SUSTAINABLE CUSTOMER DIGITAL ENGAGEMENT STRATEGIES FOR THE TOURISM RECOVERY PERSPECTIVE

2021 ◽  
Vol 14(63) (1) ◽  
pp. 51-62
Author(s):  
Margarida POCINHO ◽  
Nataliya G.S. VIEIRA ◽  
Celso Pereira NUNES ◽  
Florin NECHITA
Keyword(s):  
Critical Analysis ◽  
Tourism Industry ◽  
Tourist Destinations ◽  
Business Units ◽  
Engagement Strategies ◽  
Global Pandemic ◽  
Tourism Sector ◽  
The World ◽  
Digital Engagement ◽  
Content Marketing

The tourism sector has continued to be one of the most affected business units in 2020 in connection with a global pandemic. Numerous regions and tourist destinations, tourist hotspots and accommodations have been subjected to serious changes with a substantial economic impact. Thereby, the question arises as to whether the capacity to respond to customers' needs through functional digital engagement strategies is efficient for supporting a recovery and sustainable development of the tourism industry. This article comments on and provides a critical analysis of the recent online strategies related to content marketing applied to the tourism sector due to a global pandemic and the need to implement a different attitude towards tourismoriented projects. The article proposes some examples of efficient policies that fit in with changes in the world tourism market.

scholarly journals Rethinking Tourism Industry in Pandemic COVID-19 Period

2021 ◽  
Vol 13 (12) ◽  
pp. 6956
Author(s):  
Anca Antoaneta Vărzaru ◽  
Claudiu George Bocean ◽  
Marian Cazacu
Keyword(s):  
Economic Performance ◽  
World Economy ◽  
Tourism Industry ◽  
Exploratory Research ◽  
Research Results ◽  
Tourist Destinations ◽  
Tourism Sector ◽  
The World ◽  
Emergency Measures

The pandemic caused by the SARS-CoV-2 virus (COVID-19) has significantly affected the tourism industry. Tourist destinations have adopted emergency measures and restrictions that have affected the mobility of individuals around the world. Beaches and resorts were empty, cities were deserted, people’s movements were stopped, and travel among different territories was strictly controlled. COVID-19-caused quarantine around the world has harmed people’s livelihoods and the world economy. This study aims to analyze the effects of the COVID-19 pandemic on the tourism industry and overall economic performance. Based on the research results and exploratory research of the literature, we listed in a synthesizing manner several measures to ensure the resilience of the tourism sector during the COVID-19 pandemic period.

NEW NORMAL PARIWISATA YOGYAKARTA

2020 ◽  
Vol 14 (03) ◽  
pp. 139-150
Author(s):  
Ajie Wicaksono
Keyword(s):  
Health And Safety ◽  
Tourism Industry ◽  
Mountainous Areas ◽  
Safe Distance ◽  
Electronic Money ◽  
New Normal ◽  
Tourist Destinations ◽  
Tourism Sector ◽  
Risk Areas ◽  
Normal Health

The Covid-19 pandemic has a major impact on the tourism sector in DIY which causes material losses to Regional Original Income (PAD). This study aims to describe changes in the tourism sector in the conditions before the pandemic, during the pandemic, and the new normal. The results showed that the tourism sector during the pandemic and the new normal era must implement (1) health protocols for the tourism industry such as hotels, restaurants, tourist destinations, and transportation for both visitors and employees by paying attention to cleanliness, health and safety (cleanliness, health, and safety) by providing hygiene facilities such as hand washing and soap, hand sanitizers, and temperature checks with a thermo gun. The hotel even provides isolation rooms for visitors with corona symptoms, (2) Payment using electronic money (cashless). (3) Limiting the number of visitors to prevent crowds and provide a safe distance to minimize spread, and (4) Tourist locations are opened gradually by prioritizing low-risk areas such as natural and mountainous areas. Keywords: Tourism, Covid-19, New Normal, Health Protocol

scholarly journals The Roles of English in the Development of Tourism and Economy in Indonesia

2021 ◽  
Vol 11 (3) ◽  
pp. 305-313
Author(s):  
Ida Ayu Made Sri Widiastuti ◽  
◽  
I Nengah Dasi Astawa ◽  
Ida Bagus Nyoman Mantra ◽  
Putu Herny Susanti ◽  
...  
Keyword(s):  
Human Resources ◽  
Industrial Development ◽  
World Economy ◽  
National Development ◽  
Tourism Industry ◽  
Economic Community ◽  
Industry Sector ◽  
Tourism Sector ◽  
The World ◽  
The Government

Tourism is very necessary to continue to be developed to improve the economy in Indonesia and increase the position of the country geographically, which is very strategic for tourism and the world economy. For this reason, the ability to communicate in English is absolutely necessary, in order to compete with workers from other countries, so that they can contribute to the improvement of the national economy. The ability to communicate in English is a strategic sector in the development of highly competitive human resources in the tourism industry sector and in the global economic community. By having good English communication skills, it will be easier to grab market share in the tourism industry sector and the economic sector. The tourism sector as one of the prime industrial development is developed in order to further increase the rate of national development. For this reason, it is necessary that the government continues to increase its resilience, policies, and increase the development of tourism with a view to further developing the community's economy and increasing the ability to speak English so that human resources are able to compete in various tourism industries so that the economy will increase.

scholarly journals The Mediterranean Region: between terrorism, tourism and security

2018 ◽  
Vol 1 (2) ◽  
pp. 135-148
Author(s):  
Nicoletta Varani ◽  
Enrico Bernardini
Keyword(s):  
Natural Disasters ◽  
21St Century ◽  
Mediterranean Region ◽  
Tourism Industry ◽  
Terrorist Attacks ◽  
The Political ◽  
International Conflicts ◽  
Tourist Destinations ◽  
The World ◽  
The Mediterranean

Abstract Tourism remains a very vulnerable sector and sensitive to both internal and external impacts, such as economic and social crises, natural disasters, epidemics and diseases, national and international conflicts. Among these, the most alarming threat in the 21st century remains terrorism. In this sense, this paper aims to study the effects of the increasingly frequent terrorist attacks by the extremist factions of Al-Qaeda and ISIL on the tourism industry in the Mediterranean Region. The contribution, after having discussed in general the tourism market in the Mediterranean Region, intends to highlight the impacts and repercussions of the terrorist attacks on tourism, presenting the example of Egypt and one of its best-known tourist destinations, Sharm el-Sheikh. In this sense, it is shown how, in a few years, the political instability of the country and the attacks of 2005 and 2016 have significantly reduced the influx of tourists, transforming it from one of the most visited destinations in the world in a place of increasing abandonment.

scholarly journals Influence of Tourism Destination Products and Images on Tourist Visiting Decision to Kota Seribu Sungai Banjarmasin

2018 ◽  
Vol 2 (2) ◽  
pp. 73
Author(s):  
Devin Cahya Triansya ◽  
Beta Budisetyorini
Keyword(s):  
Positive Influence ◽  
Destination Image ◽  
Tourism Destination ◽  
Tourist Destination ◽  
Tourist Destinations ◽  
Tourism Sector ◽  
The World ◽  
Tourism Destinations ◽  
The Impact ◽  
The City

 AbstractThe continuous rapidly growth of tourism sector with the tight competition in the field of tourismmakes not all tourist destinations in the world always experience an increase in the number of tourist visits each year. Banjarmasin City, dubbed the “Kota Seribu Sungai” or "City of Thousand Rivers" and is known as the Thousand Rivers tourist destination has experiencedfluctuate number of tourist arrivals and tend to decline. The fluctuate number of tourist arrivalssourced from tourist visiting decisions can be influenced by various factors, including tourism destination productsand image. This study aims to see the effects of tourism destination products consisting of physical products, people, packages, and programsalsothe image of tourism destinations consisting of cognitive image and affective image on tourists visiting decision to the city of Thousand River Banjarmasin. The data obtained were taken by questionnaire to 123 tourists by accidental sampling. The results of the research were analyzed using multiple linear regression with two equations, namely (I) The influence of tourism destination products on tourist visiting decision and (II) The impact of tourism destination image on tourist visiting decision. The resultsfound the positive influence of tourism destination products to thetourist visiting decision of 54.5% and the image of tourism destination on the tourist visiting decision of 53.4% and the rest of 45.5% and 46.6% influenced by other factors not examined. The results of the analysis also showed the effect of tourism destination products variable partially consisting of physical products, packages, and programs have an effect on the decision of tourists while people have no influence. As for the variable image of tourism destinations in partial consisting of cognitive image and affective image affect the decision of tourists visiting to Kota Seribu Sungai Banjarmasin. 

scholarly journals TOURISM AND WATER USE IN MALAYSIA: A REVIEW

2021 ◽  
Author(s):  
Zuraini Anang ◽  
◽  
Noorhaslinda Kulub Abdul Rashid ◽  
Azlina Abd. Aziz ◽  
◽  
...  
Keyword(s):  
Water Consumption ◽  
Sustainable Tourism ◽  
Emerging Countries ◽  
Tourism Industry ◽  
Water Usage ◽  
Demand And Supply ◽  
Water Demand And Supply ◽  
Tourism Sector ◽  
The World ◽  
Key Issues

Tourism is the economic driver for many emerging countries, and the main key distribution components of wealth in the world. Globally, tourism generated over 10% of the world Gross Domestic Product (GDP) and provided an estimation of 115 million jobs in 2017. Moreover, the tourism sector consumed 1% of the global consumption of water. This paper reviews the current literature that focuses on water usage in tourism sector and water management initiatives in tourism in order to identify the current and future contrast between water demand and supply for sustainable tourism, and to understand the key issues and challenges facing water usage in Malaysia. Furthermore, the paper examines the linkages between tourism and water consumption, and analyses the trends in water consumption. The paper concludes by emphasizing the importance of improving and enhancing the existing water resources policies in order to conserve nature while promoting sustainable tourism industry.

scholarly journals Surveying Healthcare Facilities for Tourists in India

2021 ◽  
Vol 1 (5) ◽  
pp. 5-10
Author(s):  
Rajat Shandilya ◽  
◽  
Bhagyesh Acharya ◽  
Mayank ◽  
Monika Garg ◽  
...  
Keyword(s):  
Medical Care ◽  
Foreign Currency ◽  
Medical Tourism ◽  
Tourism Industry ◽  
Healthcare Facilities ◽  
Tourist Destinations ◽  
Number Of Factors ◽  
Wide Range ◽  
The World ◽  
High Quality Medical Care

India is quickly becoming one of the most popular tourist destinations in the world. The rise of India as a tourist destination can be attributed to a number of factors. The growth of medical tourism in India is one of the reasons examined in this paper. Healthcare tourism is when people from all over the world fly to another country to receive medical, dental, and surgical treatment when exploring, vacationing, and completely immersing themselves in the attractions of the countries they are visiting. In the medical tourism industry, India is one of the most popular destinations. Medical tourism is experiencing rapid growth in India. Medical tourists cross foreign boundaries in search of medical care. Medical tourism has developed to become a multibillion-dollar industry. It is important to remember that the primary goal of medical tourists is to provide high-quality medical care at an affordable cost. When compared to other developing countries in the world, India has emerged as the most sought-after destination for medical tourists due to the availability of world-class doctors at affordable prices. In addition, India has a wide range of tourist destinations. It has tremendous potential for creating jobs and earning large sums of foreign currency. The paper ends with policy recommendations for advancing the rapidly growing medical tourism industry.

scholarly journals ON THE ISSUE OF PROFESSIONAL TRAINING OF TOURIST PERSONNEL IN THE MIDST OF THE COVID-19 PANDEMIC

2021 ◽  
Vol 2 (67) ◽  
pp. 36-38
Author(s):  
O. Polyakova
Keyword(s):  
Higher Education ◽  
World Economy ◽  
Professional Training ◽  
Training System ◽  
Tourism Industry ◽  
Tourism Sector ◽  
The World

The current pandemic has revealed a number of vulnerabilities of the world economy to global threats of this level, including the tourism sector. This article examines the issue of digitalization of higher education in the context of the formation of a flexible and sustainable training system for the tourism industry against the backdrop of the COVID-19 pandemic.

THE INFLUENCE OF THE MACROENVIRONMENT ON THE DEVELOPMENT OF THE PRICE OF SHARED AIRBNB ACCOMMODATION

2021 ◽  
pp. 104-137
Author(s):  
Jakub Kóňa
Keyword(s):  
European Union ◽  
Regression Analysis ◽  
Tourism Industry ◽  
Correlation And Regression Analysis ◽  
Tourism Sector ◽  
The World ◽  
European Union Countries ◽  
Macroeconomic Indicators ◽  
Independent Variable ◽  
Comparable Element

The shared economy occupies through shared accommodation a full-featured position in many economies of the world and the extent of its impact can be expressed in various ways. In addition, the price of accommodation appears to be a sufficiently objective, measurable, and comparable element to other statistical instruments of the economic environment. In the article, we use statistical methods of correlation and regression analysis to express the relationships between the dependent variable in the form of the price of shared accommodation in European Union countries and other economic indicators of the macroenvironment and the tourism industry, which thus represent an independent variable. The results signal that shared accommodation prices shows a higher degree of correlation with other indicators of the tourism sector than with other macroeconomic indicators in individual countries. Key words: Shared Economy. Shared Accommodation Prices, Airbnb, Regression and Correlation

Analysis of Online Hotel Reviews During the COVID-19 Pandemic Using Topic Modeling

2021 ◽  
pp. 478-494
Author(s):  
Özlem Ergüt
Keyword(s):  
Text Mining ◽  
Service Quality ◽  
Topic Modeling ◽  
Online Reviews ◽  
Current Situation ◽  
Tourism Industry ◽  
Daily Lives ◽  
New Normal ◽  
Tourism Sector ◽  
The World

The world is facing the COVID-19 pandemic that has impacted economies and millions of people worldwide. The fact that COVID-19 is highly contagious from person to person has greatly affected the daily lives of people, and it has also had a devastating effect on many sectors, particularly the tourism industry. In order to mitigate losses for the tourism sector and for it to gain a new dynamism under the current pandemic conditions, monitoring and analyzing online reviews is an important factor for better understanding the needs and desires of customers. The purpose of this study was to determine the main topics in online reviews by foreign guests staying in İstanbul during the pandemic period using text mining techniques. The information obtained as a result of the analysis is important in terms of understanding how to manage the current situation, developing suggestions for solutions, improving service quality, making future decisions, and adapting to the new normal.

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