scholarly journals Be yourself… but don’t be a wimp! Advice Literature in the USSR and Gender Roles in Contemporary Ukrainian Books for Girls and Boys

2018 ◽  
Vol 7 ◽  
pp. 73-85
Author(s):  
Mateusz Świetlicki

Be yourself… but don’t be a wimp! Advice Literature in the USSR and Gender Roles in Contemporary Ukrainian Books for Girls and Boys. Even though advice literature for children has a long history in Western Europe and the USA, it became popular in all post-Soviet states only in the late 1980s. Still, advice literature for adults played an important role in the formation of gender stereotypes in the USSR. After the collapse of communism manuals for different age groups including advice on etiquette, manners, sex, and looks flooded book­stores and libraries in all post-Soviet states. The essay examines Ukrainian advice literature for boys and girls and the influence gender stereotypes it promotes have on children. Comparing two popular sets of contemporary handbooks for boys and girls, the author shows that they reinforce hegemonic patriarchal gender roles based on inequality and sexism.Будьте собой… только не будьте слабаками! Гендерные стереотипы в украинской справоч­ной литературе для девочек и мальчиков. Эссе включает в себя изучение стереотипного описа­ния гендерных ролей в украинской литературе. Материалом для исследования послужили четыре книги, опубликованные за последние пять лет. Рассматривая нормы и модели поведения, пред­ставленные в этих книгах, автор показывает роль таких книг в постсоветском возрождении па­триархальных норм. Автор демонстрирует, что в украинских справочниках для мальчиков и де­вочек дети представлены как товар, на который может возрастать или падать спрос в обществе.

1994 ◽  
Vol 15 (2) ◽  
pp. 63-68
Author(s):  
William A. Durbin ◽  
John L. Sullivan

Introduction Virtually all humans become infected with Epstein-Barr virus (EBV). The vast majority of these infections are inapparent, occur early in life, and are associated with lifelong latent infection and persistent shedding of virus. Epidemiology The prevalence of antibody to EBV has been determined in many age groups throughout the world. In developing and tropical areas, infection takes place early in life and is inapparent, with most children demonstrating antibody by age 6 years. Infection is believed to be related to hygiene and crowding as well as to cultural patterns that lead to exposure to saliva (eg, prechewing of food). In contrast, infection in Western Europe and the United States in childhood is less common, with only 35% to 50% of 5-year-olds demonstrating antibody. Infectious mononucleosis (IM) emerges as a significant clinical entity only in populations where a sizable percentage of young adults lack immunity to EBV. Thus, IM is unknown among college freshman in Thailand or the Philippines, virtually all of whom have antibody to EBV at the time of admission. On the other hand, in schools in the USA and England, where the susceptibility percentage is in the range of 35% to 50%, infection is seen commonly. In such university settings, approximately 12% of susceptible students become infected with EBV during the freshman year.


Author(s):  
Agnieszka Legutko

Celia Dropkin, one of the greatest yet lesser-known Yiddish poets, revolutionized modern Yiddish poetry with her pioneering exploration of gender dynamics. Bold erotic motifs in Dropkin’s poetry shocked her contemporaries, while her poems, written mostly in the 1920s and 1930s, sound au courant in the twenty-first century. In her poetry, Dropkin addressed themes such as sexuality, love, artistic creativity, motherhood, and nature — as well as domination and sexual politics in man-woman relationships. Born in Bobruisk, Belarus as Tsilye Levin, she wrote her first poems in Russian at the age of 10. After her immigration to the USA in 1912, she began writing in Yiddish, making her literary debut in 1918. She was affiliated with modernist groups formed by Yiddish poets in America, such as Di Inzikhistin [Introspectivists] and Di Yunge [The Young]. During her lifetime, she published only one volume of poetry, In heysn vint. Her children reissued the volume after her death, updating it to include her short stories and reproductions of paintings that she created later in life. Dropkin’s modernist poetry shattered cultural stereotypes about the social and gender roles imposed on men and women, making her a path-breaking poet who ‘filled the stillness of Yiddish poetry with a passionate breath’ (Yakov Glatshtayn).


2013 ◽  
Vol 58 (1) ◽  
pp. 5-16 ◽  
Author(s):  
Piroska Béki ◽  
Andrea Gál

Abstract In recent decades, women have begun to take up types of physical activity traditionally considered masculine. They appeared in previously one-gender team sports such as football or water polo, and nowadays they are also involved in ice hockey, canoeing, and are active in numerous combat sports as well. On the other hand, men have entered sport fields previously only available to women, such as rhythmic gymnastics. By this, sport can be regarded not only as a scene of gender stereotyping, but also a scene of redefining the concepts of masculinity-femininity in the negotiating of gender relations. Owing to these phenomena, there has been an emergence of studies analyzing sports from a gender aspect as well as the generalizations related to athletes involved in these sports. These studies have primarily focused on the constructions of gender identities and gender roles of women participating in traditionally masculine sports (football, weightlifting, and bodybuilding). This paper presents the results of empirical research designed to explore the opinions of top athletes involved in sports considered to be the most masculine and most feminine by the public and by sport experts: rhythmic gymnastics and boxing. They discussed their own sport and each other’s sport. With the information obtained from the structured interviews (n=22), it became possible to compare their social background, sport socialization and sport selection, as well as their conceptions of gender roles, femininity, and masculinity. As a conclusion of the research, it can be stated that from the aspects examined differences could mostly be observed in the circumstances of sport selection, but representatives of the two sports also diverged remarkably in their judgments about each other’s sport. While female boxers did not voice extreme opinions about rhythmic gymnastics, representatives of the sport regarded to be the most feminine reflected on boxing in a stereotypical and prejudiced way, even given their lack of experience.


2016 ◽  
Vol 27 (3) ◽  
pp. 339-359 ◽  
Author(s):  
Laurie Wu ◽  
Rachel Han ◽  
Anna S Mattila

Purpose – Existing research on demographic stereotypes of employees suggests that ethnicity and gender are important determinants of consumer perceptions and behaviors. Based on the Stereotype Content Model and the Role Congruity Theory, the purpose of this paper is to examine the effect of ethnicity and gender stereotypes on management-level service failures in a US context. Design/methodology/approach – Adopting a 2 (ethnicity: Caucasian vs Hispanic) × 2 (gender: male vs female) between-subjects design, two studies were conducted with US consumers to test whether a double whammy effect of ethnicity and gender exists for management-level, but not line-level, service failures. Findings – The results of this study suggest that Hispanic female managers suffer from a double whammy effect due to ethnic and gender-based stereotyping in the USA. Furthermore, the findings indicate that the serial mediation via competence perceptions and blame attributions are the underlying psychological mechanism of this effect. As predicted, occupational status functions as a boundary factor to the double whammy effect. Originality/value – The findings of this paper contribute to the service management literature by examining the role of demographic characteristics in influencing US consumers’ responses to management-level service failures.


2021 ◽  
Vol 12 (4) ◽  
pp. 107-138
Author(s):  
Inna M. Leonova ◽  
Olha B. Kiz ◽  
Nataliia A. Dobrovolska ◽  
Kateryna O. Chyzhyk ◽  
Tamara V. Hovorun

The problem of loneliness is caused by a disunity and alienation of modern society, dissatisfaction with the basic social needs for acceptance and support. The fact that the subjective feeling of loneliness does not coincide with the real degree of social isolation determines the need to study the cognitive aspects. The aim of this study is to show the role of cognitive structures in loneliness in women. A survey of 144 women aged 26-55 years was conducted. Using the UCLA Loneliness Scale and the Differential Loneliness Experience Questionnaire, loneliness was measured as a global experience, positive and negative attitudes towards it. Cognitive models were studied using the Dysfunctional Attitude Scale, Young Schema Questionnaire, the author’s questionnaire that reveals cultural myths and gender stereotypes about loneliness. A comparative analysis of the groups showed no differences in the perception of loneliness among women with different family situations; it also does not depend on having children and their number. Age was found to be a significant determinant of perceptions of loneliness and family circumstances. Cognitive models influence women’s loneliness to a greater extent than family situation. The publication describes correlations between perceived loneliness and individual dysfunctional attitudes, and builds regression models of predictors of loneliness in different age groups. The study shows the prevalence of cultural stereotypes about the need for marriage and motherhood, and a special female vulnerability in relationships. The construct “tolerance to loneliness” is proposed and described, which reveals the positive potential of this experience for self-knowledge and self-development.


2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Gladys Merma-Molina ◽  
María Alejandra Ávalos-Ramos ◽  
María Ángeles Martínez Ruiz

PurposeThe aims of this study are to identify and analyse prevalent gender roles and the persistence of sexist stereotypes among teachers in training in Spain, to determine the reasons for them and suggest solutions for eradicating sexist prejudices.Design/methodology/approachA gender role questionnaire was administered to 1260 workers from 54 different professions who were enrolled on a postgraduate training course to qualify as secondary education teachers. The instrument contained six variables for both quantitative and qualitative analysis: professional work, family (looking after children), feelings and emotions, household chores, body image and free time.FindingsHousehold chores, looking after children and gender roles linked to body image were those most indicated by both men and women. It is concluded that men participate little in bringing up children and household chores and that women continue to shoulder the responsibility. Both are concerned about their body image, but women have little self-acceptance of and satisfaction with their bodies and a stronger sense of being judged by how they look. Gender stereotypes persist, despite extensive legislation in Spain since 2004.Research limitations/implicationsThe study has limitations deriving from its choice of convenience sampling. Although it includes participants from six Spanish autonomous communities, the number from each region is not very high. Nevertheless, the sample is representative of almost all branches of knowledge (54 professions). Another limitation concerns the images used in the research instrument as a data collection strategy insofar, as they could not be obtained from a data bank specific to the research subject but instead had to be found in databases of general images. It can be inferred that a data collection strategy without any danger of bias would be to encourage each participant to design their own images, reflecting their perceptions and auto-perceptions of gender roles and stereotypes. The fact that there were no pre-existing studies using this type of research instrument in education sciences was a handicap for the investigation. Despite these methodological limitations, the results of the study may serve as a basis for implementing specific future actions originating from any area – but especially from the area of education – aimed at teaching people about equal roles in order to eliminate sexist sterotypes. This research was carried out as part of the Proyecto Diseño y Atención a las Oportunidades de Género en la Educación Superior (Project on Design and Gender Equality of Opportunities in Higher Education) funded by the Vicerrectorado de Cooperación al Desarrollo (Office for University Cooperation for Development) at the University of Alicante (Spain).Practical implicationsSpanish legislation has not been able to promote significant changes in the performance of traditional gender roles or to eliminate sexist stereotypes that perpetuate imbalances between men and women. The ideal and prevalent model of a Spanish woman is still that of a “self-sacrificing mother”, responsible for the household chores and childcare. She must combine this first job with a second profession, and, in addition, she must have a “desirable physical image”. The study puts forward various possible solutions for reducing and/or eradicating sexist attitudes with the participation of different social agents and in particular through education. The investigation could be of use when carrying out specific cross-sectional interventions on the subject of gender equality with students on postgraduate teacher training courses, for the purposes of encouraging the elimination of stereotypes and strengthening the capacity for critical judgement, positive self-concept and self-esteem.Originality/valueThe study may be useful for carrying out specific and transversal university training interventions in postgraduate teacher training on gender equality aimed at promoting the elimination of stereotypes, the strengthening of critical judgement capacity, positive self-concept and self-esteem.


2021 ◽  
Vol 11 (1) ◽  
pp. 10-19
Author(s):  
Cynantia Rachmijati ◽  
Sri Supiah Cahyati

Gender roles are an important part of culture. How the genders are portrayed in the literature contributes to the image young adults develops of their gender roles and the role of gender in the social order. This research entitled  “Cinderella VS Timun Mas : Exploring gender stereotypes and culture as learning materials purposes” aimed to analyze the content of both “Cinderella” and “Timun Mas” which cover: 1. Occupations and Gender Stereotypes; 2 Centrality of Female and Male Characters; 3. Culture Content ; and 4 Suitability as learning material purposes. This research is a qualitative study using content analysis. It was carried out with procedures: collecting, analyzing, and presenting data. Based on research questions it is revealed that for occupation and gender types showed that “Timun mas” has varieties of gender with 66,67% reference whereas “Cinderella” only has 50% references. For the centrality of male and female character, “Cinderella’ has more varieties in 37,5% male and 62,5% female whereas in “Timun Mas” showed 50% for both genders”. For the cultural content, in “Timun Mas” the cultural content found was 60% and in “Cinderella” was 80%. And the suitability to be used as learning materials showed that “Timun Mas” checked with 16 points whereas “Cinderella” checked with 20 points. It can be concluded that both can be used as authentic learning materials for gender references, but “Cinderella” has more varieties and cultural content compared to “Timun Mas”.


Author(s):  
Karen Sjørup ◽  
Charlotte Kirkegaard

The article is based on a survey concerning gender equality among artists in Denmark, conducted in 2007. It particularly focuses on the situation of actresses as modern, well-educated and gender equality conscious women, placed in a dilemma between their own desire to deconstruct and reconstruct images of gender in their work and the traditional, gender-stereotypical roles offered to them. They moreover are the victims of late working hours and low salaries, making it very difficult to maintain themselves financially and to live a life as independent working mothers. Ageing is also a very difficult bodily experience for the actresses, who will often be excluded and replaced by younger actresses. There is however a battle going on between the gender equality oriented actresses and the primarily male directors and instructors, in charge of allowing modernisation of gender roles in films and theatre. In sum, the article explores how gender is constructed culturally and how femininity might be reformulated to challenge heteronormative gender stereotypes.


2021 ◽  
Vol 10 (1) ◽  
Author(s):  
Sydney Lynch

This study aimed to gauge if adolescents' bias or prejudice towards a particular gender could be observed through narrator preference in auditory advertisements to ascertain if the perception of gender and its stereotypes has changed among younger generations. Prior research shows that when adult subjects are presented with multiple advertisements that they demonstrate a preference towards male narrated advertisements; however, these previous studies were performed on adults; therefore, narrator preference remains unknown for most teenagers. For this study, research data were collected through a mixed media survey in which a descriptive research process was completed. Participants in this study included 135 high school juniors and seniors both male and female. Initial results showed that statistically there was no preference for either male or female narration. From this data, one can conclude that today's teenagers do not show an overt bias for a narrator of a specific gender. Therefore, the conclusion can be drawn that the perception of gender and gender stereotypes have changed towards more egalitarian views in today's younger generations. However, this study was limited to high school-aged teenagers and did not encompass youth of all age groups. Future research should compare perceived gender stereotypes among various age groups to identify a more precise pattern of generational change of gender perception.


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