Gender related topics in the European parliament election campaigns of the Italian populist parties in 2019: ideas reflection in the media and social network
The author studies how gender related topics are presented in the Italian populist parties and the populist political leader’s discourse. Based on the qualitative and quantitative content analysis of the texts of the representatives of political parties in the media and their posts on their Facebook page, as well as the texts of political programs of political parties that participated in the elections to the European Parliament in 2019, the main gender themes of contemporary Italian society are highlighted. The second part of the paper is devoted the analysis of women representation in the parties’ election lists for the European Parliament elections. The aim of the paper is to identify how gender topics are reflected in the speeches of politicians and political programs of the parties, to determine the relevance of this topic. The empirical basis of the study are the text units (comments, articles, posts in the social media), and the texts of political programs of Italian populist political parties. According to the article gender topics are usually integrated in the themes of economy development and financial support for different groups of the population. However, the gender related themes are not dominant in the discourse of Italian populists. The established populist parties cover gender issues much less than parties-newcomers. The reason of presence of women in the lists of candidates mainly is a legal requirement, but not a public need. The research results can be used as an auxiliary material in the study of the key peculiarities of Italian populism.