scholarly journals Komparasi Pengaruh Langsung dan Tidak Langsung Merek dan Kualitas Produk terhadap Kepercayaan Konsumen dan Loyalitas Pelanggan Produk Tas Elizabeth di Wilayah Kota Jember

2018 ◽  
Vol 5 (2) ◽  
pp. 146
Author(s):  
Evrylia Tri Purnama Sari ◽  
Imam Suroso ◽  
Ketut Indraningrat
Keyword(s):  
Data Analysis ◽  
Customer Loyalty ◽  
Brand Loyalty ◽  
Consumer Confidence ◽  
Direct Influence ◽  
Brand Trust ◽  
Quality Product ◽  
Customer Trust ◽  
The City

This study aimed to compare the direct and indirect influence between the brand, the quality of product to consumer confidence and customer loyalty in a bag branded products in the Elizabeth City area is categorized as research Jember.Penelitian explanation (explanatory research). The population in this study quantified by means of indicator multiplied by 15 parameters so that the sample n = 7 × 15 = 105, with a purposive sampling bag subscribers Elizabeth City Regional Jember. Data were collected using a questionnaire while the data analysis by SEM. The results of this study showed that the direct influence of brand on customer loyalty by 0.267 while not directly influence brand loyalty of 0.443 customers through customer confidence. Quality direct influence on customer loyalty by 1.022 while not directly influence the quality of the loyalty of 0.049 through trust. The conclusion in that brand and product quality influence on customer trust and customer loyalty Elizabeth bag products in the city of Jember. Companies need to pay attention to the quality of the product to increase the trust and loyalty of customers. Keywords: Quality Product, Brand, Trust, Loyalty

scholarly journals PENGARUH ORIENTASI PASAR PADA KUALITAS LAYANAN, KEPUASAN PELANGGAN, DAN LOYALITAS PELANGGAN SPEEDY PT TELKOM DI KOTA YOGYAKARTA

2014 ◽  
Vol 4 (2) ◽  
pp. 101
Author(s):  
Ihsany Abdillah ◽  
Fitroh Adhilla
Keyword(s):  
Data Analysis ◽  
Customer Satisfaction ◽  
Market Orientation ◽  
Customer Loyalty ◽  
Goodness Of Fit ◽  
Good Match ◽  
Inferential Method ◽  
The City ◽  
Data Analysis Methods

Market orientation is believed to be a source of competitive advantage that is difficult to imitate by competitors. This study aimed to determine the effect of market orientation on service quality, customer satisfaction, and customer loyalty Speedy PT Telkom in the city of Yogyakarta. The population in this study are all PT Telkom Speedy customers who live in city of Yogyakarta. Data analysis methods used in this study include descriptive and inferential methods, inferential method used is path analysis. The results of goodness of fit model shows that the X2 value, the value of CFI, and RMSEA values have had a good match. Based on the analysis of data shows that the determinants of customer loyalty Telkom Speedy Yogyakarta is a market orientation quality of service, and customer satisfaction.

scholarly journals Pengaruh Kualitas Produk dan Kualitas Layanan terhadap Loyalitas Pelanggan PT. Roman Ceramic International di Mojokerto

2019 ◽  
Vol 3 (1) ◽  
pp. 35
Author(s):  
Mas Oetarjo ◽  
Habib Eko Prastyo
Keyword(s):  
Data Analysis ◽  
Service Quality ◽  
Product Quality ◽  
Customer Loyalty ◽  
Quantitative Method ◽  
Reliability Test ◽  
Test Quality ◽  
Analysis Technique ◽  
Quality Product

This study aims to determine the effect of product quality and service quality to customer loyalty either partially or simultaneously, and to know the quality of product and service quality that has the most significant effect on customer loyalty at PT. Roman Ceramic International in Mojokerto. This research is done by quantitative method. The technique data used is questionnaires with a sample of 100 respondents. Data analysis technique used in this research is multiple linear regression using SPSS version 17 for windows. The results obtained based on the validity test show all existing questions are valid. This is done r count> r table. For reliability test can be concluded. The results of the research based on F test show the quality of the product and the quality simultaneous or together with customer loyalty. Test quality, product quality. Quality of service has the most significant influence on customer loyalty due to having the largest t arithmetic compared with product quality variables.

scholarly journals Effect of Quality Product and Quality Service through Customer Satisfaction on Customer Loyalty in PT Pegadaian ITC Cipulir Jakarta

2019 ◽  
pp. 1-8 ◽  
Author(s):  
Anisa Dwi Rianawaty ◽  
Mr Suharto ◽  
Ismail Razak
Keyword(s):  
Data Analysis ◽  
Customer Satisfaction ◽  
Service Quality ◽  
Path Analysis ◽  
Product Quality ◽  
Customer Loyalty ◽  
Quality Service ◽  
Purposive Sampling ◽  
Quality Product

This study aimed to analyze the effect of product quality and service quality on customer loyalty through customer satisfaction at PT Pegadaian (Persero). Data analysis using path analysis with samples are 215 respondents and technique sampling with purposive sampling. The results showed that the quality of product and service quality through customer satisfaction indirectly no significant effect on customer loyalty.

scholarly journals Mengukur Loyalitas Pelanggan Melalui Citra Toko dan Kepercayaan Pelanggan di Toko Retail

2010 ◽  
Vol 1 (2) ◽  
pp. 416
Author(s):  
Hartiwi Prabowo ◽  
Viona Viona
Keyword(s):  
Customer Loyalty ◽  
Test Validity ◽  
Spare Parts ◽  
Test Reliability ◽  
Consumer Confidence ◽  
Store Image ◽  
Descriptive Research ◽  
Strategic Location ◽  
Customer Trust

An automobile spare parts shop at first having its sales increased. But, in 2008 the store experienced a significant decline in sales, so that the purpose of this study was to determine how much influence store image and customer trust on customer loyalty. This type of research is associative descriptive research. Data collection is conducted using questionnaires using Likert scales to 100 shop. Technical analysis is conducted using several techniques, which are Test Validity, Test Reliability, Test Normality, and Path Analysis. Results show that customer loyalty is influenced by greater consumer confidence than the image of the store. Therefore, PT Sloka Kencana Abadi must continue to improve the image of his shop by looking for a more strategic location making it easier to attract new customers, set prices according to the quality of the product and prices set by the competitor, maintain the quality of the product in the sense that the product is durable and free from damage, providing many choice of products making it easier for consumers to find the required product, and maintain these. 

Pengaruh Kualitas Layanan, Nilai Nasabah, Kepercayaan dan Kepuasan Terhadap Loyalitas Nasabah Pengguna Layanan Mobile Banking Syariah

2020 ◽  
Vol 19 (3) ◽  
pp. 134-158
Author(s):  
Yulia Widi Astuti ◽  
Ratno Agriyanto ◽  
Ahmad Turmudzi
Keyword(s):  
Data Analysis ◽  
Service Quality ◽  
Customer Loyalty ◽  
Customer Value ◽  
Service Users ◽  
Mobile Banking ◽  
Banking Services ◽  
Insignificant Effect ◽  
Banking Service ◽  
The City

This study analyzes the effect of service quality, customer value, trust and satisfaction on customer loyalty at Bank Syariah Mandiri. The problem in this research is: how to increase customer loyalty of mobile banking service users at BSM. This study used 100 respondents using mobile banking services at BSM in the city of Semarang. Data analysis using SEM with the Smart PLS 3 computer program. The results showed that, among other things, service quality had a positive and insignificant effect on loyalty. Customer value has a positive and significant effect on loyalty. The effect of trust on customer loyalty has a positive and insignificant effect. Meanwhile, satisfaction has a positive and significant effect on loyalty.

scholarly journals IMPACT OF SERVICE QUALITY, TRUST, AND CUSTOMER SATISFACTION ON CUSTOMER LOYALTY IN PT MEGA MANUNGGAL PROPERTY TBK

2019 ◽  
Vol 6 (1) ◽  
pp. 33-42
Author(s):  
Maria Anna Stefanie ◽  
Badikenita Sitepu
Keyword(s):  
Customer Satisfaction ◽  
Service Quality ◽  
Customer Loyalty ◽  
Primary Data ◽  
Distribution Method ◽  
Good Reputation ◽  
Customer Trust ◽  
The Impact

In order to compete, survive, and grow the company is required to provide a good quality services to meet the needs and desires of its customers. Companies must be able to maintain a good reputation in the eyes of its customers. A good quality services will tend to give more satisfaction to the customers who use the services of the company. With emphasis on good service it will build a long-term profitable relationships with customers while also achieving customer loyalty. Therefore, this study is aiming to determine the importance of the impact of service quality, trust and customer satisfaction at PT Mega Manunggal Tbk Property in an effort to improve customer loyalty which will affect the company's survival. A questionnaire distribution method chosen in this study is to collect primary data. Completed questionnaires designed and distributed or disseminated to all customers. SPSS for windows has been used to process the primary data.Thefindings showed that there is a significant relationship between service quality and customer loyalty, meaning that if the quality of service increases, customer loyalty will also increase.There is a significant influence between customer trust and customerloyalty,meaning that if the customer trust increases, customer loyalty will also increase.

scholarly journals Perceived Quality in Sports Centers in Southern Spain: A Case Study

2019 ◽  
Vol 11 (14) ◽  
pp. 3983 ◽  
Author(s):  
Alfonso Castillo-Rodriguez ◽  
Wanesa Onetti-Onetti ◽  
José Luis Chinchilla-Minguet
Keyword(s):  
Customer Loyalty ◽  
User Satisfaction ◽  
Perceived Quality ◽  
Measuring Instruments ◽  
Level Of Satisfaction ◽  
Center Activity ◽  
Different Dimensions ◽  
The City

The aim of this study was to analyze the level of satisfaction in three municipal sports centers in the city of Malaga and to learn and analyze the characteristics of users older than 40 years of age in these centers. A total of 303 persons (123 men and 180 women) from three sports centers in the city of Malaga participated in this study (M = 58.14, SD = 7.16 years). The Evaluation of Perceived Quality in Sports Services test (CECASDEP) was used, and the results demonstrated that the different dimensions studied—sports center, activity space, locker rooms, program of activities, and trainer—were very positively correlated. The level of customer loyalty increased with user satisfaction and perceived quality of services as well as the age of the person. Users were also found to be more motivated to take part in physical activities due to greater satisfaction. The highest scores were given to the trainers, who played a key role in all three sports centers. In conclusion, we gathered important insights into perceived quality in different sports centers. This information can be used by sports managers to strengthen dimensions with lower scores and improve those with higher scores. In addition, the study confirms that the level of customer loyalty is related to the perceived quality scores. Therefore, the use of measuring instruments is recommended to optimize the quality of sports services.

scholarly journals Pengaruh Brand Satisfaction, Brand Trust, dan Brand Experience Terhadap Brand Loyalty Kompas Digital

2020 ◽  
Vol 4 (1) ◽  
pp. 60
Author(s):  
Ignatius Aditya Dan Miharni Tjokrosaputro
Keyword(s):  
Data Analysis ◽  
Brand Loyalty ◽  
Quantitative Method ◽  
Positive Impact ◽  
Regression Method ◽  
Brand Experience ◽  
Brand Trust ◽  
Brand Satisfaction

This research was conducted in order to assess the effect of brand satisfaction, brand trust, and brand experience to brand loyalty of Kompas digital. The research implemented quantitative method, in which questionnaire were distributed to a total of 150 respondents, thus enabling the data to be analyzed. Data were collected from respondents in Jakarta regions. Data were analyzed by SPSS version 21.00 for windows using multiple linier regression method. After conducting data analysis, it was revealed that brand satisfaction and brand experience individually have a positive impact on brand loyalty. Meanwhile brand trust doesn’t have a positive impact toward brand loyalty. But all three variables simultaneously have a significant effect toward brand loyalty.

scholarly journals BRAND IDENTIFICATION, SATISFACTION, BRAND TRUST, DAN COMMITMENT TERHADAP CUSTOMER LOYALTY PADA KONSUMEN MOTOR SPORT

Media Bisnis ◽  
2021 ◽  
Vol 13 (1) ◽  
pp. 89-100
Author(s):  
DENNY SEPTA HARYANTI ◽  
EDDY HERMAWAN
Keyword(s):  
Data Analysis ◽  
Customer Loyalty ◽  
Structural Equation ◽  
Sampling Technique ◽  
Equation Model ◽  
Brand Trust ◽  
Analysis Method ◽  
Brand Identification ◽  
Motor Sport ◽  
Customer Commitment

The purpose of this study was to examine and analyze the influence of customer brand identification (CBI), customer satisfaction (SAT), customer brand trust (CBT), and customer commitment (CM) to customer loyalty (CL) on Yamaha Vixion motor sport consumers in DKI Jakarta. The form of research conducted in this study are causal and descriptive. Sampling using pusposive sampling technique with the number of respondents as many as 281 respondents. The data analysis method used in this study is SEM (Structural Equation Model) with AMOS tools. The result of this study indicates that CBI, SAT, CBT, and CM had effect to CL. CBT had effect to CLmediating through SAT, CBT, and CM. Then, SAT had effect to CM mediating through CBT. CBI had effect to CBT mediating through SAT, and CBI had effect to CM mediating through SAT.

scholarly journals Building Customer Loyalty through Strategy Experiential Marketing, Service Quality, and Customer Satisfaction

2020 ◽  
Vol 9 (2) ◽  
pp. 122-131
Author(s):  
Wahyono Wahyono ◽  
Ulfa Nurjanah
Keyword(s):  
Structural Equation Modeling ◽  
Data Analysis ◽  
Customer Satisfaction ◽  
Customer Loyalty ◽  
Structural Equation ◽  
Equation Modeling ◽  
Research Model ◽  
Experiential Marketing ◽  
Marketing Service

The study aims to determine the influence of Experiential Marketing, quality of service, and customer satisfaction towards customer loyalty by developing a research model and 6 hypotheses filed in this study. The number of samples was 160 respondents, namely the customer of PT POS Indonesia (Persero) Semarang with incidental sampling through questionnaires. Data analysis using Structural Equation Modeling (SEM) of Software AMOS 21.0 based on data analysis results, it can be concluded that the model received good/fit and subsequent research results showed there were 3 hypotheses received and 3 hypotheses were rejected.

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