scholarly journals Pokolenia X, Y i Z wobec reklamy internetowej

2019 ◽  
Vol 28 ◽  
pp. 297-311
Author(s):  
Agnieszka Sadowa
Keyword(s):  
Social Networks ◽  
Great Britain ◽  
21St Century ◽  
Quantitative Research ◽  
New Technologies ◽  
Online Advertising ◽  
The Internet ◽  
Purchasing Behavior ◽  
Virtual Communication ◽  
The Impact

W pierwszych dwóch dekadach X XI wieku zauważa się wyraźne przemiany w zachowaniach nabywców pod wpływem internetu. Powszechna stała się wirtualna komunikacja, która znacząco wpłynęła na zmianę struktury wydatków na reklamę — permanentnie zwiększa się udział reklamy internetowej w torcie reklamowym. Reklama online niewątpliwie oddziałuje na przedstawicieli pokoleń X, Y i Z, które wyodrębnia się w literaturze ze względu na odmienne cechy charakteru, poglądy, zachowania, a także stosunek do nowych technologii. W pracy wykorzystano wycinek pierwotnych badań ilościowych autorki, przeprowadzonych na przełomie roku 2017 i 2018 na próbie respondentów w Polsce 487 i Wielkiej Brytanii 173. Generations X, Y and Z towards online advertisingIn the last 20 years the two decades of the 21st century, there have been visible changes in the behavior of buyers under the influence of the Internet. Virtual communication has become widespread, which has significantly changed the structure of advertising expenditures — the share of online advertising in the advertising pie is constantly increasing. Online advertising undoubtedly affects the representatives of generations X, Y and Z, which are distinguished in the literature due to different character traits, views,  behaviors, as well as the attitude to new technologies. The aim of the considerations is to recognize the impact of online advertising on the purchasing behavior of representatives of generations X, Y and Z in Poland. Two research hypotheses were formulated. First of all, online advertising affects the purchases of all the generations analysed. Secondly, the generations Y and Z most commonly  tend to be inclined to purchase by advertisements posted on social networks. To achieve the goal a section of the author’s original quantitative research was used, which was carried out at the turn of 2017 and 2018 on a sample of 660 respondents in Poland 487 and Great Britain 173.

Update of the last 2 years on the impact of the internet and social networks on the management of type 2 diabetes mellitus: simple review. (Preprint)

2020 ◽  
Author(s):  
Mayli Lañas-Navarro ◽  
Jose Ipanaque-Calderon Sr ◽  
Fiorela E Solano
Keyword(s):  
Social Networks ◽  
Mobile Applications ◽  
Health Personnel ◽  
Online Courses ◽  
The Internet ◽  
Diabetic Patients ◽  
Bibliographic Search ◽  
Use Of The Internet ◽  
And Control ◽  
The Impact

BACKGROUND Research on the use of the Internet in the medical field is experiencing many advances, including mobile applications, social networks, telemedicine. Its implementation in medical care and comprehensive patient management is a much discussed topic at present. OBJECTIVE This narrative review aims to understand the impact of the internet and social networks on the management of diabetes, both for patients and medical staff. METHODS The bibliographic search was carried out in the databases Pubmed, Virtual Health Library (VHL) and Lilacs between 2018 to 2020. RESULTS Multiple mobile applications have been created for the help and control of diabetic patients, as well as the implementation of online courses, improving the knowledge of health personnel applying them in the field of telemedicine. CONCLUSIONS The use of the Internet and social networks brings many benefits for both the diabetic patient and the health personnel, offering advantages for both.

scholarly journals CONCEPT OF CYBERSPACE AND THE INTERNET AS A FACTOR OF RADICAL TRANSFORMATION

2017 ◽  
Vol 13 (1) ◽  
pp. 167-173
Author(s):  
MANUK HARUTYUNYAN
Keyword(s):  
Social Networks ◽  
The Internet ◽  
Global Information ◽  
The Impact ◽  
Transformation Processes ◽  
Radical Transformation

The article considers the problems of global information which is acquired via computer, social networks, the Internet and cyberspace. The main focus of the study is the disclosure of the complex and contradictory nature of the impact of the Internet on transformation processes of modern societies.

scholarly journals Psycho-social impacts of virtual communication

Temida ◽  
2011 ◽  
Vol 14 (3) ◽  
pp. 23-36
Author(s):  
Rajko Macura ◽  
Slavoljub Vujovic ◽  
Djuro Mikic
Keyword(s):  
Social Life ◽  
Online Communication ◽  
Maladaptive Behavior ◽  
The Internet ◽  
Internet Communication ◽  
Negative Consequences ◽  
Virtual Communication ◽  
Negative Impacts ◽  
Use Of The Internet ◽  
The Impact

The emergence and spread of Internet communication has led to changes in social relationships, abuse of the Internet and maladaptive behavior. Among the authors who have studied the impact of these changes there is no consensus, and the results of their research are often contradictory. Some authors conclude that Internet communication strengthens networks of its users, while others believe that such communication leads to reduced participation in real social life. In a number of people, excessive use of the Internet adversely affects the mental health and social life and can lead to obsession at the expense of other aspects of life and creating addiction. The greatest risk of negative impacts of online communication is among children and young people. This paper is meant to indicate, the good sides as well as the negative consequences of excessive and non-functional Internet use

The Impact of New Technologies on Professional Development

2013 ◽  
pp. 40-52
Author(s):  
Sarah T. Meltzer
Keyword(s):  
Professional Development ◽  
Student Achievement ◽  
21St Century ◽  
New Technologies ◽  
Effective Professional Development ◽  
The Past ◽  
New Learning ◽  
Specific Activities ◽  
The Impact ◽  
Support Students

Professional development in schools is not a new concept; however, the impact of new technologies in the past two decades has shown it is important to incorporate research-based strategies in order to be effective. While strategies for curriculum-focused trainings may have been effective in the past, technology-focused training must take a different approach in the 21st century. Effective professional development will positively impact student achievement and is critical for sustainable school reform. This chapter addresses the importance of developing a new learning environment conducive to supporting professional development in technology. Key strategies necessary to support students’ needs in the 21st century are explained. Without an emphasis on specific activities and opportunities throughout the phases of planning and implementation, professional development will not be sustainable and student achievement will not be impacted.

Using Social Media Tools in Marketing

2017 ◽  
pp. 106-129
Author(s):  
Nozha Erragcha
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Web 2.0 ◽  
New Technologies ◽  
Profound Impact ◽  
Social Media Tools ◽  
Consumer Lifestyles ◽  
Internet Development ◽  
The Impact ◽  
Fast Acting

Within the new economic and social environment, development of new technologies combined with Internet progress has had a profound impact on consumer lifestyles and, by extension, marketing concepts and practices. Understanding changes in marketing brought by a fast-acting development of digital social networks and Web 2.0 technology has become essential. The purpose of this chapter is to examine the impact of Web 2.0 on marketing and how marketers can use evolving technologies. Our contribution aligns changes in marketing techniques with Internet development and the changes introduced by the transition from Web 1.0 to Web 2.0. The chapter ends with a proposal of about potential implications for managers.

Play It Like Beckham!

2017 ◽  
pp. 43-61
Author(s):  
Sylvaine Castellano ◽  
Insaf Khelladi
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Academic Research ◽  
Future Research ◽  
The Internet ◽  
Research Directions ◽  
Media Usage ◽  
Future Research Directions ◽  
The Impact

New opportunities and challenges are emerging thanks to the growing Internet importance and social media usage. Although practitioners have already recognized the strategic dimension of e-reputation and the power of social media, academic research is still in its infancy when it comes to e-reputation determinants in a social networks context. A study was conducted in the sports setting to explore the impact of social networks on the sportspeople's e-reputation. Whereas the study emphasized (1) the influence of social networks' perception on the sportspeople's e-reputation, and the neutral roles of (2) the motives for following sportspeople online, and (3) the negative content on the Internet, additional insights are formulated on maintaining, restoring and managing e-reputation on social networks. Finally, future research directions are suggested on the role of image to control e-reputation.

Detection and monitoring of the asymptotic COVID-19 patients using IoT devices and sensors

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Rajeesh Kumar N.V. ◽  
Arun M. ◽  
Baraneetharan E. ◽  
Stanly Jaya Prakash J. ◽  
Kanchana A. ◽  
...  
Keyword(s):  
New Technologies ◽  
Specific Treatment ◽  
Lung Damage ◽  
World Health ◽  
Smart Devices ◽  
The Internet ◽  
Content Type ◽  
The People ◽  
The World ◽  
The Impact

Purpose Many investigations are going on in monitoring, contact tracing, predicting and diagnosing the COVID-19 disease and many virologists are urgently seeking to create a vaccine as early as possible. Even though there is no specific treatment for the pandemic disease, the world is now struggling to control the spread by implementing the lockdown worldwide and giving awareness to the people to wear masks and use sanitizers. The new technologies, including the Internet of things (IoT), are gaining global attention towards the increasing technical support in health-care systems, particularly in predicting, detecting, preventing and monitoring of most of the infectious diseases. Similarly, it also helps in fighting against COVID-19 by monitoring, contract tracing and detecting the COVID-19 pandemic by connection with the IoT-based smart solutions. IoT is the interconnected Web of smart devices, sensors, actuators and data, which are collected in the raw form and transmitted through the internet. The purpose of this paper is to propose the concept to detect and monitor the asymptotic patients using IoT-based sensors. Design/methodology/approach In recent days, the surge of the COVID-19 contagion has infected all over the world and it has ruined our day-to-day life. The extraordinary eruption of this pandemic virus placed the World Health Organization (WHO) in a hazardous position. The impact of this contagious virus and scarcity among the people has forced the world to get into complete lockdown, as the number of laboratory-confirmed cases is increasing in millions all over the world as per the records of the government. Findings COVID-19 patients are either symptomatic or asymptotic. Symptomatic patients have symptoms such as fever, cough and difficulty in breathing. But patients are also asymptotic, which is very difficult to detect and monitor by isolating them. Originality/value Asymptotic patients are very hazardous because without knowing that they are infected, they might spread the infection to others, also asymptotic patients might be having very serious lung damage. So, earlier prediction and monitoring of asymptotic patients are mandatory to save their life and prevent them from spreading.

Challenges to ethical publishing in the digital era

2016 ◽  
Vol 14 (1) ◽  
pp. 4-15 ◽  
Author(s):  
Mirjam Jessica Curno
Keyword(s):  
Design Methodology ◽  
New Technologies ◽  
Electronic Publishing ◽  
The Internet ◽  
Publication Ethics ◽  
Electronic Information ◽  
Content Type ◽  
Digital Era ◽  
The Impact

Purpose – The aim of this paper is to lay out some of the more complex issues arising in the area of publication ethics. The impact of electronic publishing and electronic information is a main focus of the paper. Design/methodology/approach – The paper draws in particular upon the work of the Committee on Publication Ethics including illustrative cases discussed at the forum, guidelines and discussion documents. Findings – Three areas are highlighted to stimulate discussion around challenges of publication ethics in the digital era. These are the role of the internet in facilitating misconduct, the issue of confidentiality in publishing and how incentives in research assessments drive author behavior. Originality/value – The paper brings together a variety of issues discussed under the broader umbrella of electronic information and new technologies in publishing.

The Essence of Security Sciences

2020 ◽  
Vol 73 (1) ◽  
pp. 103-123
Author(s):  
Andrzej Czupryński
Keyword(s):  
Significant Role ◽  
21St Century ◽  
Consumer Culture ◽  
Social Memory ◽  
Human Security ◽  
The Internet ◽  
Human Personality ◽  
The World ◽  
The Impact ◽  
Freedom And Responsibility

We live in a world of great opportunities, but also of boundless demands. It is generally agreed that the 21st century would be a century of culture. Globalization of culture is an important element of social globalization. This process should be understood as a formation of various relationships and dependencies between societies and their cultures. Globalization of culture entails a change in values and norms, a disturbance of social memory, and shallow culture. Presently culture has become a consumer culture, and it is created by the world of media and the Internet. The article is an important voice in a wider discussion on the impact of cultural globalism on human security. The author is convinced that cultural globalism to the greatest extent affects human personality and social hazards. An important part of it is the description of personal security, in which human subjectivity, freedom and responsibility of cultural threats play a significant role.

scholarly journals Features of speech influence in advertising educational services on the Internet

2021 ◽  
Vol 8 (1) ◽  
pp. 71-82
Author(s):  
Elena V. Sergeeva ◽  
◽  
Hong Ngok Vu ◽  
Keyword(s):  
Characteristic Feature ◽  
Goal Setting ◽  
Positive Emotions ◽  
Online Advertising ◽  
Educational Institution ◽  
Educational Services ◽  
The Internet ◽  
Rhetorical Figures ◽  
The Impact ◽  
Imperative Mood

The article is devoted to the features of speech influence in online advertising of educational services. Educational advertising is a type of advertising aimed at promoting educational services, which aims to form the addressee’s belief in the need to use the services of the advertised educational institution. It is argued that the specificity of pedagogical advertising discourse is determined by the goal setting, the importance of the offer to the recipient, the characteristics of the advertised object and the difficulty of carrying out manipulative influence due to the verifiability of the result. Informational, admonishing, and reminiscent ads are highlighted. Pedagogical advertising is characterized by specific features of methods of speech influence and manipulative tactics. Among the methods of speech influence, the most effective is the method of persuasion. No less important is the role played by the methods of inducement, suggestion and imitation. A characteristic feature of educational advertising is the active use of logical arguments when creating arguments. Using emotional arguments helps to increase the impact of an advertisement’s message. By influencing consumer’s emotions, the addresser offers not only educational services, but also positive emotions. When building an emotional argument in educational advertising, emotional and emotional-evaluative vocabulary is used primarily to arouse positive emotions associated with an educational institution in the recipient. It has been determined that the most frequent means of speech influence in pedagogical advertising are positive evaluative vocabulary and vocabulary with emotional and expressive coloring, a verb in the imperative mood, rhetorical means of expression, and above all tropes and figures. The article reveals that advertising texts in the educational sphere have a large number of expressive syntactic constructions and rhetorical figures (first of all, repetition, question-answer constructions, rhetorical appeal, rhetorical exclamation, antithesis). Manipulative speech influence in educational advertising is not frequent. In the pedagogical advertising text, two main manipulative tactics are distinguished: manipulations based on weaknesses and manipulations based on needs.

Sign in / Sign up

Export Citation Format

Share Document