sarah Astari ◽  
Juanna Judith Huliselan ◽  
Martinus Tjhia Tjen Jong

<p><strong></strong>Indonesia has become the biggest market for e-commerce as it has 250 million inhabitants. Growth of internet and online shopping has made retailers expand their businesses via smartphones. Shopping channels via the internet has given customers another channel to get information and buy products without visiting brick-and-mortar stores. This channel multiplicity potentially leads customers to do showrooming. In this research, showrooming in Indonesia will be explored with sunglasses as the research object and optic salespersons as the research subject. There are 178 samples collected in total for this research with 154 of them being used. Primary data is taken from optic salespersons at a prominent optics store in Jakarta. Partial Least Square (PLS) is used as the data analysis method. The research results show that perceived showrooming behavior has a positive and significant effect on self-efficacy and salesperson performance. Moreover, salesperson self-efficacy also has a positive and significant effect on salesperson performance. Meanwhile, coping and cross-selling strategies have a moderate positive but not a significant effect.  These results reflect that salespersons do not respond negatively to customer’s showrooming behavior such as price comparison, window shopping, product information, product availability, and shopping via smartphone in front of the salesperson. Salespersons feel optimistic and confident when customers come  because they have been trained for customer orientation, availability of supervisory support, and belief that the customer will do their transaction in brick-and-mortar stores if they give a good explanation about the product.</p><p><em><strong>Bahasa Indonesia Abstrak:</strong> Indonesia telah menjadi pasar E-Commerce terbesar yang memiliki 250 Juta pengguna pertumbuhan Internet dan online shopping telah menjadikan Retailer berkembang bisnisnya melakui smart phone. Berbelanja melalui saluran Internet telah memberikan pelanggan untuk mendapatkan informasi dan membeli produk-produk tanpa mengunjungi toko secara fisik. Dengan cara ini pelanggan berpotensi untuk melakukan Showrooming. Pada penelitian ini akan diteliti mengenai showrooming di Indonesia  Produk yang akan diteliti adalah kaca mata sebagai objek dan tenaga penjual di optik sebagai subjek penelitian. Dari 178 sample yang dikumpulkan untuk penelitian ini hanya 154 yang dapat digunakan, data Primar diambil dari tenaga penjual di toko kaca mata di Jakarta. Hasil penelitian menunjukan bahwa Perceived Showrooming Behavior memiliki pengruh positif dan signifikan, terhadap self efficacy dan Kinerja tenaga penjual. Dan juga Self Efficacy  memiliki pengaruh signifikan dan positif  terhadap Kinerja tenaga penjual  Toko Kacamata, sementara itu Coping dan Cross Selling Strategies memiliki pengaruh yang moderat positif namun tidak berpengaruh signifikan.<strong> </strong>Hasilnya menunjukan bahwa tenaga penjual tidak menanggapi secara negatif terhadap showrooming yang dilakukan oleh Pelanggan antara lain seperti perbndingan harga, window shooping, informasi produk, ketersediaan barang, berbelanja online didepan tenaga penjual, Tenaga penjual tetap optimis dan percaya diri ketika kedatangan pelanggan karena mereka telah di latih umtuk berorientasi terhadap pelanggan ketersediaanya dukungan dari Supervisi dan percaya bahwa pelanggan akan bertransaksi pada toko fisik apabila mereka menjelaskan dengan baik terhadap produk yang di jual.</em></p>

2018 ◽  
Vol 2 (1) ◽  
Author(s):  
Tri Andjarwati ◽  
Akhir putra Setiawan

ABSTRACT PT. Bussan Auto Finance (BAF) Surabaya branch i. as a company that provides financing for credit to the General field of concentration on a Yamaha motorcycle financing. The presence of human resources at the company very important focused on self efficacy, motivation and performance of employees.  The purpose of this research was to analyze the influence of self efficacy and motivation on performance of employees. The population used as respondents as many as 50 employees of the billing section. Data analysis using the Partial Least Square with the help of computer software to process data from a primary data collection. The results showed that there is a positive and significant influence self efficacy on performance of employees, there are also positive and significant influence motivation on performance of employees.  Keyword:selfefficacy,motivation,employee performance


Academia Open ◽  
2021 ◽  
Vol 5 ◽  
Author(s):  
Eka Putri Sayekti ◽  
Sigit Hermawan

This study has a background problem of the number of students who are stressed from college to the point of committing suicide and failing to graduate from college. The purpose of this study was to determine the effect of emotional intelligence, and the learning environment on student lecture stress in accounting with self efficacy as an intervening variable at the University of Muhammadiyah Sidoarjo, either directly or indirectly. The sample used in this study were accounting students at the Muhammadiyah University of Sidoarjo. The analytical tool used is the Partial Least Square analysis with validity and reliability tests of both the outer model and the inner model using the Smart PLS program. Primary data is obtained from questionnaires whose measurements use a Likert scale. The results showed that emotional intelligence has an effect on the self-efficacy of accounting students at the Muhammadiyah University of Sidoarjo. The learning environment affects the self-efficacy of accounting students at the Muhammadiyah University Sidoarjo. Emotional intelligence affects college stress in accounting students at Muhammadiyah University Sidoarjo. The learning environment has an effect on college stress in accounting students at the Muhammadiyah University of Sidoarjo. Self-efficacy has an effect on college stress in accounting students at Muhammadiyah University Sidoarjo. Emotional intelligence affects college stress mediated by self-efficacy of accounting students at Muhammadiyah University Sidoarjo. Learning environment affects college stress mediated by self-efficacy of accounting students at Muhammadiyah University Sidoarjo


2021 ◽  
Vol 3 (1) ◽  
pp. 19-28
Author(s):  
Berlinda Shari Damanik ◽  
Siti Rofingatun ◽  
Kurniawan Patma

This study aims to examine the effect of self-efficacy, self-esteem, and performance measurementsystems on the intrinsic motivation of state-owned bank employees in Jayapura. This research data was obtained using primary data by distributing questionnaires onlinedue to the covid-19 outbreak in Indonesia globally to 105 employees of Bank X in Papua, out of 144people/employees. The analysis method used is the Structure Equation Model (SEM) withthe Partial Least Square (PLS) method. The sampling method used snowball sampling in which thesample was initially small in number, then the sample was asked to choose its friends as the sample.It's like a snowball rolling, getting bigger and bigger. The results of this research variable indicate that (1) Self Efficacy has a positive andinsignificant effect on Intrinsic Motivation with p-values (0, 148> 0, 05), (2) Self Esteem has apositive and significant effect on Intrinsic Motivation with p-values (<0, 001 <0, 05), and (3) thePerformance Measurement System has a positive and significant effect on Intrinsic Motivationwith p-values (<0, 001 <0, 05).


2013 ◽  
Vol 2 (1) ◽  
Author(s):  
Apriliani Kartika Setiowati ◽  
Widayat . ◽  
Jasly .

SIKAP ONLINE SHOPPING DAN NIAT PENCARIAN INFORMASITERHADAP NIAT DAN PERILAKU BELANJAApriliani Kartika SetiowatiMagister Manajemen - Universitas Muhammadiyah MalangE-mail: [email protected] Ekonomi dan Bisnis- Universitas Muhammadiyah MalangE-mail: [email protected] ByFakultas Ekonomi-Universitas Merdeka PasuruanE-mail: [email protected] explanatory study aims to test and analyze how respondents attitudes towards online shoppingeffect, information gathering, shopping intention and behavior. To measure the attitudes toward onlineshopping, attributes associated to online shopping are used. Moreover, the websites revisits andshopping intensity through alternative channels are used to measure the behaviour of the respondentsvisiting intensity to shop online. Partial least square are used to analysis primary data attitudestoward online shopping, purpose to gather information online, shopping intention and shoppingbehaviour. The data was collected by using a questionnaire distributed to online shopping consumersthrough electronic mail. Sample size includes 100 respondents with judgmental sampling technique.The sample’s respondents are members of an online fashion store, online shopping purchasebetween July and September 2011. The result of T-test shows that the attitude towards online shoppinghas positive effect on information searching intention and online shopping intention. Furthermore,the findings show that the purpose the respondent gathers information online has positiveeffect on online shopping intention. Lastly, shopping intention has significant effect on shoppingbehavior. The Q-square score resulted from the study is 0.9275. It means that the model in the studyhas the capacity to predict the possible correlation among the analyzed variables that consist ofattitude, information gathering intention, shopping intention and shopping behavior.Keywords: attitude toward online shopping, information searching intention, online shopping intentionand online shopping behavior.


2021 ◽  
pp. 13-26
Author(s):  
Tri Siwi Agustina ◽  
Adi Bintang Pradana

The purpose of this study is to analyze how the influence of a leader's attitude in delegating authority to his subordinates (empowering leadership). Empowering leadership have an impact on the ability of employees to generate new and useful ideas for the organization (employee creativity). This study also analyzes how individual beliefs in producing something creative (creative self-efficacy) as a mediating variable. Employee trust in superiors (trust in supervisors) and uncertain and threatening situations (uncertainty avoidance) are moderating variables. TThis study uses primary data from 51 lecturers where the data is obtained using a questionnaire distributed to lecturers at the Faculty of Nursing, University of Muhammadiyah Jakarta. This study uses statistical tools Partial Least Square (SmartPLS 3.0). Based on the research results, it shows that creative self-efficacy fully mediates the relationship between empowering leadership and employee creativity. Keywords : Empowering Leadership, Employee Creativity, Creative Self-Efficacy, Trust in Supervisor, Uncertainty Avoidance ABSTRAK Tujuan dari penelitian ini adalah untuk mengetahui pengaruh sikap pemimpin dalam pendelegasian wewenang pada dosen fakultas ilmu keperawatan dalam menghasilkan ide-ide baru dan berguna untuk organisasi (employee creativity). Penelitian ini juga menganalisis keyakinan individu dalam menghasilkan sesuatu yang kreatif (creative self-efficacy) sebagai variabel mediasi. Kepercayaan karyawan kepada atasan (trust in supervisor) dan situasi yang tidak pasti dan bersifat mengancam (uncertainty avoidance) sebagai variabel moderasi. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei. Penelitian ini menggunakan data primer dari 51 dosen Fakultas Ilmu Keperawatan Universitas Muhammadiyah Jakarta. Untuk menguji hipotesis, digunakan alat bantu statistik Partial Least Square (SmartPLS 3.0). Berdasarkan hasil penelitian creative self-efficacy memediasi secara penuh hubungan empowering leadership dan employee creativity. Kata Kunci : Empowering Leadership, Employee Creativity, Creative Self-Efficacy, Trust in Supervisor, Uncertainty Avoidance


2020 ◽  
Vol 28 (1) ◽  
pp. 71-88
Author(s):  
Tyas Tunjung Sari ◽  
Pandu Nuansa Luhur

This study aims to determine the motivation of work to mediate the effect of training and work environment on employee performance at PT. Telkom Witel Yogyakarta Yogyakarta. The purpose of this study is to determine and analyze 1) the effect of training on employee performance at PT. Telkom Witel Yogyakarta 2) the effect of training on employee performance through motivation at PT. Telkom Witel Yogyakarta 3) the influence of the work environment on employee performance at PT. Telkom Witel Yogyakarta 4) the influence of the work environment on employee performance through motivation at PT. Telkom Witel Yogyakarta. This study uses primary data through research on 62 respondents. Structural Equation is used to analyze data, using PLS (Partial Least Square) version 2.0. The results of this study indicate that there are 1) positive and significant influence of training on employee performance 2) positive and significant influence of work environment on employee performance 3) positive and significant effect of training on employee performance through motivation 4) positive and significant influence of work environment on employee performance through motivation.


2020 ◽  
Vol 7 (2) ◽  
pp. 61-70
Author(s):  
Fachri Eka Saputra ◽  
Fedyah Anggriani

The purpose of this study as to determine how the effect of waterpark image and price fairness on customer satisfaction and its implications for customer loyalty at Waterpark Wahana Surya Bengkulu. The measurement of this study uses 14 indicator items which are distributed using an online questionnaire. The number of samples in this study were 136 respondents and the data were analyzed using SEM PLS (Partial Least Square). Date were collected using a questionnaire using a Likert scale. This research used descriptive method with a quantitative approach. The type of data used in this study is primary data. The results of this study prove that 1. waterpark image has a positive effect on price fairness, 2. Waterpark image has a positive effect on customer satisfaction, 3. Fairness of price has a positive effect on customer satisfaction, 4. Waterpark image has a positive effect on customer loyalty, 5. Fairness of price has a positive effect on customer loyalty, 6. Customer satisfaction has no effect on customer loyalty.


2020 ◽  
Author(s):  
Murat Kayak

This study aims to investigate destination brand prestige, and to explore the mediating effects of destination brand worldness between destination brand prestige and intention to revisit. Research is designed to collect primary data from the Taiwanese tourists. Partial least squares structural equation modeling is used to test the effects. The research model is appropriately implemented in Smart PLS 3 and a full mediation has existed through the empirical findings. The study shows how destination brand worldness mediates the relationship between destination brand prestige and intention to revisit.


2020 ◽  
Vol 4 (4) ◽  
pp. 55-74
Author(s):  
Faqeer Muhammad ◽  
Kifayat Ullah ◽  
Rehmat Karim

This study aims to explore the influence of Natural Resources and Environment (NRE), Politico-Economic Conditions (PEC) on Tourist Behavioral Intension (TBI) in Hunza, Pakistan. The study further investigates the mediating role of Tourist Satisfaction (TS) on the given variables. Partial Least Square Structural Equation Modeling (PLS-SEM) technique has been applied to conceptualize the research frame and to test the proposed hypotheses. Primary data was collected by using convenient sampling technique for analysis from 220 tourists who visited tourism nucleus sites of Hunza. The finding of the study reveals that Natural resources and Environment, Politico-and Economic Conditions have a significant positive impact on Tourist’s Behavioral Intensions. Moreover, Tourist’s Satisfaction partially mediates the positive relationships among Natural Resources and Environment, Political & Economic Conditions and Tourist’s Behavioral Intensions. The findings of the study extend the understanding that presence of natural resources along with healthy environment and stable political & economic conditions of a destination are the key determinants for sustainable tourism development.


2020 ◽  
Vol 11 (5) ◽  
pp. 469
Author(s):  
Waleerak Sittisom ◽  
Thammarak Srimarut

Creative agriculture is a vast and deep knowledge of a product from its preparation from raw material to the end consumer of the product. Hence creative agriculture deals with deep analysis, production process, and commercialization, of a product. The present study explored the relationship between food service quality, innovation in production, customers’ satisfaction, and local product promotion. Both the foodservice quality and innovation in production increase customer satisfaction and local product promotion. An increased level of customer satisfaction is also promising for the increment in local product promotion. A survey from 300 food engineers working with different food providing companies, were the respondents of the present study for the collection of primary data. Then, a statistical software, named Partial Least Square (PLS) was used for the finalization of the data analysis process. The results achieved from the data analysis were used for the accomplishment of the end results of the present study.


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